Professional Documents
Culture Documents
Gurupratap singh
ACKNOWLEDGEMENT
This project would not have came into existence without the
guidance and support of our mentor and H.O.D., DBA, Prof. Vibhor
Mishra who was there to help us and guide us at any hour of the
day.
I would like to extend my gratitude towards the customers who
gave their precious time to fill our questionnaire. At last I would
like to thank entire PGDM-1st year. And my family members whose
support and encouragement was required continuous.
Gurupratap singh
CONTENTS
PREFACE I
ACKNOWLEDGEMENT II
CHAPTERS
1. Introduction
1.1 Research Purpose
1.2 Research Objectives
1.3Company profile
2. Research Methodology
2.1 Research Design
2.2 Sample design
2.3Data collection
3. Analysis and Interpretation of Data
3.1 Data analysis
3.2 Survey finding
4. Limitations of the study
5. Suggestions and Recommendations
6. Conclusion
ANNEXURES
Questionnaires
BIBLIOGRAPHY
1. INTRODUCTION
1.1 PURPOSE
The purpose of this research is to understand the Brand
values of the seven Hero Honda bikes. To know among the five
brand values which value is more for different seven bikes.
1.2 OBJECTIVES
Based on the problem statement and the research
purpose the following objectives were constructed.
Main objectives-
1. To collect information about the Hero Honda bikes
bikes.
During the 80s, Hero Honda became the first company in India to
prove that it was possible to drive a vehicle without polluting the
roads. The company introduced new generation motorcycles that
set industry benchmarks for fuel thrift and low emission. A
legendary 'Fill it - Shut it - Forget it' campaign captured the
imagination of commuters across India, and Hero Honda sold
millions of bikes purely on the commitment of increased mileage
Just-in-Time Manufacturing
The Hero Group through the Hero Cycles Division uses just-in-time
manufacturing. The Group boasts of superb operational
efficiencies. Every assembly line worker operates two machines
simultaneously to save time and improve productivity. The fact
that most of the machines are either developed or fabricated in-
house, has resulted in low inventory levels.
Criticism
During the 80s, Hero Honda became the first company in India to
prove that it was possible to drive a vehicle without polluting the
roads. The company introduced new generation motorcycles that
set industry benchmarks for fuel thrift and low emission. A
legendary 'Fill it - Shut it - Forget it' campaign captured the
imagination of commuters across India, and Hero Honda sold
millions of bikes purely on the commitment of increased mileage.
Hero Honda bikes currently roll out from its three globally
benchmarked manufacturing facilities. Two of these are based at
Dharuhera and Gurgaon in Haryana and the third state of the art
manufacturing facility was inaugurated at Haridwar, Uttrakhand in
April this year. These plants together are capable of producing out
4.4 million units per year.
Hero Honda values its relationship with customers. Its unique CRM
initiative - Hero Honda Passport Program, one of the largest
programs of this kind in the world, has over 3 million members on
its roster. The program has not only helped Hero Honda
understand its customers and deliver value at different price
points, but has also created a loyal community of brand
ambassadors.
Striking Features
• Splendid Looks
• Excellent Performer
• Cushioned Ride
Colors Available
Awards
Price Tag
Technical Specifications
Striking Features
• Style
• Sporty position of the seat.
• It stands on its feet even at speeds reaching up to 130
kmph.
• Fuel Efficiency.
Color Variants
Price Tag
Technical Specifications
Striking Features
Color Variants
• Moon yellow
• Cloud silver
• Amranth maroon
• Tornado grey
• Tahitian blue
• Black with magna red stripes
• Black with purple stripes
• Candy blazing red
• Turquoise blue
• Tasmanian green
• Black with orange stripes
Price Tag
Rs. 43,250
Technical Specifications
Striking Features
Model Variants
• Base model
• Glamour F1
Color Variants
Technical Specifications
• Sports Red
• Candy Blazing Red
• Boon Silver Metallic
• Black
• Vibrant Blue Metallic
Price for two variants of kick-start and self-start for CBZ X-treme
is Rs 54,000 and Rs 56,000. Both the variants comes with alloy
wheel and disc brakes as standard fitment.
(Please Note: The prices are ex-showroom and based on the close
approximation. Please check the latest prices and variant
specifications with your dealer)
Quote-Unquote
Hero Honda has launched the 150 cc Hunk in two variants of kick
start and self start with the price tag of Rs. 55,000 and 57,000
respectively. The all new Hunk is available in four colours - black,
blue, red and silver.
With the launch of Hunk Hero Honda aims to make its premium
position in this segment. On the launch of Hunk, Pawan Munjal,
Managing Director and CEO, HHML, said "The 'Hunk' is our tribute
to the Youth of India today - confident and ready to take on the
world. It personifies the very fighting spirit and resilience of our
youngsters, who are making a mark for themselves in their
chosen fields of vocation. Some of the key findings of our
extensive research amongst the youth have been incorporated
into the 'Hunk' to make it a complete package of world class
technology, unprecedented features and stunning looks. I am sure
there will be many more 'Hunks' on Indian roads soon."
• Black
• Blue
• Red
• Silver
Quote Unquote
"The Hunk would complete our product portfolio in the premium
segment. From our models in the premium segment, we are
expecting highest numbers from the Hunk"
3.1-DATA ANALYSIS
Field editing was done on the data i.e. soon after the
interview all the abbreviated forms and symbols used (due to
shortage of time and stress) were changed to their respective
meanings for e.g I was used simple rating scale in questionnaire it
helps to respondent to give quick response.
All the data was entered in the questionnaire in a
standard form.
Data entry through a keyboard was done in a formatted
excel sheet for easy calculations and analyses.
Data was analyzed using bar and pie charts and
summary of the analyses has been attached in an image form in
the ‘findings’ section. Most of the findings are in percentage form
for easy comprehensibility.
• I visited all the major market of the Lucknow city and served
people who have Hero Honda bikes. Some time I was took
response from non-hero Honda bikes user.
• Some time I was saw that people were not taking interest to
fill the questionnaire. Its create problem for taking true data.
• Feedback is just the representative of the entire population;
it only states the opinion of a few respondents.
• Time constrain was a major limitation.
• Being students of PGDM we could not spare much time for it
and hence we could not go for very big sample size.
• Most of the questionnaires were filed by the students.
• Although collection of feedback was one of the research’s
objectives, there was no space inside the survey form for it.
The feedback is not representative of the entire sample; it
only states the opinion of few of the respondents. Some of
the claims may need further research to support the data.
5. SUGGESTIONS AND RECOMMENDATIONS
Finally, analyzing all the facts & figures now I can say that
ANNEXURES
• Questionnaires
BIBLIOGRAPHY
3. IC-33
WEBSITES
www.dogpile.com
www.ask-me.com
www.google.com
RESEARCH REPORT
ON
BRAND POTENCY
OF
HERO HONDA
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