Portfolio

Christy Williams

Table of Contents

Christy Williams
509.821.8527
419 E. Baldwin Ave
Spokane WA 99207
williams.christy34@gmail.com
trufflelily.wordpress.com

Brochure 4
Webpage 6
Logo 8
Business Card 10
Letter Head 12
Photodesign 14
Montage 16
Flier 18
Event Ad 20

Brochure

-Description: Informational brochure for recreational activities found in the capital of

Iceland
-Programs Used: Adobe InDesign, Adobe Photoshop
-Date: December 5 2015
-Course: Communications 130 Section 5- Visual Communications
-Instructor Name: Joel Judkins
-Objective: Set up and align a two-sided, folded document. Create an original, new logo and
use it in a brochure. Incorporate quality images. Incorporate at least four quality images,
not including the logo. One should be clipped in Photoshop and text-wrapped in InDesign so
the text follows the cutout shape of the image. Write at least 250 words of original copy in
at least three paragraphs, headers, and subheaders. Trim for a full bleed and print in duplex
(two-sided) color.
-Process (Programs, Tools, Skills): I used Photoshop to crop the front cover picture to the
right dimensions and add the text I wanted. For the front title text I used soft overlay
so you could see the clouds through the text. I then picked my favorite picture of a
whale and learned how to use the lasso tool to crop him out. I placed it in InDesign
and used the pen tool to allow the text to wrap around the whale. I used InDesign
for the rest of the brochure. I placed text and pictures in a easy way for eyes to
follow and I tried to not trap any white space. I made the logo on the back using
a picture of Iceland as the D in Iceland.

Webpage

-Description: A webpage I created to explain the process of a logo I created.

-Programs Used: TextWrangler on an Apple computer
-Date: November 21 2015
-Course: Communications 130 Section 5- Visual Communications
-Instructor Name: Joel Judkins
-Objective: Size and optimize an original logo as a .png for a web page so the long side is
300 500 pixels. Write content to describe the process of creating your logo and how it
appeals to a target audience. (Minimum of 200 words. Include rationale for colors, appeal
to target audience, design skills, etc,) Acquire a working knowledge of HTML. (Include all
required tags Doctype (provided), html, head, title, meta charset (provided), body, h1, h2,
p, ol or ul (with li tags), img, br, and a link to blog) Acquire a working knowledge of CSS.
(Customize the provided CSS provided to format the HTML to complement the logo design.
Change at least the following: The h1 text color & h1 background color, font colors for the
paragraphs & list items, the background color, font families and add at least one css
comment.) Identify hex colors to match logo, using Photoshop color picker. Open the
HTML page in a web browser and capture a quality screen shot with .5 inch margins
for printing.
-Process (Programs, Tools, Skills): I first started by writing out a basic html page
using TextWrangler. I inserted the logo and text of how I created my logo. I did
a little bit of styling in html with the headers and un-ordered list. In order to do
more graphic styling I used a pre made CSS template. I changed the font to
Perpetua and changed the sizes for different paragraphs. I googled how
to insert an image as a background which changed my original color.
scheme from brown to black. I went back and changed the color of
my logo to match. I used the FOCUS principles of flow, repetition and
white space to design the layout.

Logo

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-Description: Puppy Playhouse is a company set up like a petting zoo designed to help
students on campus who are stressed and need some relief. For a small fee they can
come anytime to pet and hold puppies.
-Date: December 12 2015

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-Instructor Name: Joel Judkins

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-Course: Communications 130 Section 5- Visual Communications

-Objective: Create three completely different, original logos to fit a company or personal
image that will appeal to the audience. Do not imitate existing logos or use previous designs.

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-Process (Programs, Tools, Skills): I used Adobe Illustrator to create this logo. I started with
the simple design of the barn used in the background then used line tools and brush tools to
create the puppy. By using the follow the path text tool I was able to have the text follow
the barn roof. I did three different design elements with this one logo to show different
ways it can be used, original, greyscale and bolded with a background circle.

Business Card

-Description: Business card for Puppy Playhouse

-Programs Used: Adobe Illustrator
-Date: December 12 2015

Puppy
Playhouse

-Course: Communications 130 Section 5- Visual Communications

-Instructor Name: Joel Judkins
-Objective: Create a business card for an upcoming business using Adobe Illustrator with
an authentic logo.
-Process (Programs, Tools, Skills): I used Adobe Illustrator to try out different logo ideas and
found one that worked well for the company and audience I am trying to reach. I wanted it
to be professional but fun. I used a picture of hay for the background and used matching
typography for the company name and name of the C.E.O. I chose a lighter text for the
contact information so that it was easier to read.

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Micah Roberts
371 Harvard Ave. Apt. 3
Rexburg ID 84330
robertsmicah92@gmail.com
385.209.9387

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Letter Head
Puppy
Playhouse

Micah Roberts

robertsmicah92@gmail.com
371 Harvard Ave. Apt. 3
Rexburg ID 84330
385.209.9387

-Description: Letter head for Puppy Playhouse

-Programs Used: Adobe Illustrator
-Date: December 12 2015
-Course: Communications 130 Section 5- Visual Communications
-Instructor Name: Joel Judkins
-Objective: Create a letter head for an upcoming business using Adobe Illustrator and having an authentic logo.
-Process (Programs, Tools, Skills): I used Adobe Illustrator to shrink the logo and put it in
the corner of the page. I used the pen tool to design the grey curved section. I again used
the same font for the company name and the name of the C.E.O of the business and
changed the text for the contact information. Its a simple layout but I believe it focuses on the important information.

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Photo Design

-Description: For this project I took a picture of bikes locked up on a bike rack and
quoted an inspirational quote relating bike rides to life.
-Programs Used: Adobe Photoshop
-Date: October 17 2015
-Course: Communications 130 Section 5- Visual Communications
-Instructor Name: Joel Judkins
-Objective: Learn basic photography skills. Choose a color scheme, take a photo to match
those colors, then incorporate the colors into the layout. Use a digital camera to take a
quality image, then download it. Adjust image levels, saturation, color balance, sharpen tool
on separate layers for NDE (non-destructive editing.) Size and crop the image, then place
on an 8.5x11 page layout. Use layers to design text, and repeating graphic elements in Photoshop. Print with full-bleed margins. Trim only 1/8 (0.125) from all four sides.
-Process (Programs, Tools, Skills, FOCUS principles): I knew I wanted to use this particular quote because I love the idea of life moving forward. I sketched out some different
ideas with different placements of the bikes. Using a camera I shot this picture focusing on repetition with the bikes and the curves of the sidewalk. I adjusted the image
levels, saturation, color balance, and used the sharpen tool to adjust the image
appropriately.

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Montage

-Description: A project designed to inspire and show the power of masking in photoshop
through a montage.
-Programs Used: Adobe Photoshop
-Date: October 17 2015
-Course: Communications 130 Section 5- Visual Communications
-Instructor Name: Joel Judkins
-Objective: Use the FOCUS design process with strong focal point and flow. Unify a layout
with a consistent theme and dominant spiritual message. Learn to blend two or more images
together gradually, using masks. Demonstrate more advanced Photoshop skills for layout
with multiple elements. Use a mask to apply a filter to one part of the image. Apply typography principles. Select good quality images
-Process (Programs, Tools, Skills, Steps taken while designing): I used a variety of sketches
to try to develop the message I wanted to share and different design elements I wanted
to include. Through Adobe Photoshop I used two different pictures to create a peaceful
setting. Using the mask feature I added the loving picture of our Savior to add validity to
the scripture He spoke in John 14:27. I adjusted the image levels of the background
picture.

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Flier

-Description: This is a flier advertising a leadership conference focused on helping

college graduates learn skills to help them in the workforce.
-Programs Used: Adobe InDesign

Graduate
Leadership
Conference

October 21
8 a.m. 5 p.m.
Lincoln Convention Center

-Date: October 3 2015

-Course: Communications 130 Section 5- Visual Communications
-Instructor Name: Joel Judkins
-Objective: Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout. Retrieve image and logo from links on this
page. Create a project folder with image, logo and InDesign document to keep links in
InDesign intact.
-Process (Programs, Tools, Skills, FOCUS principles): I started off by sketching out a
design on a piece of paper to make sure I understood the message and the audience
of my flier. I used the program Adobe InDesign to design this flier. I used the FOCUS
principles of repetition with the boxes and alignment with the text, boxes, and image.
I edited the text so that the information was correct and spelled correctly.

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Event Ad

-Description: This is an event ad for a bake sale at a local sewing shop.

-Programs Used: Microsoft Word
-Date: October 10 2015
-Course: Communications 130 Section 5- Visual Communications
-Instructor Name: Joel Judkins
-Objective: Comprehend image sizing (how pixels and inches work together) Find, scan and
import a high-quality image. Create a full-bleed design. Choose a color scheme and typeface(s) that work for your message and audience. Learn to use only Word design features
without using any Adobe programs, including Photoshop.
-Process (Programs, Tools, Skills, FOCUS principles): I used Microsoft Word to design an
event ad. I believe this shows versatility in using a variety of programs to design quality
media. I used a scanner to copy a picture from a holiday cookbook to showcase this
idea of a bake sale. The focus principles I used was the alignment on the right sided
of the event ad.

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