12/8/2015

Aseasonofscent:thefestivebusinessofnichefragrances

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Aseasonofscent:thefestivebusiness
ofnichefragrances

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ByDeannaUtroske
23Dec2014

MOSTPOPULARNEWS

Lastupdatedon23Dec2014at15:41GMT

FDAcreatesguidelinesforsmalland
homemadecosmeticsbusinesses

5microwellnesstrendstoboostbeauty
salesin2016

HowindiebrandsarereinventingtheUS
cosmeticsmarket

BeautywithoutBoundaries:How
multiculturalproductlinesarereshaping
theentireindustry

LOralopensitsfirstbrandedcontent
productionstudioinMontreal,Canada

KEYINDUSTRYEVENTS
10Dec2015

HairLoss2015
Onlineconference
readmore

05May2016

TheHealthy&NaturalShow
Chicago,IL/Conferenceandexhibition
readmore

Relatedtags:Holiday2014,Fragrance,Perfume

Accessalleventslisting

PRODUCTS

Perfumeisforevergiftableyetstandbyproductslikecelebrityfragranceandeaude
parfumarentnecessarilythebestsellerstheyoncewere.Thisyear,specialtyfragrance
isputtingabowonit!
Distinctivesegmentsfromlimitededitionscentstofragrancedpersonalcare
productsandnewmarketnichesfromsubscriptionstosocialplatformsarechangingtheperfume
industry.
Anelementofsurprise
Creativityinformulationandmarketingthatbringscentstoconsumersinlivelycontemporary
waysarewinningthisseason.Takingadvantageofopportunitiesinunexpectedspacesiskeyin
todaysshiftingprestigebeautymarket,KarenGrant,vicepresidentandglobalindustryanalyst
forTheNDPGroupsaidaboutthisyearsholidaytrends.
Fragranceisatopcategoryeveryholidayseasonthoughrecentyearsithasntbeenfairingso
well.Timesarechangingasthemarketisfinallygrowingwell.Fragrancehasbeenreportedas
thefifthmostpopularpurchaseoftheseason,andwithmorewomensfragrancesavailablethis
year,theoutlookisexpectedtoremainpositive,wroteCosmeticsDesigndeputyeditorAndrew
McDougallregardingthe2014holidaytrendsoutlookfromtheNDPGroup.
Aspredicted
Thefragrancemarketisthrivinginalternativespaces,JennyB.Fine,editorinchiefofBeauty
Inc.affirmedearlierthisyearataCosmeticsExecutiveWomen(CEW)eventforindustryinsiders
inNewYorkCity.

OnDemandFirmingforaPhotoReady
Face
TRIKIndustriesInc.
HairColorProtectionwithFloraestersK
20WJojoba
Floratech
Solabiadeclareswaronpollutionthanks
toitsmultiprotectivesecondskinshield:
Pollustop
SolabiaGroup
ABeautyBreakthrough.Pycnogenol
nourishesskinfromtheinsideout,
contributestoskinhydrationandreduces
pigmentation.
Horphag
AQUALICIA,theingredientforactive
cellularhydration,awarded
LaboratoiresExpanscience
DGlycargine:TheA.G.Ebreakertoolto
reverseaging!
SolabiaGroup
ViewAllProducts

Atthatevent,specialtyfragrancebrandsRitualsandBath&BodyWorkswereoptimisticabout

LiveSupplierWebinars

holidaysalesandunderscoredthevalueofinnovation,ingredientsandinspirationincreating

HairLossA

http://www.cosmeticsdesign.com/MarketTrends/Aseasonofscentthefestivebusinessofnichefragrances

10Dec2015

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12/8/2015

Aseasonofscent:thefestivebusinessofnichefragrances
CosmeticsDesignForum
WilliamReedBusinessMedia

scentedbodycareandlifestyleproducts.
Nichebrands,whetherworkinginfinefragranceorscentedpersonalcare,standapartfromthe

Allsupplierwebinars

conventionalmarketandbydefinitionapproachthingsdifferently.
TODAY'SHEADLINES

Nichebrandsdifferfromtheirbiggerrivalsinthattheyfocusmoreontheoriginalityofthescent
thanthepackagingandtheimageprojectedviaacelebrity.Theyalsousuallyusehigher

Federalgovernmentmakes
headwayonmicrobeadban

concentrationsofperfumeextractsandmorenaturalingredientswhichtendtolastlonger,Astrid
WendlandtwroteinaReuterspieceaboutthethreatnichefragrancesposetolegacybrands.

Thetop15fastestgrowingUS
indiebrands

Awealthofniches
Establishedbrandsofferspecialtyfragrancesvialimitededitionsandexclusivecollections.
Brandsfocusedonthemassmarketoftendevelopafewperfumesandamultiplicityofbodycare

4USCosmetics&Chemicals
companiesmakeThomson
Reuters2015innovatorslist

itemsinscentedcollections.
Andnewbrandslookingforloyalconsumersinacrowdedmarketplacehavegonedigital.Some

CosmeTech2016eventtoreveal
Japan'sprogressincosmetics
innovation

arelaunchingonKickstartertoamassfundingandmarketingbuzz,whileothersaregoingthe
routeofsubscriptionservices.
Andcustommadefragrancecombinesdigitalmodernconveniencewithartisantalentand
individualattention.Longago,beforetherewereperfumehousesandmultinational
conglomeratesthatmadeperfume,therewerelittleperfumeriesandapothecariesnowthanksto
theInternet,ithasbecomepossibletoreturntothoserootsinasense,spawningasurgeof
artisanandnicheperfumers,MandyAftelwritesinhernewbookFragrant:TheSecretLifeof
Scent.
Therevivalhascreatedaparallelrevivalinconnoisseurship,assmallbatchmakersconnect
directlywithincreasinglysophisticatedcustomers,Aftelexplains.Sothisholiday,wecansumup
theperfumetrendthusly:tistheseasonforsomethingspecial!
CopyrightUnlessotherwisestatedallcontentsofthiswebsiteare2015WilliamReedBusinessMediaSASAllRights
ReservedFulldetailsfortheuseofmaterialsonthissitecanbefoundintheTerms&Conditions

RELATEDNEWS:
CosmeticsDesignChristmasSpecial:aprosperousyearfortheindustry!
Endangerednaturalfragranceingredientoudsavedbyinvestmentcapital
DBAPreferredFragrancetakesloanagainstthefuture
Australia'sBellaboxsignswithChineseecommercegiantAlibaba
Specializedfragrancemakersoptimisticaboutholiday2015andbeyond
WilltheUSleadthetrendincustomfragrance?
Trending:fragrancesfromthearchive
Atmassfragrance,amissedmarketopportunity?
RELATEDTOPICS:
MarketTrends,Fragrance

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