Facebook Inc.

History and Background Company

Facebook is an online social networking service headquartered in Menlo Park,

California. Its website was launched on February 4, 2004, by Mark Zuckerberg with his
Harvard College roommates and fellow students Eduardo Savarin, Andrew McCollum,
Dustin Moskovitz and Chris Hughes. Carlson, Nicholas (2010)
The founders had initially limited the website's membership to Harvard students,
but later expanded it to colleges in the Boston area, the Ivy League, and Stanford
University. It gradually added support for students at various other universities and later
to high-school students. Since 2006, anyone who is at least 13 years old was allowed to
become a registered user of the website, though the age requirement may be higher
depending on applicable local laws. Its name comes from the face book directories
often given to American university students. Eldon, Eric (2008)
After registering to use the site, users can create a user profile, add other users
as "friends", exchange messages, post status updates and photos, share videos and
receive notifications when others update their profiles. Additionally, users may join
common-interest user groups, organized by workplace, school or college, or other
characteristics, and categorize their friends into lists such as "People from Work" or
"Close Friends". Facebook had over 1.18 billion monthly active users as of August
2015.Because of the large volume of data users submit to the service, Facebook has
come under scrutiny for their privacy policies. Facebook, Inc. held its initial public
offering in February 2012 and began selling stock to the public three months later,
reaching an original peak market capitalization of $104 billion. On July 13, 2015,
Facebook became the fastest company in the Standard & Poors 500 Index to reach a
market cap of $250 billion. Following its Q3 earnings call in 2015, Facebook's market
cap soared past $300 billion. Locke, Laura (2007)

Facebook Inc.

Define problems
Facebook lets you add friends to a "Restricted" list, a group of people that can
message you and invite you to events, but can only see your public posts. Ironically, the
existence of this list helps illustrate exactly why the friendship model is antiquated it
bundles too many functions into one agreement. Giving someone your phone number
so they can text you doesnt necessarily mean you want those to see years of old
photos youve posted. Facebook also plans to update its specific sharing options to help
users understand when theyre sharing publicly and when theyre sharing with their
friends, but this change fails to realize that helping users decide between Friends and
Public isnt the problem. The problem is that your Friends list is hardly a list of your
friends anymore.
On the News Feed consumption side, last December Facebook added an
Unfollow button on user profiles that lets users remove friends from their feed without
unfriending them. The ability to unfollow friends isnt new, but had been buried inside a
menu and called something different. The new button has tripled the number of
unfollows Facebook has seen, the company says, which indicates that people are
indeed looking to curate their crowded feeds. Facebook has already taken clear steps
to adjust itself to fit our sharing habits today, but the social network simply augments
the current system instead of truly changing it. Facebook could change its friendship
model to account for the fluidity of real-world friendships, or at least heavily
emphasize posts in the feed that were shared amongst a smaller group of people.
Facebook could even let users curate a separate Friends list inside of Messenger,
for example, since not everyone you want to message is someone you want seeing
your baby photos. These sorts of solutions are easier said than done, however
one of the lessons of Google+ is that people arent interested in managing "Circles"
of friends. These arent easy problems and if there is a perfect solution, nobodys
found it yet. Instagrams follow model isnt perfect, but seems more perfect for a
world made of feeds. In Instagrams world, you can easily curate your own feed, and
less awkwardly act as gatekeeper of who can see you in theirs.

Facebook Inc.

Facebook Inc.

Study
Most problems come from the lack of privacy form friend, they dont want to
somebody to see there on Facebook. Last December Facebook added an Unfollow
button on user profiles that lets users remove friends from their feed without unfriending
them. The ability to unfollow friends isnt new, but had been buried inside a menu and
called something different.

Make sure you set your Facebook privacy of you Facebook.

Your privacy settings page has a group of general controls for your Facebook account.
To view and adjust your privacy settings:
1.

Click

in the upper-right corner of any Facebook page

2.

Select Settings from the dropdown menu

3.

Select Privacy on the left

4.

Click a setting (ex: Who can see your future posts?) to edit it

You can also quickly view and adjust some of the most used privacy settings and tools
from your
Privacy Shortcuts at the top right of any Facebook page.
To control the privacy for posts, photos and other stuff you share on your Timeline, you
can choose when you post.
How to setting privacy: https://www.facebook.com/help ,2015

Make sure you get only add friends who you know really.
Before you post any information to give you on Facebook make sure that the
information that can be revealed to the public, not really.

Benefit of Study

Know more the way to prepare when find the problem.

Make satisfaction of customer.

To know how to fix a problem with you self.

Facebook Inc.

Facebook Inc.

Conceptual Framework
The Facebook is application an umbrella term used to describe the set of
services, tools, and products provided by the social networking service Facebook for
third-party developers to create their own applications and services that access data in
Facebook. It was launched in 2010.The platform offers a set of programming interfaces
and tools which enable developers to integrate with the open "social graph" of personal
relations and other things like songs, places, and Facebook pages. Applications on
facebook.com, external websites, and devices are all allowed to access the graph.

Most reported problems:

No privacy (56%)

Log in (30%)

Pictures (12%)
http://downdetector.com/status/facebook

Framework
Independent variable

Post a picture (40%)

Connection (30%)

Sending or receiving

Dependent variable

No privacy

Facebook Inc.

Facebook Inc.

Objective

To study
Facebook is a social network where member share messages and status
updates with online friends between iPhone to another platform. The network also offers
a platform for third party developers and this program no have service charge.
To evaluate

Understand the Difference between Likes and Talking About This

As social media marketers, we often overstress the importance of getting more likes. In
fact, people will even go so far sometimes as to buy fake likes in order to make their
page look more popular. What they dont understand is that while additional likes may
make your page look more popular, likes dont actually tell you that much about how
your Facebook page is preforming.
Check out Your Page Insights
After you have determined how far your reach is really extending, click on the Likes
button and take a quick glance at your Page Insights. This page will give you some
quick demographic information that can be extremely useful in helping you understand
more about your followers. For example, if you learn most of your active followers are
between the ages of 18-24, you can cater your posts to a younger audience.
To create
Create the step to post a newsfeed or post a picture or other too easy to make
sure about a privacy and non-privacy and easy to fix that. Before users post something
make users can fix a privacy and non-privacy.

Facebook Inc.

Profit from research

Company know satisfaction of customer

Company know the problem from customer
Users have feel good to use this application
Company know about a what customers want

Research question example

How can to develop application?

How to estimate of potential?
The way to know problem from customer
No privacy to customers

Facebook Inc.

Questionnaire
Demographic
We are interested in your comments and suggestions. Please take few minutes to answer the
following questions.
Name:
Age:

Gender:

Male

Female

Email ID: ....

Facebook ID: ..
Mobile No:
College: ..

1. How long have you been a Facebook user?

_________________________________ (Please mention months/years)
2. How often do you log onto Facebook?
Daily

once in a week

less than once a week

Once in two weeks

3. How many hours a week do you spend on Facebook?
-hour

-hour - 1hour

1hour - 2hours

More than 2hours

4. What is your main purpose for using Facebook?
Chatting

Networking/Socializing

Gaming

Dating

Others: (Please mention)

5. Where do you like to access your Facebook account?

Mobile

Laptop

Desktop

other

Facebook Inc.

6. Would you say Facebook has affected your daily lifestyle?

Yes

no

not sure

If yes, in what way?

7. Do you ever worry about privacy issues?

Yes

no

If yes, in what way?

............................
................................................................................................................................................
8. What aspects of Facebook appeal to you the most?
Games

Advertisements

Applications

News updates

Thank you for completing the survey, your views and comments are appreciated.

Questionnaire 400 paper / can error 5%

Facebook Inc.

Conclusion
Overall, our data show that far from being nonchalant and unconcerned about
privacy matters, the majority of young adult users of Facebook are engaged with
managing their privacy settings on the site at least to some extent. The frequency with
which they adjust their settings and their confidence in doing so may vary, but most
report modifying their settings. The connection between regularly posting content on
Facebook and adjusting privacy settings highlights the interplay between privacy and
content; privacy settings are especially useful to those who are sharing information so
that they can manage who gets access to that information. As sociologists have long
shown, managing social situations and navigating impression management require
understanding ones audience (Goffman, 1959). In a mediated environment where ones
audience is not easily understood, privacy settings can be used to control and manage
ones audience (Marwick and boyd, in press).

Facebook Inc.

Reference
Abram, Carolyn (September 26, 2006). "Welcome to Facebook, everyone". The Facebook Blog.
Retrieved March 8, 2008.
ALEXEI ORESKOVIC (January 20, 2015). "Facebook clamps down on fake news stories". Reuters.
Retrieved November 15, 2015.
Carlson, Nicholas (March 5, 2010). "At Last The Full Story Of How Facebook Was Founded". Business
Insider. Retrieved November 15, 2015.
DiPersia, Blaise (June 9, 2009). "Coming Soon: Facebook Usernames". The Facebook Blog. Retrieved
November 15, 2015.
.Fernandez, Rossi (December 31, 2011). "Facebook second most accessed sit behind Google in the US".
Retrieved November 15, 2015.
Greenstein, Howard (May 27, 2009). "Facebook Pages vs Facebook Groups: What's the Difference?
Mashable.com. November 15, 2015.
Hoffman, Claire (June 28, 2008). "The Battle for Facebook". Rolling Stone. Archived from the original on
July 3, 2008.
Phillips, Sarah. "A brief history of Facebook". The Guardian. Retrieved November 15, 2015.
Rosmarin, Rachel (September 11, 2006). "Open Facebook". Forbes. Retrieved November 15, 2015.