Professional Documents
Culture Documents
Euromonitor International
May 2014
Appendix .................................................................................................................................... 15
OTC Registration and Classification ....................................................................................... 15
Vitamins and Dietary Supplements Registration and Classification ........................................ 16
Self-medication/self-care and Preventative Medicine ............................................................. 17
Switches ................................................................................................................................. 17
Definitions................................................................................................................................... 17
Sources ...................................................................................................................................... 18
Summary 1
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very minimal side effects and secondly, the existence of well-established brands by companies
such as Emami Ltd, Dabur India Ltd, and Amrutanjan Health Care Ltd among others led
consumers to continue buying these products due to the longstanding trust in these brands.
Herbal/traditional dietary supplements remained the leading contributor to the consistently
strong performance of herbal/traditional products. Dabur Ltd was one of the leading companies
in herbal/traditional vitamins and dietary supplements with its two brands Dabur Chyawanprash
and Dabur Chyawanprakash Sugar Free. Chyawanprash is a sticky jam-like product which
consists of nearly 25-80 herbs and gooseberries. Most consumers take it daily as it is believed
to provide immunity from colds, cough and hay fever, have anti-ageing benefits, and improve
digestion and memory. Apart from dietary supplements, herbal/traditional products were also
preferred for topical analgesics, cold, cough and hay fever and digestive remedies. These
formulations are deep rooted in the Indian medicinal system and their years of consumption by
consumers ensured they continued to be preferred in 2013.
Outlook
Herbal/traditional remedies preference over other standard medicines is likely to continue in
the forecast period as Indians trust these formulations. Indians in general prefer natural products
to standard or chemical formulations. Furthermore, the deep penetration of information
regarding these products, even to the most rural areas, ensures their popularity. Companies in
consumer health realise this stronghold that herbal/traditional formulations have over most
Indian consumers, and are likely to develop and focus on more natural products for various
ailments. However, the growing urban population with a higher income and a stronger need for
quick fixes pose a threat to herbal/traditional products in the forecasted years as these products
generally take time to show results and the fast-paced lives of most urban consumers might
lead them to switch to standard medicines.
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Furthermore, the need to look good and stay fit and slim will grow among urban consumers,
thereby fuelling the growth of these products more in the existing consumer groups.
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Outlook
Consumer health is expected to grow at a value CAGR at constant 2013 prices of 7% in the
forecast period of 2013-2018. This growth will be driven by weight management and sports
nutrition. However, OTC is expected to grow at a CAGR of 3% in terms of constant value. OTC
medicines will only achieve their true potential when the government makes stringent laws to
stop under-the-counter sales of prescription medicines and educates consumers regarding the
OTC and Rx status of medicines.
North India
Trends
In North India, consumer health witnessed growth of 13% in terms of current value in 2013.
The growth was driven by weight management, which grew strongly at 34% in terms of
current value followed by sports nutrition at 21%.
North India continued to be the biggest contributor to the total sales of consumer health in
2013 with a 30% share as North India has much longer and harsher weather conditions
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meaning consumers are perennially suffering from colds, coughs, hay fever, digestion
disorders, and body pains among others.
Chemists/pharmacies continued to be the main channel for sales of medicines in North India.
Modern retailing outlets, such as beauty specialist retailers, hypermarkets and supermarkets,
continued to be less popular than traditional retail channels.
Competitive landscape
The major pharmaceutical units in the region are Ranbaxy, Panacea Biotec, Venus
Remedies, Ind-Swift, Ind-Swift Laboratories, Surya Pharma, Dabur Pharma, Jubilant
Organosys, Nectar Lifesciences, IOL Chemicals and Pharma.
The Himalaya Drug Co and Dabur India Ltd continued to be two of the most popular
companies in North India for daily OTC products.
Prospects
North India is expected to grow at a value CAGR at constant 2013 prices of 8% over the
forecast period. This is expected to be driven by sports nutrition and weight management.
Climatic conditions will continue to drive sales of consumer health in North India in the
forecast period. Demand for topical pain relief, and cough and cold remedies will continue to
be high due to seasonal factors.
North India has become a medical tourism hub with hospitals such as Medicity, Fortis, and
Apollo offering the best medical care. As a result, demand for healthcare products is pretty
high across the region.
South India
Trends
Non-store retailing witnessed strong growth and popularity in South India in 2013. Internet
retailing for consumer health became quite common in 2013 among consumers and the
majority of OTC medication manufacturers partnered with internet retailers such as
bigbasket.com, mygrahak.com, www.apollopharmacy.in, medplusbeauty.com,
healthkartplus.com and healthkart.com and other national and local ecommerce platforms to
reduce the dependency on offline channels.
Weight management and vitamins and dietary supplements witnessed double digit growth in
2013. Non-traditional OTC healthcare categories such as weight management and vitamins
and dietary supplements witnessed double digit growth of 24% and 12% respectively in terms
of current value sales. Fast moving corporate lifestyles, work-life stress, fatigue and
irregularities in food intake were the core drivers for non-traditional OTC healthcare products.
In 2013, the majority of herbal and ayurvedic manufacturers, including Dabur India Ltd, Shree
Baidyanath Ayurved Bhawan Ltd, Himalaya Drug Co, Pankajakasthuri Herbals India Pvt Ltd
and Kairali Ayurvedic Products Pvt Ltd, aggressively worked towards increasing their retail
distribution through modern retail outlets in cosmopolitan and tier II cities. Chained chemists,
such as Lifeken, Medplus and Trust, offered dedicated aisles for ayurvedic and herbal
products.
Competitive landscape
OTC healthcare in South India is highly fragmented with no clear dominant manufacturer
holding a strong position across more than two or three categories in 2013. Companies such
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as Procter & Gamble Hygiene and Health Care Ltd, Dabur India Ltd and Ranbaxy
Laboratories Ltd amongst others continued to perform strongly in 2013.
Johnson & Johnson (India) Ltd and Dabur India Ltd are leading OTC healthcare
manufacturers and suppliers in Southern India. Johnson & Johnson (India) Ltd has a
dominant regional positioning across NRT gum, wound care and ear care, whilst Dabur India
Ltd remains a strong player across South India in digestive remedies, cough remedies and
vitamins and dietary supplements.
Prospects
Consumer health in South India is expected to grow at a value CAGR at constant 2013 prices
of 7% during the forecast period of 2013-2018. This is expected to be driven by other nonherbal dietary supplements, weight loss supplements and sports nutrition products.
Websites such as Bigbasket.com, Healthkart.com, shopclues.com, Tradus.com and
otcpharmacy.com are expected to perform strongly in consumer health during the forecast
period. Fast-paced lifestyles, a consumer preference towards home delivery of grocery and
healthcare medication, and internet retailers expanding their online ayurvedic and herbal
product portfolios will drive the growth of non-store retailing in consumer health.
West India
Trends
West India consumer health witnessed value growth of 13% in 2013. This growth was driven
by meal replacement slimming, paediatric vitamins and dietary supplements and sports
nutrition.
The growth was driven by meal replacements slimming as the concept of looking good and
being healthy became extremely important amongst most consumers in India. The harsh
weather conditions, such as extremely hot summers and equally cold winters in states like
Rajasthan, helped drive the growth of vitamins and dietary supplements to improve immunity.
Competitive landscape
Herbal/traditional products manufacturers such as Dabur India Ltd, Emami Ltd and Ranbaxy
Laboratories Ltd amongst others continued to have a strong presence in West India. This was
observed as the use of products such as Chyawanprash, Hajmola, Zandu Balm and Revital
was quite prevalent among West India consumers.
Companies in cough, cold, allergy and hay fever, digestive remedies, and vitamins and
dietary supplements continued to perform better in 2013 due to the strong demand for these
products in West India.
Prospects
West India is expected to grow at a value CAGR at constant 2013 prices of 7% during the
forecast period of 2013-2018. This will be driven by sports nutrition, weight management and
herbal/traditional dietary supplements.
Taking herbal/traditional products to cure minor ailments remained very strong in West India
in 2013. This is expected to continue in the forecast years as well, thereby giving tough
competition to the growth of OTC allopathic medicines.
Retail distribution is expected to shift towards modern retail to a large extent. Consumers in
cities are most likely to switch to hypermarkets, supermarkets, beauty specialist retailers and
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non-store retailing, such as direct selling and internet retailing, for the purchase of consumer
health products.
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MARKET INDICATORS
Table 1
Rs bn
Pharmaceuticals,
medical appliances/
equipment
Outpatient services
Hospital services
Total
Source:
2008
2009
2010
2011
2012
2013
683.9
749.1
821.3
901.4
990.4
1,079.3
477.1
244.9
1,405.9
529.0
270.6
1,548.7
586.0
299.0
1,706.2
648.2
329.9
1,879.5
715.8
363.9
2,070.1
783.1
397.6
2,260.1
Table 2
years
Males
Females
Source:
2008
2009
2010
2011
2012
2013
63.5
66.8
63.7
67.2
64.0
67.5
64.3
67.7
64.5
68.0
64.7
68.3
MARKET DATA
Table 3
INR million
OTC
Sports Nutrition
Vitamins and Dietary
Supplements
Weight Management
Herbal/Traditional
Products
Allergy Care
Paediatric Consumer
Health
Consumer Health
Source:
Note:
Table 4
2008
2009
2010
2011
2012
2013
37,076.6
2,883.7
28,009.4
42,138.2
3,100.0
31,357.3
46,803.5
3,385.9
35,714.2
51,801.0
3,917.3
41,176.9
58,270.1
4,661.5
47,064.5
64,129.8
5,621.3
53,227.7
1,097.2
27,476.9
1,917.6
30,801.2
3,725.5
34,694.2
6,870.3
38,884.8
9,517.3
44,310.2
11,852.9
50,107.0
1,371.4
1,788.7
2,229.4
2,915.6
3,487.2
3,896.6
69,066.9
78,513.1
89,629.1
103,765.5
119,513.4
134,831.6
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Sum of categories is greater than the market size because allergy care is a duplicate of categories found
in cough, cold and allergy remedies, dermatologicals and eye care; paediatric consumer health is an
aggregate of paediatric categories in OTC and vitamins and dietary supplements; and herbal/traditional
products is an aggregate of herbal/traditional categories in OTC and vitamins and dietary supplements,
except herbal/traditional medicinal teas and herbal/traditional smoking cessation aids.
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OTC
Sports Nutrition
Vitamins and Dietary Supplements
Weight Management
Herbal/Traditional Products
Allergy Care
Paediatric Consumer Health
Consumer Health
Source:
Note:
2012/13
2008-13 CAGR
2008/13 Total
10.1
20.6
13.1
24.5
13.1
11.7
12.8
11.6
14.3
13.7
61.0
12.8
23.2
14.3
73.0
94.9
90.0
980.2
82.4
184.1
95.2
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Sum of categories is greater than the market size because allergy care is a duplicate of categories found
in cough, cold and allergy remedies, dermatologicals and eye care; paediatric consumer health is an
aggregate of paediatric categories in OTC and vitamins and dietary supplements; and herbal/traditional
products is an aggregate of herbal/traditional categories in OTC and vitamins and dietary supplements,
except herbal/traditional medicinal teas and herbal/traditional smoking cessation aids.
Table 5
INR million
Table 6
2008
2009
2010
2011
2012
2013
12,855.7
20,528.5
18,551.2
17,131.5
69,066.9
14,691.9
23,383.0
20,975.7
19,462.5
78,513.1
16,868.0
26,873.3
23,787.3
22,100.6
89,629.1
19,582.1
31,326.2
27,368.3
25,488.8
103,765.5
22,732.6
36,202.8
31,360.7
29,217.2
119,513.4
25,756.7
40,969.5
35,108.7
32,996.7
134,831.6
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 7
2012/13
2008-13 CAGR
2008/13 Total
13.3
13.2
12.0
12.9
12.8
14.9
14.8
13.6
14.0
14.3
100.4
99.6
89.3
92.6
95.2
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
India
Urban
Rural
Total
70.2
25.7
95.8
Source:
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 8
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2009
2010
2011
2012
2013
8.6
8.9
9.2
9.5
9.9
7.6
1.4
7.9
2.7
7.9
5.2
8.0
6.3
8.3
7.2
6.0
3.7
5.8
6.3
3.8
5.5
6.6
3.8
5.3
6.9
4.1
3.3
7.1
4.4
3.2
3.2
3.6
3.1
3.6
3.0
3.3
2.9
3.1
2.8
2.6
2.6
2.5
2.4
2.3
2.2
2.3
1.7
1.0
1.8
1.9
1.7
2.4
1.7
2.2
1.9
1.8
1.6
2.4
1.7
2.2
1.9
1.7
1.5
2.3
1.8
2.2
1.8
1.8
1.6
1.4
2.2
1.9
1.9
1.8
1.8
1.7
1.3
0.7
1.4
1.3
1.1
1.3
1.2
1.1
1.3
1.1
1.2
1.2
1.1
1.2
1.2
1.1
1.1
1.2
1.1
1.1
1.1
1.1
1.1
1.1
1.1
1.1
1.1
1.0
1.0
1.0
1.0
1.2
1.0
1.1
1.0
1.0
0.9
0.9
0.9
0.9
0.8
1.2
1.4
0.8
0.8
0.8
0.6
0.6
0.7
0.7
0.8
0.8
0.8
0.7
0.7
0.7
0.8
0.5
34.0
100.0
0.7
0.5
31.0
100.0
0.7
0.5
29.9
100.0
0.7
0.5
28.9
100.0
0.7
0.6
0.5
27.2
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 9
Euromonitor International
Company
Amway India Enterprises
Pvt Ltd
2010
2011
2012
2013
8.6
8.8
9.0
9.3
10
Himani
Dabur
Vicks
Revital
Herbalife Cell-U-Loss
Glucon D
Hajmola
Herbalife ShapeWorks
Herbalife Protein
Powder
Vicks
Optimum Nutrition
Zandu
Glucose-D
i-pill
Iodex
Unwanted 72
Volini
Eno
Halls
Moov
Amrutanjan
Band-Aid
Becosules
Benadryl
Dexorange
Digene
Crocin
Gelusil
Liv 52
Others
Total
Source:
Passport
Emami Ltd
Dabur India Ltd
Procter & Gamble
Hygiene & Health Care Ltd
Ranbaxy Laboratories Ltd
Herbalife International
India Pvt Ltd
Heinz India Pvt Ltd
Dabur India Ltd
Herbalife International
India Pvt Ltd
Herbalife International
India Pvt Ltd
PGT Healthcare
Neulife Nutrition Systems
Emami Ltd
Dabur India Ltd
Piramal Healthcare Ltd
GlaxoSmithKline
Consumer Healthcare Ltd
Mankind Pharma Ltd
Ranbaxy Laboratories Ltd
GlaxoSmithKline Asia
Pvt Ltd
Cadbury India Ltd
Paras Pharmaceuticals Ltd
Amrutanjan Health Care Ltd
Johnson & Johnson
(India) Ltd
Pfizer Ltd
Johnson & Johnson
(India) Ltd
Franco-Indian
Pharmaceuticals Pvt Ltd
Abbott India Ltd
GlaxoSmithKline
Consumer Healthcare Ltd
Pfizer Ltd
Himalaya Drug Co, The
3.8
3.2
5.5
4.0
3.3
5.3
4.3
3.5
3.3
4.4
3.8
3.2
2.4
0.9
2.4
1.9
2.6
2.3
2.8
2.6
2.4
2.3
0.8
2.4
2.2
1.4
2.3
2.1
1.7
2.2
2.1
2.0
0.7
1.5
1.8
2.0
1.6
1.8
1.4
1.3
1.6
1.6
1.8
1.5
1.2
1.5
1.8
1.7
1.8
1.5
1.3
1.4
1.8
1.8
1.8
1.6
1.4
1.4
1.1
0.9
1.2
1.1
0.9
1.1
1.2
1.0
1.1
1.2
1.1
1.1
1.1
1.1
1.1
1.4
1.1
1.1
1.1
1.3
1.1
1.1
1.1
1.2
1.1
1.1
1.1
1.1
1.2
1.2
1.1
1.1
1.1
1.1
1.0
1.0
1.0
1.0
1.0
1.0
1.1
0.9
1.0
0.9
1.0
0.9
0.9
0.9
0.8
0.9
46.8
100.0
0.9
0.8
44.8
100.0
0.8
0.8
43.4
100.0
0.8
0.8
41.5
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 10
Store-Based Retailing
- Grocery Retailers
-- Modern Grocery
Retailers
--- Convenience Stores
--- Discounters
--- Forecourt Retailers
--- Hypermarkets
--- Supermarkets
-- Traditional Grocery
Euromonitor International
2008
2009
2010
2011
2012
2013
89.1
12.3
3.3
87.1
12.1
3.2
84.8
11.6
3.2
81.3
11.4
3.3
79.2
11.3
3.4
77.8
11.2
3.4
0.0
0.0
0.0
2.0
1.3
9.0
0.0
0.0
0.0
2.2
1.1
8.9
0.0
0.0
0.0
2.2
1.0
8.4
0.0
0.0
0.0
2.3
1.0
8.0
0.0
0.0
0.0
2.4
1.0
7.9
0.0
0.0
0.0
2.5
1.0
7.7
11
Retailers
--- Food/drink/tobacco
specialists
--- Independent Small
Grocers
--- Other Grocery
Retailers
---- Healthfood shops
---- Other Other
Grocery Retailers
- Non-Grocery Retailers
-- Health and Beauty
Specialist Retailers
--- Beauty Specialist
Retailers
--- Chemists/Pharmacies
--- Optical Goods Stores
--- Parapharmacies/
Drugstores
--- Other Healthcare
Specialist Retailers
-- Mixed Retailers
--- Department Stores
--- Mass Merchandisers
--- Variety Stores
--- Warehouse Clubs
-- Other Consumer
Health Non-Grocery
Retailers
Non-Store Retailing
- Vending
- Homeshopping
- Internet Retailing
- Direct Selling
Total
Source:
Passport
0.0
0.0
0.0
0.0
0.0
0.0
7.0
7.0
6.4
6.1
6.0
5.9
1.9
1.9
1.9
1.9
1.9
1.9
0.0
1.9
0.0
1.9
0.0
1.9
0.0
1.9
0.0
1.9
0.0
1.9
76.8
74.5
75.0
72.9
73.2
71.3
69.9
68.0
67.9
66.0
66.6
64.6
0.0
0.0
0.0
0.0
0.0
0.0
74.3
0.0
0.0
72.6
0.0
0.0
71.0
0.0
0.0
67.7
0.0
0.0
65.6
0.0
0.0
64.2
0.0
0.0
0.2
0.2
0.2
0.3
0.3
0.4
0.0
0.0
0.0
0.0
0.0
2.3
0.0
0.0
0.0
0.0
0.0
2.1
0.0
0.0
0.0
0.0
0.0
1.9
0.0
0.0
0.0
0.0
0.0
1.9
0.0
0.0
0.0
0.0
0.0
1.9
0.0
0.0
0.0
0.0
0.0
2.0
10.9
0.0
0.0
0.7
10.2
100.0
12.9
0.0
0.0
0.7
12.2
100.0
15.2
0.0
0.0
0.7
14.5
100.0
18.7
0.0
0.0
0.7
18.0
100.0
20.8
0.0
0.0
0.8
20.1
100.0
22.2
0.0
0.0
0.8
21.4
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 11
Store-Based Retailing
Grocery Retailers
Modern Grocery Retailers
Convenience Stores
Discounters
Forecourt Retailers
Hypermarkets
Supermarkets
Traditional Grocery
Retailers
Food/drink/tobacco
specialists
Independent Small Grocers
Other Grocery Retailers
Healthfood shops
Other Other Grocery
Euromonitor International
OTC
SN
VDS
WM
HTP
AC
100.0
17.1
3.5
0.0
0.0
0.0
2.1
1.4
13.6
77.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
66.2
6.8
3.6
0.0
0.0
0.0
3.1
0.5
3.2
9.9
3.9
3.9
0.0
0.0
0.0
2.5
1.4
0.0
88.0
14.4
3.8
0.0
0.0
0.0
2.6
1.2
10.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
9.7
3.9
0.0
3.9
0.0
0.0
0.0
0.0
3.2
0.0
0.0
0.0
0.0
0.0
0.0
0.0
7.8
2.7
0.0
2.7
0.0
0.0
0.0
0.0
12
Retailers
Non-Grocery Retailers
Health and Beauty
Specialist Retailers
Beauty Specialist
Retailers
Chemists/Pharmacies
Optical Goods Stores
Parapharmacies/Drugstores
Other Healthcare
Specialist Retailers
Mixed Retailers
Department Stores
Mass Merchandisers
Variety Stores
Warehouse Clubs
Other Consumer Health
Non-Grocery Retailers
Non-Store Retailing
Vending
Homeshopping
Internet Retailing
Direct Selling
Total
Passport
82.9
82.9
77.1
30.3
59.4
59.4
6.0
6.0
73.7
73.7
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
82.9
0.0
0.0
0.0
23.6
0.0
0.0
5.7
59.4
0.0
0.0
0.0
4.5
0.0
0.0
1.5
73.7
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
46.8
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
100.0
22.9
0.0
0.6
19.4
2.9
100.0
33.8
0.0
0.0
0.0
33.8
100.0
90.1
0.0
0.0
0.0
90.1
100.0
12.0
0.0
0.0
0.0
12.0
100.0
0.0
0.0
0.0
0.0
0.0
0.0
PCH
Store-Based Retailing
Grocery Retailers
Modern Grocery Retailers
Convenience Stores
Discounters
Forecourt Retailers
Hypermarkets
Supermarkets
Traditional Grocery
Retailers
Food/drink/tobacco
specialists
Independent Small Grocers
Other Grocery Retailers
Healthfood shops
Other Other Grocery
Retailers
Non-Grocery Retailers
Health and Beauty
Specialist Retailers
Beauty Specialist
Retailers
Chemists/Pharmacies
Optical Goods Stores
Parapharmacies/Drugstores
Other Healthcare
Specialist Retailers
Mixed Retailers
Department Stores
Mass Merchandisers
Variety Stores
Warehouse Clubs
Other Consumer Health
Non-Grocery Retailers
Euromonitor International
74.5
10.3
3.6
0.0
0.0
0.0
2.9
0.7
6.8
0.0
5.8
1.0
0.0
1.0
64.1
64.1
0.0
64.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
13
Non-Store Retailing
Vending
Homeshopping
Internet Retailing
Direct Selling
Total
Source:
Key:
Passport
25.5
0.0
0.0
0.0
25.5
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
OTC = over the counter; SN = sports nutrition; VDS = vitamins and dietary supplements; WM = weight
management; HTP = herbal/traditional products; AC = Allergy Care; PCH = paediatric consumer health
Table 12
INR million
OTC
Sports Nutrition
Vitamins and Dietary
Supplements
Weight Management
Herbal/Traditional
Products
Allergy Care
Paediatric Consumer
Health
Consumer Health
Source:
Note:
Table 13
2013
2014
2015
2016
2017
2018
64,129.8
5,621.3
53,227.7
66,905.3
6,691.3
58,471.5
69,402.0
7,854.7
63,945.7
71,651.7
9,052.6
69,567.2
73,616.7
10,295.3
76,009.5
75,292.2
11,553.8
81,716.6
11,852.9
50,107.0
13,430.1
54,286.7
15,128.4
58,581.4
16,988.7
62,869.7
19,093.6
66,805.8
21,469.5
70,244.3
3,896.6
4,272.8
4,665.3
5,054.2
5,433.8
5,808.6
134,831.6
145,498.1
156,330.8
167,260.2
179,015.1
190,032.2
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Sum of categories is greater than the market size because allergy care is a duplicate of categories found
in cough, cold and allergy remedies, dermatologicals and eye care; paediatric consumer health is an
aggregate of paediatric categories in OTC and vitamins and dietary supplements; and herbal/traditional
products is an aggregate of herbal/traditional categories in OTC and vitamins and dietary supplements,
except herbal/traditional medicinal teas and herbal/traditional smoking cessation aids.
OTC
Sports Nutrition
Vitamins and Dietary Supplements
Weight Management
Herbal/Traditional Products
Allergy Care
Paediatric Consumer Health
Consumer Health
Source:
Note:
Table 14
2013-18 CAGR
2013/18 TOTAL
3.3
15.5
9.0
12.6
7.0
8.3
7.1
17.4
105.5
53.5
81.1
40.2
49.1
40.9
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Sum of categories is greater than the market size because allergy care is a duplicate of categories found
in cough, cold and allergy remedies, dermatologicals and eye care; paediatric consumer health is an
aggregate of paediatric categories in OTC and vitamins and dietary supplements; and herbal/traditional
products is an aggregate of herbal/traditional categories in OTC and vitamins and dietary supplements,
except herbal/traditional medicinal teas and herbal/traditional smoking cessation aids.
Euromonitor International
14
Passport
INR million
2013
2014
2015
2016
2017
2018
25,756.7
40,969.5
35,108.7
32,996.7
134,831.6
27,890.2
44,507.4
37,562.7
35,537.9
145,498.1
30,007.0
48,095.8
40,099.6
38,128.4
156,330.8
32,110.4
51,767.1
42,674.7
40,707.9
167,260.2
34,189.7
55,460.4
46,071.8
43,293.2
179,015.1
36,244.5
59,175.3
48,705.0
45,907.4
190,032.2
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 15
2013-18 CAGR
2013/18 TOTAL
7.1
7.6
6.8
6.8
7.1
40.7
44.4
38.7
39.1
40.9
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
APPENDIX
OTC Registration and Classification
In India, the import, manufacture, distribution and sale of drugs is regulated by the Drugs and
Cosmetics Act and its subordinate legislation, the Drugs and Cosmetics Rules. The legislation
is enforced by the Central Government (Ministry of Health and Family Welfare) in New Delhi.
The regulation of drugs in India is based on their positioning in the lists of drugs included in
Schedules G, H, and K and X, which are appended to the Drugs and Cosmetics Act.
OTC products in India have no official definition. Instead, all the drugs that are not listed by
the Act as prescription only drugs are considered as non-prescription drugs (or OTC drugs).
The regulation of drugs in India is based on their positioning in the lists of drugs included in
Schedules G, H, and K and X, which are appended to the Drugs and Cosmetics Act. The
product categories highlighted by Schedules G, H, K and X are as follows:
Schedule X: products containing controlled ingredients, such as barbitals, methamphetamines
and narcotics. Schedule X drugs must be labelled XRx in red on the top left corner of the
packaging. They must also be labelled: Warning: to be sold by retailer on the prescription of
a registered medical practitioner only.
Schedule H: products restricted to prescription sales. However, topical schedule H products
may be sold OTC, with this including ibuprofen. Schedule H drugs have to be labelled Rx in
red on the top left corner, and must also carry the words: Warning: to be sold by retailer on
the prescription of a registered medical practitioner only.
Schedule G: products that can be sold without prescription. The product must carry the
following warning: Caution. It is dangerous to take this preparation except under medical
supervision. Antihistamines fall into this category.
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Euromonitor International
Passport
16
Switches
There were no particular switches in 2013. However, in the forecast period more Rx
medicines might switch to OTC in order to reduce UTC sales of these drugs.
DEFINITIONS
Explanations of words and/or terminology used in this report are as follows:
Svarjiksara (Shudh): Sodium bicarbonate
Nimbukalam (Shushkam): Citric acid
Euromonitor International
Passport
17
Passport
SOURCES
Sources used during the research included the following:
Summary 1
Research Sources
Official Sources
Trade Associations
Trade Press
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18
Passport
Chemical Weekly
Daily News & Analysis
Domain-b
Drug Today
Eastern Pharmacist
Economic Times, The
Equity Master
Express Pharma Pulse
Financial Express, The
Hindu Business Line
Hindustan Times
IBN Live
India Health News
India PRWire
India Today
Indiabiz News
Indian Express
MedGuide India
MyIris
Newspolitan.com
Outlook India
Pharma News
Pharmabiz.com
Press Trust of India
Rediff India Business News
Talk Delhi
The Economic Times
The Hindu
The Times of India
Thomson Reuters
Time World
Times of India
Tribune, The
Source:
Euromonitor International
Euromonitor International
19