Professional Documents
Culture Documents
The pennysaver weekly free paper with no editorial content shared news and sales info.
London free press started London FYI literally same idea as ours, except hasnt really
affected market yet once they see us going in they will begin to pump money and lower ad
costs and do all the same things we have seen Quebecor do in the past.
Scene magazine- concetrates on young crowd with arts and entertainment owned by
entrepreuner.
Monthly papers 3 papers do this in London
London right now largest city in Canada without a city wide community newspaper
London free press background
- Used to be owned by Blackburn group massive prescene in London owned all the
media stations
- Aggresivelly killed off any start ups trying to compete
- Bought by Quebecor
- Has seen decreasing amount of reads in past few years
- Still has all major local retal advertisers from contracts how do we compete?
- Also has huge connections with national advertisors only daily newspaper in
southwestern Ontario who provides ads for national companies
- Discusses where London needs improvement- seen as negative. Our value prop cant just
be London seen in a positive light they will take this, there is no trademark or anything
of that nature. They can make the FYI positive.
- Big profitability can defend its market against competition we see what they have
done in the past, create same idea as companies, reduce ad rates etc.
- Killed off forest city news
- Runs the entire market
- Very expensive, but again can reduce price
The investors
-Mcleod tons of experience
-hume has good connections in industry, no print experience though
-hume may want to run for mayer or whatever
Value prop
-They think that they can exploit the fact that London free press only talks about negative parts
of London
- thinks they can create really cheap ad space in order to get smaller companies, but London free
press has contracts and also can reduce.
- going to twice the circulation as the London free press- this is only real value prop but
they can copy this. Twice the reach for half the cost London FYI might as well do the
same
concerns
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Lets face it, people read their local papers for the advertisements and flyers as well as the news
reports. When you want to know what sales or events are going on in the area, you turn to you
community newspaper. Community businesses need the paper to advertise effectively to their
target audience. After all, a small business in Boca Raton or Delray Beach isnt going to want to
advertise their services to all of Palm Beach County because their target audience is only within
this community.
These free community papers proudly serve the information needs of their communities across
this great land, while promoting local commerce, free enterprise, and public service. It is fitting
that recognition be given to this special effort to salute these publications, their owners and staff
for the continued contributions to the growth and success of local communities through their
publications.