Quality Function

Deployment
Members:
Pam Cruz
Pam Mercado
Lance Morales
Armand Rebustillo

Lorenzo Tan
Amara Ui
Kharl Yeung

Introduction

Created by planning specialist Yoji Akao in 1966

Way to help product planners look in the lenses of the customer, company
and technology

The first to use this in the US are General Motors, Ford Motor Company
and Fiat Chrysler Automobiles

Uptake by the western has been slow

Data captured and the decisions made using the QFD are usually related
to future products

What is QFD?
Quality Function Deployment is defined as a method for
developing a design quality aiming at satisfying the
consumer and then translating the consumer's demand into
design targets and major quality assurance points to be
used throughout the production phase.

House of Quality
Resembles a House
a diagram used for defining the relationship between
customer desires and firm capabilities
a source of ready reference for related products and
future upgrades
helps identify the critical technical components that
require change

Prioritized Technical Requirements

Product Planning
Assembly or Part Deployment
Planning Process
Process or Quality Control

Construct House of Quality

Steps:

List Customer Requirements (Whats)

List Technical Descriptors (Hows)
Develop Relationship (Whats & Hows)
Develop Interrelationship (Hows)
Competitive Assessments
Prioritize Customer Requirements
Prioritize Technical Descriptors

1: Customer Requirement (Whats)

2: Technical Descriptors (Hows)

3: Relationship (Whats & Hows)

4: Correlation Matrix

5: Customer Competitive Assessments

6: Technical Competitive Assessments

7: Customer Requirement

8: Technical Descriptors

Organization
*This is where the organizational impact will be fully felt
*The previous functional requirements will be matched with the corresponding
behavioral competencies in order to identify the right people to pick for the job

THREE STEPS
1. Determines the measurement of the performance
2. Determines what needs to be improved
3. Identifies those who has the requisite skills to perform in the new
organization

Tips for Success

Aligning team members and management

Effectiveness of Six Sigma

Management support

Clear visibility

Issues and Concerns

Cannot please everyone

Technology

Quality personal perspective

Product planners knows more than consumers

GAMES:

References

Hauser, J., Clausing, D. (1988). The House of Quality. Harvard Business Review. Retrieved from:
http://www.ieee.li/tems/quality_function_deployment.pdf
Day, R. G. (1993). Quality Function Deployment. Linking a Company with Its Customers. Retrieved from:
http://www.fme.aegean.gr/sites/default/files/cn/quality_function_deployment.pdf