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Page 1

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 1

Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests of
another.
Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?
Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,
while 1 means it's hardly causing any divide in society at all.
- Summary table
Base: All respondents

People who
currently own
a home versus
those who have
to rent.

The old versus


the young.

People who
were born in
Britain versus
those who came
here as an
immigrant.

The rich
versus the
poor.

The super-rich
versus the
middle
classes.

People who
inherit wealth
versus those
who don't.

People
educated
privately
versus people
educated in
the state
system.

Men versus
women.

The North
versus the
South.

Unweighted base

2018

2018

2018

2018

2018

2018

2018

2018

2018

Weighted base

2018

2018

2018

2018

2018

2018

2018

2018

2018

NET: Causing a divide

778
39%

650
32%

1363
68%

1386
69%

1147
57%

830
41%

1001
50%

579
29%

898
45%

5 - causing a huge
divide

285
14%

190
9%

784
39%

783
39%

588
29%

367
18%

416
21%

149
7%

335
17%

493
24%

459
23%

580
29%

603
30%

559
28%

462
23%

585
29%

430
21%

563
28%

602
30%

665
33%

363
18%

376
19%

471
23%

589
29%

563
28%

686
34%

578
29%

301
15%

331
16%

97
5%

90
4%

150
7%

232
12%

201
10%

341
17%

256
13%

1 - hardly causing any


divide

134
7%

157
8%

31
2%

30
2%

76
4%

135
7%

72
4%

236
12%

103
5%

NET: Not causing a


divide

435
22%

487
24%

128
6%

120
6%

226
11%

367
18%

273
14%

577
29%

359
18%

Don't know

203
10%

215
11%

163
8%

136
7%

174
9%

232
11%

181
9%

176
9%

182
9%

Mean

3.27

3.11

4.07

4.07

3.78

3.39

3.58

2.95

3.42

Standard deviation

1.13

1.09

0.99

0.97

1.11

1.17

1.07

1.12

1.11

Standard error

0.03

0.03

0.02

0.02

0.03

0.03

0.02

0.03

0.03

Prepared by ICM Unlimited - Confidential

Page 2

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 2

Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests of
another.
Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?
Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,
while 1 means it's hardly causing any divide in society at all.
- People who currently own a home versus those who have to rent.
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

239
198
47%noq 37%

169
33%

114
39%

58
33%

NET: Causing a divide

778
39%

382
39%

397
39%

89
37%

138
43%

151
39%

128
37%

112
37%

162
38%

204
37%

226
39%

154
36%

194
42%

5 - causing a huge
divide

285
14%

140
14%

146
14%

28
12%

53
16%

60
16%

43
13%

46
15%

55
13%

72
13%

87
15%

50
12%

77
17%

91
18%o

69
13%

57
11%

47
16%

21
12%

493
24%

242
24%

251
24%

60
25%

85
26%

90
24%

84
25%

66
22%

107
25%

132
24%

139
24%

105
25%

117
25%

148
29%o

129
24%

112
22%

67
23%

37
21%

602
30%

289
29%

314
30%

56
23%

87
27%

111
29%

106
31%

105
35%c

137
32%c

178
33%l

177
30%l

140
33%l

108
23%

121
24%

164
31%m

171
34%m

82
28%

64
37%m

301
15%

162
16%

139
13%

46
19%

38
12%

48
12%

46
13%

50
16%

73
17%

95
17%k

88
15%

47
11%

71
15%

72
14%

84
16%

83
16%

45
15%

17
10%

1 - hardly causing any


divide

134
7%

71
7%

63
6%

19
8%

16
5%

23
6%

29
8%

15
5%

32
8%

40
7%

39
7%

30
7%

25
5%

32
6%

29
5%

37
7%

23
8%

14
8%

NET: Not causing a


divide

435
22%

234
24%

201
20%

66
27%de

54
17%

71
19%

75
22%

64
21%

105
25%d

134
25%k

127
22%

77
18%

96
21%

104
20%

113
21%

120
24%

67
23%

31
17%

Don't know

203
10%

85
9%

118
11%

32
13%gh

44
14%gh

51
13%gh

35
10%h

21
7%

20
5%

29
5%

55
9%i

52
12%i

67
14%ij

49
10%

57
11%

46
9%

28
9%

23
13%

Mean

3.27

3.24

3.31

3.15

3.43cf

3.35

3.22

3.28

3.19

3.20

3.28

3.26

3.38i

3.42o

3.26

3.15

3.27

3.23

h
Standard deviation

1.13

1.15

1.12

1.18

1.11

1.14

1.15

1.09

1.13

1.13

1.14

1.10

1.17

1.17

1.10

1.10

1.19

1.10

Standard error

0.03

0.04

0.04

0.10

0.07

0.06

0.06

0.06

0.06

0.04

0.05

0.07

0.06

0.05

0.05

0.05

0.07

0.09

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 3

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 3

Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests of
another.
Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?
Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,
while 1 means it's hardly causing any divide in society at all.
- The old versus the young.
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

106
33%

120
31%

103
30%

92
30%

139
33%

193
35%

195
33%

120
28%

142
30%

174
34%

170
32%

162
32%

98
34%

47
27%

NET: Causing a divide

650
32%

304
31%

346
34%

90
37%

5 - causing a huge
divide

190
9%

85
9%

105
10%

36
15%fg

31
10%

37
10%

28
8%

22
7%

38
9%

52
10%

59
10%

34
8%

45
10%

55
11%

47
9%

49
10%

29
10%

10
6%

459
23%

219
22%

241
23%

54
22%

75
23%

83
22%

75
22%

70
23%

102
24%

141
26%

136
23%

86
20%

96
21%

119
23%

122
23%

113
22%

69
24%

37
21%

665
33%

330
33%

335
33%

73
30%

106
33%

122
32%

110
32%

111
37%

144
34%

181
33%

195
33%

148
35%

141
30%

171
33%

170
32%

180
35%

83
28%

62
35%

331
16%

184
19%b

147
14%

35
14%

48
15%

50
13%

57
17%

52
17%

89
21%e

101
19%

99
17%

61
14%

69
15%

67
13%

93
17%

84
17%

59
20%m

27
15%

1 - hardly causing any


divide

157
8%

84
8%

73
7%

14
6%

19
6%

31
8%

42
24
12%cdh 8%

26
6%

39
7%

38
6%

39
9%

41
9%

45
9%

35
7%

35
7%

24
8%

18
10%

NET: Not causing a


divide

487
24%

268
27%b

220
21%

48
20%

67
21%

82
21%

99
76
29%cde 25%

115
27%

140
26%

137
23%

100
23%

111
24%

113
22%

128
24%

119
24%

83
29%

45
25%

Don't know

215
11%

87
9%

128
12%a

32
13%h

43
13%gh

60
16%fgh

31
9%

25
6%

31
6%

57
10%i

56
13%i

55
11%

65
12%

46
9%

27
9%

22
13%

24
8%

71
15%ij

Mean

3.11

3.04

3.18a

3.30fg

3.18f

3.14

2.97

3.05

3.09

3.13

3.15

3.04

3.09

3.16

3.12

3.12

3.08

2.96

Standard deviation

1.09

1.09

1.09

1.13

1.06

1.11

1.15

1.05

1.06

1.08

1.08

1.09

1.14

1.12

1.07

1.07

1.13

1.07

Standard error

0.03

0.04

0.03

0.09

0.06

0.06

0.06

0.06

0.05

0.04

0.05

0.07

0.06

0.05

0.05

0.05

0.07

0.09

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 4

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 4

Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests of
another.
Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?
Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,
while 1 means it's hardly causing any divide in society at all.
- People who were born in Britain versus those who came here as an immigrant.
Base: All respondents
Gender

Age

Social Class

Region
Wales
&
South
West
(p)

Scotland
(q)

Total

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

NET: Causing a divide

1363
68%

665
67%

698
68%

143
59%

192
59%

241
63%

245
226
317
375
71%cde 75%cde 75%cde 69%

377
64%

293
69%

318
68%

327
64%

357
67%

355
70%m

209
72%m

116
66%

5 - causing a huge
divide

784
39%

348
35%

436
42%a

86
36%

100
31%

125
32%

148
134
192
197
43%de 44%de 45%de 36%

196
34%

176
41%j

215
46%ij

187
36%

213
40%

214
42%

109
38%

61
35%

580
29%

317
32%b

263
26%

57
23%

92
29%

116
30%

97
28%

93
31%

125
30%

178
33%l

181
31%l

118
28%

103
22%

140
27%

144
27%

141
28%

100
34%

55
31%

363
18%

184
19%

179
17%

42
17%

76
24%fgh

76
20%

54
16%

43
14%

71
17%

107
20%l

128
22%kl

63
15%

66
14%

104
20%

102
19%

85
17%

45
15%

28
16%

97
5%

56
6%

41
4%

18
7%

14
4%

16
4%

13
4%

18
6%

19
4%

33
6%

27
5%

19
5%

18
4%

28
6%

18
3%

29
6%

16
5%

7
4%

1 - hardly causing any


divide

31
2%

18
2%

14
1%

1
1%

7
2%

7
2%

7
2%

3
1%

6
1%

8
2%

10
2%

8
2%

6
1%

9
2%

9
2%

6
1%

3
1%

5
3%

NET: Not causing a


divide

128
6%

73
7%

55
5%

19
8%

20
6%

23
6%

19
6%

21
7%

25
6%

41
7%

37
6%

27
6%

24
5%

37
7%

27
5%

34
7%

19
6%

12
7%

Don't know

163
8%

67
7%

96
9%

38
16%fgh

34
11%gh

43
11%gh

25
7%h

12
4%

11
3%

22
4%

43
7%i

41
10%i

57
12%ij

45
9%

47
9%

33
6%

18
6%

20
11%

Mean

4.07

4.00

4.14a

4.02

3.92

3.98

4.15de

4.15de

4.16de

4.00

3.97

4.13

4.24ij

4.00

4.10

4.12

4.09

4.03

Standard deviation

0.99

1.00

0.97

1.02

1.00

0.99

0.98

0.97

0.96

0.99

0.98

0.99

0.97

1.02

0.98

0.98

0.94

1.02

Standard error

0.02

0.03

0.03

0.08

0.06

0.05

0.05

0.05

0.05

0.04

0.04

0.07

0.05

0.04

0.05

0.04

0.06

0.09

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 5

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 5

Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests of
another.
Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?
Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,
while 1 means it's hardly causing any divide in society at all.
- The rich versus the poor.
Base: All respondents
Gender

Age

Social Class

Region
Wales
&
South
West
(p)

Scotland
(q)

Total

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

NET: Causing a divide

1386
69%

678
69%

708
69%

155
64%

221
68%

252
66%

240
70%

237
283
78%cde 67%
fh

384
70%

396
68%

273
65%

333
72%

339
66%

356
67%

362
72%

197
68%

131
75%

5 - causing a huge
divide

783
39%

378
38%

405
39%

98
41%

103
32%

127
33%

142
159
154
41%de 53%cde 36%
fh

200
37%

206
35%

159
37%

218
47%ijk

184
36%

195
37%

220
43%m

111
38%

72
41%

603
30%

300
30%

303
29%

56
23%

117
125
33%c
36%cg

184
34%l

190
32%l

115
27%

115
25%

155
30%

161
30%

142
28%

86
29%

59
34%

376
19%

178
18%

197
19%

40
16%

56
17%

106
20%l

114
20%l

89
21%l

65
14%

103
20%

105
20%

91
18%

55
19%

22
13%

90
4%

57
6%b

33
3%

16
7%

32
28
8%deg 5%

28
5%

18
4%

16
3%

23
4%

26
5%

23
5%

15
5%

3
1%

1 - hardly causing any


divide

30
2%

22
2%b

9
1%

NET: Not causing a


divide

120
6%

78
8%b

Don't know

136
7%

54
5%

Mean

4.07

4.02

98
29%

78
26%

71
19%

73
21%g

42
14%

8
2%

13
3%

13
4%

8
3%

1
*

3
1%

7
2%

6
2%

10
3%h

4
1%

10
2%

6
1%

11
3%l

2
1%

8
2%

9
2%

6
1%

4
2%

3
2%

42
4%

17
7%

11
3%

20
5%

19
6%

18
6%

36
8%d

38
7%l

35
6%

29
7%

19
4%

31
6%

35
6%

29
6%

20
7%

6
3%

82
8%a

31
13%fgh

36
11%fgh

40
10%fgh

12
3%

6
2%

12
3%

16
3%

40
7%i

32
8%i

47
10%i

40
8%

37
7%

24
5%

20
7%

16
9%

4.12

4.11

4.08

4.03

4.08

4.24eh

129
30%
94
22%g

3.96

4.01

4.03

4.00

4.27ij

4.02

4.02

4.13

4.05

4.22

k
Standard deviation

0.97

1.02

0.92

1.00

0.87

0.95

0.98

1.01

1.00

0.98

0.95

1.04

0.90

0.98

0.99

0.97

0.99

0.89

Standard error

0.02

0.03

0.03

0.08

0.05

0.05

0.05

0.06

0.05

0.04

0.04

0.07

0.05

0.04

0.05

0.04

0.06

0.07

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing
Prepared by ICM Unlimited - Confidential

Page 6

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 6

Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests of
another.
Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?
Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,
while 1 means it's hardly causing any divide in society at all.
- The super-rich versus the middle classes.
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

Region

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

NET: Causing a divide

1147
57%

568
57%

579
56%

133
55%

157
49%

194
51%

207
195
261
314
60%de 65%de 62%de 58%

309
53%

229
54%

295
64%jk

288
56%

280
53%

308
61%n

161
55%

110
63%

5 - causing a huge
divide

588
29%

287
29%

301
29%

63
26%

80
25%

108
28%

105
31%

106
35%d

156
29%

147
25%

125
30%

159
34%j

142
28%

139
26%

166
33%n

89
31%

52
30%

559
28%

281
28%

278
27%

70
29%

77
24%

86
22%

102
30%e

89
30%

135
157
32%de 29%

163
28%

103
24%

136
29%

146
28%

142
27%

142
28%

71
25%

58
33%

471
23%

228
23%

243
24%

59
25%

82
26%

99
26%g

71
21%

56
19%

103
24%

153
26%l

112
26%l

76
16%

118
23%

135
25%

108
21%

74
25%

37
21%

150
7%

81
8%

69
7%

14
6%

35
11%

26
7%

26
7%

20
7%

29
7%

51
9%kl

53
9%l

21
5%

25
5%

40
8%

40
7%

39
8%

24
8%

8
4%

76
4%

44
4%

33
3%

10
4%

8
3%

11
3%

18
5%

18
6%h

12
3%

22
4%

22
4%

23
5%l

9
2%

16
3%

24
4%

18
4%

12
4%

6
3%

NET: Not causing a


divide

226
11%

125
13%

102
10%

24
10%

44
14%

38
10%

43
13%

38
12%

41
10%

73
13%l

75
13%l

44
10%

34
7%

56
11%

63
12%

57
11%

36
12%

14
8%

Don't know

174
9%

69
7%

105
10%a

26
11%gh

40
12%fgh

54
14%fgh

22
6%

14
4%

19
5%

28
5%

48
8%i

39
9%i

59
13%ij

51
10%

54
10%

33
6%

21
7%

15
9%

Mean

3.78

1 - hardly causing any


divide

3.75

3.81

3.75

3.65

3.77

3.78

3.85

126
30%

3.83

130
24%l

3.73

3.67

3.74

4.01ij

3.77

3.69

3.84

3.75

3.89

k
Standard deviation

1.11

1.13

1.08

1.09

1.10

1.10

1.15

1.17

1.04

1.12

1.10

1.15

1.02

1.08

1.12

1.11

1.14

1.04

Standard error

0.03

0.04

0.03

0.09

0.07

0.06

0.06

0.07

0.05

0.04

0.05

0.08

0.05

0.05

0.05

0.05

0.07

0.09

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 7

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 7

Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests of
another.
Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?
Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,
while 1 means it's hardly causing any divide in society at all.
- People who inherit wealth versus those who don't.
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

Region

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

207
220
49%cde 40%
f

223
38%

166
39%

221
216
48%ijk 42%

206
39%

204
40%

123
42%

94
17%

96
16%

81
19%

96
21%

93
18%

88
16%

84
17%

60
21%

43
25%no

121
126
28%def 23%

126
22%

84
20%

126
27%

123
24%

118
22%

120
24%

64
22%

37
21%

178
30%

136
32%

120
26%

134
26%

155
29%

162
32%

79
27%

60
34%

NET: Causing a divide

830
41%

431
44%

399
39%

87
36%

127
39%

141
37%

130
38%

138
45%e

5 - causing a huge
divide

367
18%

196
20%

171
17%

39
16%

63
20%

60
16%

59
17%

60
20%

462
23%

235
24%

228
22%

48
20%

64
20%

81
21%

71
21%

78
26%

589
29%

273
28%

316
31%

91
38%dfh

82
25%

112
29%

90
26%

100
33%

114
27%

232
12%

126
13%

106
10%

25
10%

46
14%g

41
11%

46
13%g

24
8%

50
12%

83
15%kl

78
13%l

41
10%

30
7%

59
11%q

67
13%q

58
12%q

39
14%q

9
5%

1 - hardly causing any


divide

135
7%

71
7%

64
6%

9
4%

18
5%

21
5%

40
23
12%cdeh 7%

25
6%

45
8%l

39
7%

30
7%

21
5%

34
7%

39
7%

34
7%

18
6%

11
6%

NET: Not causing a


divide

367
18%

197
20%

170
17%

34
14%

63
20%

62
16%

86
47
25%ceg 16%
h

74
18%

128
24%kl

116
20%l

71
17%

52
11%

92
18%

106
20%q

92
18%

57
20%

20
12%

Don't know

232
11%

88
9%

144
14%a

30
12%g

50
16%gh

68
18%fgh

28
7%

41
8%

68
12%i

52
12%i

71
15%i

71
14%

66
12%

48
10%

32
11%

15
9%

Mean

3.39

3.40

3.38

3.39

3.40

3.38

37
11%g
3.20

18
6%
3.45f

86
20%

3.49f

156
29%

3.28

3.32

3.39

80
46%

3.62ij

3.41

3.32

3.35

3.42

3.58n

k
Standard deviation

1.17

1.20

1.14

1.05

1.20

1.13

1.28

1.15

1.15

1.20

1.16

1.18

1.10

1.18

1.18

1.14

1.19

1.15

Standard error

0.03

0.04

0.04

0.09

0.07

0.06

0.07

0.07

0.06

0.04

0.05

0.08

0.06

0.05

0.06

0.05

0.08

0.10

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing
Prepared by ICM Unlimited - Confidential

Page 8

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 8

Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests of
another.
Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?
Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,
while 1 means it's hardly causing any divide in society at all.
- People educated privately versus people educated in the state system.
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

NET: Causing a divide

1001
50%

505
51%

496
48%

104
43%

140
43%

178
46%

181
53%d

171
226
274
56%cde 53%cd 50%

271
46%

206
49%

250
54%j

250
49%

258
48%

252
50%

154
53%

87
49%

5 - causing a huge
divide

416
21%

221
22%

195
19%

36
15%

58
18%

80
21%

73
21%

585
29%

284
29%

301
29%

68
28%

82
25%

98
26%

107
31%

563
28%

276
28%

287
28%

75
31%

79
25%

113
30%

201
10%

99
10%

103
10%

25
10%

45
14%e

72
4%

41
4%

31
3%

8
3%

NET: Not causing a


divide

273
14%

139
14%

134
13%

Don't know

181
9%

69
7%

112
11%a

1 - hardly causing any


divide

81
27%cd

87
20%

116
21%j

97
17%

99
23%j

104
22%j

103
20%

98
18%

105
21%

68
24%

42
24%

90
30%

140
33%e

159
29%

174
30%

107
25%

146
31%

147
29%

160
30%

147
29%

86
30%

45
26%

89
26%

82
27%

124
29%

154
28%

171
29%

129
30%

109
23%

149
29%p

150
28%

154
30%p

63
21%

47
27%

27
7%

30
9%

29
10%

46
11%

69
13%kl

67
11%

29
7%

36
8%

49
10%

48
9%

45
9%

40
14%

20
11%

15
5%h

10
3%

22
6%eh

10
3%

8
2%

22
4%

20
3%

18
4%

12
3%

16
3%

21
4%

22
4%

10
3%

4
2%

33
13%

59
18%e

37
10%

52
15%e

39
13%

53
13%

91
17%kl

86
15%

47
11%

49
10%

65
13%

68
13%

67
13%

50
17%

24
14%

31
13%fgh

44
14%fgh

55
14%fgh

21
6%

10
3%

20
5%

26
5%

57
10%i

42
10%i

57
12%i

49
10%

56
11%

34
7%

24
8%

18
10%

Mean

3.58

3.59

3.57

3.47

3.45

3.65d

3.56

3.70d

3.62

3.54

3.50

3.63

3.72ij

3.59

3.56

3.57

3.61

3.64

Standard deviation

1.07

1.10

1.05

1.02

1.14

1.03

1.14

1.08

1.00

1.10

1.05

1.09

1.04

1.05

1.06

1.08

1.13

1.08

Standard error

0.02

0.04

0.03

0.08

0.07

0.06

0.06

0.06

0.05

0.04

0.05

0.07

0.05

0.05

0.05

0.05

0.07

0.09

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 9

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 9

Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests of
another.
Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?
Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,
while 1 means it's hardly causing any divide in society at all.
- Men versus women.
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

NET: Causing a divide

579
29%

220
22%

358
35%a

107
107
44%def 33%f
gh

5 - causing a huge
divide

149
7%

55
6%

94
9%a

35
21
14%dfgh 7%

430
21%

165
17%

265
26%a

686
34%

348
35%

338
33%

47
20%

91
28%

341
17%

200
20%b

141
14%

34
14%

47
15%

66
17%

70
20%

57
19%

67
16%

1 - hardly causing any


divide

236
12%

148
15%b

87
8%

24
10%

37
11%

30
8%

50
15%e

34
11%

60
14%e

NET: Not causing a


divide

577
29%

349
35%b

229
22%

58
24%

84
26%

97
25%

Don't know

176
9%

72
7%

104
10%

29
12%fg

42
13%fgh

47
12%fgh

Mean

2.95

2.76

72
30%efg
h

3.15a

86
26%ef

99
26%

76
22%

78
26%

111
26%

159
29%

153
26%

127
30%

140
30%

155
30%

157
30%

129
26%

80
28%

56
32%

38
10%fh

15
4%

18
6%

22
5%

47
9%

41
7%

25
6%

36
8%

37
7%

39
7%

38
8%

22
8%

12
7%

61
16%

62
18%

60
20%

89
21%

112
21%

112
19%

102
24%

104
22%

118
23%

118
22%

91
18%

59
20%

44
25%

141
128
122
158
189
37%cd 37%cd 40%cd 37%cd 35%

206
35%

127
30%

163
35%

167
33%

184
35%

179
35%

95
32%

61
35%

106
20%l

112
19%l

74
18%l

49
11%

91
18%

90
17%

83
16%

50
17%

28
16%

62
11%

62
11%

60
14%

51
11%

50
10%

47
9%

73
14%mn

49
17%mn

17
10%

127
30%

168
31%l

174
30%l

135
32%l

100
22%

141
27%

137
26%

156
31%

98
34%n

45
26%

28
7%

28
5%

52
9%i

35
8%

61
13%i

49
10%

54
10%

42
8%

18
6%

13
7%

120
91
35%cde 30%
19
5%

12
4%

3.28fg

3.03f

3.03f

2.75

2.90

2.86

2.95

2.92

2.89

3.06

3.00

3.03

2.87

2.84

3.04

h
Standard deviation

1.12

1.11

1.10

1.24

1.14

1.09

1.07

1.06

1.10

1.13

1.09

1.15

1.12

1.10

1.08

1.15

1.19

1.08

Standard error

0.03

0.04

0.03

0.10

0.07

0.06

0.06

0.06

0.05

0.04

0.05

0.08

0.06

0.05

0.05

0.05

0.07

0.09

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing
Prepared by ICM Unlimited - Confidential

Page 10

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 10

Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests of
another.
Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?
Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,
while 1 means it's hardly causing any divide in society at all.
- The North versus the South.
Base: All respondents
Gender

Age

Social Class

Region
Wales
&
South
West
(p)

Scotland
(q)

Total

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

166
55%cde
f

235
259
55%cde 48%jk
f

244
42%

168
40%

227
49%jk

202
39%

224
42%p

287
97
57%mnp 33%

89
51%mp

94
17%

86
15%

63
15%

92
20%j

65
13%

74
14%

115
36
23%mnp 12%

45
26%mnp

NET: Causing a divide

898
45%

459
46%

440
43%

88
36%

122
38%

139
36%

148
43%

5 - causing a huge
divide

335
17%

167
17%

168
16%

34
14%

45
14%

44
11%

55
16%

74
25%cde

83
20%e

f
4

563
28%

292
29%

271
26%

54
22%

77
24%

95
25%

93
27%

91
30%

152
165
36%cde 30%
f

158
27%

106
25%

135
29%

137
27%

150
28%

172
34%mp

61
21%

43
25%

578
29%

280
28%

298
29%

72
30%

92
29%

121
32%

101
30%

82
27%

109
26%

158
29%

177
30%l

132
31%

111
24%

160
31%o

149
28%

126
25%

99
34%o

44
25%

256
13%

133
13%

123
12%

33
14%

45
14%

51
13%

48
14%

32
11%

47
11%

77
14%

78
13%

52
12%

49
11%

58
11%

82
15%o

45
9%

55
19%moq

16
9%

1 - hardly causing any


divide

103
5%

51
5%

52
5%

15
6%

20
6%

23
6%

24
7%gh

8
3%

14
3%

26
5%

32
6%

28
7%

17
4%

37
7%no

21
4%

20
4%

20
7%

NET: Not causing a


divide

359
18%

184
19%

175
17%

48
20%

64
20%

74
19%

72
21%gh

41
13%

61
14%

103
19%

110
19%

80
19%

66
14%

96
19%o

102
19%o

65
13%

76
26%moq

21
12%

Don't know

182
9%

66
7%

116
11%a

34
14%fgh

44
14%fgh

50
13%fgh

21
6%

14
5%

19
5%

24
4%

54
9%i

43
10%i

61
13%i

54
11%o

58
11%o

29
6%

20
7%

21
12%o

Mean

3.42

3.66cd
ef

3.60cd
ef

3.42

3.42

3.29

3.30

3.26

3.33

3.43

3.35

3.32

3.59ij

3.29

3.37p

3.66mn

3.13

5
3%

3.71mnp

Standard deviation

1.11

1.11

1.11

1.13

1.13

1.08

1.15

1.07

1.04

1.10

1.10

1.12

1.09

1.11

1.07

1.07

1.11

1.10

Standard error

0.03

0.04

0.04

0.09

0.07

0.06

0.06

0.06

0.05

0.04

0.05

0.07

0.06

0.05

0.05

0.05

0.07

0.09

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing
Prepared by ICM Unlimited - Confidential

Page 11

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 11

Q2. And which one of those do you think will be the biggest divide in British society in 10-20 years' time?
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

100
31%

132
34%

154
141
210
216
45%cde 46%cde 50%cde 40%

210
36%

192
45%j

203
44%j

187
36%

211
40%

227
45%m

125
43%

People who were born in


Britain versus those
who came here as an
immigrant.

820
41%

375
38%

445
43%a

82
34%

The rich versus the


poor.

451
22%

237
24%

215
21%

64
26%h

94
29%gh

86
22%h

77
22%h

63
21%

68
16%

115
21%

144
25%

91
21%

102
22%

108
21%

116
22%

103
20%

71
25%

The super-rich versus


the middle classes.

103
5%

58
6%

45
4%

10
4%

17
5%

27
7%

15
4%

17
6%

18
4%

33
6%

30
5%

17
4%

23
5%

31
6%

25
5%

21
4%

18
6%

9
5%

People who currently


own a home versus those
who have to rent.

97
5%

55
6%

43
4%

4
2%

25
8%ch

27
7%ch

17
5%

15
5%

10
2%

29
5%

41
7%kl

13
3%

13
3%

28
5%

26
5%

25
5%

15
5%

4
2%

The North versus the


South.

94
5%

65
7%b

29
3%

5
2%

11
3%

9
2%

20
6%e

22
7%ce

28
7%ce

31
6%l

26
4%

24
6%

13
3%

23
5%p

25
5%p

35
7%p

2
1%

9
5%p

The old versus the


young.

68
3%

35
3%

33
3%

13
5%

10
3%

12
3%

10
3%

8
3%

15
3%

26
5%

22
4%

9
2%

11
2%

30
6%no

10
2%

14
3%

9
3%

5
3%

People educated
privately versus people
educated in the state
system.

49
2%

28
3%

21
2%

6
3%

10
3%

13
3%

5
1%

4
1%

11
3%

15
3%l

11
2%

20
5%jl

3
1%

14
3%

20
4%o

7
1%

5
2%

3
2%

People who inherit


wealth versus those who
don't.

27
1%

16
2%

11
1%

3
1%

6
2%

7
2%

3
1%

4
1%

4
1%

12
2%

6
1%

3
1%

6
1%

13
3%no

4
1%

4
1%

2
1%

3
2%

Men versus women.

22
1%

7
1%

15
1%

6
2%fh

3
1%

8
2%fh

1
*

5
2%h

5
1%

8
1%

2
*

7
2%

3
1%

11
2%

5
1%

2
1%

1
*

Other

12
1%

7
1%

4
*

3
1%

4
1%

1
*

1
*

2
*

3
1%

4
1%

1
*

3
1%

5
1%

4
1%

1
*

2
1%

None of them

50
2%

22
2%

28
3%

7
3%

10
3%

6
2%

8
2%

4
1%

16
4%

13
2%

11
2%

10
2%

16
3%

12
2%

14
3%

12
2%

11
4%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing
Prepared by ICM Unlimited - Confidential

70
40%

54
31%mno

2
1%

Page 12

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 11

Q2. And which one of those do you think will be the biggest divide in British society in 10-20 years' time?
Base: All respondents
Gender

Total
Weighted base
Don't know

2018
225
11%

Age

Social Class

Region

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

85
9%

140
14%a

39
16%fg

39
12%g

53
14%g

32
9%

20
7%

42
10%

46
8%

73
12%i

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

42
10%

64
14%i

58
11%

69
13%

52
10%

Wales
&
South
West
(p)

Scotland
(q)

291

175

29
10%

16
9%

Page 13

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 12

Have you taken a foreign holiday in the last 3 years?


Base: All respondents
Gender

Total

Male
(a)

Female
(b)

Age

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

Yes

1259
62%

619
63%

640
62%

155
64%

208
65%f

239
62%

191
56%

193
64%

273
64%f

412
395
76%jkl 67%kl

252
59%l

200
43%

354
311
69%npq 58%

322
64%

171
59%

101
58%

No

759
38%

370
37%

389
38%

87
36%

115
35%

145
38%

152
110
44%dh 36%

151
36%

133
24%

172
41%ij

264
159
57%ijk 31%

185
36%

120
41%m

190
33%i

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

222
42%m

74
42%m

Page 14

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 13

Marital Status
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

Region

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

115
21%

178
30%i

102
24%

151
32%ik

174
147
34%opq 28%

115
23%

72
25%

38
22%

322
55%

292
69%jl

233
50%

286
56%

332
62%

337
170
67%mp 58%

108
61%

47
9%

53
10%

54
11%

1
*

Single

Married or co-habiting
(including civil
partnership)
Widowed, separated or
divorced
Refused

546
27%

288
29%

258
25%

186
123
101
77%def 38%efg 26%gh
gh
h

1232
61%

604
61%

628
61%

51
21%

194
60%c

228
11%

92
9%

136
13%a

3
1%

12
1%

5
*

8
1%

5
2%h

3
1%

81
23%gh

268
222
70%cd 65%c
14
4%cd
1
*

29
10%
202
67%c

26
6%

295
386
70%cd 71%jl

39
69
103
42
11%cde 23%cde 24%cdef 8%
f
1
*

2
1%

2
*

80
14%ik

30
7%

77
17%ik

6
1%

4
1%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

6
1%o

44
15%m
5
2%no

30
17%mn
-

Page 15

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 14

Tenure
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

119
28%

135
29%

156
31%

164
31%

205
96
41%mnq 33%

44
25%

84
18%

171
33%

207
39%

168
33%

101
35%

59
33%

Owned outright without mortgage

666
33%

342
35%

324
31%

46
19%d

Owned with a mortgage


or loan

706
35%

319
32%

387
38%a

63
26%h

Rented from the council

262
13%

141
14%

122
12%

49
43
20%egh 13%

44
11%

48
14%

Rented from a housing


association

118
6%

64
6%

54
5%

13
5%

19
5%

Rented from someone


else

231
11%

104
11%

126
12%

35
2%

18
2%

16
2%

Rent free

31
10%

57
15%

81
147
305
219
193
23%de 49%cde 72%cde 40%jkl 33%
f
fg

145
213
157
79
45%cgh 56%cdf 46%cgh 26%h
gh

29
9%h

55
66
23%efg 21%efg
h
h
18
7%defg
h

8
3%h

49
12%

234
43%jl

217
37%l

170
40%l

34
11%

45
11%

23
4%

46
8%i

62
15%ij

132
28%ijk

78
15%o

73
14%

47
9%

29
10%

35
20%op

23
7%h

22
7%h

12
3%

14
3%

30
5%i

26
6%i

49
11%ij

27
5%

31
6%

30
6%

14
5%

16
9%

47
12%gh

33
10%h

18
6%h

12
3%

43
8%

85
14%i

44
10%

59
13%i

70
14%no

46
9%

46
9%

51
17%no

19
11%

3
1%

2
1%

2
1%

1
*

11
2%

15
3%

3
1%

6
1%

11
2%

11
2%

10
2%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

1
*

2
1%

Page 16

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 15

At what age did you finish your full time education?


Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

Region

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

167
29%i

166
39%ij

229
135
49%ijk 26%

178
34%m

187
37%m

100
34%m

144
25%i

113
27%il

88
19%

110
21%

130
24%

104
21%

72
25%

30
17%

90
21%

76
16%

170
33%n

139
26%

149
29%

78
27%

51
29%

Under 16

668
33%

371
38%b

296
29%

16
7%

51
16%c

81
21%c

17-18

447
22%

200
20%

247
24%

46
19%

63
19%

95
25%h

19-24

587
29%

275
28%

312
30%

57
23%

25-34

83
4%

38
4%

44
4%

35-44

23
1%

13
1%

10
1%

9
2%d

45-54

10
*

4
*

6
1%

55-64

65+

123
6%

51
5%

72
7%

Never had any full time


education

10
1%

6
1%

5
*

4
2%h

2
1%

Don't know

39
2%

16
2%

23
2%

9
4%gh

14
4%gh

Still in full time


education

140
136
244
105
41%cde 45%cde 58%cde 19%
fg
98
69
29%cdh 23%

75
18%

103
19%

77
22%

77
25%

83
19%

254
166
47%jkl 28%kl

10
3%c

9
2%

33
6%l

24
4%

12
3%

14
3%

32
6%o

20
4%

14
3%

11
4%

6
3%

5
2%d

5
2%d

4
1%

9
2%

9
2%

2
1%

3
1%

7
1%

3
1%

7
1%

3
1%

3
2%

3
1%

3
1%

4
1%

2
*

2
*

4
1%

2
*

1
*

2
*

4
1%

3
2%m

5
1%h

1
*

1
*

28
5%

49
8%il

25
6%

20
4%

34
6%

22
4%

19
7%

7
4%

4
1%

1
*

5
1%

2
*

2
1%

8
2%gh

7
2%gh

1
*

3
1%

9
2%

7
1%

13
3%

4
1%

5
3%

149
145
46%cfg 38%cfg
h
h
23
7%cfh

104
12
43%defg 4%fgh
h

30
10
8%cfgh 3%c

1
*
13
2%i

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

68
39%m

2
*
9
2%

7
2%ij
14
3%i

40
8%o

Page 17

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 15

At what age did you finish your full time education?


Base: All respondents
Gender

Weighted base
Refused
Mean

Age

Social Class

Region

Total

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

29
1%
18.99

14
1%
18.86

15
1%
19.11

6
3%
19.10h

10
3%fh
20.20c
fgh

5
1%
20.08f
gh

2
1%
18.56h

2
1%
18.59h

4
1%

8
1%

17.82

20.24j

10
2%
19.15l

1
*
18.45

10
2%k

8
2%

17.77

kl

13
2%o

3
1%

Wales
&
South
West
(p)

Scotland
(q)

291

175

3
1%

1
*

19.52n

18.63

18.92

18.64

19.32

Standard deviation

4.45

4.57

4.33

2.29

3.29

4.52

4.57

5.04

4.59

4.27

4.39

4.73

4.05

4.23

3.94

4.80

3.90

5.91

Standard error

0.10

0.16

0.14

0.24

0.20

0.24

0.24

0.28

0.22

0.16

0.20

0.31

0.20

0.19

0.18

0.22

0.24

0.49

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 18

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 16

What is the highest educational level that you have achieved to date?
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

Secondary school, high


school, NVQ levels 1 to
3, etc.

1008
50%

490
50%

518
50%

109
45%d

108
33%

175
46%d

203
176
238
173
59%cde 58%cde 56%cde 32%

268
46%i

265
62%ij

303
65%ij

230
45%

267
50%

273
54%m

148
51%

90
51%

University degree or
equivalent professional
qualification, NVQ
level 4, etc.

665
33%

326
33%

340
33%

56
23%

142
144
44%cfg 38%cf
h

96
28%

90
30%

137
32%c

115
27%

99
21%

183
36%

180
34%

158
31%

92
32%

52
30%

Higher university
degree, doctorate, MBA,
NVQ level 5, etc.

224
11%

112
11%

112
11%

18
7%

54
53
17%cgh 14%ch

38
11%

32
10%

31
7%

118
22%jkl

24
6%

25
5%

65
13%

50
9%

53
10%

34
12%

22
13%

Still in full time


education

59
3%

29
3%

30
3%

10
2%

6
1%

9
2%

19
4%

15
3%

11
2%

11
4%

3
2%

No formal education

27
1%

17
2%

10
1%

1
*

3
*

7
2%

16
3%ij

5
1%

7
1%

7
1%

3
1%

5
3%

Refused

34
2%

16
2%

19
2%

9
4%

10
2%

7
2%

12
3%

11
2%

13
2%

4
1%

4
1%

2
1%

51
21%defg
h

6
2%fgh

3
1%

3
1%

4
1%

4
1%

2
1%

14
3%cg

11
3%fh

5
1%

3
1%

3
1%

4
1%

238
214
44%jkl 37%kl

1
*
6
1%

58
10%l
34
6%ikl

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 19

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 17

Thinking about your household's food and grocery shopping, are you personally responsible for selecting half or more of the
items to be bought from supermarkets and food shops?
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

NET: Yes half or more

1823
90%

855
87%

968
94%a

162
67%

302
94%c

369
322
96%ch 94%c

282
93%c

385
91%c

490
90%

531
91%

383
90%

419
90%

461
90%

469
88%

463
91%

268
92%

163
93%

1038
51%

423
43%

615
60%a

69
28%

184
57%c

225
59%c

182
53%c

157
52%c

222
52%c

276
51%

307
52%

198
47%

256
55%

261
51%

275
52%

275
54%

141
49%

85
49%

Responsible for more


than half (but not
all)

418
21%

192
19%

226
22%

53
22%

63
20%

86
22%

64
19%

72
24%

80
19%

115
21%

113
19%

111
26%jl

79
17%

107
21%

113
21%

97
19%

60
21%

41
23%

About half

367
18%

241
24%b

126
12%

41
17%

55
17%

59
15%

76
22%e

53
17%

83
20%

99
18%

111
19%

73
17%

84
18%

93
18%

81
15%

91
18%

66
23%n

36
21%

195
10%

133
13%b

62
6%

80
21
33%defg 6%
h

14
4%

21
6%

20
7%

39
9%e

55
10%

55
9%

40
10%

45
10%

52
10%

63
12%

44
9%

23
8%

13
7%

149
7%

103
10%b

46
4%

61
13
25%defg 4%
h

11
3%

17
5%

17
6%

30
7%e

43
8%

44
8%

33
8%

29
6%

36
7%

47
9%

35
7%

22
8%

8
5%

46
2%

30
3%b

15
1%

2
1%

4
1%

3
1%

9
2%

11
2%

10
2%

8
2%

16
3%

16
3%p

16
3%p

8
2%

1
*

4
2%

Yes, solely
responsible

NET: Less than half

Less than half

None - someone else


does it

20
8%defg
h

8
2%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 20

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 18

How many cars are there in your household?


Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

None

408
20%

199
20%

208
20%

76
31%efg
h

836
41%

422
43%

414
40%

51
21%

591
29%

277
28%

314
31%

61
25%

3+

183
9%

91
9%

92
9%

75
23%h

76
20%

64
19%

55
18%

127
39%c

162
42%c

138
40%c

125
41%c

99
31%

124
32%h

102
30%

54
22
22%defg 7%
h

21
5%

39
11%eh

62
15%

60
11%

132
23%ik

165
133
86
35%ijk 26%nop 16%

96
19%

48
17%

43
25%n

230
45%n

120
41%

73
42%

90
31%

48
27%

33
11%

10
6%

233
228
55%cde 42%j
fg

208
36%

203
48%j

197
42%j

211
41%

201
38%

97
32%

107
25%

192
35%l

183
31%l

133
31%l

83
18%

127
25%

185
141
35%mo 28%

26
9%

22
5%

65
12%l

63
11%l

37
9%l

20
4%

41
8%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

51
12%

60
11%

39
8%

Page 21

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 19

To which of the following ethnic groups do you consider you belong?


Base: All respondents
Gender

Total

Age

Social Class

Region

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

White

1814
90%

906
92%b

909
88%

174
72%

264
82%c

335
87%c

332
298
410
473
97%cde 99%cde 97%cde 87%

526
90%

396
93%i

420
90%

416
81%

481
90%m

479
273
95%mn 94%m

177
9%

69
7%

108
11%a

60
25%efg
h

52
16%fgh

44
11%fgh

10
3%

65
12%jk

47
8%

26
6%

39
8%

Mixed

27
1%

8
1%

19
2%

9
4%fgh

7
2%gh

8
2%gh

Asian or Asian British

87
4%

42
4%

45
4%

28
12%fgh

26
8%fgh

24
6%fgh

Black or Black British

33
2%

9
1%

25
2%a

14
11
6%efgh 3%fgh

Chinese

20
1%

7
1%

13
1%

NET: Non-white

Other ethnic group


Prefer not to say

8
*

2
*

6
1%

27
1%

15
1%

12
1%

2
1%

9
2%

2
1%

1
*

9
2%

11
2%

3
1%

4
1%

6
2%

1
*

2
*

33
6%k

23
4%

10
2%

22
5%

5
1%

1
*

3
1%

10
2%

7
1%

8
2%

9
2%

11
2%o

8
2%o

25
5%

14
5%

6
3%

1
*

7
3%o

48
21
9%nopq 4%p

15
3%

3
1%

1
1%

18
11
4%opq 2%p

4
1%

*
*

7
3%fgh

6
2%fgh

6
2%gh

1
*

1
*

9
2%

3
1%

6
1%

3
1%

6
1%

5
1%

3
1%

3
1%

4
2%

2
1%

2
*

1
*

*
*

1
*

2
1%

5
1%

2
*

1
*

4
1%

3
1%

1
*

1
*

8
3%fg

6
2%

5
1%

1
*

2
1%

5
1%

7
1%

12
2%

2
*

6
1%

6
1%

2
*

4
1%

4
2%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

86
46
17%nopq 9%o

165
94%m

11
2%o

Page 22

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 20

Which of the following best describes your current working status?


Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

33
8%

287
53%l

278
48%l

213
50%l

110
24%

237
46%

240
45%

208
41%

125
43%

79
45%
11
6%

Working full time (30+


hrs a week)

888
44%

531
54%b

356
35%

74
31%h

Working part time (8-29


hrs a week)

242
12%

73
7%

169
16%a

34
14%h

39
12%h

48
13%h

53
16%h

46
15%h

21
5%

57
10%

98
17%ikl

41
10%

46
10%

71
14%q

69
13%q

62
12%

29
10%

Not working but seeking


work or temporarily
unemployed/sick

102
5%

60
6%

42
4%

19
8%h

19
6%h

23
6%h

22
7%h

17
5%h

1
*

10
2%

12
2%

15
3%

65
14%ijk

25
5%

18
3%

23
5%

26
10
9%mno 6%

Not working/Not seeking


work

68
3%

27
3%

41
4%

9
4%h

10
3%h

14
4%h

16
5%h

19
6%h

5
1%

2
*

11
3%j

49
11%ijk

13
3%

18
3%

17
3%

10
4%

10
6%

Retired on state
pension ONLY

121
6%

41
4%

79
8%a

1
*

9
2%

15
3%

5
1%

92
20%ijk

34
7%

31
6%

25
5%

22
8%

9
5%

Retired with a private


pension

341
17%

201
20%b

1
1%

2
1%

6
2%d

113
19%l

58
14%l

39
8%

73
14%

88
17%

40
14%

35
20%

140
14%

212
248
209
110
66%cgh 65%cgh 61%cgh 36%h

8
111
3%cde 26%cdef
f
g

f
Student

107
5%

42
4%

65
6%

House person/Housewife/
Househusband

150
7%

14
1%

136
13%a

94
10
39%defg 3%efgh
h
11
5%h

33
10%h

3
1%
43
11%ch

36
10%ch

77
255
131
25%cde 60%cde 24%kl
fg
1
*
26
9%h

19
4%

49
8%il

20
5%

18
4%

28
6%

32
6%

22
4%

16
5%

9
5%

1
*

26
5%

17
3%

61
14%ij

46
10%ij

32
6%

37
7%

45
9%

21
7%

14
8%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

105
21%mp

Page 23

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 21

What level of seniority are you within the organisation you work for?
Base: All respondents who work full/ part time
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

Region

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

1159

562

597

90

245

315

284

168

57

489

369

149

152

351

297

280

151

80

Weighted base

1130

605

526

109*

251

297

263

156

55*

344

376

254

156

308

309

270

155

89*

Owner manager or
proprietor

106
9%

73
12%b

34
6%

9
8%

13
5%

16
5%

22
8%

29
18%def

17
39
31%cde 11%

35
9%

21
8%

11
7%

29
10%

30
10%

28
10%

13
8%

7
8%

13
4%kl

6
2%

9
3%

3
1%

5
2%

2
1%

1
1%

f
Managing director or
managing partner

19
2%

11
2%

8
2%

5
4%

4
2%

3
1%

5
2%

2
1%

1
2%

8
1%

5
1%

3
1%

2
1%

1
*

5
2%

3
1%

2
1%

3
1%

1
*

4
1%

*
*

1
1%

1
1%

Director - not board


level

12
1%

11
2%b

1
*

2
1%

3
1%

1
*

2
1%

5
3%e

8
2%j

2
*

3
1%

4
1%

4
1%

1
*

2
2%

1
1%

Senior management

43
4%

32
5%b

11
2%

4
4%

11
5%

14
5%f

4
1%

9
6%f

1
1%

31
9%jkl

10
3%k

2
1%

16
5%

9
3%

9
3%

6
4%

3
3%

Middle management

140
12%

84
14%

56
11%

13
12%

34
14%

45
15%h

25
9%

20
13%

2
4%

93
27%jkl

24
6%

18
7%

5
3%

50
16%o

41
13%

27
10%

14
9%

8
9%

Management

88
8%

43
7%

45
9%

8
7%

22
9%

22
7%

22
8%

10
6%

4
8%

39
11%kl

32
8%

12
5%

5
3%

27
9%

21
7%

19
7%

13
8%

8
9%

Executive

34
3%

18
3%

15
3%

2
2%

10
4%

11
4%

3
1%

7
5%f

1
2%

23
7%jkl

6
2%

4
2%

1
*

8
3%

11
3%

7
2%

7
5%

1
1%

Office worker, clerical


or office junior

324
29%

119
20%

205
39%a

28
26%

89
102
36%gh 34%gh

71
27%gh

27
17%

7
12%

61
18%

188
50%ikl

51
20%

23
15%

92
30%

91
29%

78
29%

41
27%

22
24%

Unskilled manual worker

150
13%

90
15%

61
12%

20
18%

26
10%

33
11%

39
15%

25
16%

8
14%

10
3%

23
6%i

38
15%ij

79
51%ijk

30
10%

43
14%

48
18%mq

22
14%

6
7%

Craftsman, tradesman,
etc.

87
8%

73
12%b

14
3%

2
2%

15
6%

17
6%

31
15
12%cde
9%c

7
13%c

6
2%

7
2%

69
27%ijl

5
4%

5
2%

19
6%m

26
10%m

16
11%m

Support functions e.g. cleaner, security


guard, etc.

40
4%

18
3%

21
4%

3
3%

6
3%

7
2%

4
7%

4
1%

8
2%

14
6%i

13
9%ij

9
3%

16
5%

5
2%

4
3%

Board level director or


partner

14
5%

5
3%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
* small base; ** very small base (under 30) ineligible for sig testing
Prepared by ICM Unlimited - Confidential

20
23%mnop
4
5%

Page 24

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 21

What level of seniority are you within the organisation you work for?
Base: All respondents who work full/ part time
Gender

Total
Weighted base
Other

1130
80
7%

Age

Social Class

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

605

526

109*

251

297

263

156

28
5%

52
10%a

14
13%g

14
6%

24
8%g

20
8%g

4
2%

65+
(h)
55*
3
6%

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

344

376

254

156

308

309

270

15
4%

33
9%i

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
* small base; ** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Region

21
8%

11
7%

26
8%

17
6%

17
6%

Wales
&
South
West
(p)
155
12
8%

Scotland
(q)
89*
7
8%

Page 25

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 22

Do you have any children aged 18 or under?


Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

No

1455
72%

747
75%b

708
69%

161
42%

209
61%e

282
419
386
93%cde 99%cde 71%
f
fg

428
73%k

277
65%

363
78%ik

355
69%

385
72%

368
73%

219
75%

128
73%

NET: Yes

541
27%

238
24%

303
29%a

32
134
220
130
20
13%gh 41%cgh 57%cdf 38%cgh 7%h
gh

5
1%

156
29%l

148
25%

143
34%jl

94
20%

147
29%

144
27%

136
27%

68
23%

47
27%

Yes: Aged under 5

189
9%

62
6%

127
12%a

24
10%fgh

1
*

59
11%l

56
9%

41
10%

33
7%

57
11%

42
8%

49
10%

29
10%

12
7%

Yes: Aged 5-10

229
11%

99
10%

131
13%

5
2%gh

63
12%l

65
11%

67
16%l

35
8%

55
11%

67
13%

62
12%

24
8%

20
12%

Yes: Aged 11-15

218
11%

103
10%

115
11%

5
2%

2
1%

59
11%

53
9%

64
15%jl

42
9%

57
11%

55
10%

56
11%

22
8%

28
16%p

Yes: Aged 16-18

107
5%

55
6%

52
5%

3
1%

29
5%

28
5%

29
7%

21
5%

32
6%

26
5%

26
5%

12
4%

11
6%

22
1%

4
*

18
2%a

3
1%

9
2%

3
1%

7
1%

11
2%o

4
1%

3
1%

4
1%

Refused

200
183
83%def 57%e

80
25%cfg
h

76
20%cfgh

8
2%h

73
123
29
22%cfg 32%cdfg 8%cgh
h
h

1
*
10
4%efgh

18
6%h
3
1%
6
2%h

110
29%cdf
gh

69
13
20%cdgh 4%h

32
58
11
8%cdg 17%cdeg 4%cdh
h
h
2
1%

3
1%

1
*

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 26

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 23

What is the combined annual income of your household, prior to tax being deducted?
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

Up to 7000

(3.5)

105
5%

47
5%

58
6%

36
23
15%defg 7%eh
h

12
3%

13
4%

13
4%

8
2%

5
1%

29
5%i

12
3%

59
13%ijk

25
5%

26
5%

20
4%

25
9%o

9
5%

7001-14000

(10.5)

225
11%

110
11%

115
11%

20
8%

30
9%

46
12%

27
8%

46
15%cdf

56
13%f

16
3%

43
7%i

32
7%i

134
29%ijk

51
10%

54
10%

62
12%

34
12%

24
14%

14001-21000

(17.5)

271
13%

132
13%

139
14%

20
8%

22
7%

40
10%

56
42
16%cde 14%d

91
35
21%cdeg 6%

76
13%i

65
15%i

95
20%ij

57
11%

77
14%

72
14%

43
15%

22
12%

21001-28000

(24.5)

235
12%

108
11%

128
12%

32
13%

37
12%

37
10%

47
14%

38
12%

44
10%

61
11%

73
12%l

64
15%l

37
8%

53
10%

60
11%

57
11%

44
15%

21
12%

28001-34000

(31)

233
12%

108
11%

125
12%

23
10%

36
11%

45
12%

33
10%

29
10%

66
16%fg

57
10%

69
12%l

74
17%il

33
7%

49
9%

66
12%

80
25
16%mpq 9%

14
8%

34001-41000

(37.5)

233
12%

132
13%b

100
10%

21
9%

40
12%

52
14%

43
13%

38
12%

39
9%

73
13%l

93
16%kl

42
10%l

25
5%

52
10%

55
10%

71
14%

32
11%

23
13%

41001-48000

(44.5)

132
7%

70
7%

61
6%

7
3%

33
10%cf

27
7%

17
5%

19
6%

28
7%

57
11%kl

43
7%l

22
5%

10
2%

33
6%

43
8%

24
5%

20
7%

13
7%

48001-55000

(51.5)

105
5%

62
6%

43
4%

6
3%

33
17
10%cefh 4%

18
5%

17
5%

14
3%

45
8%jl

24
4%

23
6%

13
3%

23
5%

32
6%

22
4%

15
5%

12
7%

55001-62000

(58.5)

74
4%

41
4%

32
3%

4
2%

14
4%h

24
6%ch

15
4%h

11
4%h

5
1%

27
5%l

27
5%l

16
4%l

4
1%

27
5%op

21
4%

12
2%

6
2%

8
4%

62001-69000

(65.5)

40
2%

19
2%

21
2%

5
2%

6
2%

9
2%h

12
3%h

6
2%

2
1%

21
4%jl

9
2%l

10
2%l

14
3%

7
1%

9
2%

9
3%

1
1%

69001-76000

(72.5)

27
1%

18
2%

9
1%

2
1%

6
2%

10
3%h

5
1%

3
1%

2
1%

20
4%jkl

4
1%

3
1%

*
*

15
3%no

5
1%

3
1%

4
1%

1
*

76001-83000

(79.5)

30
1%

16
2%

14
1%

4
2%

11
3%h

5
1%

4
1%

4
1%

2
*

19
4%jkl

4
1%

3
1%

4
1%

5
1%

6
1%

13
3%

4
1%

2
1%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing
Prepared by ICM Unlimited - Confidential

Page 27

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 23

What is the combined annual income of your household, prior to tax being deducted?
Base: All respondents
Gender

Weighted base
83001 or more
Refused
Mean ('000s)
Standard deviation
Standard error

(86)

Age

Total

Male
(a)

Female
(b)

18-24
(c)

2018

989

1029

242

78
4%

45
5%

33
3%

231
11%

80
8%

151
15%a

32.69

34.15b

31.18

10
4%

28.78

25-34
(d)

35-44
(e)

45-54
(f)

323

383

343

5
2%

51
21%defg

Social Class

26
8%

Region

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

303

424

545

585

424

464

513

533

506

26
7%dh

20
6%dh

11
4%

33
9%

33
10%

27
9%

35.21c
gh

36.81c
gh

35.06c
gh

31.34h

7
2%
61
14%deg
27.72

54
10%jkl

21
4%kl

55
10%

71
12%

Wales
&
South
West
(p)

Scotland
(q)

291

175

4
1%

34
7%nop

19
4%

12
2%

6
2%

7
4%

55
13%

49
11%

74
15%op

61
11%

49
10%

26
9%

21
12%

45.30j

33.03l

31.04l

18.85

36.48n
op

32.50

31.21

29.82

31.85

kl

20.66

21.11

20.08

22.49

20.26

22.37

21.68

20.18

15.85

22.13

19.06

16.37

13.90

23.29

19.92

18.99

19.63

20.15

0.49

0.73

0.65

1.89

1.20

1.19

1.18

1.17

0.82

0.84

0.87

1.10

0.71

1.06

0.95

0.87

1.21

1.73

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 28

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 24

What was your age on your last birthday?


Base: All respondents
Gender

Age

Total

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Unweighted base

2018

900

1118

179

311

Weighted base

2018

989

1029

242

323
-

438

778

553

252

435

557

500

524

283

154

424

545

585

424

464

513

533

506

291

175

48
9%

82
14%i

55
13%

57
12%

77
15%oq

73
14%oq

44
9%

39
13%q

10
5%

92
17%l

107
18%l

71
17%

54
12%

94
18%o

94
18%o

62
12%

42
14%

32
18%

103
19%

120
21%

84
20%

77
16%

97
19%

96
18%

102
20%

55
19%

34
19%

82
15%

90
15%

93
22%ij

79
17%

84
16%

82
15%

93
18%

53
18%

31
17%

96
18%j

73
12%

52
12%

82
18%j

57
11%

73
14%

91
18%m

43
15%

39
22%mn

125
23%k

113
19%

69
16%

116
25%jk

103
20%

115
22%

60
21%

31
18%

35-44

383
19%

187
19%

196
19%

45-54

343
17%

191
19%b

152
15%

55-64

303
15%

168
17%b

135
13%

65+

424
21%

227
23%

197
19%

383
100%cdfg
h

39.29c
d

Standard deviation
Standard error

Scotland
(q)

303

183
18%a

30.06c

Midlands
(n)

328

139
14%

21.51

South
East
(m)

343

323
16%

44.86

DE
(l)

370

25-34

49.13b

C2
(k)

383

165
16%a

46.95

C1
(j)

Wales
&
South
West
(p)

392

77
8%

323
100%cefg
h

AB
(i)

North
England
(o)

55-64
(g)

242
12%

Mean

242
100%defg
h

Region

45-54
(f)

18-24

343
100%cdeg
h

49.37c
de

303
100%cdef
h
59.65c
def

65+
(h)

Social Class

424
100%cde
fg
70.27c
defg

48.54j

45.01

45.12

49.21j

45.00

114
23%

46.30

49.06m

46.97

48.57m

16.84

16.25

17.14

1.95

2.78

2.94

2.84

2.89

4.20

16.76

16.80

16.16

17.18

17.17

17.38

16.10

17.18

14.99

0.37

0.54

0.51

0.15

0.16

0.15

0.15

0.16

0.20

0.60

0.71

1.02

0.82

0.73

0.78

0.70

1.02

1.21

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 29

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 25

Gender
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

139
43%c

187
49%c

191
168
227
300
56%cd 55%cd 54%cd 55%jk

261
45%

196
46%

231
50%

254
50%

272
51%

234
46%

126
43%

102
58%op

152
44%

324
55%i

228
54%i

233
50%

259
50%

260
49%

272
54%q

165
57%q

73
42%

Male
Female

989
49%

989
100%b

1029
51%

1029
100%a

77
32%

165
183
196
68%def 57%fgh 51%
gh

135
45%

197
46%

244
45%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 30

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 26

Which of the following ITV regions do you live in?


Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

ITV1 Anglia

190
9%

80
8%

109
11%

31
13%

32
10%

37
10%

24
7%

23
8%

ITV1 Border

11
1%

2
*

ITV1 Central

316
16%

ITV1 Granada

9
1%

1
1%

2
*

1
*

177
18%b

139
13%

41
17%

61
19%

59
15%

51
15%

46
15%

58
14%

240
12%

117
12%

123
12%

14
6%

33
10%

61
16%c

42
12%c

43
14%c

ITV1 London

329
16%

178
18%

151
15%

40
17%

66
21%g

67
17%g

58
17%g

ITV1 Meridian

208
10%

92
9%

116
11%

37
15%de

27
8%

32
8%

99
5%

53
5%

46
4%

8
3%

12
4%

ITV1 Wales

102
5%

45
5%

57
6%

15
6%

ITV1 West

60
3%

25
3%

35
3%

ITV1 Westcountry

97
5%

38
4%

59
6%

ITV1 Yorkshire

201
10%

84
8%

STV

164
8%

97
10%b

ITV1 Tyne Tees

43
10%

55
9%

38
9%

47
10%

3
1%

2
1%

104
19%l

91
16%

69
16%

52
11%

10
2%

48
11%

60
11%

55
9%

60
14%

65
14%j

2
*

31
10%

66
16%

105
19%l

97
17%

62
15%

65
14%

289
35
56%nopq 6%opq

1
*

34
10%

27
9%

50
12%

51
9%

82
14%ikl

34
8%

41
9%

187
2
36%nopq *

11
3%

23
7%e

13
4%

32
7%e

26
5%

28
5%

19
4%

25
5%

1
*

12
4%

20
5%

22
6%

15
5%

17
4%

22
4%

38
6%

21
5%

22
5%

1
*

101
35%mnoq -

4
2%

12
4%

9
2%

14
4%

7
2%

13
3%

16
3%

17
3%

12
3%

15
3%

1
*

3
1%

1
*

55
19%mnoq -

21
9%df

10
3%

17
4%

11
3%

18
6%

20
5%

18
3%

25
4%

29
7%i

26
6%

2
*

95
32%mnoq -

117
11%

20
8%

22
7%

38
10%

34
10%

42
14%d

44
10%

56
10%

51
9%

35
8%

59
13%

1
*

67
7%

8
3%

32
10%c

32
8%c

28
8%c

37
12%ch

27
6%

29
5%

48
8%

42
10%i

45
10%i

2
*

6
2%e

50
9%
6
1%j

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

18
169
*
3%opq 32%mopq *
-

4
1%

289
3
54%mopq 1%
5
1%

2
1%

7
4%mnop

11
4%o

230
3
46%mnpq 1%
3
1%
19
7%noq

98
19%mnpq -

30
168
2
6%mpq 33%mnpq 1%
-

4
2%
1
*
-

162
93%mnop

Page 31

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 26

Which of the following ITV regions do you live in?


Base: All respondents
Gender

UTV

Social Class

Region
Wales
&
South
West
(p)

Scotland
(q)
175

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

2
*

2
*

1
*

1
*

2
*

Total
Weighted base

Age

2
1%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

2
1%mno

Page 32

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 27

Social class
Base: All respondents
Gender

Total

Male
(a)

Female
(b)

Age

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

Region

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

AB

545
27%

300
30%b

244
24%

48
20%

92
28%

103
27%

82
24%

96
32%cf

125
30%c

545
100%jkl

150
29%q

156
29%q

137
27%

67
23%

35
20%

C1

585
29%

261
26%

324
31%a

82
34%g

107
33%g

120
31%

90
26%

73
24%

113
27%

585
100%ikl

170
33%o

156
29%

127
25%

85
29%

47
27%

C2

424
21%

196
20%

228
22%

55
23%

71
22%

84
22%

93
27%gh

52
17%

69
16%

424
100%ijl

91
18%

109
20%

110
22%

68
23%

46
26%m

DE

464
23%

231
23%

233
23%

57
24%

54
17%

77
20%

79
23%

82
116
27%de 27%de

464
102
100%ijk 20%

111
21%

132
26%m

72
25%

48
27%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 33

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 28

GO Regions
Base: All respondents
Gender

Total

Age

Social Class

Region
Wales
&
South
West
(p)

Scotland
(q)

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

Scotland

175
9%

102
10%b

73
7%

10
4%

32
10%c

34
9%

31
9%

39
13%ch

31
7%

35
6%

47
8%

46
11%i

48
10%i

North East

91
5%

45
5%

46
4%

8
3%

13
4%

11
3%

22
6%e

12
4%

26
6%

26
5%

26
4%

16
4%

24
5%

91
18%mnpq

North West

237
12%

114
12%

123
12%

16
6%

32
10%

58
15%c

40
12%

42
14%c

51
12%

60
11%

56
10%

58
14%

63
14%

237
47%mnpq

Yorks & Humber

178
9%

75
8%

103
10%

21
9%

18
5%

33
9%

31
9%

38
13%d

38
9%

51
9%

46
8%

36
9%

45
10%

178
35%mnpq

West Midlands

187
9%

105
11%

82
8%

27
11%

33
10%

26
7%

29
8%

31
10%

41
10%

64
12%l

59
10%l

40
10%l

23
5%

Wales

107
5%

49
5%

58
6%

14
6%

12
4%

23
6%

23
7%

16
5%

18
4%

22
4%

41
7%i

21
5%

24
5%

Eastern

189
9%

87
9%

102
10%

28
12%

29
9%

35
9%

28
8%

22
7%

47
11%

51
9%

52
9%

38
9%

48
10%

London

254
13%

131
13%

123
12%

37
15%g

59
18%fgh

54
14%g

37
11%

23
8%

45
11%

79
14%l

75
13%

55
13%

45
10%

254
50%nopq

South East

259
13%

123
12%

136
13%

40
16%

35
11%

44
11%

48
14%

34
11%

59
14%

71
13%

95
16%k

36
8%

57
12%

259
50%nopq

South West

184
9%

77
8%

107
10%

24
10%

30
9%

32
8%

29
9%

27
9%

42
10%

45
8%

44
8%

47
11%

47
10%

East Midlands

157
8%

80
8%

77
7%

18
8%

32
10%

34
9%

26
7%

20
7%

27
6%

41
8%

45
8%

31
7%

40
9%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

187
35%mopq
189
36%mopq

107
37%mnoq

175
100%mnop

157
29%mopq

184
63%mnoq
-

Page 34

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 29

Nearest City:
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

Region

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

Glasgow

105
5%

62
6%

43
4%

6
3%

21
7%

21
6%

23
7%

17
6%

16
4%

23
4%

23
4%

36
9%ij

23
5%

2
*

103
59%mnop

Edinburgh

56
3%

26
3%

30
3%

3
1%

7
2%

13
3%

4
1%

17
5%cdf

13
3%

11
2%

20
3%

8
2%

17
4%

2
*

54
31%mnop

Newcastle

91
5%

48
5%

44
4%

8
3%

12
4%

10
3%

19
6%

12
4%

30
7%e

25
5%

22
4%

20
5%

25
5%

4
1%

88
17%mnpq -

Leeds

85
4%

36
4%

49
5%

10
4%

7
2%

14
4%

11
3%

18
6%d

25
6%d

28
5%

29
5%

12
3%

16
3%

1
*

2
*

81
1
16%mnpq *

Hull

39
2%

17
2%

22
2%

9
4%d

2
1%

6
2%

7
2%

10
3%d

5
1%

11
2%

7
1%

7
2%

13
3%

1
*

38
7%mnpq -

Sheffield

57
3%

23
2%

34
3%

3
1%

10
3%

15
4%h

13
4%

10
3%

6
1%

13
2%

15
2%

12
3%

18
4%

1
*

8
2%m

48
1
9%mnpq *

172
9%

83
8%

89
9%

8
3%

24
7%

49
13%cdg

33
10%c

22
7%

36
9%c

52
9%j

37
6%

41
10%

43
9%

15
3%m

81
4%

43
4%

38
4%

10
4%

9
3%

15
4%

9
3%

21
7%df

17
4%

14
3%

27
5%

19
4%

22
5%

4
1%

Nottingham

110
5%

59
6%

50
5%

15
6%

22
7%

24
6%

20
6%

10
3%

19
4%

28
5%

27
5%

25
6%

30
6%

110
21%mopq -

Birmingham

146
7%

81
8%

64
6%

15
6%

30
9%e

19
5%

26
7%

24
8%

32
7%

51
9%l

47
8%l

32
7%l

16
3%

2
*

143
27%mopq -

1
*

Norwich

64
3%

36
4%

28
3%

9
4%

10
3%

20
5%fh

4
1%

11
4%

9
2%

14
3%

14
2%

17
4%

19
4%

2
*

61
11%mopq -

1
*

Milton Keynes

64
3%

24
2%

40
4%

12
5%

7
2%

8
2%

6
2%

8
3%

22
5%ef

18
3%

17
3%

14
3%

16
3%

49
9%mopq -

Manchester
Liverpool

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

14
3%op

154
4
30%mnpq 1%m
62
16
12%mnpq 5%mnq

Page 35

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 29

Nearest City:
Base: All respondents
Gender

Weighted base

Age

Social Class

Region
Wales
&
South
West
(p)

Scotland
(q)

Total

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

2
1%

2
*

2
1%

1
*

Brighton

46
2%

23
2%

22
2%

9
4%

4
1%

7
2%

8
2%

5
2%

12
3%

8
1%

15
3%

11
3%

12
3%

Oxford

28
1%

14
1%

13
1%

4
2%

4
1%

5
1%

5
1%

2
1%

8
2%

10
2%l

12
2%l

6
1%

1
*

London

413
20%

209
21%

204
20%

61
25%g

81
25%g

84
22%g

71
21%g

34
11%

82
19%g

123
23%l

138
24%l

72
17%

80
17%

46
9%nopq

22
3
4%nopq 1%
337
72
66%nop 14%opq
q

Southampton

75
4%

35
3%

40
4%

14
6%

11
4%

10
3%

12
4%

12
4%

15
4%

21
4%

28
5%

9
2%

16
4%

Bristol

88
4%

44
4%

44
4%

13
5%

18
6%

18
5%

15
4%

11
4%

14
3%

19
3%

22
4%

30
7%i

17
4%

Plymouth

57
3%

22
2%

35
3%

9
4%

4
1%

8
2%

9
3%

11
4%

15
4%

14
3%

11
2%

14
3%

Cardiff

73
4%

32
3%

41
4%

12
5%

10
3%

16
4%

18
5%h

7
2%

9
2%

17
3%

26
4%

168
8%

72
7%

97
9%

11
4%

28
9%

19
5%

30
9%

42
14%ce

39
9%e

46
8%

49
8%

None of these

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

51
10%noq

2
*

*
*

21
7%noq

2
*

1
*

86
29%mnoq -

18
4%

57
20%mnoq -

17
4%

14
3%

2
*

71
24%mnoq -

24
6%

49
10%k

31
6%

57
11%m

34
7%

29
10%

17
10%

Page 36

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 30

Do you regularly use any of the following social media services on a computer?
Base: All respondents
Gender

Total

Age

Social Class

Region

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

Facebook

1221
60%

582
59%

639
62%

176
225
255
205
155
72%fgh 70%fgh 67%gh 60%gh 51%

205
48%

302
55%

381
65%i

263
62%

274
59%

306
60%

326
61%

303
60%

189
65%

97
55%

Twitter

383
19%

214
22%b

168
16%

78
32%efg
h

103
19%

118
20%

91
21%

71
15%

108
21%

95
18%

84
17%

66
23%

30
17%

LinkedIn

187
9%

126
13%b

61
6%

86
16%jkl

51
9%

21
5%

29
6%

83
37
16%nopq 7%

34
7%

22
8%

11
7%

Instagram

152
8%

70
7%

82
8%

Pinterest

133
7%

39
4%

94
9%a

30
32
12%egh 10%h

Google+

120
6%

66
7%

54
5%

33
14%fgh

Tumblr

57
3%

36
4%b

20
2%

Flickr

35
2%

25
3%b

10
1%

6
3%h

Google Latitude

34
2%

15
2%

19
2%

11
5%fgh

Facebook Places

33
2%

19
2%

14
1%

17
7%defg
h

MySpace

18
1%

9
1%

8
1%

20
8%
70
29%def
gh

89
28%fgh

79
21%gh

60
17%h

39
13%

38
9%

41
13%h

39
10%h

30
9%

32
11%h

24
6%

8
2%

4
1%

3
1%

41
8%

37
6%

40
9%

34
7%

53
10%no

34
6%

32
6%

25
9%

9
5%

23
6%h

23
7%h

17
6%h

8
2%

34
6%

40
7%

35
8%

24
5%

37
7%

35
7%

27
5%

20
7%

13
7%

30
8%gh

15
4%h

9
3%

4
1%

31
6%

33
6%

27
6%

29
6%

41
8%n

22
4%

29
6%

18
6%

9
5%

8
2%h

3
1%

2
1%

13
2%

18
3%

14
3%

12
3%

24
5%o

14
3%

7
1%

7
2%

5
3%

3
1%

11
3%h

7
2%h

6
2%h

2
*

13
2%

11
2%

7
2%

4
1%

20
4%no

3
1%

3
1%

6
2%

2
1%

11
3%fh

6
1%h

2
1%

4
1%h

8
1%

9
2%

13
3%

4
1%

15
3%o

9
2%

4
1%

3
1%

3
1%

6
2%gh

6
2%gh

3
1%

10
2%

10
2%

8
2%

5
1%

14
3%o

9
2%

2
*

3
1%

4
2%

6
2%h

2
1%

2
*

3
1%

1
*

8
1%

3
*

2
1%

5
1%

12
2%np

1
*

4
1%

1
*

1
*

42
24
13%efgh 6%fgh

29
9%fgh

33
12
13%defg 4%fgh
h

4
2%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing
Prepared by ICM Unlimited - Confidential

Page 37

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 30

Do you regularly use any of the following social media services on a computer?
Base: All respondents
Gender

Total
Weighted base

Age

Social Class

Region

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

1029

242

323

383

424

533

Wales
&
South
West
(p)

Scotland
(q)

2018

989

343

303

424

545

585

464

513

506

291

175

orkut

10
*

1
*

9
1%a

5
2%h

2
1%

2
1%

1
*

3
*

3
*

3
1%

1
*

2
*

4
1%

2
*

1
*

bebo

9
*

6
1%

4
*

1
1%

5
2%fh

3
1%

4
1%

2
*

2
*

1
*

1
*

5
1%

3
2%o

hi5

8
*

3
*

5
*

1
*

3
1%

2
1%

*
*

1
*

5
1%

2
*

1
*

1
*

3
1%

2
*

2
*

1
1%

Friendster

7
*

3
*

5
*

5
2%egh

2
1%

1
*

3
1%

1
*

2
*

2
*

3
1%

2
*

2
*

Gowalla

6
*

2
*

4
*

3
1%

1
*

1
*

1
*

1
*

3
1%

2
*

1
*

4
1%

1
*

foursquare

4
*

3
*

1
*

2
1%

2
1%

1
*

2
*

1
*

1
*

2
*

1
*

1
*

1
*

28
1%

13
1%

14
1%

9
4%efh

5
2%

2
1%

2
1%

5
2%

4
1%

9
2%

9
2%

6
1%

3
1%

8
2%

6
1%

7
1%

5
2%

3
2%

661
33%

328
33%

334
32%

71
22%

105
27%c

118
120
207
192
34%cd 40%cde 49%cde 35%j
fg

173
30%

127
30%

170
37%j

160
31%

168
32%

173
34%

94
32%

65
37%

Another site (that I


use once a week or
more)
None of these

40
17%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Page 38

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 31

Do you regularly use any of the following social media services on a mobile phone?
Base: All respondents
Gender

Total

Age

Social Class

Region

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

244
47%

233
44%

219
43%

135
46%

83
48%

Facebook

914
45%

393
40%

521
51%a

165
211
228
145
68%fgh 65%fgh 59%fgh 42%gh

Twitter

311
15%

162
16%

149
15%

Instagram

222
11%

79
8%

143
14%a

LinkedIn

100
5%

71
7%b

30
3%

15
6%h

Pinterest

90
4%

25
2%

66
6%a

Google+

60
3%

38
4%b

22
2%

Tumblr

43
2%

24
2%

19
2%

Facebook Places

37
2%

18
2%

19
2%

12
5%gh

Google Latitude

20
1%

10
1%

10
1%

Flickr

15
1%

12
1%b

MySpace

14
1%

8
1%

65
27%fgh

87
29%h

78
18%

228
42%

304
52%il

215
51%il

168
36%

91
28%efg
h

77
20%gh

49
14%gh

18
6%h

11
3%

88
16%l

117
20%l

69
16%l

37
8%

94
18%o

84
16%o

54
11%

47
16%

32
18%o

84
70
35%def 22%efg
gh
h

43
11%fgh

15
5%h

6
2%

4
1%

57
10%

65
11%

58
14%

42
9%

74
14%n

47
9%

51
10%

33
11%

17
10%

28
7%gh

12
4%

9
3%

6
1%

44
8%jl

22
4%

19
5%

15
3%

51
20
10%nopq 4%

16
3%

7
2%

7
4%

25
29
10%efgh 9%fgh

19
5%h

10
3%h

7
2%h

24
4%

28
5%

23
5%

15
3%

34
7%o

22
4%

17
3%

11
4%

7
4%

10
4%gh

16
4%gh

13
4%gh

2
1%

2
*

23
4%

15
3%

10
2%

12
3%

25
5%o

16
3%

9
2%

8
3%

3
2%

3
1%

2
1%

1
*

7
1%

12
2%

13
3%

10
2%

16
3%

13
2%

6
1%

3
1%

5
3%

10
3%gh

8
2%gh

8
2%gh

10
2%

12
2%

9
2%

6
1%

14
3%o

14
3%

4
1%

1
1%

4
3%

3
1%

4
1%

9
2%gh

2
1%

1
*

1
*

4
1%

6
1%

5
1%

4
1%

9
2%

6
1%

3
1%

1
*

1
*

2
*

5
2%h

2
*

7
2%fh

*
*

1
*

8
1%

3
1%

1
*

2
*

1
*

1
*

2
1%

*
*

6
1%

3
1%

3
1%

5
1%

2
*

1
*

5
1%

5
1%

4
1%

4
1%

2
*

30
9%fgh

17
5%gh

27
10
11%defg 3%egh
h

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

11
2%no
8
2%

Page 39

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 31

Do you regularly use any of the following social media services on a mobile phone?
Base: All respondents
Gender

Total
Weighted base

2018

Age

Social Class

Region

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

989

1029

242

323

383

545

585

513

533

506

Wales
&
South
West
(p)

Scotland
(q)

291

175

343

303

424

424

464

Friendster

13
1%

7
1%

6
1%

7
3%fgh

3
1%

2
1%

6
1%

4
1%

2
*

1
*

5
1%

3
*

3
1%

3
1%

foursquare

11
1%

8
1%

3
*

2
1%

2
*

6
2%gh

1
*

3
1%

5
1%

2
1%

1
*

7
1%

2
*

1
*

1
*

orkut

8
*

2
*

6
1%

4
2%h

1
*

2
1%

*
*

2
*

6
1%

1
*

1
*

4
1%

2
1%

hi5

7
*

4
*

2
*

1
*

1
*

4
1%

2
*

1
*

3
1%

4
1%

1
*

1
*

1
*

Gowalla

5
*

3
*

3
*

3
1%

1
*

1
*

2
*

3
1%

2
*

1
*

3
1%o

bebo

5
*

4
*

1
*

1
*

3
1%

1
*

3
1%

2
*

2
*

2
*

1
*

16
1%

8
1%

7
1%

5
2%

4
1%

2
*

1
*

2
1%

1
*

9
2%l

3
1%

2
*

2
*

2
*

3
1%

5
1%

3
1%

2
1%

974
48%

524
53%b

449
44%

50
21%

72
22%

259
49%

260
51%

145
50%

76
43%

Another site (that I


use once a week or
more)
None of these

130
174
206
342
276
34%cd 51%cde 68%cde 81%cde 51%jk
f
fg

255
44%

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

175
41%

268
233
58%ijk 45%

Page 40

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 32

Do you regularly use any of the following social media websites and services at least once a week on a tablet computer (like an iPad or Galaxy)?
Base: All respondents
Gender

Total

Male
(a)

Age

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

Social Class

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

Region

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

North
England
(o)

Wales
&
South
West
(p)

Scotland
(q)

Unweighted base

2018

900

1118

179

311

392

370

328

438

778

553

252

435

557

500

524

283

154

Weighted base

2018

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

291

175

153
106
40%fgh 31%

87
29%

102
24%

169
31%

215
37%il

140
33%

119
26%

175
34%

151
28%

151
30%

110
38%no

56
32%

16
5%

14
3%

56
10%l

63
11%l

46
11%

31
7%

59
12%

46
9%

41
8%

29
10%

20
11%

Facebook

643
32%

273
28%

370
36%a

79
33%

117
36%h

Twitter

196
10%

108
11%

87
8%

21
9%h

58
18%cfg
h

MySpace

7
*

4
*

3
*

2
1%

1
*

3
1%

2
*

1
*

4
1%

5
1%n

2
*

bebo

6
*

4
*

2
*

3
1%

3
1%

2
*

2
*

2
*

1
*

4
1%

1
*

Friendster

7
*

2
*

4
*

4
2%h

2
1%

1
*

4
1%

1
*

2
*

2
*

3
*

2
*

1
*

orkut

3
*

3
*

1
*

2
1%

2
*

2
*

1
*

2
*

hi5

8
*

4
*

4
*

3
1%

1
*

2
1%

*
*

1
*

2
*

3
*

1
*

2
1%

6
1%n

2
*

24
2%

8
3%

39
7%jkl

19
3%

12
3%

9
2%

9
3%

3
2%

Linkedin

79
4%

56
6%b

24
7%fh

58
15%fgh

20
5%h

29
8%h

9
3%

12
4%

7
2%

40
17
8%nopq 3%

10
2%

Foursquare

9
*

4
*

4
*

5
2%gh

2
1%

1
*

1
*

4
1%

2
*

2
*

1
*

4
1%

4
1%

1
*

1
*

Gowalla

8
*

2
*

6
1%

6
2%efgh

1
*

1
*

4
1%

1
*

2
1%

1
*

6
1%o

1
*

Facebook Places

13
1%

5
*

8
1%

5
2%h

7
2%efgh

1
*

*
*

8
1%k

3
*

2
*

7
1%

2
*

1
*

1
1%

1
*

Google Latitude

18
1%

11
1%

6
1%

5
1%h

1
*

1
*

7
1%

2
*

7
2%

1
*

5
1%

8
1%

4
1%

11
5%efgh

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing
Prepared by ICM Unlimited - Confidential

Page 41

Divided Society Survey


ONLINE Fieldwork : 16th - 18th December 2015
Absolutes/col percents

Table 32

Do you regularly use any of the following social media websites and services at least once a week on a tablet computer (like an iPad or Galaxy)?
Base: All respondents
Gender

Total
Weighted base

2018

Age

Male
(a)

Female
(b)

18-24
(c)

25-34
(d)

35-44
(e)

45-54
(f)

55-64
(g)

65+
(h)

AB
(i)

C1
(j)

C2
(k)

DE
(l)

South
East
(m)

Midlands
(n)

989

1029

242

323

383

343

303

424

545

585

424

464

513

533

506

44
2%

26
3%

18
2%

10
4%h

Flickr

24
1%

12
1%

13
1%

10
4%dfh

Instagram

97
5%

41
4%

56
5%

26
11%fgh

25
8%fgh

Pinterest

69
3%

11
1%

57
6%a

16
6%eh

22
7%egh

Tumblr

21
1%

8
1%

14
1%

10
4%efgh

None of these

7
*
1263
63%

Region
North
England
(o)

Google+

Another site (that I


use once a week or
more)

Social Class

4
*

3
*

653
66%b

609
59%

2
1%
131
54%

11
3%h

9
2%

8
2%

4
1%

3
1%

2
1%

7
2%h

1
*

4
1%h

21
5%g

9
3%

6
2%

12
3%h

Scotland
(q)

291

175

15
3%

11
2%

6
1%

12
3%

20
4%o

9
2%

6
1%

6
2%

3
2%

5
1%

4
1%

10
2%

5
1%

9
2%o

6
1%

1
*

5
2%o

2
1%

4
1%

12
3%

27
5%

27
5%

21
5%

22
5%

37
7%np

21
4%

25
5%

10
3%

5
3%

9
3%

4
1%

24
4%

23
4%

11
3%

10
2%

23
4%

15
3%

13
3%

15
5%

3
2%

5
1%

3
1%

3
1%

10
2%

5
1%

5
1%

1
*

1
*

2
*

2
*

3
1%

1
*

348
60%

255
60%

337
67%m

174
60%

109
62%

7
2%h

2
*

2
*

1
*

1
*

10
2%

1
*

*
*

1
*

2
1%

4
1%

172
53%

211
55%

223
205
319
337
65%cde 68%cde 75%cde 62%
fg

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r
** very small base (under 30) ineligible for sig testing

Prepared by ICM Unlimited - Confidential

Wales
&
South
West
(p)

322
301
69%ijk 59%

342
64%

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