Professional Documents
Culture Documents
On
FINANCIAL AND NON-FINANCIAL SERVICES OF KARVY
AT
KARVY STOCK BROKING LIMITED
IN
AGRA AREA
Submitted for Partial Requirement for the award of Degree of
Master of Business Administration
Submitted to
PROF. PRAGATI HEMRAJANI
Department of MBA
Hindustan institute of technology and management keetham, Agra
(Affiliated to Dr. A.P.J. Abdul Kalam Technical University, Lucknow
Formerly UPTU, Lucknow)
Submitted By
POOJA KHEMANI
Roll No. 1400370019
Session 2014-16
DECLARATION
work
submitted
by
me
to
HINDUSTAN
INSTITUTE
OF
INSTITUTE
OF
TECHNOLOGY
AND
MANAGEMENT
PLACE: AGRA
(POOJA KHEMANI)
Roll No.: 1400370019
MBA-3rd Sem.
ACKNOWLEDGEMENT
(POOJA KHEMANI)
EXECUTIVE SUMMARY
The Karvy Group is today a well diversified conglomerate. Its businesses
straddle the entire financial services spectrum as well as data processing
and managing segments. Since most of its financial services were retail
focused, the need to build scale and skill in the transaction processing
domain became imperative. Also during stressed environment in the
financial services segment, the non financial businesses bring in a lot of
stability to the groups businesses. Karvys financial services business is
ranked among the top-5 in the country across its business segments. As
such my Topic is Financial and non-financial services of Karvy stock
Broking Ltd., it shows the comparison of different products by Karvy as
compared to its competitors in the target customers mind. For instanceKarvy positions itself in the customers mind as one entity- Karvy- which
can provide customized and one-stop solution for all their financial services
needs. It has an unaided top of mind recall. It intends to stay with the
proposition of Keep Growing. The positioning you choose for your brand
will be influenced by the competitive stance you want to adopt. Financial and
Non-financial
services
involves
identifying
and
determining
points
of
similarity and difference to ascertain the right brand identity and to create a
proper brand image.Research is conducted to find the effectiveness of
services provided by Karvy in the minds of customers and the conclusion is
justified by the results of the Questionnaire.
TABLE OF CONTENTS
CHAPTERS
I
PAGENO.
1-22
Structure of Karvy
Jewels of Karvy
Why to choose Karvy
Awards and Accolades
2
4.
5
6.
7.
8
CONCEPTUAL DISCUSSION
Review of Literature
Online software for Trading
OMNESYS
Mutual Funds
Competitors
Promotional Techniques
23-46
RESEARCH METHODOLOGY
Research Objective
Research Design
Sampling
Data Collection Techniques
Objective and scope of study
Statement of problem
Limitation
Area Considered
Learning Experience
SWOT analysis
DATA COLLECTION
Primary Data Collection
Secondary Data Collection
Comparison of Karvy over Others
Sales graph of Karvy over Others
Comparative charts
47-55
DATA ANALYSIS
Questionnaire
FINDING, CONCLUSION AND
SUGGESTION
APPENDIX
BIBLIOGRAPHY
63-73
56-62
74-76
77-79
80-81