Professional Documents
Culture Documents
WORK EXPERIENCE
Cohn & Wolfe, New York, NY
Account Executive, Healthcare
December 2013June 2015
Built brand strategies, marketing plans and integrated communications efforts on behalf of large pharmaceutical companies
Day-to-day client facing; served as liaison between clients and third party organizations, healthcare practitioners and patients
Developed executive Q&As, press releases, social media calendars, fiscal year communications plans; reviewed more junior staffs work
and provided guidance
Provided support as a core team member for crisis management issues, and assist in the development of proactive and reactive materials,
such as standby statements and key messaging encompassing company values
Provided support as a core team member on unbranded disease awareness campaign
Co-lead social media initiatives, including Twitterviews with a key third party organizations
Facilitated the review all materials through various pharmaceutical companies legal, medical and regulatory review process; developed and
managed all material timelines
Conducted outreach to key media outlets around announcements and key milestones
Monitored traditional media and social media, alerting clients with news of interest
Participated in the development of new business pitches
PRE-AGENCY EXPERIENCE
Premier Care Orthopedics, Public Relations & Marketing Representative, St. Louis, MO
EDUCATION
University of Missouri-Columbia, College of Arts & Life Science, Columbia, MO
Bachelor of Arts & Science in Communication with an emphasis in Organizational and Mass Communication
Minor in Business
May 2014
LEADERSHIP
Cohn & Wolfe Creative Workplace, New York, NY
Member
Campfire U.S.A.
Cystic Fibrosis
SKILLS
Computer
Microsoft Office, CreativeSuites (i.e., InDesign, Illustrator, PhotoShop), Cision, Factiva and Radian6
Social Media