FALL-2015

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Master of Business Administration- MBA Semester 3
MB0050-Research Methodology-4 Credits
(Book ID: B1700)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each.
Each Question carries 10 marks 6 X 10=60.
Q1. Research is a sequential method of enquiry, directed towards a clear
implicit or explicit objective. Describe in detail the steps to be carried out in
a typical research study.
Answer. Meaning of Research
Management research is an unbiased, structured and sequential method of enquiry
directed toward a clear implicit or explicit business objective. This enquiry might lead
to proving existing theorems and models or arriving at new theories and models.
Research helps in decision making, especially in business.
The Steps
With due concern for the economical completion of the research study, the design in
such studies must be
Q2. What are descriptive research designs? Explain the different kinds of
descriptive research designs.
Answer. Descriptive Research Designs

As the name implies, the objective of descriptive research studies is to provide a

comprehensive and detailed explanation of the phenomena under study. The intended
objective might be to give a detailed sketch or profile of the respondent population
being studied. For example, to design an advertising and sales promotion campaign
for high-end watches, a marketer would require a holistic profile of the population that
buys such luxury products.
Q3. The procedure of testing hypothesis requires a researcher to adopt
several steps. Describe in brief all such steps.
Answer. A hypothesis is an assumption or a statement that may or may not be
true. The hypothesis is tested on the basis of information obtained from a sample.
According to Grinnel, A hypotheses is written in such a way that it can be proven or
disproven by valid and reliable data-it is in order to obtain these data that we perform
our study. A hypothesis must be measureable and quantifiable.
Steps in Hypothesis Testing:
Q4. a. Distinguish between:
i. Schedules and Questionnaires
ii. Open ended and closed ended questions
b. Explain the questionnaire design process.
Answer. a
Q5. a. What is the analysis of variance? What are the assumptions of the
technique? Give a few examples where this technique could be used.
b. The following data represents the number of units produced by four
operators during three different shifts:

SHIFTS

OPERATOR
A

1.

10

12

13

2.

10

12

14

15

3.

12

10

11

14

Perform a two-way analysis of variance and interpret the result.

Answer. a) Meaning of analysis of variance
Suppose we know that the sales of a product is influenced by the price level. In this
case, sales are a dependent variable and the price is the independent variable. Let
there be three levels of price, namely, low, medium and high. We wish to determine
the most effective price level i.e. at which price level the sale is highest. Here, the
test units are the stores which are randomly assigned to the three treatment
Q6. Explain the Structure of the Research Report. What are the guidelines
for effective report writing?
Answer. Report Writing: Structure of the Research Report
Whatever the type of report, the reporting requires a structured format and by and
large, the process is standardized. As stated above, the major difference amongst the
types of reports is that all the elements that make a research report would be present
only in a detailed technical report. Usage of theoretical and technical jargon would be
higher in the technical report and visual presentation of data would be higher in the
management

FALL-2015
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each.
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