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Course Documentation Outline
School of Business
Program (s): International Business Management
Course Name: Independent International Business Project
Course Code: INBM 208
Semester: 2
Course Hours: 105

Lab: **

Total: 105

Co-Requisites: ***
Pre-Requisites: All other eleven (11) IBM courses
Prepared by: Victor Chu
Dean/Associate Dean Approval:

Approved for Academic Year: F2015

Faculty: Business
Email: v.chu@slc-alpha.ca

Telephone:

Course Description
This course is designed to train the students to use the tools and techniques and
explaining analytical framework of marketing, developing solutions to marketing problems,
review of sources of marketing information, collection, tabulation, analyzing, and verifying
relevant and applying appropriate method of data collection. Students will also learn
analyzing risk contributing to a team project or decision making process, conflict resolution
techniques and preparation of budget in international marketing plan. They will also
demonstrate presentation skills in a professional and cohesive manner.

Course Learning Outcomes/Elements of Performance

At the conclusion of this course, you will be able to:
1. Analyze market entry strategies when preparing an international marketing plan
2. Analyze risks associated with an international marketing plan
3. Contribute to a team project or group decision-making process by applying leadership,
group dynamics, conflict resolution and negotiation techniques
4. Research and interpret data objectively while maintaining an unbiased and balanced
perspective
5. Collect, process, analyze and verify relevant data
6. Select and apply the appropriate method of data collection
7. Organize and present research findings in a professional, cohesive, coherent and succinct
manner using oral, written and graphic form
8. Recommend and justify the appropriate course of action based on research findings
9. Present the international marketing plan in a professional, cohesive, coherent and succinct
manner

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10. Prepare a budget to support an international marketing plan

11. Establish a set of realistic marketing objectives the international marketing plan is designed
to achieve
12. Manage the sourcing and analysis of information by promoting effective use of networking
contacts and internal structures within the international business organization
13. Manage the planning, sequencing and scheduling of steps in a project plan
14. Manage the planning and implementation of project steps to achieve project goals and
objectives within constraints such as time, budget and scope of the project
15. Monitor and control project processes, identifying potential problems, and take corrective
action to control the execution of the project
16. Present the plan in a professional, cohesive, coherent and succinct manner
17. Develop strategies to respond to market trends
18. Recommend financial and risk management strategies
Relationship to Vocational or Program Specific (where applicable) Learning Outcomes
This course contributes to your learning by supporting you in achieving the following vocational or
specific learning outcomes (shown in bold):
1. Conduct an environmental scan to evaluate the impact of world issues on an organizations
international business opportunities.
2. Conduct, evaluate and present market research to support an organizations international
business decision making.
3. Manage the preparation of documents and the application of procedures to support the
movement of products and services in the organizations global supply chain.
4. Evaluate the impact of statuary and regulatory compliance on an organizations integrative
trade initiatives.
5. Develop and implement strategies to negotiate effectively within various cultural
environments and to address the impact of cultural differences on an organizations
integrative trade initiatives.
6. Develop and present an international marketing plan, and evaluate sales strategies that
support an organizations integrative trade initiatives.
7. Identify and interpret relevant international financial documents, and evaluate financial
strategies that support an organizations integrative trade initiatives.
8. Analyze the impact of an organizations integrative trade initiatives on its human resources
management strategies, policies, and practices.
9. Develop and present an international business plan.
10. Manage the implementation and evaluation of team projects by applying project
management principles.
11. Recommend strategies to support principles of corporate sustainability, corporate social
responsibility and ethics associated with an organizations integrative trade initiatives and
evaluate their effectiveness.
12. Select and apply current technologies to support an organizations integrative trade
initiatives.
Program Context
This course is a mandatory course and is delivered in second semester.
Essential Employability Skills
It is expected that all 12 of the Essential Employability Skills will be addressed during your program.
In this course, the chart below indicates which of these will be taught to you, reinforced through
learning activities or assessed as a learning outcome.
T- Taught
R- Reinforced
A -Assessed
Communication
1. Communicate clearly, concisely and correctly in the
A
written, spoken, and visual form that fulfills the purpose
and meets the needs of the audience.
2. Respond to written, spoken, or visual messages in a
R
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Numeracy
Critical
Thinking and
Problem
Solving
Information
Management
Interpersonal

Personal

manner that ensures effective communication.

3. Execute mathematical operations accurately.
4. Apply a systematic approach to solve problems.
5. Use a variety of thinking skills to anticipate and solve
problems.
6. Locate, select, organize, and document information
using appropriate technology and information systems.
7. Analyze, evaluate, and apply relevant information from
a variety of sources.
8. Show respect for the diverse opinions, values, belief
systems, and contributions of others.
9. Interact with others in groups or teams in ways that
contribute to effective working relationships and the
achievement of goals.
10. Manage the use of time and other resources to
complete projects.
11. Take responsibility for ones own actions, decisions,
and consequences.

R
R
A
A
A
A
A
R
A

Required Texts, Materials, Resources or Technical Materials Required

This course may be delivered by more than one faculty. The Professors are going to use their
handouts.
Attendance and Participation
Attendance and participation is expected for all lectures. If a student is unable to attend any
portion of the course, it is the students responsibility to follow up with other students to get class
notes, handouts and assignments. Your attendance and participation record may be taken into
consideration for re-tests, extensions, etc, and will be handled on an individual basis.
Due Dates
All projects must be submitted on time. A late submission is a failed project. Students who hand in
a project late, or do not hand in project at all, will receive a 0 grade for that project and will not be
graduated. The grade of 0 will be factored into the students overall final grade. The only
exception to this policy will be documented cases of illness or personal misfortune.

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Appendix A: Sequence of Learning Course Delivery

Required Texts, Materials, Resources or Technical Materials Required:
This course concludes all international concept and knowledge from all other eleven IBM courses, and therefore all text books from IBM program
are all applied.
Please Note: In the event of extraordinary circumstances beyond the College's control (e.g., an influenza pandemic), the content and/or
evaluation scheme in this course is subject to change as required by the Professors
Initials of Dean/Associate Dean________

Week

Intended Learning

Resources /
References

Intended
Delivery Process

Evidence of Learning
Assessment Strategy

Evaluation /
Weighting

Welcome

Introduction

International Business Management

Review

Discussion and
Recommendation

Project proposal

5% (due by Week 3)

International Marketing Plan Review

Analyze market entry strategies

when preparing an international
marketing plan
Establish a set of realistic marketing
objectives the international marketing
plan is designed to achieve
Analyze risks associated with an
international marketing plan

Text, Journal,
Review, and
Web

Discussion and
Recommendation
Discussion and
Recommendation

Project proposal
approval
Milestone 1

10% (due by Week 5)

Select and apply the appropriate

method of data collection.
Collect, process, analyze and verify
relevant data
Research and interpret data
objectively while maintaining an
unbiased and balanced perspective

Text, Journal,
Review, and
Web

Milestone 2

10% (due by Week 6)

Organize and present research

Text, Journal,

Milestone 3

5% (due by Week 7)

Text Books

Discussion and
Recommendation

Discussion and

This course outline is the property of St. Lawrence College, Copyright, 2009/10

findings in a professional, cohesive,

coherent and succinct manner using
oral, written and graphic form

Review, and
Web

8
Recommend and justify the
appropriate course of action based
on research findings

Prepare a budget to support an

international marketing plan

10

Manage the sourcing and analysis of

information by promoting effective
use of networking contacts and
internal structures within the
international business organization
Manage the planning, sequencing
and scheduling of steps in a project
plan

11

Manage the planning and

implementation of project steps to
achieve project goals and objectives
within constraints such as time,
budget and scope of the project
Monitor and control project
processes, identifying potential
problems, and take corrective action
to control the execution of the project

Recommendation

Discussion and
Recommendation

10% (due by Week 8)

Milestone 4

Text, Journal,
Review, and
Web

Text, Journal,
Review, and
Web

Discussion and
Recommendation

Milestone 5

10% (due by Week 9)

Discussion and
Recommendation

Milestone 6

10% (due by Week 10)

Text, Journal,
Review, and
Web

Text, Journal,
Review, and
Web

Discussion and
Recommendation

10% (due by Week 11)

Milestone 7

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12

Develop strategies to respond to

market trends
Recommend financial and risk
management strategies
Present the international marketing
plan in a professional, cohesive,
coherent and succinct manner

13

Presentation

14

Presentation

Text, Journal,
Review, and
Web

Discussion and
Recommendation

20% (due by Week 12)

Milestone 8

10% (schedule by
Week 13, 14)

15

This course outline is the property of St. Lawrence College, Copyright, 2009/10

Assessment/Evaluation Plan

Assignment Description
(more detailed info below)

Evaluation Methodology
Tentative Due
Date

Students will demonstrate

learning in the following
ways:
Assessment I:
Project proposal
1@ 5%= 5%

Week 3
Students have to submit
milestones every day

Assessment II:

Week 5-12

Milestones
85%

Assessment III:
Presentation
10%

Professionalism
Instructors expect professional
attitude, behavior and actions as
it has major impact on the
success you experience in your
professional and personal life.

Week 13-15

Other Notes:
Continuance Policy:
Are Rubrics Attached: Yes
This course outline is the property of St. Lawrence College, Copyright, 2009/10

Rubric for Course Outline

Above Average 8-10
Average 5-7
Below Average 1-4

Feedback

Project Proposal
(5%)
Milestone 1 (10%)
Analyze market entry
strategies when
preparing an
international marketing
plan
Establish a set of
realistic marketing
objectives the
international marketing
plan is designed to
achieve
Analyze risks
associated with an
international marketing
plan

Milestone 2 (10%)
Select and apply the
appropriate method of
data collection.
Collect, process,
analyze and verify
relevant data
Research and interpret
data objectively while
maintaining an
unbiased and balanced
perspective

Milestone 3 (5%)
Organize and present
research findings in a
professional, cohesive,
coherent and succinct
manner using oral,
written and graphic
form

Milestone 4 (10%)
Recommend and justify
the appropriate course
of action based on
research findings

Milestone 5 (10%)
Prepare a budget to
support an international
marketing plan

Milestone 6 (10%)
Manage the sourcing
and analysis of
information by
promoting effective use
of networking contacts
and internal structures
within the international
business organization
Manage the planning,
sequencing and

This course outline is the property of St. Lawrence College, Copyright, 2009/10

scheduling of steps in a
project plan

Milestone 7 (10%)
Manage the planning
and implementation of
project steps to achieve
project goals and
objectives within
constraints such as
time, budget and scope
of the project
Monitor and control
project processes,
identifying potential
problems, and take
corrective action to
control the execution of
the project

Milestone 8 (10%)
Develop strategies to
respond to market
trends
Recommend financial
and risk management
strategies
Present the
international marketing
plan in a professional,
cohesive, coherent and
succinct manner

Presentation
(10%)

Student Name (Last, First): __________________________________________________

Student ID: ____________________

Date: YYYY/MM/DD_______________________

This course outline is the property of St. Lawrence College, Copyright, 2009/10

Time Sheet Log

Week

1
2
3
4
5
6
7
8
9
10
11
12
13-15
Total

Target
hours
for
students
3
3
5
3
10
10
10
10
10
10
10
20
1
105

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Week
Total

3
3
3
3
3
3
3
3
3
3
3
3
1

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10

Appendix B: College Policies and Procedures

Grading System: The grading scheme is applicable to all graded courses at St. Lawrence College. All
final grade submissions will be numeric representing a percentage score between 0 and 100 and will be
converted to letter grades automatically by the student records system.
Letter Grades
A+
A
AB+
B
BC+
C
CD+
D
DG
NG
F

Grade Points
4.00
3.90
3.70
3.30
3.00
2.70
2.30
2.00
1.70
1.30
1.00
0.70
Requirements Met
Not included in GPA calculation
Requirements Not Met
Not included in GPA calculation
0.00

Equivalent Percentages
90-100
85-89
80-84
77-79
73-76
70-72
67-69
63-66
60-62
57-59
53-56
50-52

0-49

Students with Disabilities: It is the policy of St. Lawrence College to accommodate students with
disabilities, pursuant to federal and provincial law. When a student with documented disability requires
learning accommodations then the student must register with the Disability Services Office on campus.
Once reasonable accommodations have been determined by the Disability Counsellor then the student
must inform the Professor about these accommodations. This notification needs to be given in a private
place in order to protect the students confidentiality and to give the professor an opportunity to discuss
the requested accommodations. The student has the right to privacy and therefore is not required to
disclose information about his/her disability to the Professor.
Prior Learning and Assessment Recognition (PLAR): Students may apply to receive an exemption by
demonstrating how they have achieved the course learning outcomes through previous life and/or work
experiences. The PLAR process requires students to demonstrate how they have met the learning
outcomes as identified in the course outline. There is a cost associated for PLAR.
Up to a maximum of 75% of the courses of many programs can be achieved through PLAR and/or direct
credit transfer from another College or University. Therefore, a minimum of 25% of the total program
courses must be achieved under the direct supervision of St. Lawrence College faculty. Please be aware
that some programs have other residency restrictions related to licensing and credentials.
For further information on PLAR contact the following:
College Campus PLAR Contact: BROCKVILLE BASED PROGRAMS
Student Services @ 613-345-0660 ext. 3154
CORNWALL BASED PROGRAMS
Julie Smith @ 613-933-6080 ext. 2207
KINGSTON BASED PROGRAMS
Diana Drury @ 613-544-5400 ext. 1286
ALPHA BASED PROGRAMS
Richard Wong @ 416-640-0161
Attendance and Participation: Taking of attendance is at the discretion of the faculty. Attendance
requirements for each course is clearly explained and written in the section on Attendance and
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11

Participation in this course outline. For further information, review the Attendance and Participation policy
in the SLC Student Planner and/or program handbook.
Rights and Responsibilities of Students: All students who enroll at St. Lawrence College become
members of the College community. Students are required to conform to the colleges policies and
procedure that directly affect them. Students are advised to review their responsibilities and rights and all
student related policies but especially the policy on the Student Code of Conduct and the policy on the
Student Academic Appeal Procedure that are outlined in the SLC Student Planner.
Academic Honesty: Academic honesty and integrity are highly valued at the College as being essential
to students as both learners and as potential members of their chosen occupations. Therefore, any
violation of academic honesty will be seriously considered.
Academic dishonesty includes, but is not limited to the following:
Cheating on tests, assignments, or reports:
Fabricating data of any sort;
Impersonating another student or allowing oneself to be impersonated;
Plagiarism defined as an act of presenting the ideas or words of another as ones own. The use
of others ideas or words must be adequately acknowledged and properly referenced. Plagiarism
is to be distinguished from collaboration and cooperation on a group assignment;
Theft or purchase of materials or use of stolen or purchased materials;
Dishonesty in any way when representing the College as a student of this College;
Storing information on a calculator for use during a test or examination is not acceptable unless
clearly permitted by a statement in individual course outlines:
Groups are responsible for the academic honesty of the teamwork:
Misrepresenting of materials obtained from the internet.
The College considers any such academic dishonesty to be a serious offense. Failure for the piece of
work involved in a situation of dishonesty is automatic and further disciplinary action may result.
Suspension or expulsion may result from academic dishonesty. Further information is found in the SLC
Student Planner.
Students are advised to check with their program for further details on program specific requirements.
Acceptable Use of Policy for Computing: The computing systems and resources of St. Lawrence
College serve to support and enhance the quality learning environment. Persons using, accessing or in
any way interacting with these resources are bound by the policy of Acceptable Use for Computing at St.
Lawrence. These guidelines are posted within College computing facilities and are available for viewing
on the College website.
Use of Electronic Devices: The use of electronic devices used for communications and data storage
during classes is at the discretion of the course Professor. The Professor identifies his/her policy on this
under the Special Notes about this course section.
Email Account: All full-time students are provided with a St. Lawrence College email account. This is
the only account that will be used by the college or your Professors to communicate course or program
information or college events. It is the responsibility of each learner to become familiar with and use the
college email system.
Evaluation and Promotion: As a learner, your progress is reviewed during each semester. Learners who
are at risk of not being successful in one or more courses may receive communication at mid-term and/or
at the end of term from the course faculty member, the program coordinator or associate dean/dean. The
purpose of the feedback is to outline to you the areas of concern and the types of support that is available
to you.

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Maintaining Course Outline: Learners are responsible for retaining the course outline for their records. It
may be required for future use of applications for transfer credit to other programs or educational
institutions.

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