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MARKETING PROJECT TOPICS

Marketing Project Report on Consumer Perception and Buying Behaviour towards


Washing Machines/Refreigrators
Marketing Project Report on Consumer preference of Chocolate Brands
Marketing Project Report on Impact of Packaging on Retailers and Consumers Buying
Decision
Marketing Project Report on Effect of Branding on Consumers of FMCG Products and
Durable Goods
Marketing Project Report on Analysis of Service Quality of Indian Airlines Ltd.
Marketing Project Report on Business Process Outsourcing - Implementation Issues
Marketing Project Report on Factors Affecting on Retail Price Strategy
Marketing Project Report on Influence of Advertisement on Food Habits of Childrens
Marketing Project Report on Comparative Study of Marketing Strategies of Airtel and
Idea
MBA Marketing Project Report on Consumers Awareness and Perception about Credit
Cards of PNB Delhi.
Marketing Project Report on Retail Outlets of Reliance Retail Industry
Marketing Project Report on Consumers Loyalty Programs in Stores in Gurgaon
Marketing Project Report on Consumers and Retailers Perception about Microtek
Products
Marketing Project Report on Retail Marketing in India - A View of Shopping Malls

Marketing Project Report on Developing a Handy Vacuum Cleaner Potential Market of


Philips India Ltd.
Marketing Project Report on To Study the Consumer Preferences towards Soaps
Market
Marketing Project Report on Study of Shoes Market with special reference to Liberty
Footwears
Project Report on Dealers and Consumer Survey Marketing of Pharmaceutical Industry
MBA Marketing Project Report on Effectiveness of Personal Selling in Business to
Business and Personal Selling Techniques
MBA Marketing Project Report on Media Effects on Consumers Buying Behaviour of
Suiting

Project Topics and Research Areas in Marketing


1.

A Study on the Impact of Online Advertisements

2.

Effect of Strategic Orientation on Market Performance of Hotels

3.

Students Behaviour towards Advertisements

4.

Impact of Product Line Extension

5.

An Analysis of Television Advertising and Usage of Celebrity Endorsers: A Content Analysis


Approach

6.

Segmental Variations in Fish Consumption Behaviour

7.

A Study on effects of Consumer Behaviour on Packaging

8.

A Study on Customer Preferences for Milk Products

9.

Impact of Brand Equity on Life Insurance Industry

10. A Study on Role of Children in the Family Decision Making


11. Analysis of the relationship between Brand Loyalty and Market Share

Project Topics and Research Areas in Marketing [More topics]


1.

Market Segment Identification Studies

2.

Target Market Identification Studies

3.

Positioning Studies

4.

Brand Image Studies

5.

Brand Preference Studies

6.

Brand Loyalty Studies

7.

Brand Equity Studies

8.

Brand Health Monitoring Studies

9.

Business Development Analysis

10. Below the line Activity studies


11. New Product Development Research
12. Concept Testing
13. Creative Development Research
14. Customer Relationship Management (CRM) Studies
15. Consumer Preference Studies

16. Consumer Perception Studies


17. Product Mix and Product Profile Studies
18. Product Launching Studies
19. Developing Sales Strategies
20. Brand Revitalization Studies
21. E-Marketing Studies
22. Distribution Channel Selection Studies
23. Measurement of Distribution Effectiveness
24. Advertising Media Selection Studies
25. Advertisement Copy Testing Studies
26. Ad Tracking
27. Media Mix Selection Studies
28. Measurement of Advertising Effectiveness
29. Study on Promotional Techniques opted
30. Price Perception Studies
31. Sales Forecasting Studies
32. Sales Analysis Studies
33. Measurement of Sales Potential
34. Gap Analysis

35. SERVQUAL Measurement Studies


36. Demand Estimation Studies
37. Customer Satisfaction Studies
38. Dealer Satisfaction Studies
39. Designing Distribution Strategies
40. Customer Attitude Studies
41. Purchase Habits/ Behaviour Studies
42. Post Purchase Behaviour Studies
43. Competition Analysis
44. Comparative Study on Services Offered
45. In-Shop Observation Studies
46. Pack Testing
47. Estimation of Market Potential
48. Market Development Studies
49. Consumer Profiling Studies
50. Radio Listenership Studies
51. Television Viewership Studies
52. Radio Listening Habit Studies
53. Television Viewing Habit Studies

54. E-Bill Penetration


55. Evaluation of Customer Centricity
56. Customer Mapping
57. Re-Feel market Analysis
58. Internal Marketing
59. Internal Vs External Marketing A Comparison
60. Retail Sales Management
61. Visual Merchanndising
62. Loyalaty Performance

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