SECTION 9: JUSTIFICATION

This business plan introduced how the company will gain profit
from the capital fed. The business plan presented information about
the overall cost, production and manufacturing methods, marketing
strategy, administrative, fund management and profit strategy.
Throughout the business plan it has been mentioned about the
quality of the product, the strength that it holds in the market and
the capability to penetrate the market as a new product. The
product has three keys to achieve the objective; which is cheap,
tasty and good quality.
9.1 Cheap
The current markets of snacks or meatballs are quite high in price due to
production, logistics and also packaging. Thus, this product introduced
with a modified formula of having a good quality of product with
economically feasible without neglecting the nutrients and taste of the
product. Figure below shows the most 5 bought meatballs at Tesco
Hypermarket and Tesco Supermarket at Peninsular Malaysia in the year of
2014. For an average of 12 pieces of meatball will cost almost about RM
16. That would give an average of RM 1.25 for one piece of meatball.
Other top products represented in the picture also having the same
amount and range of price. This range of price is still in the range of
expensive compared to our business plan; as per suggested by product
and price.

9.2 Tasty
The product has a key factor of tasty, as a taste survey done during the
formulation of recipe, produces positive results with 87% agree with the

taste of the product. The survey outcomes suggest that the product has a
variety of chicken and beef meatballs. The seasoning on the meatballs
served will increase the enjoyment and create a mix of taste for the
consumer.
9.3 Good Quality

Food quality is the quality characteristics of food that is acceptable to

consumers. This includes external factors as appearance (size, shape, colour,
gloss, and consistency), texture, and flavour; factors such as federal grade
standards (e.g. of eggs) and internal (chemical, physical, microbial).
In the production line of this product, there will be two-quality anatomy. First,
there will be quality assurance. This part is at the base part of the production
majorly at base material, stockings and ingredients part. Then, the second
part will be the formulation and processing. This is the major part that needed
a separated department that is done in lab for testing of the product wether it
met the product specification or the standard set before it goes for packaging
and distribution. Another method and program that will be a tradition in this
production line will be the Good Manufacturing Practice (GMP) that promotes
the ethics and guidance on achieving a good manufacturing key performance
and targets.

By these stated three means or key factors, this product will

have a greater value and can give higher value in return as profits.
These three factors also explained competitively why this business
plan need to be given a full support financially and all the supports
that are requested by time.