***** START OF THE DESIGN BRIEF SUMMARY _ SEPERATE DOCUMENT *****

1 Executive Summary
This document has been produced to provide the design brief for ___________
*** SUMMARY OF PURPOSE OF WORK AND ANY BACKGROUND INFO AS REQUIRED ***
The full design specifications are outlined in the accompanying document (DESIGN SPEC) (hereby
referred to as Appendix A)

2 Additional Elements

The following elements are included with this request:

• Appendix A: THIS IS YOUR DETAILED DESIGN SPEC
• Appendix B: USUALLY A FINANCIAL/EQUALITIES QUESTIONNAIRE
• ANY OTHER GRAPHICS FILES, LOGOS ETC

3 Approach to the Work

The supplier will work with *** CLIENT OR OTHER SUPPLIERS DETAILED HERE ***, who will ensure the
following is provided if required:
• knowledge of the organisation, its culture, and the constraints on change
• access to relevant resource as and when required.

4 Deliverables
The following deliverables are required:

REQUIREMENT
1) Concept design of ** SPECIFIC DETAILS HERE TIED TO DESIGN SPEC WHERE POSSIBLE***
2) HTML and CSS files containing HTML coding and CSS styling of ** SPECIFIC DETAILS HERE
TIED TO DESIGN SPEC WHERE POSSIBLE*** based on this theme.
3) Any additional files required for implementation of the deliverables, including scripts,
images.
4) Documentation detailing the structure and markup of the deliverables, included files and
their use, with a complete list of CSS classes provided and their use.
5) Demonstration of compliance with WCAG 2.0 AA standards and details of any AAA
compliance.
6) Demonstration of cross-browser compatibility for the browsers listed in *** TIED TO DESIGN
SPEC ***. of Appendix A.
7) Demonstration of full compliance with W3C validation.
5 Budget
The budget allocated by *** CLIENT *** for the deliverables outlined in Section 4 is *** AMOUNT *** in
total.
Responses demonstrating costings within this allocation would be considered advantageous.

6 Delivery Timescales
Complete sign-off and delivery of deliverables as outlined in Section 4 is required by *** DATE ***.
BREAK DOWN TIMESCALES FURTHER IF POSSIBLE
Any advancement on the above timescales would be considered advantageous.

7 Response to Design Brief

7.1 Response Requirements
Suppliers are asked to respond to this brief with the following:
1) The total cost of the deliverables exclusive of any expenses. Please indicate the day rate
that will be charged for each individual if applicable.
2) A visual mockup of your proposed design approach for visual theme as outlined in *** TIED
TO DESIGN SPEC ***. of Appendix A, supplied in a suitable graphics format plus any
supporting documentation.
3) Indication of ability to meet the specified timescales as outlined in Section 7. Please
include an estimate of the number of days work required to produce the deliverables.
1) Two relevant references for similar work undertaken that meet the specifications outlined in
*** TIED TO DESIGN SPEC ***. of Appendix A, detailing contact information (name and
telephone number or email address) and a brief summary of the nature of the work.
In addition, all responses must be accompanied by completed form Appendix B: FINANCIAL Qs etc
(BASICALLY A BACKGROUND CHECK)

7.2 Deadline for Responses

Responses must be received by *** CLIENT *** by *** DATE***.
Confirmation of the winning bid by *** CLIENT ***and agreement of contract with the chosen
supplier will occur by *** DATE ***.

7.3 Contact details for *** CLIENT ***

Responses should be sent in hardcopy or electronic form to:
CONTACT DETAILS

Your response should be clearly marked ***REQUEST REFERENCE HERE*** to arrive by *** DATE ***.
Responses, which are posted, must bear a postmark or be posted by recorded delivery. Those
delivered by hand will be recorded and a receipt given. Responses received after the closing date
will not be considered. Fax or telex responses are not acceptable. Responses must be held open for
a period of 60 days from the closing date.
8 Evaluation of Responses
The responses to this design request will be evaluated with a view to awarding a contract to the
Contractor adjudged to have made the economically most advantageous bid. Bidding Contractors
may be invited to discuss their proposal. *** CLIENT *** reserves the rights not to accept the lowest
tender or not to award any contract as a result of this tender.

Criteria taken into account in the evaluation will include:

• Evaluation of submitted design mockup.
• Costing of deliverables.
• Ability to meet the specified timescales.
• Demonstration of expertise and applicable previous work.

To assist with the completion of your response, you may contact *** EMAIL AND PHONE DETAILS FOR
CONTACT *** for further information.

9 Ownership of the deliverables

Copyright ownership of the completed deliverables, associated files and all underlying code will
belong to *** CLIENT *** upon completion of the work, and the rights to alteration and use of the
above will remain with *** CLIENT ***

10 Terms and Conditions

STIPULATE YOUR OWN HERE OR REQUEST THE DESIGNERS SUBMIT THEIRS FOR CONSIDERATION

****** START OF THE DESIGN SPEC – SEPERATE DOCUMENT (APPENDIX A) **********

11 Executive Summary
This document has been produced to provide the design specifications for ________
AGAIN BACKGROUND AND SUMMARY
This brief outlines the required design specifications, and should be considered in conjunction with
the document *** MAIN DOC WITH REF NUMBER ***

12 Audience
The target audience includes the following:
WHO’S GOING TO USE IT
Use of ______ by the target audience will include:

WHAT THEY’RE GOING TO USE IT FOR

13 Design Specification
BE AS SPECIFIC AS POSSIBLE – I LEFT THE HEADINGS I USED FOR THIS (A CMS WEBSITE RESKIN) IN

13.1 Design Overview

BACKGROUND AND SUMMARY

13.2 Corporate Branding

BITS THAT HAVE TO BE THERE OR YOUR COMPANY GOES NUTS

13.3 Page Layout

13.4 Visual Criteria

• KEY WORDS OR PHRASES
• EXAMPLES OF OTHER SITES/DESIGNS FOR REFERENCE THAT MEET THE CRITERIA YOU ARE
LAYING OUT

13.5 Design Specifics

THE NUTS AND BOLTS OF THE SPEC – IN THIS CASE I GAVE DETAILED LAYOUTS AND FUNCTIONALITY
OF 3 TEMPLATES WITHIN THE SITE, WITH WIREFRAMES

14 Functionality Specification
ANY SHINY CODED BITS ETC YOU MAY NEED. IF YOU DON’T NEED ANY, STATE THIS CLEARLY.

15 Technical Specification

STATE ANY SPECIFICS THAT NEED TO BE MET TO ENSURE COMPATIBILITY WITH YOUR SYSTEM< OR
MEET REQUIRED STANDARDS
The template design and underlying code needs to meet the following specifications:

15.1 Accessibility
*** CLIENT *** is committed to ensuring its websites meet a minimum of WCAG 2.0 AA compliance,
and achieving AAA where applicable. The theme and associated templates must be compatible
with this need, and successful compliance with a minimum of AA standard must be clearly
demonstrated before delivery.

15.2 Browser Compatibility

The theme and associated templates must be compatible with and consistent across all major
browsers on both Windows and Mac operating systems, including:
• Microsoft Internet Explorer 6.0 and above
• Firefox 3.0 and above
• Safari 3.0 and above
• Opera 9.0 and above
 • Google Chrome 2.0 and above
Compatibility with the browsers listed above must be demonstrated before delivery.

15.3 Semantic Markup & W3C Validation

The underlying code for the theme and associated templates must adhere to the principle of
semantic markup, and validate fully as XHTML Strict when tested using W3C standards. This
includes avoidance of deprecated attributes, and complete separation of content from rendition
through the use of CSS style sheets. Successful validation must be clearly demonstrated before
delivery.

15.4 Scripts
AJAX/Javascript should be used only where viewing without scripts will not impact on the usability
of the site. Non-script alternatives will need to be provided for any examples.
PLUS ANY OTHER BITS