Professional Documents
Culture Documents
One of the important factors that lead one to their goals is the drive. This drive is
known as motivation. Motivation is term that refers to a process that elicits control
and sustains certain organizational behaviors. It is a group phenomenon which
effects the nature of an individuals behaviors ,the strength of the behavior and the
persistence of the behavior .It is the crucial element in setting and attaining goals
and research shows you can influence your own level of motivation and selfcontrol .It may be rooted in a basic need to minimize physical pain and maximize
pleasure ;or it may include specific needs such as eating and resting or a desired
object , goal , state of being or ideal or it may be attributed to less apparent
reasons such as altruism , selfishness , morality or avoiding morality.
Conceptually, motivation should not be confused with either violation or optimism.
Motivation is related to, but distinct from emotions.
For the research we have selected Engro Food Corp. as our research area, as we
found it as a very successful, competitive and employee friendly Company. We
have visited their Regional head quarter at Harbor Front Clifton, Karachi.
What is motivation?
The role of motivation in organizational behavior can have a critical impact on
productivity, workplace atmosphere, and many other areas that help determine an
organization's level of success. Understanding the psychological importance of
motivation can help businesses, schools, sports teams, and other organizations
create a healthy, supportive culture that helps meet organizational goals. Some of
the most important practices that can improve motivation this area include strong
leadership, incentive programs, and fair policies
Aim of research
This research aims to find out whether companies and organizations are giving
proper attention to employee motivation. As employee motivation is thought to be
a proficient tool to improve productivity.
History
In 1957, the search for oil by Pak Stanvac, an Esso/Mobil joint venture led to the
discovery of the Mari Gas field near Daharki a small, remote area in Upper Sindh
province at the time. Esso proposed the establishment of a urea plant in that area
which led to a fertilizer plant agreement signed in 1964. In the subsequent year,
Esso Pakistan Fertilizer Company Limited was incorporated, with 75% of the
shares owned by Esso and 25% by the general public.
The construction of a urea plant commenced at Daharki in 1966 and production
began in 1968. At US $43 million with an annual production capacity of 173,000
tons, it was the single largest foreign investment by a multinational corporation in
Pakistan at the time.
Mission Statement
Engro Foundation is committed to make positive impact on lives of communities
around its supply chain through provision of improved basic services (health,
infrastructure, water and sanitation); education and skill development; environment
and livelihood training. In addition, it will work with partner organizations to
provide financial and technical support in response to natural calamities.
Vision
At Engro Foods, at the heart of our operational strategy is an unwavering
commitment to make investments geared towards bolstering the economy in ways
that can translate our growth into heightened prosperity for Pakistan and beyond.
Keeping this as our core focus, we have always strived to create value by making a
meaningful contribution to our economy, our stake-holders and all the
communities that we engage and do business with
Products
Most of the revenue generated Engro is generated from its food
products, some of which are
Dairy Products
Olpers
Olpers Lite
Olpers flavored milk
Olper's Cream
Tarang
Omung Dobala
Dairy Omung
Frozen Desserts
Frozen Desserts are manufactured under the
name of Omore. The variety of products
consists of cups, sticks, cones, family tubs, etc.
Departments
Administration
Efficient management of all administrative affairs of Engro Foods Limited is the
job of the administration department. From legal matters to general day to day
operations of the office, the Administration department ensures that all affairs run
smoothly.
Human Resource
The human resource department at Engro Foods limited spearheads their
recruitment process to ensure that the finest human resource is taken on board at
Engro Foods. Resumes of candidates are carefully filed and documented for
current or future reference. The department, besides carrying out succession
planning, maintains and implements HR policies pertaining to employment,
retention, superannuation. Assessing training needs of employees and ensuring
adequate training is also carried out by the professional HR team at Engro Foods.
Marketing
Consisting of leading market professionals of the industry, who are graduates of
top business schools of Pakistan, the marketing department ensures that from
product need identification to product development, launching and post launch, all
strategic decisions are made based on authentic information and research.
Identifying the target markets, effectively communicating to them and building the
image of the brands as well as the Companies, is the job of the professionals
running the marketing at Engro Foods.
Procurement
As all of our food products are milk based the entire Milk procurement department
plays a critical role in defining the quality of the end product that reaches our
customers. Ensuring regular collection of fresh and pure milk right from the farmer
to the factory and ascertaining the freshness of milk all across the milk
procurement process, is the responsibility of Milk Procurement department,
consisting of food technologists working at the collection centers and veterinary
doctors providing service to the farmers.
Production
Modern technology is part and parcel of Production at Engro Foods. The state of
the art plan set up near Sukkur has a processing capacity of more than 300,000
liters of milk per day, making it one of the largest in the country. Professionally
qualified human resource efficiently works night and day to maintain highest
hygiene standards.
Quality Assurance
Quality Assurance is strictly followed in Engro Food. Qualified food technologists
at this department ensure that highest quality parameters are adhered to through all
steps of production and that the products reach the consumers as per promise.
they need to do a better job at letting employees know that their work matters, by
stepping up employee recognition (Clarke, 2001).
By reviewing different articles and search engines on the above general research
question the following statements have been observed:
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Experiment
For experiment we visited Engro regional The Harbour Front Sea View Road,
Karachi where we took interview from various managers and asked them about
how motivation played a role in the success of their organization.
We also made questionnaire in order to collect a survey of information from the
employees there. The sample size we selected was 25 employees at Engro.
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Interview
Following is the interview that we took from assistant manager Muhammad
Hussain of Engro Corporation in order to find the answer of above hypothesis.
1. What is the mission of your company?
Mission of our company is Engro Foundation is committed to make a positive
impact in the lives of those living in communities around its supply chain through
the provision of improved basic services (health, infrastructure, water and
sanitation); education and skill development; environment and livelihood training.
In addition, it works with partner organizations to provide financial and technical
support in response to natural calamities.
2. What is your vision?
Engro Foundation brings realization to the dreams of our people to make a
difference in lives of those around us. We believe in the power of Pakistans
human capital to change the face of communities and economies and make them
agents of a wider change.
3. What are your views about motivation?
According to my point of view motivation always played as the most integral
instrument in order to create a satisfied behavior of employees at work.
4. How do you motivate your Staff before starting any project?
We use a variety of different methods to motivate staff. When a project is about to
start and I am delegating tasks, I supply some type of mild reward, such as I will
treat you all to coffee once this is over.
5. Why is it important to motivate employees in the workplace?
The foremost reason that calls for motivating employees in the workplace is:
Lack of motivation that is low productivity
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10. What makes your company different from others in aspect of motivation
for the employees?
Engro believes that its employees are its most important assets. Being assets, they
are provided with the best facilities and incentives to motivate them and increase
both their creativity and productivity at work. This makes Engro different than
other competing organizations
11. Is motivating your employees providing any benefits?
Yes. Motivating our employees has benefited Engro in several ways such as
increased productivity and innovative ideas by the employees which is a source of
long term benefits to the company.
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Primary Data
Primary data was collected via questionnaires which were given to 25 Engro
employees.
Secondary Data
Several websites and articles were used to collect secondary data for our report, of
which some are listed in the references and bibliography.
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Disagree
13%
Agree
21%
Strongly
Agree
60%
Figure 1
Analysis of Figure 1
According to the answers of the questionnaire, we found out that 60% of the Employees strongly
agreed with this hypothesis, while 21% agreed. Disagreement was displayed by 13% of the
Sample Population while the rest remained neutral.
We found a positive relation between the above statements for the Employees of Engro. Money
is important for all the employees, whether it is in the form of Benefits or various increments and
bonuses that organizations implement in order to promote healthier working environment. But
we also had many employees who disagreed with the fact that money is not what employee looks
at. Many of them consider job satisfaction as the most prominent member from this family of
variables to encourage and motivate the employees.
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Disagree
8%
Agree
19%
Strongly Agree
73%
Figure 2
Analysis for Figure 2
According to the answers of the questionnaire, we found out that 73% of the Employees strongly
agreed with this hypothesis while 19% agreed. Disagreement was displayed by 8% of the Sample
Population.
In this variable of research as well, we found a positive answer to our research question. the
employees of Engro Foods also agree with the fact that only a satisfied employee can be driven
to a level of Motivation where he adopts an organization citizenship behavior. Therefore, its
imperative that an organization should make the Satisfaction of their employees at the work
place, the top priority.
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Neutral
9%
Agree
17%
Strongly Agree
68%
Figure 3
Analysis for Figure 3
According to the answers of the questionnaire, we found out that 68% of the Employees strongly
agreed with this hypothesis, while 17% agreed. Disagreement was displayed by 6% of the
Sample Population while the rest remained neutral.
According to the information collected through our questionnaire, we can conclude that
Organizations should be focusing on recognizing the efforts of their Employees, as that plays a
vital role in encouraging company employees and helps them realize their true potential and
ability.
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Bibliography
Moorhead, G. & Griffin, R.W. (1998). Organizational behavior: Managing people
and organizations (5th ed.). Boston: Houghton Mifflin.
Oshagbemi, T. (2000b), Correlates of Pay Satisfaction in Higher Education,
International Journal of Educational Management 14(1):31-39.
Pearson, C.A.L., Chatterjee, S.R. (2002) Gender variations in work goal priorities:
a survey of Chinese managers. International Journal of Management, 535-543.
Pinder, C.C. (1998). Work motivation in organizational behavior. Upper Saddle
River, N J: Prentice-Hall.
Sempane, M.E., Rieger, H.S. &Roodt, G. (2002). Job satisfaction in relation to
organizational culture. South African Journal of Industrial Psychology, 28(2), 23 30.
Ali, R., and Ahmed, M. S. (2009). The impact of reward and recognition programs
on employees motivation and satisfaction: an empirical study. International
Review of Business Research Papers, 5(4), 270-279.
References
http://www.engro.com/
http://engrofoods.com/
http://irjbm.org/irjbm2013/November/Paper9.pdf
http://www.worldatwork.org/waw/adimLink?id=39032
https://www.utm.edu/staff/mikem/documents/Payasamotivator.pdf
http://www.iobm.edu.pk/pbr/pbr_1107/110708_workmotivation.pdf
https://fenix.tecnico.ulisboa.pt/downloadFile/3779572346170/T7.3-C2Leader's%20role%20in%20motivation.pdf
http://www.mcser.org/journal/index.php/jesr/article/download/1836/1835
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Questionnaire *
1. Do pay scales play a vital part in motivating employees at Engro?
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree
*Several other questions were asked, but were later removed as they werent providing much to the final report.
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