MB0039 BUSINESS COMMUNICATION

SUMMER 2015

Question 1. Irrespective of the setting in which communication takes place, there are some key
elements involved. What are the key elements of communication?
Answer :

Key Elements Involved in Communication Are :

Sender or encoder This is the person who transmits a message. For example, a manager writing
a letter to a consultant after a meeting or a sales manager making a presentation to the sales team.
Here the manager is the sender

Receiver or decoder The person who notices and decodes, or attaches some meaning to a
message. Decoding may not always be accurate and a wrong meaning may be attached to a
message. For example, a friendly joke might be taken as an offence, or feedback given to a
subordinate by a superior might be taken in the wrong sense.

Ques. 2 What is the importance of Kinesics and Proxemics in communication? Explain with
examples.
Answer :
Importance of Kinesics In Communication are :
Kinesics is the most often studied and important area of non-verbal communication and refers to body
movements of any kind. Different body movements can express inner states of emotion. The different body
movements are:
Facial expressions Facial expressions can convey feelings of surprise, happiness, anger and
sadness. If you meet a long lost friend and say I am very happy to meet you again, but with a sad
facial expression, it conveys the exact opposite meaning.

Eye movements The eye movements such as wide open pupils express feelings of surprise,
excitement or even fear. The importance of eye contact with ones audience was pointed out earlier.
Direct eye contact is an indication of intensity and interest, while lack of it can convey feelings of
nervousness and guilt. As prolonged eye contact can intimidate people, it is not a good idea to stare
at people. Different cultures perceive eye contact differently. In Asia, Latin America and Africa
people avoid direct eye contact to show respect. Arabs use prolonged eye contact to measure

Ques. 3 What are the steps in making oral business presentation?

Answer :
Steps In Making Oral Business Presentation are :
1) Definition of the purpose of the presentation
Before preparing for the presentation, it is important to be clear on the goal of the presentation. A
statement of purpose, expressing what you want to achieve through the presentation must be framed, so
that it becomes easy to measure whether the goal has been accomplished or not.

The purpose of the presentation may be stated in broad or general terms or in more specific terms. A
general statement of purpose could be expressed in terms of one of the following:

To inform A presentation that seeks to inform would merely create awareness about
developments and progress on specific fronts or try to spread knowledge about something new. The
first eight types of presentations are aimed at informing different audiences about something or the
other new procedures, new terminology, new software, findings of a study, sales progress,
company

Ques. 4 Imagine a new product from kids apparel industry. Write a persuasive letter to
customers, persuading them to buy your companys product.

Ques. 5 You are going to face a job interview for the post of Manager-operations. Which
aspects you will keep in mind while facing the interview?

Ques. 6 Write short notes on:

a) Skimming
b) Notices

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