Rasika Mestry-Sutar

"Area Sales Manager" - Becton Dickinson

Navi Mumbai, Maharashtra - Email me on Indeed: indeed.com/r/Rasika-Mestry-Sutar/14b7f390e2b0f3f8
I am looking forward to work in a professional managed organization where, I can add value to my existing
skills and capabilities and contribute positively to the growth of organization.

WORK EXPERIENCE

"Area Sales Manager"

Becton Dickinson - Navi Mumbai, Maharashtra - April 2015 to Present
Here, I have improved my knowledge of surgical business & Diagnostic Industry; This has been a different
experience, working with Laboratory as a main customer. Working involves engaging most of the part of the
Laboratory to do ethical business.
My current experience outlines are following
* Taken a charge of Navi Mumbai & Central Mumbai for the Business of BD Pre-analytical Systems.
* Conducted In service Programs for Phlebotomists, nurses & technicians to develop best practices of
Phlebotomy. Focused & differentiated advantages of Closed collection over open collection.
* Negotiated with the Customers effectively for the pricing of the products, keeping in mind Company's Gross
Profit.
* Explored & Developed new accounts & converted them to closed collection system.
* Handled Key accounts effectively including purchase, Lab, Materials management, logistics business for
SRL Limited, Dr. Lal Path Lab & Micron Metropolis etc.
* Handled Product complaints successfully & improved overall practice of the customer towards Phlebotomy.

"Key Account Manager"

Baxter India Pvt. Ltd - Mumbai, Maharashtra - January 2012 to April 2015
Here, I have improved in depth knowledge of Anesthesia portfolio; this has been an exciting experience which
involved different set of working than Pharmaceuticals. Here, I launched & established Suprane- an Inhaled
Anesthetic Agent.
My current experience outlines are following
* Launched Suprane in Western, Central Mumbai & Navi Mumbai in the year 2012. Consistently achieved
success with Suprane in terms of building brand throughout the tenure of 3 years. In 2014, received part of
South Mumbai as an additional responsibility, successfully working in the hospitals with incremental sale of
Suprane.
* Developed Key opinion leaders and advocates like Dr. Sameer Pradhan, Dr. Hemant Shinde, Dr. Parna
Thakkar, Dr. Sharmila Ranade, Dr. Arun Rane, Dr. Ramesh Tikare, Dr. Manohar Bharane, Dr. Sunil Katakade

& Dr. Alka Mandke among others through outstanding professional relationship. Utilized their expertise in
various CME, RTM & Conferences to spread the awareness of Suprane.
* Regularly updated self on latest in anesthesia with the help of training programs as well as with individual
discussion with doctors during surgeries and mutually shared the relevant learning with team members.
* Awarded Spot awards for Successful completion of several tasks such as
1) Installation of Desflurane Vaporizers in P.D. Hinduja Hospital
2) Increased & maintained Secondary from 6-30 in KDA Hospital
3) 100%Vap penetration in Hinduja surgical
4) Installation of 1st Cassette vaporizer in HIranandani Hospital
5) 100% vap penetration in Fortis Hospital mulund, Fortis Hospital Vashi
6) Successful implementation of ISP, P2P programs in Hospitals etc.
* Integral part of Anesthesia Team for Highest % achievement of Target in 2014. Nominated for Star Award
in 2014.
* Completed 2012 & 2013 with 'MET', achieved 100% targets in the years consistently. Completed 2014 with
'EXCEED' through achieving budgets 110%.
* Taken the exposure of Government tender/Scheduled business through LTMG Hospital & developed the
account with incremental sale every year.
* Collected in depth knowledge of Anesthesia by attending more than 6 live demonstrations every month.
Helped Anesthetists to understand Suprane & its usage technique in order to pass on the benefit to the
patients.
* Managing closing of assigned distributors every month to meet company expectations, assigned new
distributors to enhance the supply chain & regulated the supplies of the products.
* Conducted numerous activities including Large and focused group Doctor Meet, foreign faculty's involvement
every quarter.
* Good co-ordination with different cross-functional team (Medical, Marketing, Public Market, HR) within the
company for on time execution of concerned projects.
* Inducted most of the team colleagues on field experience.

"Territory Business Manager"

MSD Pharmaceuticals Pvt. Ltd - Vashi, Maharashtra - January 2009 to January 2012
This has been a challenging experience which involved learning softer skills, as I not only had to launch &
establish new products but also the company. My current experience outlines are following
* Consistently achieved success with Invanz & Esmeron in terms of building brands, Launched Fosavance
at the year end of 2009.
* Developed Key opinion leaders and advocates like Dr.S.K.Mathur, Dr.Chandrashekhar, and Dr. Supriya
Amey among others through outstanding professional relationship.

* Conducted numerous innovative scientific activities at Fortis Hospital-Mulund, Fortis Hospital-Vashi, Fortis
Hospital-Kalyan. Including Large and focused group Doctor Meet, foreign faculty's involvement.
* Good co-ordination with different cross-functional team (Medical, Marketing, Public Market) within the
company for on time execution of concerned projects.
* Inducted most of the team colleagues on field experience, also conducted a short training with presentation
on Invanz & Esmeron to the then new recruits.
* Regularly updated self on latest in critical care and lately on musculoskeletal, anaesthesia and mutually
shared the relevant learning with team members.
* Facilitated engagement in disease knowledge (Osteoporosis, Infectious Disease) and encouraged
questioning and constructive discussion during monthly area meetings.
* Awarded for Successful Implementation of ABS & up gradation to AMS at Fortis Group of Hospitals. Integral
part of Non ICU Team for Highest % achievement of Target in Q-2, 2010.
* Successfully introduced & executed Antimicrobial Stewardship- the biggest & most important Project of the
Company in Fortis Group of Hospitals, Mumbai. over 3 years.
* Additionally, Assigned for West Zone to Demonstrate TOF Watch - A neuromuscular Monitor in live surgeries.
Successfully demonstrated the instrument in live surgeries at Corporate & Institutional Hospitals like Hinduja,
Lilavati, Jupiter, Jaslok & D.Y.Patil's Hospitals
* Additionally assigned for CME Compilation & analyzing task for West zone which helped me to excel in
interpersonal skills & man management & team co-ordination.
* In April 2011, assigned a Project to Share Medical Aspects with the team during Area meetings.
* Since December 2011, assigned Antifungals Patient Tracking & analysis for West region.
* Enriched experience & excelled relationship with distributors of Critical care.

"Hospital Business Executive"

Ranbaxy Laboratories Limited - Mumbai, Maharashtra - December 2007 to January 2009
Here is where I enhanced interpersonal & Sales skills, in depth disease and product knowledge on Antibiotics,
customer handling. My experience outlines are following
Launched Tevran (Tigecycline inj) in Mumbai & worked as a Special Task Force to introduce & establish
the Product.
Acknowledged for outstanding sales for Tevran (Tigecycline) & executing professional relationship with
customers, and thus assigned higher responsibilities of Institutions.
Recognized for Scientific events organized for health care professionals in Private as well as Government
institutions and conducting CMEs with myself as a speaker.
Handled Hinduja Hospital & Lilavati Hospital for Cilanem & Tevran in later year.

"Business Development Executive"

Claris Lifesciences Limited - October 2006 to November 2007

This profile helped me, gain knowledge and exposure to Critical Care/Anesthesia Market & improved my
presentation skills. My role involved meeting senior authorities in various Hospitals and making Presentations
in terms of Audio Visual Programs/ CMEs to penetrate larger customer base in specialized path. Patience was
the main derivative from this experience apart from following
* Initiated & achieved breakthroughs in leading hospitals & government institutions for new Products.
* Coordinated with Sales department to provide information & improve sales, in customized form.
* Worked as a bridge between Sales team & PMT, as an extended arm of Product Management on field.
* Assisted Product Management on HQ basis.
* Handled Training sessions time to time for Field force to update & upgrade their knowledge.
* Maintained track on current market scenario & planned strategies to overcome competition.

"Product Specialist"
Cipla Limited - January 2006 to October 2006
This was the basic introduction to Marketing & Sales field where I learnt about relationships with various
Customers like Doctors, Pharmacies, Medicals as well as Institution/Corporate Business etc.
* Initiated & Achieved sales in leading Hospitals & government institutions.
* Achieved given target with growth in every quarter.

EDUCATION

B. SC in Physics
Mumbai University - Mumbai, Maharashtra

B. Sc. in Phy
Bandodkar College of Science - Mumbai, Maharashtra

H. S. C.
M.H.Jr.College of Arts & Science - Mumbai, Maharashtra

SKILLS
Sales & marketting (10+ years), Communication Skills (10+ years)