SMAC ASSIGNMENT

FACEBOOK

By: Group 2
Abhijeet Kumar - 14002
Dronamraju Sirisha - 14049
Meghana Shetty - 14078

Quick Facts :"India -- the world's second largest Facebook audience - will surpass 100 million
mobile phone Facebook users for the first time this year and by 2017, will have more mobile
Facebook users than the US," as per a report of eMarketer. According to the report, Facebook
user-base in the US will hit 123.1 million followed by India at 101.5 million. However, by 2017,
India will have the largest mobile phone user-base at 145.9 million followed by the US at 138.8
million.
Of the 112 million users in India, more than 99 million users are using the platform on their
mobile phones at least once a month. About 45 million users in India are using their mobile
phones every day to connect with their friends on Facebook.
Overall, there will be 1.58 billion mobile phone social network users globally this year and even
with the ban in China and strong local social networks in other large population countries, like
Russia, mobile Facebook users will still represent over 60 per cent of the worldwide mobile
social audience, it added.
SALIENT FEATURES OF FACEBOOK
Generic
1. Newsfeed - News Feed is the constantly updating list of stories in the
middle of the home page. News Feed includes status updates, photos,
videos, links, app activity and likes from people, Pages and groups that
the user follows on Facebook.

2. Timeline - Timeline is the space on the users profile where they can
see their own posts, posts from friends and stories they're tagged in
organized by the date they were posted.

3. Ads - A business creates an ad. They choose the type of audience

they'd like to reach. They choose to either pay through CPI or CPM. The
ad runs for a duration specified by the business according to their
budget.

4. Poke - People poke their friends or friends of friends on Facebook for a

lot of reasons (ex: just saying hello, getting their attention). When a
user pokes someone, they'll receive a notification.

5. Chat A tool for communicating with friends in real-time.

6. Photos and Video Albums A user can upload his photos and videos
to his profile and organize it into albums. He can tag his friends and
share it with others.
7. Groups - Facebook Groups make it easy to connect with specific sets
of people, like family, teammates or co-workers. Groups are dedicated
spaces where users can share updates, photos or documents and
message other group members

8. Social Plugins These include the option of liking and sharing posts
posted on the web. It also includes tools like the comments box
application.
Business related
1. Page Insights: Much like Google Analytics, Facebook also provides metric data,
allowing you to monitor your page's performance. Insights allow page administrators
to see how many people like their business's page, the number of people who saw a
post and demographic data about the page's readership. Most important, it illustrates
the specific content that engages readers.
2. Hashtags: Primarily associated with platforms like Twitter, hash tagging (or marking
key words with the # symbol) is an essential social media tool that allows you to join
a larger conversation. The practice creates a clickable link that will include your post
in related topics, even outside your network. For example, hash tagging #marketing
would put your post in conversation with those interested in business and marketing
strategy.
3. Scheduled Posts: Facebook allows you to schedule posts to appear at a later time.
When creating a post to appear at a later time, click the clock icon to the bottom left
of the sharing tool, and add a future time at which you'd like the post to be published.
Posts can be scheduled in 10-minute intervals.
4. Page modernization/ Profanity filter: Facebook now allows you to schedule posts
to appear at a later time. When creating a post to appear at a later time, click the clock
icon to the bottom left of the sharing tool, and add a future time at which you'd like
the post to be published. Posts can be scheduled in 10-minute intervals.
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5. Pages to watch: enables admins to monitor the performance of competitors

compared to their own Page, including metrics like total page likes, new page likes,
new posts and overall engagement. It is important to note that admins can also check
on competitor insights.
6. When your fans are online: This section can be useful in determining the best days
and times of day to post content, as it sheds light on the overall activity of a Pages
audience base.
7. Post types: This section sheds light on the success of different post types based on
average reach and engagement. By reviewing this section, admins can identify their
best performing content and optimize posting strategies to increase audience
engagement with their Page.
8. Graph Search: The latest version of Facebook's search bar includes a breadth of
search results outside your known network. While still in its beta stage, Graph Search
aggregates user data and provides personalized search results based on your interests
and connections, allowing businesses to appear in searches optimized for specific
audiences.
9. Promoted posts: This is a great tool for small businesses that want to promote their
content but don't have a big budget for advertising. For as little as $5 per post, the
promoted content is labelled "sponsored" and will appear higher in your audience's
newsfeed for a longer period of time. This provides a better chance your audience will
engage with the post.
10. Instant Article: Launched in response to an increase in users reading articles posted
on the site particularly on mobile devices Facebook is also hoping to please
publishers who are interested in posting sharable content on the site to better interact
and engage with consumers.
11. Sponsored Stories: Marketers can target ads and Sponsored Stories to people based
on the stories theyve shared from apps. For example, Sony pictures can now reach
out to people who have watched the trailer for a specific movie with an ad on the
movie release day or later the DVD release. This functionality is only available
through the Facebook (direct) sales team and the Ads API at launch to ensure proper
controls.

12. Timeline Apps: Timeline opens up plentiful opportunities for innovative applications
that take advantage of the new profile interaction and screen real estate. The key to all
this new Facebook Timeline design is making things as social as possible. Few of the
apps include- Guardian, Spotify, Pinterest, SurveyMonkey etc.
APPLICATIONS OF FACEBOOK
Manage Profile
1. Profile can be filled out completely to earn trust.
2. Installing appropriate applications can be done to integrate feeds from blog and other
social media accounts into Facebook profile.
3. Professional or business casual photos can be posted to reinforce brand.
4. Newsletter subscription information and archives can be posted somewhere in profile.
Connect and share with others
1. Facebook vanity URL can be obtained to make it easier for people to find.
2. Facebook URL can be added to email signature and any marketing collateral (business
cards, etc.) so prospects can learn more about the concerned.
3. Business updates can be posted on wall. Focus on business activities, such as Working
with ABC Company on web site redesign.
4. Useful articles and links to presentation and valuable resources that interest customers
and prospects can be shared on wall, to establish credibility.
5. Combine Facebook with other social media tools like Twitter.
6. Find Friends can be used for suggestions of other people we may know to expand our
network even further.
7. Find experts in our field and invite them as a guest blogger on our blog or speaker at our
event.
Use it for Business Purpose
1. Customer Service
2. Facilitate Word of Mouth Marketing
3. Research and Development
4. Product Testing
5. Business Hours
6. Press Releases
7. Product or Service Catalogue
8. Employee Recognition
9. Company Announcement
10. Coordinate Special Events
11. Community Service
12. Contests
13. Email Newsletter
14. Products can be marketed by posting discounts and package deals.
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15. Survey or research data can be shared to gain credibility.

16. Buying Facebook ads can also help to target exact audience.
Use Network, Group and Fan Pages
1. A group or fan page for product, brand or business.
2. Basic information can be added to the group or fan page such as links to company site,
newsletter subscription information and newsletter archives.
3. Upcoming events including webinars, conferences and other programs can be posted.
4. Updating group or fan page on a regular basis with helpful information and answers to
questions can increase credibility.
5. Network, industry and alumni groups related to one's business can be joined.
6. Search can be used to find groups and fan pages related to one's business by industry,
location and career.