PORTFOLIO

Ariana Cedillo

CONTACTS
Ariana Cedillo
136 College Ave
Rexburg,ID 83460
773-946-6320
ced13003@byui.edu

TABLE OF
CONTENTS
Event Ad
Montage
Flier
Brochure
Logo
Business Card
Letterhead
Photodesign
Web Page

EVENT AD
Description: Advertisement to promote a fundraiser for the American
Breast Cancer Foundation.
Process: (Programs, Tools, Skills, FOCUS principles): I found the original
image on National Parks magazine. Once I scanned my image I uploaded my file into Word Document. From there, I eliminating all unwanted
text by using my magic color wand to get the exact color I needed for my
background. From there, I used shapes and colors to unify the event ad.
Message: To help raise money to the Cancer Foundation by camping overnight in Eagle Park Campground.
Audience: Families and anyone living in the Rexburg area.
Color scheme and color names: Tetradic color scheme. Colors orange,
blue, lime and violet.
Top Thing Learned: While working on this specific ad, I learned to use my
white space carefully. I had a difficult time deciding where to place my
title so getting another person to look at your work is very helpful. Lastly, I
learned not to be afraid of using more than 2 colors.
Title Font Name & Category: San Serif: Avenir Light
Copy Font Name & Category: Oldstyle: Cambria (body)
Scanned images used: sources, original sizes, location of scanner used:
Image from Nation Park magazine, hp scanner.

E A G L E P A R K C A M P G R O U N D
O C T O B E R 17 -18th
8PM 1PM

CAMP

FOR

All proceeds will go to the American Breast Cancer Foundation

CANCER

MONTAGE
Description: Spiritual representation of a montage.
Process: (Programs, Tools, Skills, Steps taken while designing): I first
looked at LDS quotes that inspired me. After deciding on a quote, I
thought about a river with a nice landscape. Once looking at 20-30
images I selected my background from google images. I then found
my figure on google images and started blending both images together with my masking tool in Photoshop.
Message: Were all sinners trying to be perfected through Christ every day of our lives.
Audience: Young adults in the LDS church.
Top Thing Learned: One of things I learned about this project is focusing on my audience. I made many changes from my last draft to
make sure my message is coming across.
Filter / Colorization used and where it was applied: I added less
saturation and contrast in the background so the colors will not appear as vibrant.
Color scheme and color names: Split complimentary (red, green and
teal)
Title Font Name & Category: Title font: Europe Light and Distant
script

FLIER
Description: Black & White flier to promote graduate students for a leadership conference.
Process: Before using Adobe InDesign, I used sketches to brainstorm
ideas. I then used my sketches to create a layout for the flier on InDesign. For the layout I was given an image, logo, and content. I then used
different typography to separate the title with the body text. At last, I used
black horizontal lines to give repetition to the design of the flier.
Message: I want target recent graduates who will benefit from this leadership conference.
Audience: Recent graduates who are interested in learning new skills.
Top thing learned: I learned the importance of alignment and repetition.
Title Font Name & Category: Garamond- Slab Serif
Links to all images used in this project:
https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo2.
png
https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7530-as-Smart-Object-1.jpg

Graduate
LEADERSHIP

Conference
Lincoln Convetion Center
October 21 8am - 5pm

Do you want to have the competitive edge in business?

Come learn how at Vouant Communications annual Graduate Leadership
Conference.
Vouant Communications is devoted to helping tomorrows leaders
gain essential leadership skills in the workplace. During this dynamic
three-day seminar, attendees will meet with top executives of Vouant
Communications to discuss breakthrough leadership techniques, while
cultivating attributes of leadership that will market to any employer.
Conference is available to graduating seniors. Space is limited.
Registration and more information available at

http://www.vouantcomm.com/leaders

BORCHURE
Description: A two sided (duplex) folding brochure.
Process: (Programs, Tools, Skills): I used different programs on my brochure but
to start off with, I used InDesign. Before I began using any programs, I research
ideas on what I wanted my brochure to be on. Finally, I decided to showcase
my design for a growing community in Chicago. I sketched out my logo and
organized my ideas on what and where it was going to be displayed on the
brochure. I brought my ideas into InDesign after I had laid out my dimensions.
From there, I used Photoshop to make any color corrections on my images to
import them later into InDesign. Finally, I inserted my body copy including my
text wrap in the design. Before printing off my final, I used my black and white
printer to test my dimensions. Once completed, I folded my brochure into
thirds.
Message: Inform anyone traveling to the city including locals about the Pilsen
heritage and culture.
Audience: Chicagoans and newcomers
Top Thing Learned: My favorite skill learned was the text wrap technique.
Color scheme and color names: Primary colors: red, yellow and blue
Title Font Name & Category: Bodoni 72 small caps -serif
Copy Font Name & Category: Malayalan Sangam MN-san serif

LOGO
Description: Representation of Byline Bank logo.
Process: (Programs, Tools, Skills): Before beginning this assignment, I
looked at different organizations I can create logos for. Afterwards, I
began sketching ideas for my design before I worked on Illustrator. I then
looked up fonts online to download for my inspired design. I used mostly the pen tool on Illustrator to create my design.
Message: Professional look for Byline Bank
Audience: People who can trust and take Byline Bank seriously.
Top Thing Learned: While working on my logos for this week, I've
learned to keep things simple. I also learned the importance of color and
typography when creating a specific audience for a specific client.
Color Scheme and Color Names: Purple Monochromatic

BUSINESS
CARD
Description: Created a business card for the RS digital video production company accompanied with a letter head.
Process: (Programs, Tools, Skills): I worked with Adobe Illustrator and Indesign
to create my logos. When first creating my design, I played with my different font choices. Looking online is also a helpful tool to get inspired by other
designers. Before actually working on the programs, I sketched a few ideas on
paper to began creating my business card. I selected a simple font choice so it
can be easy to read and picked an olive green as my color choice. I then used
my sphere shape to create dots on the side of the companys name. I really like
the symmetry to the design and so I decided to add the green box to bring out
more contrast to the name. I then incorporated the black horizontal lines into
my letterhead to unify my design.
Message: The intent of my design is to help the RS digital video production
have a professional look.
Audience: Clients who are looking for professional videographers to film public
events in Chicago.
Top Thing Learned: How to create an appropriate audience for a specific company.
Color scheme and color names: Black & Olive green.
Title Font Name & Category: Bodoni 72 oldstyle

rS
rS

DIGITAL VIDEO PRODUCTION

Frank Hanes
frankh@rsproduction.com
312.540.5441

875 n. michigan
chicago, illinois 60611
312.540.5400

LETTERHEAD
Description: Created a letterhead for the RS digital video production
company.
Process (Programs, Tools, Skills): I worked with Adobe Illustrator and
Indesign to create my logos. When first creating my design, I played with
my different font choices. Looking online is also a helpful tool to get
inspired by other designers. Before actually working on the programs,
I sketched a few ideas on paper to began creating my letter head. After gathering my ideas, I went ahead and positioned my logo in the the
letterhead.
Message: The intent of my design is to help the RS digital video production have a professional look.
Audience: Clients who are looking for professional videographers to film
public events in Chicago.
Top Thing Learned: How to create an appropriate audience for a specific
company.
Color scheme and color names: Black & Olive green.
Title Font Name & Category: Bodoni 72 oldstyle
Copy Font Name & Category: MS Reference Sans Serif

PHOTODESIGN
Description: Photo design using a blue monochromatic color scheme.
Process: (Programs, Tools, Skills, FOCUS principles): The first step in creating this
design was taking pictures of my house. I then exported the image into Photoshop
and began the design process.
Message: Preparing my audience for Christmas.
Audience: Everyone
Top Thing Learned: I learned new skills on Photoshop and how to use different
techniques.
Color scheme and color names: Blue Monochromatic
Title Font Name & Category: Edwardian Script ITC Regular
Date and location you took the photo(s): College Avenue, Rexburg ID on Oct.15.
2015

GIVE
and ye shall
RECIEVE

WEB DESIGN
Description: A web page designed for Byline Bank
Process: (Programs, Tools, Skills): This process was designed using text wrangler with
html/css coding. I gathered the color coding information from Photoshop and added
the codes into css. As I was working specifically with html, I indented in the proper
format so it will be easier for me to adjust any changes needed in the future. Once satisfied with my design, I saved my changes and compressed all of my documents into
one folder. I then took a screenshot of my final product and uploaded it into Photoshop to adjust the size that was required for this assignment.
Message: To attract any potential Byline Bank employers.
Audience: Anyone who is interested in learning about the company or interested in
opening an account with them.
Top Thing Learned: The difference between html and css coding.
Color scheme and color hex(s): Purple monochromatic
Title Font Families & Category: Cordia New sans-serif
Copy Font Families & Category: MS PMincho
Changes made to the CSS: I changed the background and the family font.