A study on customer preference of Induction cooker/ Stove in Ghazipur city

SURVEY PROJECT REPORT

Submitted to
Veer Bahadur Singh Purvanchal University, Jaunpur
In partial fulfillment of the requirements of the degree of
BACHELOR OF BUSINESS ADMINISTRATION

Submitted by:
Sachin Rai
B.B.A. 4th Semester
Roll Number - 5460051
Enrollment No. - PU011/

Under the Supervision of:

Mrs. Neetu Singh
Assistant professor,
Department of Business Administration

2014

Technical Education & Research Institute

Post-Graduate College, Ravindrapuri
Ghazipur-233001

Certificate
This is to certify that Sachin Rai Pursuing BBA 4th Semester from this institute has prepared the
survey project report entitled A study on customer preference of Induction cooker/ Stove in
Ghazipur city in partial fulfillment of the requirements of the degree of Bachelor of Business
Administration from Veer Bahadur Singh Purvanchal University, Jaunpur during the session
2013-2014.
This report is based on research project undertaken by Sachin Rai, under my supervision during
the course of sixth semester and fulfills the requirements of regulations relating to the nature and
standard of BBA course of V.B.S.Purvanchal University.
I recommend that this project report may be sent for evaluation.

Rahul Anand Singh

Mrs. Neetu Singh

Associate Professor &Head,

Assistant professor,

Dept. of Business Administration

Dept. of Business Administration

Declaration
I, Sachin Rai, hereby declare that this survey project report entitled A
study on customer preference of Induction cooker/ Stove in Ghazipur city has
been prepared by me on the basis of research done during the course of my sixth
semester of B.B.A programme under the supervision of Mrs. Neetu Singh,
Assistant Professor, Department of Business Administration, TERI, Ghazipur.
This research project report is my bonafide work and has not been submitted
in any form to any University or Institute for the award of any degree or diploma
prior to the under mentioned date. I bear the entire responsibility of submission of
this project report.

15thNovermber 2014

Sachin Rai
BBA 4th semester
Department of Business Administration
Technical Education & Research Institute
P.G. College, Ghazipur

INDEX OF CONTENTS
Preface
Acknowledgement
CHAPTER -1
Introduction to the topic.1
CHAPTER-2
Objective44
Scope..45
CHAPTER-3
Research Methodology 46
CHAPTER-4
Data Analysis & Interpretation ..59
Finding & Recommendations79
CHAPTER-5
Conclusion.82

Suggestions83

Bibliography84

Preface
The first real insight of an organization for management student comes only during his
preparation of project work because student first interacts with real practical work. This is first
introduction to industry and its working. This project work synthesize the theoretical concept
learn in the class room and its practical orientation in organization.
In my project I have studied the A study on customer preference of Induction cooker/ Stove
in Ghazipur city.
The First chapter deals with the introduction of the topic, It also describes the profile and
history of telecom industry.

FIRST CHAPTER:The Introductory stage of this survey report is based on introduction of the comparative study of
General Insurance service provided, , company profile and history of these Insurers.

SECOND CHAPTER:Second chapter is objective and importance.

THIRD CHAPTER:Dealt with Research Methodology. The process of carrying out the whole research is defined in
it. It constrains information about the methods of data collection, sampling, sample design.

FOUR CHAPTERS:Data analysis & interpretation. Table, Graph and chart also included in this chapter
Is finding and recommendation. Contains the findings and recommendation of the study. This
based on the data analyzed and interrelated in previous chapters. This is the most important
section of the report, for repot is evaluated on the validity and correctness of its findings.

depicted recommendation which concludes the whole repot, that is, gives a brief description of
the process employed so far. It also showed annexure which contains a format of the
questionnaire used for the purpose of data collection.

FIVE CHAPTER:one title conclusion contains the list of sources from where the matter and information is
collected this chapter is Bibliography. It contains the list of books, author, volume number, issue
year, publisher etc.

Acknowledgement
Completing the work assigned by a single hand is not always possible. The same was here and
this is an opportunity to thank all of them who directly or indirectly shared their efforts to
complete task give to me.
I would like to express my heart felt thank to Mr. Rahul Anand Singh (HOD Department of
Business Administration), Ghazipur.
This research report could not have been taken shape without the able guidance given by
Mrs. Neetu Singh Assistant Professor, T.E.R.I. P.G College Ghazipur.
Lastly, I would like to express my thanks to my parents & friends for their encouragement &
support through out the duration of Research.

Sachin Rai
BBA 6th semester

Chapter-1
Introduction

INTRODUCTION

The

economic

development

of

country

to

large

extends

dependson technological development. The technological development in allfields is necessary.

The looking had been developed to a high level. Here we are going to study about the induction
stove which plays an important role in the cooking. The induction stoves also have been
developed by the technology. The consumer preference in selecting induction stove
had become very tough. As every company is introducing their inductionstove

with

more

features and with a best performance which is more important for creating a good name in the
induction stove market. In every country in induction stove companies are trying to produce
theinduction stove with features which satisfies the consumer. Everycompany is

using

more

technology as possible to attract the consumers. Hence here we are going to study about the
consumer preference and attitude towards induction stove.

USES OF INDUCTION STOVE IN COOKING:

An

induction

cooker

uses

induction

heating

for

cooking.

Unlikeother forms of cooking heat is generated directly in the pot or pan(cooking vessel), as opp
osed to being generated in the stovetop byelectrical coils or burning gas. To be used on an
induction cooker, a cooking vessel must be made of a ferromagnetic metal. In an induction
cooker, a coil of copper wire is placed underneath the cooking pot. An alternating electric current
flows through the coil,which produces an oscillating magnetic field. This field induces anelectric
current in the pot. Current flowing in the metal pot produces resistive heating which heats the
food. While the current is large, it is produced by a low voltage.

History of Induction cooker

An early induction cooker patent from 1909 illustrates the principle. The coil of wire S induces a
magnetic field in the magnetic core M. The magnetic field passes through the bottom of the pot
A, inducing eddy currents within it. Unlike this concept, a modern cooking surface uses
electronically generated high-frequency current.
First patents date from the early 1900s. Demonstration stoves were shown by the Frigidaire
division of General Motors in the mid-1950s on a touring GM showcase in North America. The
induction cooker was shown heating a pot of water with a newspaper placed between the stove
and the pot, to demonstrate the convenience and safety. This unit, however, was never put into
production.
Modern implementation in the USA dates from the early 1970s, with work done at the Research
&

Development

Center

of Westinghouse

Electric

Corporation at

Churchill

Borough,

near Pittsburgh, That work was first put on public display at the 1971 National Association of
Home Builders convention in Houston, Texas, as part of the Westinghouse Consumer Products
Division display. The stand-alone single-burner range was named the Cool Top Induction Range.
It used paralleled Delco Electronics transistors developed for automotive electronic ignition
systems to drive the 25 kHz current.

Westinghouse decided to make a few hundred production units to develop the market. Those
were named Cool Top 2 (CT2) Induction ranges. The development work was done at the same
R&D location, by a team led by Bill Moreland and Terry Malarkey. The ranges were priced at
$1,500, including a set of high quality cookware made of Quadraply, a laminate of stainless steel,
carbon steel, aluminum and another layer of stainless steel (outside to inside).

Induction cooking technology was introduced in the Kitchen of the Future at the Chicago
Century of Progress Worlds Fair in 1933. For the first time, fairgoers witnessed the miracle of
cool heating using electrical power (along with projection television, LOL). For the next 40
years the technology was used primarily for annealing metal in industrial applications. Then in
the 1970s European companies took the lead in developing induction cooking systems to fill a
demand for cleaner, more energy efficient cooking systems. In the US, NASA developed it for
the space program. Consumer units followed in the US, but were plagued by low power,
reliability and noise problems. The last consumer induction units produced by American
manufacturers went off the market in 1999.Though induction faded from the American consumer
scene; it continued to be developed in Europe and Asia where energy conservation is tantamount.
Some US manufacturers like Cooktek and Luxine continued to develop commercial units for the
food service industry here. In 2000, European manufacturers made a breakthrough (in
conjunction with DuPont) in insulating materials design for integrating the electronics with the
induction generator coils. The snap together design of these fourth generation systems along with
the reduced fabrication costs enabled the manufacturers to produce induction generators for far
less than previously, with much more compact designs that were inherently more reliable. As a
result the market in Europe really took off. Currently induction cook tops are de rigueur in new
construction in many European countries and are only about 2030% more expensive than
radiant ceramic cook tops there.

In Asia a similar phenomenon has occurred. Huge numbers of Asian households are switching to
induction for their wok cooking due to the safer and cooler cooking environment it provides. Allmetal technology (meaning that the pots dont have to be magnetic) has been introduced in Asia
by Panasonic and is currently being developed by the European manufacturers.

Chapter -2
Research Methodology

Available brand in Ghazipur City

a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.

Prestige
Philips
Pigeon
Surya
Maharaja
Kenstar
Marc Eco
Bajaj
Preethi Excel
ACS
Jaipan
Usha and Other Brands

Prestige-

Objective
1- To Study about The Features of the Induction Stove Which satisfies The Consumers.
2. To Know Which Model Induction Stove Is Most Preferred By The consumers.
3. To Study about the Problems Faced by the Consumers in Using induction Stove.
4. To Know the Suggestion of Consumers about Their Induction stove.
5. To Know The Consumers Attitude In Choosing Induction Stove.
6. To know the opinion of the consumers regarding the price and quality.
7. To know the customers readiness towards innovative.

Scope

The study was restricted to only twin cities, the scope of the study is to find out the behavior of
the consumers regarding the quality and price, the study is limited to the capabilities of the
respondents in appropriately answering the questions, the study is conducted on 100 customers
selected by sampling methods in each brand, the study is of studying the customers behavior
towards the induction cooker.

Importance
Economic development of any nation to a large extend depends upon the development of
the technology in that country.
The success depends upon the technology development in the nation. If the technology is
developed in every source then the consumers role in selecting induction stove will be tougher.
Since a study cannot be made in induction stove, so we feel a study about consumer preference

Chapter-2

Research Methodology

Research Methodology
`Research`
Research is a purposeful investigation. It is a scientific & systematic search for knowledge &
intimation on a specific topic research is use full & research objective can be achieved if it is
done in propose process

Methodology

The world methodology spell the meaning itself if the method used by the researches in
obtaining information. The data (information can be collected from primary sources & secondary
sources.) By primary data we mean data collected by researches himself for the first time to
collaborate the data which has previously not been used is known as primary data By secondary
data we mean the data collected from various published matters, a Magazine newspapers status
of previous research report etc. In other words we can say that the data which as already been
used your different purpose by different people is known as secondary Primary data can be
collected through questionnaire and personal interview as for as concern my research is limited
to dealers personality Secondary data are collected from the various books journals new
spapereditional expert suggestions web sites & internet & etc. Research is a common language
refers to a search of knowledge. Research is scientific & systematic search for pertinent
information on a specific topic, infect research is an art of scientific investigation. Research
Methodology is a scientific way to solve research problem. It may be understood as a science of
studying how research is doing scientifically. In it we study various steps that are generally
adopted by researchers in studying their research problem. It is necessary for researchers to know
not only know research method techniques

The scope of Research Methodology is wider than that of research methods.

The research problem consists of series of closely related activities. At times, the first step
determines the native of the last step to be undertaken. Why a research has been defined, what
data has been collected and what a particular methods have been adopted and a host of similar
other questions are usually answered when we talk of research methodology concerning a
research problem or study. The project is a study where focus is on the following points:

RESEARCH DESIGNA research design is defined, as the specification of methods and procedures for acquiring the
Information needed. It is a plant or organizing framework for doing the study and collecting the
data. Designing a research plan requires decisions all the data sources, research approaches,
Research instruments, sampling plan and contact methods.
Research design is mainly of following types: 1

Exploratory research.

Descriptive studies

Experimental

EXPLORATORY RESEARCHThe major purposes of exploratory studies are the identification of problems, the more precise
Formulation of problems and the formulations of new alternative courses of action. The design of
exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity.

DESCRIPTIVE STUDIES
Descriptive research in contrast to exploratory research is marked by the prior formulation of
specific research

Questions. The investigator already knows a substantial amount about the

research problem. Perhaps as a Result of an exploratory study, before the project is initiated.
Descriptive research is also characterized by a Preplanned and structured design.
EXPERIMENTAL DESIGN:A casual design investigates the cause and effect relationships between two or more variables.
The hypothesis is tested and the experiment is done. There are following types of casual designs:

After only design

II

Before after design

III

Before after with control group design

IV

Four groups, six studies design

After only with control group design.

VI

Consumer panel design

VII

Exposit facto design

DATA COLLECTION METHOD

B)

PRIMARY

SECONDARY

Direct personal Interview

Indirect personal Interview

Published Sources

Unpublished Sources

Information from correspondents

Govt. publication

Mailed questionnaire

Report Committees & Commissions

Question filled by enumerators.

Private Publication

Research institute

PRIMARY DATA
These data are collected first time as original data. The data is recorded as observed or
encountered. Essentially they are raw materials. They may be combined, totaled but they have
not extensively been statistically processed. For example, data obtained by the peoples.

SECONDARY DATA
Following are the main sources of secondary data:

Official Publications.

Publications Relating to Trade:

Journal/ Newspapers etc.:

Data Collected by Industry Associations:

Unpublished Data: Data may be obtained from several companies, organizations,

working in the same areas like magazines.

Period of Study: This study has been carried out for a maximum period of 4 weeks.
Area of study: The study is exclusively done in the area of marketing. It is a process requiring
care, sophistication, experience, business judgment, and imagination for which there can be no
mechanical substitutes.

Sampling Design: The convenience sampling is done because any probability sampling
procedure would require detailed information about the universe, which is not easily available
further, it being an exploratory research.
Sample Procedure: In this study judgmental sampling procedure is used. Judgmental sampling
is preferred because of some limitation and the complexity of the random sampling. Area
sampling is used in combination with convenience sampling so as to collect the data from
different regions of the city and to increase reliability.
Sampling Size: The sampling size of the study is 100 users.

Method of the Sampling

Probability Sampling
It is also known as random sampling. Here, every item of the universe has an equal chance or
probability of being chosen for sample.
Probability sampling may be taken inform of:

Simple Random Sampling A simple random sample gives each member of the population
an equal chance of being chosen. It is not a haphazard sample as some people think! One way
of achieving a simple random sample is to number each element in the sampling frame and then
use random numbers to select the required sample. Random numbers can be obtained using your
calculator, a spreadsheet, printed tables of random numbers, or by the more traditional methods
of drawing slips of paper from a hat, tossing coins or rolling dice.

Systematic Random Sampling

This is random sampling with a system! From the sampling frame, a starting point is chosen at
random, and thereafter at regular intervals.

Stratified Random Sampling

With stratified random sampling, the population is first divided into a number of parts or 'strata'
according to some characteristic, chosen to be related to the major variables being studied. For
this survey, the variable of interest is the citizen's attitude to the redevelopment scheme, and the
stratification factor will be the
values of the respondents' homes. This factor was chosen because it seems reasonable to suppose
that it will be related to people's attitudes.

Cluster and area Sampling

Cluster sampling is a sampling technique used when "natural" groupings are evident in a
statistical population. It is often used in marketing research. In this technique, the total
population is divided into these groups (or clusters) and a sample of the groups is selected. Then
the required information is collected from the elements within each selected group. This may be
done for every element in these groups or a sub sample of elements may be selected within each
of these groups.
Non Probability Sampling
It is also known as deliberate or purposive or judge mental sampling. In this type of sampling,
every item in the universe does not have an equal, chance of being included in a sample.
It is of following type:

Convenience Sampling

A convenience sample chooses the individuals that are easiest to reach or sampling that is done
easy. Convenience sampling does not represent the entire population so it is considered bias.

Quota Sampling

In quota sampling the selection of the sample is made by the interviewer, who has been given
quotas to fill from specified sub-groups of the population.

Judgment Sampling

The sampling technique used here in probability > Random Sampling.

The total sample size is 100 profiles.
I have selected Probability sampling method for this research study.
Data Collection: - Data is collected from various customers through personal interaction.
Specific questionnaire is prepared for collecting data. Data is collected with more interaction and
formal discussion with different respondents and we collect data about investment pattern of
people by face to face contact with the persons from whom the information is to be obtained
(known as informants). The interviewer asks them questions pertaining to the survey and
collects the desired information.

Chapter 3
Data Analysis
&
Interpretation

Q.1. Do you use Induction cooker/ stove?

S. No
1
2

Option
Yes
No
Total

Respondent
53
47
100

Percentage
53%
47%
100%

Induction cooker/ stove

53%

47%

Yes

No

Q.2 Which Induction cooker/ stove brand is easily available in your city?

S. No
1
2
3
4
5
6

Option
Philips
Surya
Maharaja
Pigeon
Prestige
Bajaj
Total

Respondent
21
10
19
12
18
20
100

Percentage
21%
10%
19%
12%
18%
20%
100%

Easily available in Ghazipur city

21%

19%
12%

10%

Philips

Surya

20%

18%

Maharaja

Pigeon

Prestige

Bajaj

Q.3. Are you influence due to promotional scheme of Induction cooker/ stove?

S. No
1
2

Option
Yes
No
Total

Respondent
65
35
100

Percentage
65%
35%
100%

Influence due to promotional scheme of Induction cooker/ stove

65%

35%

Yes

No

Q.4. What qualities you want in your preferred Induction cooker/ stove?

S. No
1
2
3
4

Option
Schemes
Replacement
Warranty
Durability
Total

Respondent
17
30
20
33
100

Percentage
17%
30%
20%
33%
100%

Qualities preferred Induction cooker/ stove

33%

30%
20%

17%

Schemes

Replacement

Warranty

Durability

Q.5. Which factor is consider most by you when purchasing Induction cooker/ stove?

S. No
1
2
3
4

Option
Factor
Quality
Price
Varity
Total

Respondent
17
30
20
33
100

Percentage
17%
30%
20%
33%
100%

Q.6. Are you satisfied with varieties of Induction cooker / stove present in the Ghazipur City?

S. No
1
2
3
4
5
6

Option
Philips
Surya
Maharaja
Pigeon
Prestige
Bajaj
Total

Respondent
21
10
19
12
18
20
100

Percentage
21%
10%
19%
12%
18%
20%
100%

Q.7. Which Induction cooker/ stove brand will you prefer for suitable price?

S. No
1
2
3
4
5
6

Option
Philips
Surya
Maharaja
Pigeon
Prestige
Bajaj
Total

Respondent
21
10
19
12
18
20
100

Percentage
21%
10%
19%
12%
18%
20%
100%

Q.8. Which Induction cooker/ stove brand will you prefer for speed?

S. No
1
2
3
4
5
6

Option
Philips
Surya
Maharaja
Pigeon
Prestige
Bajaj
Total

Respondent
21
10
19
12
18
20
100

Percentage
21%
10%
19%
12%
18%
20%
100%

Q.9. Which Induction cooker/ stove brand will you prefer for minimum cost of printing?

S. No
1
2
3
4
5
6

Option
Philips
Surya
Maharaja
Pigeon
Prestige
Bajaj
Total

Respondent
21
10
19
12
18
20
100

Percentage
21%
10%
19%
12%
18%
20%
100%

Q.10. Which Induction cooker/ stove brand will you prefer for warranty?

S. No
1
2
3
4
5

Option
Philips
Surya
Maharaja
Pigeon
Prestige

Respondent
21
10
19
12
18

Percentage
21%
10%
19%
12%
18%

Bajaj
Total

20
100

20%
100%

Q.11. Are you satisfied with verities of Induction cooker/ stove brands present in the Ghazipur?

S. No
1
2

Option
Yes
No
Total

Respondent
76
24
100

Percentage
76%
24%
100%

Satisfied with verities of Induction cooker/ stove brands present in the Ghazipur

76%

24%
Yes

No

Chapter 3
Data Analysis
&
Interpretation

Finding

Chapter 4
Conclusion
&
Recommendation

Conclusion

Recommendation

QUESTIONNAIRE

QUESTIONNAIRE

DEAR RESPONDENT,
Myself Sachin Rai Pursuing B.B.A at T.E.R.I. P.G. GHAZIPUR. I seek your responses and
kind co-operation for the purpose of successful of my survey project report.

THANK YOU

Sachin Rai
B.B.A.4th sem
T.E.R.I. P. G. College
Ghazipur
Name:
Age:
Address:
Gender:
Occupation:
Q.1. Do you use Induction cooker/ stove?
a) Yes

(b) No

Q.2 Which Induction cooker/ stove brand is easily available in your city?
(a) Philips

(b) Surya

(c) Maharaja

(d) Pigeon

(e) Prestige

(f) Bajaj

Q.3. Are you influence due to promotional scheme of Induction cooker/ stove?
a) Yes

(b) No

Q.4. What qualities you want in your preferred Induction cooker/ stove?
(a) Schemes

(b) Replacement

(c) Warranty

(d) Durability

Q.5. Which factor is consider most by you when purchasing Induction cooker/ stove?
(a) Factor

(b) Quality

(c) Price

(d) Varity

Q.6. Are you satisfied with varieties of Induction cooker / stove present in the Ghazipur City?
(a) Philips

(b) Surya

(c) Maharaja

(d) Pigeon

(e) Prestige

(f) Bajaj

Q.7. Which Induction cooker/ stove brand will you prefer for suitable price?
(a) Philips

(b) Surya

(c) Maharaja

(d) Pigeon

(e) Prestige

(f) Bajaj

Q.8. Which Induction cooker/ stove brand will you prefer for speed?
(a) Philips

(b) Surya

(c) Maharaja

(d) Pigeon

(e) Prestige

(f) Bajaj

Q.9. Which Induction cooker/ stove brand will you prefer for minimum cost of printing?
(a) Philips

(b) Surya

(c) Maharaja

(d) Pigeon

(e) Prestige

(f) Bajaj

Q.10. Which Induction cooker/ stove brand will you prefer for warranty?
(a) Hp

(b) Epson

(c) Canon

(d) Brother

Q.11. Are you satisfied with verities of Induction cooker/ stove brands present in the
Ghazipur?
(a) Yes

Q.12 Give Comments for your brand.

(b) No

Thankyou..