Scheme & Syllabus MBA Updated 2015

CHANDIGARH UNIVERSITY, GHARUAN
University School Business

Scheme of MBA
Total Credits: 111
Ist Semester
Subject
Code
MBT-611
MBT-612
MBT-613
MBT-614
MBT-615
MBP-616
PCT-601
PCP-602
MBX -618
TDT-619
MBS-620
Subject
Cr
Fundamentals of Management and Organizational Behaviour

Managerial Economics
Quantitative Techniques for Managers
Accounting for Managers
Marketing Fundamentals
IT in Management
Professional Communication Skills
Professional Communication Skills Lab
Personality Grooming
Aptitude 1
Viva Voce
4
4
3
3
4
0
2
0
0
1
0
0
0
2
2
0
0
0
0
0
0
0
0
0
0
0
0
4
0
2
2
2
0
4
4
4
4
4
2
2
1
1
2
1
29
Viva-Voce will be based on a compulsory Live Project as well as subjects

studied in 1st semester.
IInd Semester
Subject Code
MBT-661
MBT-662
MBT-663
MBT-664
MBT-665
MBT-666
MBX-667
TDT-668
TDP-669
MBX-670
MBS-671
Subject
Business Environment
Operations Management and Research
Research Methodology
Social Media and Digital Marketing
Financial Management
Managing Human Resources
Introduction to SPSS
Aptitude 2
Soft Skills-I
General Studies
Viva Voce
L T P
4
4
3
3
3
3
2
1
0
2
0
0
0
2
0
0
0
2
0
0
0
0
0
0
0
0
2
0
0
2
4
0
0
C
r
4
4
4
3
4
3
3
2
2
2
1
32
Summer Training Report:- Students need to undergo a mandatory training of 4-6 weeks in
any business organization in the summer holidays of second and third semester after the
end of second semester and beginning of third semester. Summer training report will be
(evaluated by the external examiner)Students need to develop a project report based on any
of the specialization taken to have an in-depth understanding of the concepts studied final
Research Project will be developed under the guidance of faculty members and will be
evaluated.
MBT-711
MBT-712
IIIrd Semester
Project Management and Entrepreneurship
Strategic Management
Specialization IA
Specialization IB
Specialization IIA
Specialization IIB
Predictive Analysis
Soft Skills-II
Aptitude 3
General Studies
Summer Training Report
Open Elective-I
3
3
2
2
2
2
0
0
1
2
0
3
0
0
2
2
2
2
0
0
0
0
0
0
0
0
0
0
0
0
4
4
2
0
0
0
3
3
3
3
3
3
MBX-718
2
TDP-719
2
TDT-720
2
MBX-730
2
MBS-723
2
3
31
IN ADDITION TO COMPOULSORY SUBJECTS,A STUDENT HAS TO CHOOSE TWO
SPECIALIZATIONS HAVING THREE SUBJECTS EACH
IVth Semester
MBX-766
MBX-767
MBS-768
Specialization ID
Specialization IE
Specialization IID
Specialization IIE
Soft Skills-III
General Studies
Final Research Project
2
2
2
2
0
2
0
2
2
2
2
0
0
0
0
0
0
0
4
0
0
3
3
3
3
2
2
3
19
IN ADDITION TO COMPOULSORY SUBJECTS,A STUDENT HAS TO CHOOSE

TWO SPECIALIZATIONS HAVING THREE SUBJECTS EACH
SPECIALIZATIONS
FINANCE
Semester-3
MBA71
3
MBA71
4
MBA71
5
MBA71
6
MBA71
7
Derivatives and Risk Management
Security Analysis and Portfolio Management
Entrepreneurial Finance & Social Finance
Corporate Finance
Insurance
Financial Services and Markets
International Finance
Management of financial Institutions
Corporate Tax Planning
Mergers and Acquisitions
MBB713 Consumer Behaviour
MBB714 Marketing Research
MBB715 Services Marketing
MBB716 Advertising Management
MBB717 Modern Marketing Practices
MBB761 Rural Marketing
MBB762 Retail Management
MBB763 Social Media Marketing
Semester-4
MBA76
1
MBA76
2
MBA76
3
MBA76
4
MBA76
5
MARKETING
Semester-3
Semester-4
MBB764 Marketing for Social Services
MBB765 Sales Management
MBC713 Organizational Development
MBC714 Training and Development
MBC715 HRD Strategies and Systems
MBC716 Carrier planning and development
MBC717 Ethical issues in HR
MBC761 Industrial Relations and Labour Laws
MBC762 Compensation and Rewards Management
MBC763 International Human Relations Management
MBC764 Negotiations and Conflict Management
MBC765 Managing Diversity
Export Import Documentation
International Economics
International Marketing
International Trade Logistics
WTO and International Business Strategy
Globalization and Indian Multinational Companies
French Language/German Language
International Finance
International Trade and Policy
International HRM
HUMAN RESOURCE MANAGEMENT

Semester-3
Semester-4
INTERNATIONAL BUSINESS
Semester-3
MBD71
3
MBD71
4
MBD71
5
MBD71
6
MBD71
7
Semester-4
MBD76
1
MBD76
2
MBD76
3
MBD76
4
MBD76
5
INFORMATION TECHNOLOGY
Semester-3
MBE713 System Analysis and Design
MBE714 Database Management
MBE715 E-commerce and Information Technology Service
MBE716 Web Based Technology
MBE717 Programming in C++
MBE761 Software Engineering
MBE762 Management Information System
MBE763 M.Commerce
MBE764 Enterprise Resource Planning
MBE765 Windows Programming using Visual Basic
Semester-4
3rd Semester
MBT-711
Project Management and

Entrepreneurship
Total Contact Hours 60
MBA
Prerequisite : Basic Knowledge of finance
Marks
Internal : 40
External : 60
Course Objective
To deepen insights into practical applications of banking, insurance and risk
management techniques in a dynamic business environment
Unit Course Outcome
1.
Conceptual knowledge about Banking structure and Indian financial system
2.
3.
4.
5.
Ability to comprehend and analyse the evolution and development of banking system in India
Understanding of the bank and customer interface
Ability to analyse changing scenario of banking practices, products and services
Understanding of basic concepts of insurance, to impart knowledge in life
and non-life insurance
Content of the Syllabus
Unit-I
Forms of project organization, project planning and control, human aspects of project management.
Performance reviews on the basis of planned project cost and time. Major reasons for cost & time over
runs and remedial measures.
Unit-II
Understanding Entrepreneurship, Concept of Entrepreneur, Entrepreneurial Motivation, Entrepreneurship.
Why to start Business Entrepreneurial characteristics and skills Entrepreneurial success and failures.
Entrepreneurial Process, Steps of entrepreneurial process, Deciding Developing Moving Managing
Recognizing.
Unit-III
Setting up of a small Business Enterprise. Identifying the Business opportunity Business opportunities
in various sectors formalities for setting up of a small business enterprise. Environmental pollution
Related clearances. Sickness in Small Business Enterprises. Govt. policies on revival of sickness and
remedial measures.
MBT-711
USB
Program Outcome
Mapping of Course
outcome with Program
outcome
BS
ES
PD
PC
PE
OE
Category
Project/
Training
Approval
Date of meeting of the Board of Studies:21/03/2014
NOTE FOR THE PAPER SETTER

The syllabus has been divided into three units. Paper setter will set 3 questions from each
unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2
questions from each unit. All questions carry equal marks.
MBT-712
Strategic Management
Total Contact Hours
Applicable to which branch
Prerequisite
Marks
Internal 40
External 60
Course Objective
To provide an insight to the basic issues and concepts related to Strategic

Management beside giving an opportunity to learn in detail the most
relevant and up to date methodologies and tools to address the business
Issues.
Unit
6.
8.
Course Outcome
A clear understanding of the key concepts and principles of strategy formulation and
competitive analysis
Developing an awareness of the impact of external environmental forces and of strategic
actions by the firm and its rivals on business and corporate strategy
To give you hands-on experience in crafting business strategy, reasoning carefully about
10. strategic options to evaluate action alternatives, and making sound strategic decisions.
Unit-I
Strategic Management: Definition, nature, scope, significance and risks.

Strategy: Definition, scope and difference between strategy and tactics.
Mintzerbgs 5Ps of strategy, Process of strategic management and levels at
which strategy operates.
Defining Strategic Intent: Vision, Mission, Goals and objectives,
Stakeholders in business and their roles, Corporate governance: Role of
board of directors.
Internal Analysis: Organizational capabilities in various functional areas,
strategic advantage profile, value chain analysis, industry standards and
benchmarking, balanced scorecard, key factor rating and Resource based
view of the firm, Core competences.
Unit-II
External Environmental: Concept of environment, components of

environment, ETOP, QUEST, SWOT (TOWS), PEST, BCG matrix, , GE 9 cell
model, Porters five forces model of competition, Synergy and dysergy.
Grand Strategies: Stability, expansion (diversification strategies, vertical
integration strategies, mergers, acquisition and takeover strategies, strategic
alliances and collaborative partnerships), retrenchment, outsourcing
strategies.
Tailoring Strategy to Fit Specific Industry: Life Cycle analysis, emerging,
growing, mature and declining industries
Unit-III
Strategy
Implementation:
Project
implementation,
Procedural
implementation, Resource allocation, Organization structure, Matching
structure and strategy.
Behavioral Issues in Implementation: Leadership and corporate culture,
Values, Ethics and CSR, Mc Kinseys 7s framework.
Functional Plans and Policies: financial marketing, operations, personnel,
Information management.
Strategic Evaluation and Control: Nature, Importance, Barriers and
Techniques of Evaluation and Control.
Text Books
1) Kazmi Azar - Business Policy and Strategic Management, Tata McGraw Hill,
New Delhi.
2) John A Pearce II, Richard B Robinson, Amita Mittal- Strategic Management
formulation,
Implementation and Control, Tata Mc
Graw Hill.
3) Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in

Strategic Management and Business Policy, Pearson Education, 1 Ed., New
Delhi.
4) K.Aswathappa, Business Environment and Strategic Management,
Himalaya Publishers, New Delhi
5) Dr. P. Subba Rao, Strategic Management, Himalaya Publishers, New Delhi.
6) Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic
Management, Frank Brothers
7) Cliff Bowman - Business Policy and Strategy, Prentice Hall of India.
8) Hitt /Manikutty, Strategic Management, Cengage Learning, New Delhi.
Reference Material
1.
2.
3.
4.
5.
6.
Strategic Management, R. SrinivasanaPHI

Corporate Strategy, Lynch, Pearson
Strategic Management, Haberberg & Rieple, Oxford
An Integrated approach to Strategic Management, Hill & Jones, Cengage
Strategic Management, U.C. Mathur, McMillan
Strategic Management & Entrepreneurship, D.Acharya & A. Nanda, HPH
MBX-718
Predictive Analytics
L
0
T
0
P
4
C
2
MBA
Prerequisite: Logical reasoning and aptitude
Marks 100
Internal : 100
External :0
Course Objective
To develop the fundamental understanding and application of Mathematics

and Statistics in business organizations
Unit Course Outcome
12. The course is designed to initiate effective use of SPSS in business
problem
13. Student will learn to evaluate and solve the business problems
logically
Introduction to IBM SPSS Statistics
Course Introduction, Introducing IBM SPSS Statistics, Reading Data, Variable Properties, Working with
the Data editor, Summarizing Individual Variables, Modifying Data Values: Recode, Modifying Data
Values: Compute, Describing Relationship between Variables, Selecting Cases, Creating and Editing
Charts
Output in the Viewer, Syntax Basics, Course Summary, Menus and the Help System
Data Management and Manipulation with IBM SPSS Statistics
Helpful Data Management Features, Transformations: Computing with Numeric Data, Transformations:
Computing with Date and Time Variables, Transformations: Computing with Alphanumeric Data
Additional Data Transformations, Identifying Duplicates and Restructuring Data, Aggregating Data
Merging Files Adding Cases Adding Variables, Analyzing Multiple Response Questions, Working with
Pivot Tables , Working with Charts , Exporting Tables and Charts, An Introduction to Output
Management System
Automating IBM SPSS Statistics, Controlling the IBM SPSS Statistics Environment
Introduction to Statistical Analysis Using IBM SPSS Statistics

Introduction to Statistical Analysis, Understanding Data Distribution Theory, Data Distribution for
Categorical Variables, Data Distribution for Scale Variables, Making Inference about population from
sample, Relationship between Categorical variables, The Independent Sample T test
The Paired Sample T Test, One Way ANNOVA, Decision Tree Introduction and Procedure
Chaid analysis, Bivariate Plots and Correlation for Scale Variables, Regression Analysis,
Concepts of Logistic Regression
Recommended Books:
1.
2.
3.
4.
5.
6.
7.
8.
Business Research Methods, Cooper, Schindler, TMH

Management Research Methodology, Krishnaswamy, Sir Kumar, Pearson
Research Methodology, C. R. Kothari, Newage Publication
Research Methodology, Zeikmund, Cengage
Research Methodology, Paneer Selvam, PHI
Research Methodology, Prasanta Sarangi, Taxmann
A Text Book of Research Methodology, AKPC Swain, Kalyani
SPSS for Windows, Step; George and Mallery,
MBX-718
USB
Program Outcome
Mapping of Course
outcome
with
Program outcome
BS
Category
ES
PD
PC
PE
Project/
Training
OE
Date of meeting of the Board of Studies:
Approval

Subject Code
TDP 719
Name of the subject : Soft Skills 2

Total Contact Hours
Prerequisite : Soft Skills 1
Marks
Internal: 60
External: 40
Course Objective
To Impart soft skills practical knowledge to prepare the students for placements and make them
industry ready.
Unit
Course Outcome
To train the students in the basics of effective speaking and interaction.
14.
16.
18.
To help them understand themselves and create a positive self concept. To plan their time
efficiently and to set and balance the right goals for their career and life.
To motivate the students and develop their interpersonal skills. To also help them to
quickly adapt to the changing scenarios and teach them the ways to relieve their stress and
become more productive.
To train the students in the basics of effective speaking and interaction.
Unit-I
LECTURE
NO.
1
TOPIC
What /Why/How of
Communication
3
4
TUTORIAL ACTIVITY
S.NO
1
ACTIVITY NAME
Discussion and
videos
Public speaking
Role plays :
Application
listening Skills
Audio files case

study discussion
Group presentations
SWOT Analysis & self

assessment
questionnaire
Competency
assessment and
interpretation
Preparing to do
notes, Daily
planners, Weekly
planner
Identifying personal
and professional
goals
Discussion & Case

study
Presentation Skills
Unit-II
What /why/ how of Self

Esteem /self
awareness/SWOT Analysis
Competency Mapping
Time Management
Goal Setting
Unit-III
Change Management
10
Interpersonal skills
10
Discussion and case

study
11
Stress Management
11
Stress buster Activity
12
Introduction to Group discussion
12
Discussion and
Videos
Text Books Reference Material

1.How to Win Friends and Influence People
by Dale Carnegie
2.The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
by Stephen R. Covey
3.The Effective Executive: The Definitive Guide to Getting the Right Things Done
by Peter F. Drucker
4.The One Minute Manager
by Kenneth H. Blanchard
Course Code- TDP-719

Department Teaching
the Subject
Program Outcome
CALCULUS AND SOLID GEOMETRY
Mapping of Course
outcome
Category
Approval
BS
ES
PD
PC
PE
Date of meeting of the Board of Studies
OE
Project/
Training
Subject Code
TDT 720
Name of the subject : APTITUDE 3

Total Contact Hours Hours
Applicable to which branch - MBA
Prerequisite-Aptitude 1
Marks
Internal 40
External 60
Course Objective
To Impart analytical ability in solving mathematical problems
Unit Course Outcome
1. To enhance the logical reasoning skills with effective classes.
3.
To enhance the aptitude knowledge in relevance to daily life.
5.
To build the approach for logical reasoning with effective classes.

Unit-I
1.Coding- Decoding: Concept of EJOTY to learn Alphabet and how to solve abstract problems.
2.Direction Sense: Concept of Left & Right, clock & anticlockwise movement with East, West , North
and South Direction.
3.Odd Man Out: How to find odd number, Symbol, Letter and word out of given options.
4.Clocks & Calendars : How to solve questions of hour hand & minute hand of clocks & to find days of
calendars
Unit-II
5. Permutations & Combinations: Concept of arrangements & derangements.
6. Probability: Concept of sample space & favorable outcomes.
7. Algebra: Polynomials, Linear questions & quadratic questions
8. Time & Speed : Questions based on relative speed & problem on trains
9. Logs: Concept of logs & problems based on the same.
10. Time & Work : Chain rule , work problems based on efficiency of manpower
Unit-III
11. Directions: Concept of Left & Right, clock & anticlockwise movement with East, West , North and
South Direction in line or row arrangement.
12. Sequences and series: Concept of AP, GP and HP with their mean, Sum of Series.
13. Pie-Charts: Study and analysis of pie-charts with conclusion to the statements.
Text Books
Quantitative Aptitude by R.S.Aggarwal
Quantum CAT by Arihant Publications
Reference Material Course Code

Department Teaching
the Subject
Program Outcome
TDT 720
Mapping of Course
outcome
Category
Approval
BS
ES
PD
PC
PE
OE
Project/
Training
General Studies
Total Contact Hours : 30
MBX-730
MBA (Semester 3rd)

Pre-Requisite : Reading and Evaluating
News
Marks : 100
Internal:100
External: 0
Course Objective
Unit
Course Outcome
The objective of choosing and recording the events of one company which will lead
to learning and maintaining company records for future analysis like Research,
comparative analysis etc. to take better decisions.
Contents of Syllabus
Reading and evaluation of the editorials, Recording the events of the company of choice,
Analysis of the performance & lessons drawn. Presentation & Discussion on the recorded events,
and their critical analysis. Complete case analysis of the company, Its different Functional areas,
Competitors, Markets and Strategies.
MBX-730
USB
University School of
Business
Program Outcome
Mapping of Course
outcome
Category
BS
ES
PD
PC
PE
OE
Project/
Training
Approval
4th Semester
Soft Skills III
MBX-766

MBA (Semester 2)
Pre-Requisite : Basic knowledge of English
Grammar
Marks : 100
Internal: 100
Course Objective
External: 0
Make the student aware of the value and importance of Good oral and written Communication
Skills in professional life. Motivate the students to read English Newspapers, Business
Magazines and novels.
Unit
Course Outcome
This course has been designed in such a way to emphasize on strategic and practical
approach to provide a set of framework which helps the student by providing them an
opportunity to speak and write in a managerial context sharpening their critical skills.
This course helps students to work in groups, develop skills to foster peak team performance
and enhance their communications as well as personality as per the demand in the market.
Unit I
Managerial Writings: Technical Reports, Formal Reports, Project Reports, Documentation &
Bibliography (MLA Handbook), e. mail etiquettes.
Linguistic Ability: Homophones, Homonyms, Antonyms, Synonyms, Daily used sentences
Unit II
Interpersonal Relations: Meaning & Importance, Social & Professional Relationships, Team
spirit, making oneself aware of ones duties & Responsibilities, determining personal goals
devising ways to achieve them.
Activity: Role Plays
Communication Challenges: Public Speaking, JAMs, Extempories and Impromptus & GDs.
Unit III
Interview Skills: Mock Interviews, Tips for Interviews, Most Expected Questions, Job
Letters (Offer, Resignation, Increments, and appraisals), Exit Interviews, Telephonic
Interviews, Resume & CV Writings.
Telephonic Skills: Basic Etiquettes.
Personality Traits: SWOT Analysis

Reference Material:
Taylor, English Conversion Practice, Tata McGraw Hill
Meenakshi Raman, Business Communication, Oxford
Berry, Thomas Elliott, The Most Common Mistakes in English Usage, Tata
McGraw Hill Publishing Company Limited, New Delhi.
Day, Robert A., How to Write and Publish a Scientific Paper, Cambridge
University Press, Cambridge.
MBX-766
USB
Business
Program Outcome
Mapping of Course
outcome
Category
BS
ES
PD
PC
PE
OE
Project/
Training
Approval

The syllabus has been divided into three units. Paper setter will set 3 questions from each unit
and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
attempt 6 questions in all including compulsory question and selecting not more than 2 questions
from each unit. All questions carry equal marks.
General Studies
MBX-767

MBA (Semester 4th)
Pre-Requisite : Basic knowledge of Current
Affairs.
Marks : 100
Internal: 100
External: 0
Course Objective
Unit
Course Outcome
Through the course, students will inculcate writing skills for publishing their
work at various places. The students will develop research related efforts for
their development and qualitative approach.
Nomination of student editors for the course, Collection and Publication of the editorials by the
nominated students from other students in the class, Continuous analysis, Presentations and
Discussions of news related to Business, Politics, Sports, Economy, etc.
Examination will be conducted for the students having multiple choice questions based on
previous six months news.
Weightage for different sections stands as follow:Business
Finance & Stock market
Economy & Policy
Politics
Sports
Editorial
30
15
15
10
10
20
percent
percent
percent
percent
percent
percent
MBX-767
USB
Business
Program Outcome
Mapping of Course
outcome
Category
BS
ES
PD
PC
Approval
SPECIALIZATIONS
3rd Semester
PE
OE
Project/
Training
FINANCE
Derivatives & Risk management

L
T
P
C
MBA-713
Total Contact Hours : 48 Hours
2
2
0
3
MBA
Prerequisite : Basic knowledge of Finance
Marks-100
Internal 40
External 60
Course Objective
To study the role that hedging strategies using derivative instruments can play in risk management of
investment decisions
Unit
Course Outcome
To have a discussion and explain in detail financial instruments such as options, futures,
1 swaps and other derivative securities.
Describe and understand the economic environment in which such instruments

operate.
Develop and employ theoretical valuation methods to price these financial
2 instruments
Analytical ability to design hedging strategies using derivative instruments
Apply these instruments in managing the risk of investing and hedging activity at the
3 individual and the corporate level
Unit-I
(10 hours)
Introduction to derivatives: factors contributing to growth of derivatives , types of derivatives,

Forward, Future, Evolution of Futures Market in India, Operators/Traders in Future Market,
Options - features and types, Option trading strategies. Option - valuation approaches.
Unit-II
(15 hours)
Risk Analysis and Management-Various types of Risk- Credit risk, Operational risk, Interest
Rate risk, Liquidity risk, Technology risk, and Environmental risk : Risk Measurement and
Management Framework, Options Delta, Gamma, Vega, Theta, Rho
Unit-III
(20 hours)
Swaps:types and valuation and SEBI Regulations.Sophisticated Derivatives: Barrier Options,

Compound Options, Swaptions. Derivatives Disclosure: Accounting Issues in Derivatives. SEBI
framework for derivatives trading in India
Text Books
1. Options, Futures and Other Derivatives Hull / Basu Pearson
2. Financial Derivatives Theory, Concepts and problems Gupta PHI
3. Derivatives and Risk Management Verma TMH
References
Financial derivatives,delhi,S Chand,2001
Sharpe,William F, Investments,NewDelhi,Prentice Hall India,1997
MBA-713
USB
Program Outcome
Mapping of Course
outcome
BS
ES
PD
PC
PE
Project/
Training
OE
Category
Approval

MBA 714
SECURITY ANALYSIS AND

PORTFOLIO MANAGEMENT
Total Contact Hours =48
MBA
Prerequisite : Basic knowledge of
Finance
Marks-100
Internal 40
External 60
Course Objective
Primarily the syllabus is meant to develop the knowledge and understanding of securities market
among the students so that they could know how to invest and work as portfolio or fund managers. It
also helps to sensitize them about the financial institutions and markets besides guiding them how to
stay away from losses.
Unit
Course Outcome
Analyse and evaluate financial markets, how securities are traded and to analyse investor
1 behaviour.
. Practical understanding of the trade-off between risk and returns in development of a
portfolio of all financial assets.
Characterize the implications of the market efficiency evidence on active portfolio
management.
2
To know industry analysis, equity valuation, financial statement analysis and technical
analysis.
To know options and futures are and their use as hedging instruments.
3 Construct optimal portfolios and illustrate the theory and empirical applications of assetpricing models.
Unit-I
(20 Hours)
Investment Practices and Portfolio Management:: Concept of Investment, Investment Objectives and
Constraints, Importance of Portfolio Management, investment Opportunities and Alternatives- valuation
theories of fixed and variable income securities, government securities; non security forms of
investment, real estate investment; investment instruments of the money market,
Stock Markets and Operations of Indian Stock Market: New issue market, secondary market, Listing
of securities, BSE, NSE, OTCEI and NSDL, stock market indices, securities and exchange board of India,
developments in the Indian stock market
Unit-II
(16 Hours)
Fundamental Analysis: Economic analysis, industry analysis, financial analysis
Technical Analysis: Meaning, basic assumptions, history of technical analysis & tools, Dow theory;
Charts, technical trading rules; volume indicators, market sentiment indicators, confidence indicators,
points & figure charting, bar charting.
Efficient Market theory: Weak, Semistrong and strong forms of efficiency, Empirical test of E M H in
Indian Context.
Unit-III
(19 Hours)
Portfolio analysis selection: Portfolio theory, return portfolio risk, Markowitz diversification model,
efficient set of portfolios, optimum portfolio, capital asset pricing theory (CAPM), capital market line,
security market line.
Portfolio Revision: Active and passive strategies and formula plans in portfolio revision
Text Books
1.
1.
2.
3.
4.
5.
6.
7.
Stephen Lofthouse, Jane Raybould: Investment Management, John Wiley & Sons Publications.
Frank J Fabozzi.: Investment Management, Prentice Hall - Gale
Amling Fredrick: Investment- An Introduction to Analysis and Management, Prentice Hall India.
Donald E. Fischer and Ronald J. Jordan: Security Analysis and Portfolio Management, Pearson
Education.
William F. Sharpe, Gordon J. Alexander, Jeffrey W. Bailey: Investments, Prentice Hall India.
Prasanna Chandra: Investment Analysis and Portfolio Management, Tata McGraw Hill.
Pandian, Security analysis & portfolio management. Vikas, New Delhi
Fuller, Russell J & Farrell, James L. Modern investment & security analysis. New York, McGraw
Hill
Reference Material
1
Reilly/Brown, Security Analysis and Investment Management, Cengage Learning, New Delhi.
Raman, Investment: principles & techniques, VIkas, New Delhi
Sharpe, William F. etc. Investment. New Delhi, PHI, 1997
Alexander, Jordan J & Bailey, Jeffrey V. Investment analysis & portfolio management, Dryden
Press, Thomson Learning, Bombay
Machiraju, H.R. Indian Financial System, Vikas, New Delhi
MBA 714
USB
Program Outcome
Mapping of Course
outcome
BS
ES
PD
PC
PE
OE
Category
Project/
Training
Approval

MARKETING
MBB-713
Consumer Behaviour
MBA
Prerequisite : basic concepts of CB
Marks 100
Internal: 40
External: 60
Course Objective
This course aims at enabling students to understand the various aspects of consumer behavior and
external and internal factors that influence the consumer behaviour.
Unit Course Outcome
1. To understand the Scope and Relevance of Consumer Behavior Studies; Basic Model of
Consumer Behavior: Buying Decision Process- Problem Recognition.
3. To understand the Individual Determinants of Consumer Behavior: Motivation; Attention,
Perception and Consumer Imagery; Learning and Memory.
5. To understand the External Determinants of Consumer Behavior: Influence of Culture and
Subculture; Social Class; Reference Groups and Family Influences.
Unit-I
Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies; Basic Model
of Consumer Behavior: Buying Decision Process- Problem Recognition; Information Search, Alternative
Evaluation-Decision Rules- and Selection, Outlet Selection and Purchase, Post Purchase Behavior and
Customer Satisfaction, Role of Involvement; Types of Buying Behaviour.
Unit-II
Individual Determinants of Consumer Behavior: Motivation; Attention, Perception and Consumer
Imagery; Learning and Memory; Personality and Self Concept; Consumer Attitudes Formation and
Change; Consumer Values and Lifestyles.
Unit-III
External Determinants of Consumer Behavior: Influence of Culture and Subculture; Social Class;
Reference Groups and Family Influences. Diffusion of Innovation, Models of Consumer Behavior;
Researching Consumer Behavior; Online Consumer Behavior.
Text Books:
1. Schiffman L.G. and Kanuk L.L., Consumer Behaviour, Pearson Education, New Delhi.
2. Hawkins, D. I. & Best R. J. and Coney, K.A. and Mookerjee, A, Consumer Behaviour- Building
Marketing Strategy. Tata McGraw Hill, New Delhi.
Reference Books:
1. Solomon, Michael R., Consumer Behaviour: Buying, Having and Being, PHI Learning Pvt. Ltd., New
Delhi
2. Assel Henry, Consumer Behaviour, Cengage Learning, New Delhi.
3. Majumdar,R, Consumer Behaviour: Insights from the Indian Market, PHI Learning Pvt. Ltd., New
Delhi
MBB-713
USB
Program Outcome
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BS
ES
PD
PC
PE
OE
Category
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Training
Approval

MBB-714
Marketing Research
MBA
Prerequisite : Research Methodology
Marks 100
Internal: 40
External: 60
Course Objective
This course emphasizes an applied approach with practical applications that give students a basic
understanding of the scope of marketing research.
Unit Course Outcome
1. To understand the Decision making in marketing and the role of MR to provide relevant
Information, Sources of data.
3. To understand the Design of questionnaires and Schedules, Sampling Sample size
determination, sampling plans and methods.
5.
To understand the usage of Attitude Scales along with Advanced methods of Data Analysis
Unit-I
The nature of marketing research and its applications types of MR . Decision making in marketing
and the role of MR to provide relevant information. Marketing Information Systems and Decision
Support Systems. The MR process and Research Design. Sources of data , Primary and secondary
sources. The sources of secondary data.
Unit-II
Measurement in MR. Concept of scales and property of scales- reliability and validity. Design of
questionnaires and Schedules. Specific type of measurement instruments- attitude scales, measures of
emotion, perceptual scales. Qualitative research methods. FGDs, Depth interviews, Content analysis,
Projective techniques, Observation and Physiological measures. Sampling Sample size
determination, sampling plans and methods.
Unit-III
Data analysis, Attitude Scaling Techniques: Concept of Scale- Rating Scale viz. Likert Scales,
Semantic Differential Scales, Graphic Rating Scales- Ranking Scales Paired Comparison. Analysis
of Experimental Design. Advanced methods of analysis in MR- Cluster analysis, Factor analysis,
Multi dimensional scaling, Conjoint analysis, Discriminant analysis.
Text Books:
1. Naresh Malhotra, Marketing Research: Applied Orientation, Pearson.
2. Zikmund, Marketing Research, Cengage Learning, New Delhi.
3. Luck & Rubin , Marketing Research, Prentice Hall India.
Reference Books:
1. Tull, Donald S, Hawkins Del I, Marketing Research .Measurement and Methods PHI.
2. Malhothra , Naresh, Marketing Research , PHI.
3. Nargondkar, Marketing Research, TMH.
MBB-714
USB
Program Outcome
Mapping of Course
outcome
BS
ES
PD
PC
PE
OE
Category
Project/
Training
Approval

MBC-713
Organization Development
MBA
Prerequisite NA
Marks 100
Internal 40
External 60
Course Objective
To provides an understanding to the students with respect to how the basic

principles of organization development are applied in a variety of diverse
environments
Unit
1
Course Outcome
An understanding of the organizations ability to assess its

current functioning besides the ability to achieve goals.
An ability to implement the tools of intervention that can
22 effectively bring changes in a way that gains support of
organization members.
An ability to act as organisational change facilitators using the knowledge
33
and techniques of behavioural sciences.
Unit-I
Foundations of Organizational Development: Characteristics, Factors

Affecting OD, Assumption of OD, OD Professional Values and Ethics, Evolution
of Organizational Development, Challenges for organization, The system
approach, Models of OD, Organizational Diagnosis Process, Diagnostic
Models: Analytical Model, Group Behavior Model, Socio-technical System
model, Force-Field Analysis Model, OD: The Planned change Process
Unit-II
Organizational Change : Forces for change, levels of change, managing Planned
Change, A Change Model, Resistance to change, overcoming Resistance to

change, OD Practitioner: Internal and External Practitioners, Role and styles
of OD practitioner, Issues related to Practitioners-client Relationship
Unit-III
OD Interventions Strategies: Meaning, Major OD intervention techniques,

Interpersonal
interventions,
team
interventions,
Human
resource
Management and Intergroup interventions, Organisational Development
Intervention: Structural, techno-structural interventions and third party
peacemaking interventions, Future Trends in Organizational Development
Text Books
1. Wendell L.French, Cecil H.Bell, Veena, Jr, Pearson, Organization

Development, behavioral science interventions for Organization
Improvement, PHI.
2. Dr. Bhupen Srivastava, Organizational Design and DevelopmentConcepts and Applications- Biztantra
Reference Material
3. Cummings, Theory of Organization

Cengage Learning, New Delhi.
Development
and
Changes,
MBC-713
USB
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Training & Development

MBC 714

MBA
Prerequisite: An urge to learn and grow
Marks 100
Internal 40
External 60
Course Objective
The course will help the students of this subject to learn how to assess, develop,
carry out and evaluate a training program.
Unit Course Outcome
25. An ability to Identify the importance of the training and development function to the
strategic decisions of organizations.
26. Knowledge of Developing cost-effective training programmes and design effective
training sites for organizations.
27. An ability to Evaluate and apply appropriate training methods to different organization
contexts.
Unit-I
Introduction to Training & Development - Training and Training needs Assessment, Training
Design and Administration, Training methods, Technique & Aids, Training Strategy.
Performance Appraisal & Training - Learning through training, Adult Learning,Llearning Curve,
Larning Styles.
Unit-II
Training Process: An Overview, Role Responsibility and Challenges to Training Managers,

Organization and Management of Training Function, Instruction Objectives, Training Climate and
Pedagogy; Developing Training Modules.
Trainer & Training Institutions - Trainers Profile, Types of Training Institutions, Trainer as a
change Agent, MDP and EDPs.
Unit-III
Training Environment: Facilities, Planning and Training Aids; Organizing the training Department,
controlling training, Training Communication; Training and Development in India.
Evaluation of Training - Training evaluation, Trainer of Training, Measurement Tools & Technique,
Feedback Mechanism
Text Books
1. Armstrong, Handbook of Human Resource, Kogan Page London,

2. Dayal, Manpower training in organizations, Prenticehall, New Delhi
Reference Books:
1. Dr. Janakiram B, Training & Development, Indian Text Edition.
2. Sardar N K, Approaches to Training & Development.
MBC 714
USB
Program Outcome
Mapping of Course
outcome
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Approval
BS
ES
PD
PC
PE
OE
Project/
Training

MBD-713
Export Import Documentation

MBA
Prerequisite: Fundamentals of export import
Marks 100
Internal 40
External 60
Course Objective
To give exposure to the procedures and documents involved in export - import activities.
Unit
Course Outcome
I.
An understanding of the Export and Import business with major

emphasis on the documentation dimensions of Export and Import.
II.
Understanding of the details of Export Import Documents with emphasis on various

drawback schemes.
III.
An elaborative understanding of the Export Import procedures.

EXPORT IMPORT DOCUMENTATION

Unit I : Preliminaries for Exports and Imports:
Meaning and Definition of Export Classification Strategy and Preparation for Export
Registration Formalities IEC RCMC Export Licensing Letter of Credit.
Liberalization of Imports Special Schemes for Importers
Unit II : Export Documentation
Aligned Documentation System Commercial Invoice Shipping Bill Certificate of
Origin Consular Invoice Mates Receipt Bill of Lading GR Form ISO 9000
Procedure for obtaining ISO 9000 BIS, Types of Marine Insurance Policies.
Bill to Entry Certificate of Inspection Certificate of Measurements Freight

Declaration.
Duty Drawback Deemed Exports ASIDE MAI & MDA EPCG Scheme Incentives
for Exporters. Export Promotion Councils-Commodity Boards FIEO IIFT EOUs
SEZs ITPO ECGC EXIM Bank.
Unit III : Import Procedure & Documentation

Steps in Export Procedure Export Contract Forward Cover Excise Clearance
Pre-shipment Inspection Methods of Pre-shipment Inspection Role of Clearing and
Forwarding Agents Shipping and Customs Formalities Customs EDI System
Negotiation of Documents Realisation of Exports Proceeds.
Pre-Import Procedure Steps in Import Procedure Legal Dimensions of Import
Procedure Customs Formalities for Imports Warehousing of Imported goods
Retirement of Export Documents.
Recommended books:
Handbook of Import-Export Procedures Ministry of Commerce, -, Government of India,
New Delhi
Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi
1.
2.
3.
4.
5.
Exports Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi

Import Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi
Export Marketing, TAS Balagopal , Himalaya Publishing House
Export Documentation and Procedures, , Nabhi Publications, New Delhi
International Marketing Management, R.L. Varshney, Sultan Chand
MBD-713
USB
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ES
PD
PC
PE
OE
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Project/
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attempt 6 questions in all including compulsory question and selecting not more than 2 questions
from each unit. All questions carry equal marks.
MBD-714
L
INTERNATIONAL ECONOMICS
2
MBA
Prerequisite : International Business environment
Marks 100
Internal :40
External:60
Course Objective
After completing this course, the students will have a sound knowledge of
theories and policies related to International Trade and Policy. This will help
them to have a profound understanding of all other related areas of
international trade like foreign exchange rate and forex market, regional
trade blocks etc.
Unit Course Outcome
28.
30.
32.
Unit-I
International Trade: Meaning and scope of international economics. A brief

history of international trade with special reference to India,
Theories of International trade: Ricardian theory and Heckscher-Ohlin
theory. Gains from trade.
Exchange Rates: Theories of Exchange rate determination (Mint Par Parity

Theory, Demand and Supply Theory and Purchasing Power Parity Theory).
Foreign Exchange rate policy (Fixed and Floating Exchange rate).
Unit-II
Commercial Policy: Free trade versus protection, various forms of

protection. Theory of tariffs, effects of tariffs, optimum and effective rates of
tariffs. Non-tariff barriers
Regional Economic Integration: Forms of integration, static and dynamic
effects of customs union, bilateral and multilateral agreements
Unit-III
International Banking: Meaning, scope and importance of international

banking.
International Monetary System: Bretton Woods system and its
breakdown. Brief outline of the present system. IMFObjectives and
operation of IMF. Special Drawing Rights (SDR)
International liquidity: meaning and problems.
Text Books
1. Mithani, D. M., International Economics, Himalaya Publications, New

Delhi.
2. Vaish, M. C. and Sudama Singh, International Economics, Oxford & IBH
Publishing Co. Pvt. Ltd
3. Salvatore, Dominick, International Economics, John Wiley & Sons
Publishers.
Reference Material
1. Francis Cherrunilam, International Trade and Export Management,

Himalaya Publications.
2. Aswathappa, K., International Business, McGraw Hill Publications.
MBD-714
USB
Program Outcome
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BS
ES
PD
PC
PE
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OE
Category
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Date of meeting of the Board of Studies:

MBE-713
System Analysis and design

MBA
Prerequisite : NA
Marks 100
Internal -40
External-60
Course Objective
After completing this course, the students will have a sound knowledge of the System concepts. This
will help them to have an in depth understanding the phases involved in the development and
implementation of the System.
Unit Course Outcome
34. An ability to understand the concept of system and its types.
36. An ability to understand the entire process of system development.
38. An ability to design the system and to implement it effectively.

Unit-I
System Concepts: Definition, characteristics, elements & types of system. System development life
cycle: Recognition of need: Feasibility study, system analysis-introduction , information collection,
interviews, questionnaires, observation, record searching.
Unit-II
Document analysis, analysis tools, data flow diagram, data dictionary, decision tree, structured English
and decision table.
System Design: The process and stages of systems design, input/output and file design.
Unit-III
System testing: Unit Testing, System Testing, Integration Testing, Alpha & Beta Testing,
Acceptance Testing, Regression Testing.
System Implementation: System implementation, implementation process and implementation methods;
system maintenance.
Text Books
1. Awad Elias N.System analysis and design (Galgotia)
Reference Material -1 Sen James A.Analysis and design of information system (Tata McGraw)
2.Gane and Sarson: Structured System Analysis and Design.
MBE-713
USB
Program Outcome
Mapping of Course
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ES
BS
PD
PC
PE
OE
Project/
Training

Approval

MBE-714
Database Management
MBA(IT)
Prerequisite: Basic knowledge of Access
Marks 100
Internal :40
External:60
Course Objective
On completion of the syllabi, the student will understand the basic

principles of database management system and their application in
modern day business at different layers of organization so as to understand
how to maintain an organization smoothly and efficiently
Unit
Course Outcome
40.
Students will understand how to represent data in a database for a given application and how to
manage and use a database management system.
42.
To develop a basic understanding of how the transaction processing and

Client/Server environment works.
44.
Students will be able to learn how to develop a database including tables,
queries, forms, and reports.

database applications
Students will also learn how to develop

Unit-I
Database Preliminaries: File concept, database concept, file vs.

databases, DBMS objectives and 3-schemas architecture, history of evolution
of databases
Introduction to Data Models: Entity relationship model, object oriented
database, comparison of network, hierarchical and relational models
Relational Database Theory: Tables and relations; relational model
operators, relational model integrity rules, normal forms
Unit-II
Organization of DBMS: DBMS software structure, catalogues, data

dictionary, Query Translator, Query Optimizer
Transaction Processing System: Concurrency control manager, recovery
manager, buffer manager, client-server databases
Unit-III
Relational Query Language: SQL, introduction to oracle functions,

procedures and packages, PLSQL programming environment
Textbooks:
1 S.K. Singh: Introduction to Database Management System, Pearson
Education, New Delhi
2 Ivan Bayross: Introduction to SQL
3 Database system concept, Abraham Silberschatz, Henry Korth, S.
Sudarshan,McGraw-Hill Education
Reference Material
Database Management System - Date ,C.J., Galgotia Publications

Fundamentals of Database System - Elmasri, R.A.,Navathe, Shyam B. Narosa
Publishing House.
Rob, Data Base Management System, Cengage Learning, New Delhi.
MBE-714
USB
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ES
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PE
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SPECIALIZATIONS
4th Semester
FINANCE
MBA-761
Financial Services and Markets

Total Contact Hours = 48
MBA
Marks= 100
Internal =40
External=60
Course Objective
To acquaint the students with the various Financial Services and structure of Indian capital markets.
Unit Course Outcome
1. To have a thorough knowledge about the financial system and its functioning
3.
To understand the emerging role and regulations relating to the financial services in India

Unit-I
Financial system in India: An overview structure and growth, major problems and deficiencies, Financial
markets in India: Money Market in India: Constituents, Regulations and Recent Development, Capital
Market in India: Constituents, Regulations and Recent Development, New Issue Market, Mode of Raising
Capital from Primary Market, SEBI Guidelines relating to primary market.
Unit-II
Financial Services in India: Nature types, Regulatory Framework, Major problems faced by Indian
Financial Services Sector. Leasing: Meaning, types, financial legal and tax aspects, Factoring: types, legal
and financial Aspects, Forfaiting: meaning and mechanics, Mutual Funds: Meaning, types, structure and
significance, SEBI guidelines relating to MFs.
Securitization concept: Securitization as a funding mechanism, mortgages: traditional and non-traditional,
securitization in India
Unit-III
Merchant Banking in India: Role and functions, SEBI guidelines relating to merchant banking, venture
capital: meaning, characteristics, and SEBI guidelines relating to venture capital funds. Credit rating:
Meaning, types and functions of credit rating agency, process and methodology of credit rating.
Text Books
1. M.Y. Khan, Financial Services, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 4 th Edition,
2006.
2. L. M. Bhole, Financial Institutions and Markets, Tata McGraw-Hill Publishing Co. Ltd., New
Delhi, 4th Edition, 2007.
3. V. K. Bhalla: Management of Financial Services, Anmol Publications.
4. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.
5. Bansal, L.K., Merchant Banking and Financial Services, Tata McGraw Hill
6.
Reference Material
1.P.S. Rose and S.C. Hudgins: Bank Management and Financial Services, Tata McGraw Hill.
Padmalatha, S., Management of Banking and Financial Services, Sultan Chand and Sons.
MBA-761
USB
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ES
PD
PC
PE
OE
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INTERNATIONAL FINANCE
L
T
P
C
Total Contact Hours : 48 Hours
2
2
0
3
MBA
Marks-100
Internal 40
External 60
Course Objective
To study the role that international trade and investment, currency movements, derivative instruments,
hedging strategies, international financial markets, and international agreements and institutions play in
the management of multinational corporations.
Unit
Course Outcome
1 Discuss the role that international institutions play in the global arena.
MBA-762
Various currency arrangements a country may adopt

Knowledge of working of international stock exchanges and international trade
2
Recent changes in international financial market.
Evaluate cross-border investment opportunities and multinational firms decision-making
3 process for long-term capital budgeting, short-term cash-flow management,
Learn the management of international taxation.
Unit-I
Internationalization of Financial Function: International financial management overview, objectives of
international firm, finance function in Multinational Corporation.
Emerging Issues in International Finance: Recent changes in international money and capital markets
and its impact on international finance.
Balance of payments-Equilibrium, disequilibrium and Adjustments
Unit-II
Foreign Exchange Risk Management: Foreign exchange market, foreign exchange risk concept,
economic exposure, transaction exposure, translation exposure, hedging exposures-currency forwards,
currency futures, currency options, currency swaps.
International stock exchanges: New York, London, Luxemburg, third world and Asian stock exchanges,
working and their influences.
International Money Market Instruments: GDRs, ADRs, IDRs, Euro Bonds, Repos, CPs, derivatives,
floating rate instruments, loan syndication and Euro deposits
Unit-III
Parity conditions in international finance: purchasing power parity, interest parity, international fisher
effect and managerial implications
Financial Management of Multinational Firms: Foreign direct investment and cross-border
acquisitions, international capital structure and the cost of capital, international capital budgeting ,
Multinational working capital policy and cash management
Text Books
1. Apte, P.G., International Financial Management, Tata McGraw Hill Publishing Company Ltd.
2. Bekaert, G. and Hodrick, R.J., International Financial Management, Prentice Hall.
3. Eiteman, D.K., Stonehill, A.I. and Moffett, M.H., Multinational Business Finance, Pearson
Education.
4. Madura, J., International Corporate Finance, Thomson South-Western.
5. Shapiro, A.C., Multinational Financial Management, John Wiley & Sons, Inc.
Reference Material
1. Clark, International Financial Management, Cengage Learning, New Delhi.
2. Eun, C. and Resnick, B., International Financial Management, McGraw-Hill/Irwin.
MBA-762
USB
a
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ES
PD
PC
PE
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OE
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MARKETING
MBB-761
Rural Marketing
MBA
Prerequisite : Concept of Rural Markets
Marks 100
Internal: 40
External: 60
Course Objective
The course aims at creating an understanding of the unique challenges of rural marketing and to enable
students to apply the concepts and methods of marketing management to rural markets.
Unit Course Outcome
1. To understand the Rural Markets in India: Characteristics of Rural Consumers; Rural Market
Environment and Infrastructure.
3. To understand the Rural Market Segmentation; Product Strategies; Pricing Strategies;
Promotion Strategies; Distributor Strategies.
5. To understand the Economic of selling in rural markets. Formulation of the rural marketing
policies.
Unit-I
Rural Marketing Introduction: Definition; Rural Markets in India: Characteristics of Rural Consumers;
Rural Market Environment and Infrastructure; Challenges of Rural Marketing.
Unit-II
Rural Marketing Strategies: Rural Market Segmentation; Product Strategies; Pricing Strategies;
Promotion Strategies; Distributor Strategies; Rural Marketing Research; Role of IT in Rural Marketing
(e-Chaupals etc.) with few case studies; Marketing of Rural and Cottage Industry Products. Future of
Rural Marketing in India.
Unit-III
Economic of selling in rural markets. Formulation of rural marketing policies. case studies relating to
rural marketing of successful companies.
Text Books:
1. Dogra Balram, Rural Marketing: Concepts and Practices, Tata Mc-Graw Hill, New Delhi.
2. Krishnamacharyulu Csg, Lalitha Ramakrishnan, Cases in Rural Marketing, Dorling Kindersley (India)
Pvt Ltd.
Reference Books:
1. Kashyap, Pradeep, Amp, Raut, Siddhartha, Rural Marketing,Wiley, New Delhi
2. Krishnamacharyulu, C.S.G and Rama Krishnan Lalitha, Rural Marketing Text and Cases, Pearson
Education, New Delhi.
MBB-761
USB
Program Outcome
Mapping of Course
outcome
BS
ES
PD
PC
PE
Project/
Training
OE
Category
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MBB-762
Retail Management
MBA
Prerequisite : Indian retail Scenario
Marks 100
Internal: 40
External: 60
Course Objective
This course is aimed at providing students with a comprehensive understanding of the theoretical and
applied aspects of retail management.
Unit Course Outcome
1. To understand the Theories of Retail Development; Global and Indian Retail Scenario;
Information Gathering in Retail.
3. To understand the Merchandise Management Process, Sales forecasting, Merchandise Budget,
Assortment Plan.
5. To understand the Store Management & other issues: Store Layout, Design & Visual
Merchandising, Atmospherics, Responsibilities of a Store Manger.
Unit-I
Introduction to Retailing: Definition, Scope and Importance of Retailing; Retail Formats; Theories of
Retail Development; Global and Indian Retail Scenario; Information Gathering in Retail. Retail Market
Strategy, Financial Strategy, Retail Location, Franchising Decisions, Retail Information system, Customer
Service, Customer Relationship Management, GAPs Model.
Unit-II
Merchandise Management Process, Sales forecasting, Merchandise Budget, Assortment Plan, Inventory
Management, Merchandise Buying, , Retail Pricing, Retail Communication-Objectives, Promotion Mix .
Unit-III
Store Management & other issues: Store Layout, Design & Visual Merchandising, Atmospherics,
Responsibilities of a Store Manger, Inventory Shrinkage, Retail HRM Online Retailing, International
Retailing, Legal & Ethical Issues in Retailing.
Text Books:
1. Rural Marketing - Pradeep Kashyap & Siddhartha Raut, Biztantra .
2. Rural Marketing - Gopal Swamy T. P, Vikas Publishing House.
Reference Books:
1. Rural Marketing Mathur U. C, excel books.
2. Rural Marketing Krishnamacharyulu C. G & Lalitha Ramakrishnan, Pearson Education.
3. Rural Marketing Sukhpal Singh, Vikas Publishers.
MBB-762
USB
Program Outcome
Mapping of Course
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BS
ES
PD
PC
PE
Project/
Training
OE
Category
Approval

MBC-761
L
T
Industrial Relations and Labor Laws
48
2
2
MBA
Prerequisite : Fundamental knowledge of IR and Labor Laws
Marks 100
Internal-40
External-60
This course is designed to develop in the students an understanding of the concept of Industrial
Relations and the Labour laws and their applications
Unit Course Outcome
49. To understand the concept of industrial relations, functioning of trade unions and legal
machinery for handling industrial disputes.
51.
To have the overview of protective and social security laws of India and their application.
52. To understand the role of ILO in regulating industrial relations, importance of collective
bargaining and workers participation.
Unit-I
Industrial Relations: Importance, concept and theories, the role of

government in industrial relations, changes in IR post liberalization
Trade Union: Objectives, functions, problems of Indian trade unions. The
Trade Union Act 1926 (with amendment)
Industrial Disputes: Nature and causes of industrial disputes. The
Industrial Disputes Act, 1947 {with amendments}
Unit-II
Protective Legislation: The Factories Act, 1948. The Payment of Wages
Act, 1936. The Minimum Wages Act, 1948.
Social Security Legislation: The Workmens Compensation Act, 1923. The
Employees State Insurance Act, 1948, The Employees Provident Funds and
Miscellaneous Provisions Act,
Unit-III
ILO: Role and importance of ILO

Collective Bargaining: Meaning, characteristics, importance, process and
causes for failure of collective bargaining
Workers Participation: Concept of workers participation in management,
schemes of workers participation in management in India and their
evaluation
Text Books
1. Mamoria &Mamoria, Dynamic of Industrial Relations in India, Himalaya

Publishing House, New Delhi
2. T. N. Chabbra and R.K.Suri, Industrial Relations, Dhanpat Rai & CO.
Reference Material -
1. S.C. Srivastava, Industrial Relation & Labour Laws, Vikas Publishing

House Private, Limited, 1990.
2. N.D. Kapoor, Industrial Relations and Labour Law, Sultan Chand and
Publications
MBC-761
USB
Program Outcome
Mapping of Course
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BS
ES
PD
PC
PE
Project/
Training
OE
Category
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MBC-762
Compensation and Rewards

Management
MBA
Prerequisite NA
Marks 100
Internal 40
External 60
Course Objective
The major challenge facing compensation professionals is aligning an organizations pay

system with their organizations strategic direction. The focus of this course is to identify
the choices to be made in order to develop and implement a strategically designed
reward system.
Unit
1.
Course Outcome
The student will be able to analyze, integrate, and apply the knowledge to solve
compensation related problems in organizations.
2.
The students will be able to make strategic compensation planning and conduct
wage and salary surveys
.3
The student will demonstrate comprehension by constructing a compensation

system encompassing; 1) internal consistency, 2) external competitiveness 3)
employee contributions, 4) organizational benefit systems, and 5) administration
issues.
UNIT 1
Introduction: Compensation meaning, objectives, nature of compensation,
types of compensations, compensation responsibilities
Compensation System Design Issues: Compensations philosophies,
compensation approaches, decision about compensation, base to pay,
individual Vs team rewards, Perceptions of pay fairness, legal constraints on
pay systems
UNIT 2
Managing Compensation: Strategic compensation planning, determining
compensation-the wage mix, job evaluation systems, compensation
structure, wage and salary surveys, the wage curve, pay grades and rate
ranges
Managing Compensation Issues: Preparing salary matrix, government
regulation on compensation, fixing pay, significant compensation issues.
UNIT 3
Executive Compensation and Variable Pay: Executive compensation:
Components of executive compensation, Performance Linked Compensation,
Variable Pay, Team rewards/incentives, compensation as a retention strategy
Incentive Schemes: Strategic reasons for Incentive plans, Types of

incentive schemes, Individual incentive plans-piecework, standard hour plan,
bonuses, profit sharing plans, ESOPs, international compensation
Recommended Textbooks:
1. BD Singh, Compensation & Reward Management, Excel Books, New Delhi
2. Compensation, Milkovich & Newman, TMH,
3. Joseph J. Martocchio, Strategic Compensation, 3 rd Edition, Pearson
Education, New Delhi
Reference Books:
1. Richard I. Anderson , Compensation Management in a Knowledge based

world, 10th edition, Pearson Education, New Delhi
2. Er Soni Shyam Singh, Compensation Management, Excel Books, New Delhi
Course Code
Department Teaching
the Subject
Program Outcome
MBC-762
Mapping of Course
outcome
BS
ES
PD
PC
PE
OE
Category
Approval
Date of meeting of the Board of Studies: 21/03/2014
Project/
Training
Name of the subject:

Globalization and Indian
Multinational Companies
MBD-761
Total Contact Hours

48
2
MBA
Prerequisite: Basics of international business
Marks
Internal 40
External 60
Course Objective
This course is designed to familiarize the students with the intricacies of increasing worldwide
interactions. Specifically, it aims to disseminate the knowledge regarding the performance and
prospects of Indian Multinational companies.
Unit Course Outcome
54. It will familiarize the students with the intricacies of increasing
worldwide interactions
55. It aims to disseminate the knowledge regarding the performance
and prospects of Indian Multinational companies.

56.
Unit-I
Globalization and the New Global Economy: Globalization history, nature, features and
impact.
Multinational Corporations: Multinational Corporations (MNCs),

transnational corporations(TNC) and global corporations. Role
of transnational corporations in the international trade,
International Capital Market: Introduction, major players, offshore
banking, Eurocurrencies, Hot money flows, footloose capital and capital
controls.
Units -2
Major Regional Trade Agreements: Concept, effects, Major Regional
Trading Groups- their structure and working (EU, NAFTA, ASEAN, SAARC,)
Cartels: OPEC
Global institutions: World Bank. UNCTAD, Introduction to WTO, Objectives
and Functions of WTO, Structure of WTO, Principles of WTO.
Unit-3
Indian Multinational Corporations: Definition and organizational
structures of MNCS, Indian MNCs, recent trends, Effective Branding
Strategies of Multinational Corporations.
Globalization and Developing Countries: Agricultural, Industry and
services globalization:-Labor Migration, Outsourcing and SEZs.
Recommended reading:
Text Books:
Cherunilam, Francis, International business Text and Cases, Prentice-Hall of
India, New Delhi, 5th ed.
Aswathappa, K., International business, Tata McGraw-Hill Publishing Co. Ltd.,
New Delhi, 3rd Ed
Reference Books:
Paul, Justin, International business, Prentice-Hall of India Pvt. Ltd., New Delhi,
4 th ed
P. Subba Rao, International business Text and Cases, Himalaya Publishing
House, Mumbai, 2008, 2nd ed.
Course Code MBD-761
Department Teaching
the Subject
Program Outcome
Mapping of Course
outcome
Category
BS
ES
Approval
PD
PC
PE
OE
Project/
Training

MBE-761
Software Engineering
L
T
2
2
MBA(IT)
Prerequisite: Basic knowledge of System and its Concepts
Marks 100
Internal -40
External-60
Course Objective
After completing this course, the students will have a sound knowledge of the Software engineering
concepts. This will help them to have an in depth understanding the phases involved in the
development and implementation of the Software.
Unit Course Outcome
57. An ability to understand the concept of software and its process models.
59. An ability to understand the entire Software project planning.
61. An ability to design and testing software implement the software effectively .
Unit-I
Software: Characteristics, Components Applications, Software Process Models: Waterfall, Spiral,
Prototyping, Fourth Generation Techniques, Concepts Of Project Management, Role Of Metrics And
Measurement.
Unit-II
S/W Project Planning: Objectives, Decomposition Techniques: S/W Sizing, Problem Based Estimation,
Process Based Estimation, Cost Estimation Models: COCOMO Model, The S/W Equation, System
Analysis: Principles Of Structured Analysis, Requirement Analysis, DFD, Entity Relationship Diagram,
Data Dictionary.
Unit-III
S/W Design: Objectives, Principles, Concepts, Design Mythologies: Data Design, Architecture Design,
Procedural Design, Object Oriented Concepts.
Testing Fundamentals: Objectives, Principles, Testability, Test Cases: White Box & black box Testing,
Testing Strategies: Verification & Validation, Unit Test, Integration Testing, Validation Testing, System
Testing.
Text Books
1. R.S. Pressman, Software Engineering: A Practitioners Approach (6th ed.), McGraw- Hill
2. P. Jalote, An Integrated Approach to Software Engineering(3rd ed.), Narosa Publishing House,

3.
Reference Material
1. K.K. Aggarwal and Y. Singh, Software Engineering(revised 2nd ed.), New Age International
Publishers
2. Sommerville, Ian, Software Engineering, Addison-Wesley Publishing Company
MBE-761
USB
Program Outcome
Mapping of Course
outcome
BS
ES
PD
PC
PE
OE
Category
Project/
Training
Approval

MBE-762
Management Information System

L
T
2
2
MBA(IT)
Prerequisite : Basic principles of Management and IT
Marks
Internal -40
External-60
Course Objective
After completing this course, the students will have a sound knowledge of role of MIS in business
organizations. This will help them to have an in depth understanding of the importance of IT and MIS
in all functional areas of business.
Unit Course Outcome
An ability to understand the requirement of information at each level of management and to
63.
design the system .
65.
An ability to take effective decisions under various situations by using DSS & GDSS and
role of information system in various new concepts of management.
67. An ability to design the MIS using MS-Access.

Unit-I
An overview of Management Information System: Definition and Characteristics, Components of MIS,
Frame Work understanding MIS: Robert Anthonys Hierarchy of Management Activity. Information
requirements and Levels of Management, Simons Model of decision Making, structured Vs unstructured decisions. Planning for MIS; System Development Methodologies; Conceptual and detailed
designs of MIS. System implementation Strategies and process; System Evaluation and Maintenance
Unit-II
Brief introduction of emerging concepts and issues in Information Systems: Supply Chain
Management, Customer Relationship Management, ERP. Introduction to Decision Support Systems,
Characteristics and Objectives, Role of decision support systems and its applications, Components of
Decision support Systems: Data subsystem, Model subsystem and User-Interface, Group decision support
systems(GDSS)
Unit-III
Database Management with MS-Access: Introduction to Database and MS Access, Creating database,
Adding records, editing records, Querying: Creating ,Saving, Editing, Creating and using forms, Creating
and printing reports.
Text Books
1. D.P. Goyal : Management Information Systems. MacMillon.
2. Khushdeep Dharni:Management Information Systems
Reference Material
1. Davis & Olson: Management Information Systems.
2. Laudon & Laudon: Management Information System, Prentice Hall of India Pvt.
Ltd.,New Delhi,
MBE-762
USB
Program Outcome
Mapping of Course
outcome
Category
Approval
BS
ES
PD
PC
PE
OE
Project/
Training


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CHANDIGARH UNIVERSITY, GHARUAN

University School Business

Fundamentals of Management and Organizational Behaviour

Viva-Voce will be based on a compulsory Live Project as well as subjects

IN ADDITION TO COMPOULSORY SUBJECTS,A STUDENT HAS TO CHOOSE

Derivatives and Risk Management

Security Analysis and Portfolio Management

Entrepreneurial Finance & Social Finance

Financial Services and Markets

Management of financial Institutions

Corporate Tax Planning

Mergers and Acquisitions

MBB713 Consumer Behaviour

MBB714 Marketing Research

MBB715 Services Marketing

MBB716 Advertising Management

MBB717 Modern Marketing Practices

MBB761 Rural Marketing

MBB762 Retail Management

MBB763 Social Media Marketing

MBB764 Marketing for Social Services

MBB765 Sales Management

MBC713 Organizational Development

MBC714 Training and Development

MBC715 HRD Strategies and Systems

MBC716 Carrier planning and development

MBC717 Ethical issues in HR

MBC761 Industrial Relations and Labour Laws

MBC762 Compensation and Rewards Management

MBC763 International Human Relations Management

MBC764 Negotiations and Conflict Management

MBC765 Managing Diversity

Export Import Documentation

International Trade Logistics

WTO and International Business Strategy

Globalization and Indian Multinational Companies

French Language/German Language

International Trade and Policy

HUMAN RESOURCE MANAGEMENT

MBE714 Database Management

MBE715 E-commerce and Information Technology Service

MBE716 Web Based Technology

MBE717 Programming in C++

MBE761 Software Engineering

MBE762 Management Information System

MBE764 Enterprise Resource Planning

MBE765 Windows Programming using Visual Basic

Project Management and

Date of meeting of the Board of Studies:21/03/2014

NOTE FOR THE PAPER SETTER

To provide an insight to the basic issues and concepts related to Strategic

Content of the Syllabus

Strategic Management: Definition, nature, scope, significance and risks.

External Environmental: Concept of environment, components of

3) Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in

Strategic Management, R. SrinivasanaPHI

To develop the fundamental understanding and application of Mathematics

Introduction to Statistical Analysis Using IBM SPSS Statistics

Business Research Methods, Cooper, Schindler, TMH

Date of meeting of the Board of Studies:

NOTE FOR THE PAPER SETTER

Name of the subject : Soft Skills 2

Audio files case

SWOT Analysis & self

Scheme & Syllabus MBA Updated 2015

Scheme & Syllabus MBA Updated 2015