Professional Documents
Culture Documents
SR.NO
PARTICULARS
Introduction
PAGE.NO
REMARKS
Demat Account
Introduction
At the time of our grandfathers, you would have notice that they may have a black briefcase,
filled with all the physical Share certificates and confidential documents, however, in the
future, with the advent of new technologies, moved them to materialize all the documents in a
portfolio, this is the simplest description of Demat account. Demat trading through the kind
of e-portfolio, where you can keep all of their stocks and bonds.
Demat account can be defined as, The account in which shares and securities are held in
dematerialized-form.
E-trading and Demat trading has transformed the capital market in India. With the help of
Demat trading and trading account, purchase and sale of shares has become much faster and
even process than trade through physical broker.
Earlier if someone wants to invest in the stock market, he should contact the broker on the
phone or meet him personally. But with the introduction of online trading, even common or
small investor gets an opportunity to use the service at an affordable price that is much less
than physical broker charged by phone. Internet commerce gave the customer real-time
access to information on the accounts, stock quotes and interactive market research
developed trade. It helps to get rid of the painstaking process of investing in the stock market.
Demat Account
To assess the perception of traders about ICICI Securities Ltd in Navi Mumbai.
To determine the satisfaction levels of consumers with ICICI Securities Ltd in Navi
Mumbai city.
To know the market share of ICICI Securities Ltd.
To know the mechanism in the De-mat.
To study the process of De-mat.
To know the advantages of the De-mat.
To compare ICICI Securities Ltd. With other broking firms in respect of brokerage
and activation charges.
Demat Account
To know about problems faced in trading by traders in Navi Mumbai City. How
Open A Demat Account?
To
Documents to be attached
Getting started
1. Choose a Depository Participant.(DP)
2. Fill up an account opening form
provided by DP, and sign an
agreement with DP in a standard
format prescribed by the depository.
3. DP provides the investor with a copy
of the agreement and schedule of
charges for his future reference.
4. DP opens the account and provides
DOB
1. Account-opening fee
2. Annual maintenance fee
3. Custodian fee
4. Transaction fee
4. PAN card
Demat Account
Demat Account
Demat Account
Innovative Features
Our Valid Till Cancel (VTC) feature helps you execute a buy or sell order based on a
price trigger set for a period of 45 days, therefore sparing you the effort of following the
market on a daily basis.
Demat Account
You can access our online trading platform on the web, mobile, desktop or use our call
and trade facility, so that you dont miss out on any market opportunities.
Advisory Services
Our advice is categorized based on risk, return and time horizon of investments, with over
200 companies covered across multiple sectors we cover the depth and width of the
market.
Customer Service
We are at your service with just a click. Our expert will call you for any assistance with
respect to queries on your trading account at your convenience. You get access to a
Dedicated Call Centre which is operational from morning 8:00 a.m. to evening 8:00 p.m.
Demat Account
Brokerage for
Delivery
SHAREKHAN
BROKERAGE CHARGES
0.03% - 0.50%
0.03% - 0.10%
MOTILAL OSWAL
BROKERAGE CHARGES
0.30% - 0.50%
0.03% - 0.15%
ANGEL BROKING
BROKERAGE CHARGES
0.50%
0.02% - 0.03%
ICICI DIRECT
BROKERAGE CHARGES
0.75%
0.15%
INDIABULLS
BROKERAGE CHARGES
0.25% - 0.50%
0.05% - 0.10%
HDFC SECURITIES
BROKERAGE CHARGES
0.50%
0.15%
UTI SECURITIES
BROKERAGE CHARGES
0.80%
0.15%
RELIGARE
BROKERAGE CHARGES
0.20% - 0.30%
0.02% - 0.03%
0.50%
0.10%
Demat Account
1. Awareness about online tradingTable 1: Table showing awareness about online trading
Options
Yes
No
Total
% Of Responses
75%
25%
100
80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes
No
Demat Account
% of Responses
50
30
20
100
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Demat Account
3. Awareness about the products and services offered by ICICI Securities Ltd.
% of Responses
40%
60%
100
60%
50%
40%
30%
20%
10%
0%
Yes
No
Fig 3: Graph showing awareness about the products and services offered by ICICI Securities
Ltd.
Interpretation:
Although ICICI is a big brand people are not aware about all the services provided by ICICI
Securities Ltd. The company should concentrate towards promotional tools and focus on
product awareness rather than brand awareness.
Demat Account
% Of responses
60
40
100
60%
50%
40%
30%
20%
10%
0%
Someone suggested
Demat Account
% of Responses
35%
65%
100
70%
60%
50%
40%
30%
20%
10%
0%
Yes
No
Demat Account
6. Frequency of trading
% of Responses
7%
23%
70%
100
70%
60%
50%
40%
30%
20%
10%
0%
Weekly
Monthly
Yearly
Demat Account
%of Responses
25%
18%
12%
45%
100
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
ICICI Securities Ltd. India Info Line
Angel Broking
Others
Demat Account
% Of Responses
45%
30%
25%
100
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Demat Account
% Of Responses
65%
25%
10%
100
70%
60%
50%
40%
30%
20%
10%
0%
Good
Average
Bad
Demat Account
% Of Responses
40%
25%
20%
15%
100
40%
35%
30%
25%
20%
15%
10%
5%
0%
Demat Account
ICICI Securities Ltd. Have a good image among the people of Navi Mumbai city and most of
the people are having their trading accounts with ICICI Securities Ltd. The services provided
by the firm are also satisfactory. The firm should focus on the people who are not trading
inspite of having the accounts and they should provide full knowledge to their customers and
the customers who are having issues related to services ,the services should be improved and
their queries should be handled efficiently .At last all can be concluded that ICICI Securities
Ltd. Is still a growing industry and it provides a security to the people having account with
them by the special use of key
offered by it.
Due to more use of technology, more people are aware about online trading.
Demat Account
While interacting with the people I found that most of the customers do not invest after
opening their demat account .They are not aware about investing in securities market. So
some suggestions are:
The brand image of ICICI Securities is good in market but according to customers the
about them.
They should provide proper guidance to their customers about demat.
They should provide offers and facilities to their customers to increase their
trading.
ICICI Securities Ltd. should conduct some kind of mock classes for new
Investors who even dont know about share market.
Refrences:
http://content.icicidirect.com/newsitecontent/Home/Home.asp
http://www.angelbroking.com/
http://en.wikipedia.org/wiki/Demat_account
http://www.scribd.com/doc/13020048/Depository-System
ANNEXURE
Demat Account
Personal Details
1. Name of the Respondent .
2. Occupation
Demat Account
Demat Account
7. What is rematerialisation?
Demat Account