6

26 ..2558

Factors Affecting Plastic Resin Purchasing Decision
from Petroplus Chemical Company Limited Changwat Nakhon Pathom
*

**

***

, . .
Noi Klayjang, Dr.Pat Pattanarangsun, Bhisanuwat Thaweewat

400
2557 2558

0.10

: , ,

Abstract
The objective of this research was to study factors affecting plastic resin purchasing decision from
Petroplus Chemical Company Limited Changwat Nakhon Pathom corresponding to individual factor,
company factors, purchasing behavior and product mixes (7Ps). The primary data using questionnaire was
*

() ; E-mail: mai_ku64@hotmail.com

***

**

[78]

collected from 400 plastic resin customers from Petroplus Chemical database since November 2014 to
April 2015 and analyzed by Logit Model.
The results showed that factors affecting plastic resin purchasing decision from Petroplus
Chemical Limited Changwat Nakhon Pathom at a statistical significance level of 0.10 were gender,
authorized capital, location, volume of order per month, the number of orders per month, and product
mixes in product, price and physical evidence.
Keyword: Plastic Resin, Factor Affecting, Logit Model

(
, 2557)

, ,
, () ( , 2557)
. ()
, ,
,
33 (www.pttpm.com)



1,236 198,630 /
2,383,560 / ( , 2557)
44,606 / 2% (
, 2557)

[79]



(4Ps)

(7Ps)

985
285
400


( , 2539)


( 2541: 152)
,
(Marketing Mix)
7 (Marketing Mix) 7Ps


[80]

(Marketing Mix 7Ps)

(Logit Model)
ln(

P
) 0 1gender i 2 i volume i j 3 j position k 4 k capitalk l 5 l placel
j
1 P
m 6 m count m 7 product1 8 product 2 9 price1 10price 2 11place1

12place 2 13promo1 14process1 15process2 16people1 17people2

18physical1 19physical2

gender

Prob (Y=1)

position

capital

place

[81]

1 =
0 =

0 =
1 =
(Base Group = )
2 =
3 =
4 =
(Base Group = 1 )
2 = 1-5
3 = 5-10
4 = 10-50
5 = 50
(Base Group = )
2 =
3 =
4 =
5 =
6 =
5 =


volume

count

Product1
Product2
Price1
Price2
Place1

(Error Term)

Place2
Promo1
Process1
Process2
People1
People2
Physical1
Physical2

(Base Group = 1-50 )

2 = 51-100
3 = 101-150
4 = 151-200
5 = 200
(Base Group = 1-2 /)
2 = 3-4 /
3 = 5-6 /
4 = 6 /
5 =
1-5
1-5
1-5
1-5
1-5
1-5
1-5
1-5
1-5
1-5
1-5
1-5
1-5

400
257 64 143 36
311 78 355
89 137 34
[82]

 51-100 115 30
1-50 115 29 1-2
200 50 3-4 146
37 45 161 40 30 144
36

ln(

P
)
1 P

=14.40 - 0.9987gender + 0.8493position2 - 0.0026position3 + 1.1746position4

(-3.01)* (0.50) (-0.01) (1.13)
[0.2021] [0.0557] [-0.0004] [0.1636]
- 0.5945capital2 - 1.2207capital3 - 1.3414capital4 - 0.7727capital5
(-1.12)* (-1.79)* (-2.11)* (-1.17)
[-0.1120] [-0.2766] [-0.3024] [-0.1666]
+ 0.902place2 - 0.177place3 + 0.7437place4 - 0.0148Place5 + 1.2087 Place6
(1.65)* (-0.04) (1.42) (-0.01) (1.31)
[0.1450] [-0.3024] [0.1232] [-0.0029] [0.1680]
+ 0.0715place7 - 0.8493volume2 - 0.5816volume3 - 0.0035volume4
(1.16) (-2.08)* (-1.06) (-0.01)
[0.0136] [-0.1743] [-0.1223] [-0.0007]
- 2.2947volume5- 0.1614count2 - 1.2328count3 - 2.0992count5
(-4.39)* (-0.50) (-2.53)* (-2.08)*
[-0.5128] [-0.0312] [-0.2779] [-0.4812]
+ 0.0221product1 - 0.7147product2- 0.2193price1 - 0.9876price2 - 0.1044place1
(-0.13) (-2.37)* (-0.56) (-2.30)* (-0.55)
[0.0042] [-0.1369] [-0.0420] [-0.1891] [-0.0120]
+ 0.1251place2 + 0.0655promo1- 0.0622process1 - 0.1099process2
(0.51) (0.31) (-0.22) (-0.42)
- 0.4009people1 - 0.0525people2 [0.0240] [0.0125] [-0.0119] [-0.0210]
- 0.5816physical1 + 0.4060physical3
(-0.92) (-0.13) (-1.99)* (1.43)*
[-0.0768] [-0.0100] [-0.1114] [-0.0210]

: * 0.10
( )
Z-stat
[]
Marginal Effect
[83]



0.10

(2550)


(2549)
: ()

Marginal Effect

0.2021 5-10 10-50
1 0.2021 0.3024
0.1450
51-100
200 0.1743 0.5128
1-50 5-6
0.2779 0.4812 1-2




,
,
0.10

[84]

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[85]