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A Theory of Architecture Part 3: Why Primitive

Form
Languages
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06

APR

2014

by Nikos Salingaros
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Unified Architectural Theory
Theory and History
Nikos Salingaros

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"the architectural establishment continues to ignore indigenous building cultures and the
human value of what they represent. For example, traditional building and urban geometry
in sub-Saharan Africa is now revealed to be essentially fractal, thus revising our customary
(and totally erroneous) conception of those cultures as mathematically under-developed."
Image of El Molo Hut, Lake Turkana, Kenya.. Image Courtesy of shutterstock.com

As you may have seen, ArchDaily has been publishing UNIFIED ARCHITECTURAL
THEORY, by the urbanist and controversial theorist Nikos A. Salingaros, in serial form.
However, in order to explain certain concepts in greater detail, we have decided to pause
this serialization and publish three excerpts from another of Salingaros books: A THEORY
OF ARCHITECTURE. The first excerpt explained the difference between Pattern
Language and Form Language, while the second established how these languages can
combine to form the Adaptive Design Method. The following, final, excerpt distinguishes
between viable, complex form languages that have evolved over time and primitive, non-

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languages that have come to dominate the 20th century due to their iconic simplicity (and
despite their non-adaptive characteristics).

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Independently of their technological achievements, all groups of human beings have

breadth of vocabulary for concepts important to that culture, and in their transition to a

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written language, but those do not affect the general richness of the language. Every

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developed a richly complex spoken language. Differences arise in specificities, in the

languages internal structure has to obey general principles that are common to all
languages. A primitive language or non-language, by contrast, is characterized by the
reduction or absence of such internal complexity and structure. The complexity of human

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thought sets a rather high threshold for the complexity that any language has to be able to
express through combinatoric groupings.

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Turning now to architecture, a viable form language is also characterized by its high degree
of internal complexity. Furthermore, the complexity of different form languages has to be
comparable, because each form language shares a commonality with other form languages

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on a general meta-linguistic level. A primitive form language severely limits architectonic

expression to crude or inarticulate statements.

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So, while each form language may be distinct in its components, it is not really a complete
form language unless it possesses a complex internal structure. The exact details of this
structure must necessarily parallel the internal structure of any other fully-developed
language, and in particular, that of a pattern language. Roughly, these properties can be
described as combinatorial, connective, and hierarchical features, which we see in our own
written and spoken language.

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A Theory of Architecture Part 3: Why Primitive Form Languages Spread | ArchDaily

11/3/15, 7:04 PM

geometrical properties such as fractal structure, connectivity, coherence, and scaling (as

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discussed in the previous Chapters of this book). Again, a form language that does not

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A form language that adapts to human beings contains and codifies certain very specific

contain these mathematical properties is a primitive form language, or non-language,

because it is too sparse to define a rich language of forms. There exists a range of form
languages, from non-languages, to primitive form languages, increasing in complexity of

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combinatoric expression up to genuine form languages.

This argument is borne out by the enormous number of distinct form languages developed

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independently by different peoples around the world. It is reasonable to claim that for each
spoken language, there is also a form language that those people use to build and to shape
their environment. The means of verbal expression and accumulated culture defining a
a form language that is an expression of inventiveness in geometry and tectonics. Each

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EQUITONE

traditional form language is distinct, yet possesses a comparably high degree of organized

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literary tradition has a parallel in an ornamental tradition and material culture, which includes

complexity in terms of visual vocabulary and combinatoric possibilities. Erasing a form

language erases the culture that created it. It is no different than erasing a cultures
literature, or its musical heritage.

It is only in recent years that the mathematical sophistication of traditional form languages
has begun to be documented. Mathematicians and ethnologists are doing this work, while
the architectural establishment continues to ignore indigenous building cultures and the
human value of what they represent. For example, traditional building and urban geometry
in sub-Saharan Africa is now revealed to be essentially fractal, thus revising our customary
(and totally erroneous) conception of those cultures as mathematically under-developed
fractals were re-discovered in the West only very recently. Loosely (and deprecatingly)
classed together as vernacular architectures, this vast body of diverse and complex styles,

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geometries, and ways of understanding space and structure shames the poverty of
contemporary architectural styles. Traditional form languages are rich, complete, and
technically (not industrially) advanced. In terms of richness and underlying substance, which
are crucially important to life, contemporary form languages promoted by the Western
architectural design magazines would seem to represent an evolutionary regression.

Separate from preserving traditional form languages for their informational and cultural
value, the inevitable evolution of form languages makes possible entirely innovative
architectural expressions. Such an evolution is possible only if a form language retains the
high level of its internal complexity. Traditional form languages around the world were
dismissed as primitive by Western colonial and economic powers, and were replaced by
variants of Neo-Classical or Beaux-Arts form languages. Cultural colonialism in architecture
comes about by destroying languages that are thousands of years old, as an affirmation of
superiority and power.

The linguistic analogy makes it difficult to understand why a primitive form language would
ever survive, let alone dominate another more evolved form language. Why maintain a
system in use that severely limits ones expression? The reason we do this is that every
form language has extra-linguistic attributes that help in its proliferation. Once invented, the
limited visual vocabulary of a primitive form language may be copied unthinkingly by more
and more persons. Unlike a true language, which survives through its linguistic utility, a form
language can survive strictly through its iconic properties (and not its linguistic ones).
Indeed, constant repetition through visual copying is the key to its transmission, promotion,
and acceptance by an increasing number of architects.

We know of biological entities that split from more complex organisms so as to propagate
freely and with enormous success: they are the viruses. Because of its nature, the virus can
exist in an inert, easily-transmittable form such as a powder. This is possible because a
virus is a biologically simple structure with very low informational overhead.

In the propagation of architectural images, the media play a key role, showing and praising
carefully selected structures and urban projects (and ignoring everything else). Our
architectural schools and press have also done a very effective job of promoting primitive
form languages while unwittingly suppressing true form languages. Familiarity makes
people overlook a form languages linguistic deficiencies.

Someone who has been raised in the twentieth century and has been taught through
association that beautiful objects have no hierarchical organization will then apply this rule
subconsciously to design a building or a city. Even though people might find such
environments intellectually acceptable, they can never overcome the negative sensations
that such an architecture brings into play.

Why did this occur only at the beginning of the twentieth century and not before? I believe
that it had to do with radical social changes spurred by population pressure and political
oppression so that for the first time, many people saw a chance of radical social

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A Theory of Architecture Part 3: Why Primitive Form Languages Spread | ArchDaily

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improvement through technology. They were willing to sacrifice adaptive design in exchange
for the (false) promise of a better future offered by industrialization. Prior to that, people on
all socioeconomic levels shaped their environment as far as they could to provide physical
comfort and emotional wellbeing.

Another contributing factor was the creation of a new communications network formed by
the convergence of telephone, telegraph, newspapers, magazines, and film. The new media
tied the world together as never before, yet also made possible the rapid proliferation of
advertising and political propaganda. The spread of modernism, combining visually simple
images with the promise of a new utopian world, could never have occurred were it not for
the new media. Advertising created the desire for industrial products that we didnt really
need. Just as in the case of internet computer viruses, which could not exist before the
internet, primitive architectural form languages could spread only through the first
architectural picture magazines. At the same time, advertising favors the transmission of
simplistic messages, slogans, images, and ideas.

As a result of its tremendous power to shape peoples minds, advertising quickly

transformed from a medium for transmitting commercial information to an instrument of
social change and control. Its first target was cultural traditions that blocked the
consumption of inferior new industrial products. These inhibitions were overcome by making
individuals ashamed of their instinctive preferences, labeling them as backward, and
thereby opening up the public to market influence. Thus, form languages that threatened the
supremacy of the post-industrial aesthetic of glass, steel, and concrete slabs were
stigmatized by the architectural critics. This style based on a specific industrial look could
not be sold to the world until traditional form languages were eliminated. The way the built
environment looked anywhere in the world would henceforth be controlled by the advertising
media; all traditional form languages condemned to extinction in the interest of Western
industrial and ideological dominance.

Nikos A. Salingaros, A Theory of Architecture (see this books Wikipedia entry) is now
available in an international edition HEREwith shipping to anywhere in the world. Readers in
the US can choose between the new printing with Index HERE and the original printing,
which is selling at half price HERE. Translation into Chinese HERE, and Persian HERE.

Image of El Molo Huts via shutterstock.com

Cite:
Nikos Salingaros. "A Theory of Architecture Part 3: Why Primitive Form Languages Spread" 06 Apr 2014.
ArchDaily. Accessed 3 Nov 2015. <http://www.archdaily.com/493458/a-theory-of-architecture-part-3-whyprimitive-form-languages-spread/>

http://www.archdaily.com/493458/a-theory-of-architecture-part-3-why-primitive-form-languages-spread

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