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The context
Our view We live in a wired-up world: one that demands creative, practical people who
of the can think on their feet. Silo thinking leads to silo thought. That’s the old-world.
world We’re excited by the new world, where traditional disciplines of
design, media, innovation and communications merge and blur.
Some see this convergence as crazy – we think it’s liberating.
Open-source, digitally-driven methods will drive the design and digital media,
broadcast and narrowcast, of the future. Our job is to explore this technological
future from a human perspective, and shape it to the real needs of real people.
The way colleges work is changing. The smart ones, like us, innovate, finding
new ways to collaborate with business and local communities. We offer
specialist skills and creativity, treating new-business incubation and
entrepreneurial enterprise as the norm, not the exception. We work like a
hub, with spokes that can be physical or digital, and which can
connect to the local or the global community. The world is not just our
marketplace: it’s our innovation-space.
The barriers to this change are buildings: solid walls help trap traditional
college departments in silos. They’re the enemies of collaboration. Designers
of the future will expect access to everything, not just one corner.
And they’ll want it whenever and wherever it suits them. The solution
has to be digital.
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www.johnsonbanks.co.uk
Ravensbourne
What we
believe in
What we We’re driven by the creative use of digital technologies. We’re determined to
believe in help shape the future, not simply to be shaped by it. We’re leaders, not
followers. We learn from the past and experiment in the present, but
we’re always asking: what’s next?
We’re the sum of many parts. A design and digital media school
that’s part hub, part ideas lab, part innovation incubator. Digital
natives today demand the education of tomorrow, which is why our new
approach attracts some of the most innovative and diverse minds in design,
media and technology. Many of these come from across the world, but we’re
just as keen to find the creators of the future right on our doorstep, within our
local community.
Our home is living testament to Ravensbourne’s new spirit of digitally inspired
creativity: a hive of interlinked floors, connecting a massed diversity of thinkers
and doers. It’s a distinctive building designed for distinctive ideas; for
creative collaboration; for fusion and flux. ‘Can-do’ is the custom.
‘Why not?’ are our watchwords.
Because we’re so closely integrated with industry, enterprise and
entrepreneurship are hard-wired in. Your professional career starts on your
first day at Ravensbourne, not your last.
Greenwich is the perfect location for us. Here, where the world’s
day turns, we reset the clock of design and media education. From
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Ravensbourne
What kind
of people
are we?
What kind We’re world-leading digital thinkers and doers, with a firmly
of people human view of the technological future
are we?
We’re known for innovation and digital mastery; for breaking
boundaries and for ‘can-do’ creativity
Naming summary
Ravensbourne Ravensbourne
Innovation in digital media and design Innovation in digital media and design
A university sector college, London
Ravensbourne
Innovation in digital media and design
A university sector college, London
Validated by City University, London
Ravensbourne
Walden Road
Chislehurst
Kent BR7 5SN
www.rave.ac.uk
Innovation
in Digital Media
and Design
A university sector
college in London
Kozue Sufu
r u n n i n g f o o t eTeen
r g oLoc,
e s Lois
h e rHoneywell
e 46
www.johnsonbanks.co.uk
Ronnie Howard
Summary
Next steps
• Going to artwork now on first items
• Finalising logos