CEO P GATES:

THE BIOGRAPHY OF PHILLIP GATES JORDAN

INTRO- Barbadian native, Born Mr. Philip Jordan, known as Phil Gates is an American music, television, film and
executive producer, who was born in the Caribbeans and raised in the borough of the Bronx, NYC. Before welding
his path through this fast paced and exciting world of entertainment, Phil had a wake up call. He had found himself
at a cross-road where he was still dealing with his past. Working as a Legal Assistant who holds the ambitions of a
man with business savvy while dabbling in NYC street life affairs, he was approached with a music business venture
at a matter of superb timing. Embracing his strong spiritual foundation, Phil quickly made the decision to follow a
path that would later prove to be the catalyst for opening a world of endeavors.
Within his first introduction to the music world in 1993, Phil Gates instantly rooted himself in the Hip Hop World
when he began managing Grand Puba and The Nubians who then introduced him to Founder of Hip Hop, Afrika
Bambbaataa and DJ Jazzy Jay. A college graduate from New Yorks, Fordham University, Gates combined his Bronx
bred, street savvy and ingenuity in learning new experiences while driving his way through the multiple functioning
departments within the music industry. Taking no shortcuts, Phils self driven ambitions led to executive rolls,
positioning himself as Senior National Director of Marketing and Promotions. Directly responsible for leading a
team of executives in the success of marketing and development strategies in the national promotions of major
record labels Warner Bros., RCA and WEA Distributions in his roster of labels, Philip Gates took his creative hand
in polishing unique individual sounds of raw talent. Spearheading the promotional push of multiple platinum artists,
launching the careers of R&B singers Jaheim, Eric Benet and female R&B singing group SWV to name a few.
Understanding the dynamics of marketing and the influential tools of promotional and cultural development within
Hip Hop Musics youth based audience; Mr. Gates knew very well the power of product placement within the urban
community. Continuing the pathway of high recognition within the competitive, evolutionary movements in fads,
trends, music, artist development, fashion and film, his strategic style in utilizing the marketing power and
endorsement of national recording artists in merchandising and distribution did not go unnoticed. Mr. Gates was
contracted multiple times as Senior National Director of Marketing. Operating and heading multiple urban national
campaigns such as clothing lines: Tommy Hilfiger clothings with Tommy Hilfigers brother Andy Hilfiger where
Gates is recognized as the very man responsible for launching Tommy Hilfigers brand into the Urban Market; and
Comet International, the manufacturer of Roca Wear clothing among others; including his direction in national
campaigning, of the Love and Hip Hop Atlantas Reality Star, Ray Benzino of Zino Entertainment.
Mr. Gates cross-marketing abilities among the multiple genres of demographics, humorously, but widely
referenced him among the inner circles, the name, The 6 Million Dollar Eye. Major recording artists, mainstream
actors, liquor distributors and even fitness gurus continue to contract Mr. Phil Gates for his expertise in marketing
placement and international network of distribution.
A seasoned veteran, recognized as one of the best at his craft, Phil had become a respectable public figure within
the industry and a Mentor to many. Phils impeccable leadership skills and diverse understanding of branding in the
multicultural demographics of music and marketing along with political interests would now lead him to working
7yrs under the Hip Hop Mogul, Mr. Russell Simmons where he joined as SVP of Marketing and Promotions. Gates
had now expanded his industry knowledge into another direction. From the well being of at-risk youth to
implementing educational programs, creating a wave of financial empowerment, calling for racial and religious
reconciliation to animals and our environment, Mr. Gates, as Mr. Simmons right hand man, had raised the bar
for himself under the endeavors of Russell Simmons mentorship, adding another experience that would prepare
him for his own worldly endeavors to come.

As SVP of Marketing and Promotions at RUSH Communications, Phil was responsible for the handling of radio
interviews, guiding media strategies and constructing global campaigns for the management and promotions of
Mr. Simmons brand of clothing, books and fragrance lines around the globe. Mr. Gates, who reported directly to
Mr. Simmons had the responsibility of managing several tasks where in 2006, he took on the project of managing
and developing Russell Simmons Son and protg, then, 22 yr old, Jinx Da Juvy, a young and promising rapper from
Brownsville, NY who by the age of 13 had single handedly launched a bidding war between the record labels and is
also the first rapper to ever be signed to Motown. As Russells label had come to a fold, feeling humbled by the
respect earned throughout the years and now the mentorship of Mr. Simmons, Phil Gates branched off into the
entertainment world to create his own brands.
CEO Phil Gates and Rap Artist turned Entrepreneur, Jinx Da Juvy, now a more mature BK Cavali at age 26, had
started their own record label called, SEE (Strong Enough Enterprises). Phil Gates and the young CEO, launched the
new record label with the intent to not only focus on Cavalis career, but to also create a platform for new and up
and coming artists. Shortly after launching their new record label, BK Cavali released his first debut song called
That Boy From New York hitting the Billboard charts at #16 and #3 on the Hip Hop and R&B Charts, gaining major
attention to their recording label, proving that NY still captures the audience, even in its familiar, NY street sound.
Under SEE, Phil Gates became the Founder of the Strong Enough Achievers Foundation (SEAF), a non-for profit
organization which with the support of various financial institutions and schools was designed to create and
implement both financial and educational stability, affording highly competitive educational programs, and a
wealth of resources within the community.
Fast Forward-20yr industry veteran, CEO Philip Gates Jordan, extends himself into T.V., film and movies,
Launching his media company, (PGWWMG) PG World Wide Media Group, now holding the honor of being
recognized as one of the few African American Executive Film Producers, alongside super producers, Will Smith
and Jada Pinket-Smith, John Singleton, Oprah Winfrey and Spike Lee. Understanding the weight and honor in this
roll, Phil arms himself with an incredible team of ammunition, holstering critically acclaimed executive film
producers for the release of his well anticipated major motion picture, Blame It On The Hustle, First featured in
the 2013 issue of EBONY Magazine; Featuring Ving Rhames, Bokeem Woodbine, Mekhi Phifer, and DMX, set to be
released in early 2016.
In the midst of producing the movie, Blame It On The Hustle, Gates, a father of 4 and an active roll model in their
lives, teamed up with long time friend, Michael Tucker, the founder of the non-for-profit organization, Lay Down
The Guns of which he founded in 2005 when his oldest son was killed by a NY police officer in NY City. Tucker,
devastated by the tragic death of his son, says I didnt want to be another angry black man or being perceived as
just another angry black man because something happened to his child. So, he decided to start the Lay Down The
Guns Campaign. Gates and Michael Tucker came together, implementing a program called Blame It On The
Hustle Intern Program, where 50 young men and woman will be chosen to come together on an internship,
learning and being a process in the development of the movie from start to finish. When asked what the movie
Blame It On The Hustle is about and what people can learn from it. Phil Gates had to say, Blame It On The
Hustle is exactly what it is. A lot of times people get upset, get mad at their husband, their wife, their boss or
whatever the case may be. Everybody has a hustle. Everybody is working on getting something going. Its better to
blame it on the situation. Dont blame it on the individual. Blame it on the situation, learn from that situation and
become a better individual.

Through his relentless will and long term ingenuity, Phil continues to drive the engine of more possibilities, creating
avenues for aspiring artist, entrepreneurs and up and coming film producers to be seen and heard. Carrying the
same ammunition with a full team of veterans on deck, CEO Phil Gates and PG World Wide Media Group anticipate
the release of their IWatchTV Network, a world-wide TV Network with on-line streaming affording 83 million
around the globe. The IWatchTV Network Launch is soon to be released as early as this year in March of 2016.
With new works always on the rise, Mr. Gates currently running TV projects, The Sara Shulevitz Show: Legal
Fashionista. A Miami based lifestyle talk show which is in its second season hosted by prominent Miami Defense
Attorney, Sara Shulevitz; and his most recently aired TV project, The Code which is a combination of the latest
Fashion Trends, featuring Ground-breaking Music, debuted December 2014 on the IWatchTV Network. (Both
currently being viewed in 83 million homes around the globe)
When asked what it is that drives him, Mr. Gates had to say this, It is definitely my spirituality that drives me. You
have to have faith to sit still and wait. You have to choose one side or the other. You cant serve two masters. If you
believe that what youre doing is right then, you have to hold on to that. Even when the outcome seems like it may
not work out in your favor. . But you gotta move too! Its like a mental weight. You have to realize that the physical
world is dictated by the spiritual world. Thats the key. No matter how bad it looks like or what it is, it could always
be worse. It takes Patience and perseverance. If you have these things, everything will be alright.
OUTRO- It

was in the belly of the beast in the instance of life or death where he had found himself at a cross-road
within the dual life he was living. He had to make a choice. Music being his first love with a deep rooted spiritual
foundation embedded in his conscience, Phil quickly made a decision. Setting an example for the many young and
hungry city bred entrepreneur to come, Phil took his Bronx bred, street sense and ingenuity and fastened his hooks
to the evolutionary train called the Music and Entertainment Industry. Vowing to never forget where he comes
from, he not only chose to live, he chose success.

And the beat goes on..Blame It On The Hustle.

WRITTEN BY: DEEANNA LOPES, PR, GOLD LOCKS ENTERTAINMENT