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Volker Hirsch
CEO
Blue Beck
Who is this guy?
Investment Opportunity: Little World Gifts
(redefining digital gifts)
Opportunity
Little World Gifts offers an appealing investment opportunity for
investors seeking significant returns from early stage investment in
high growth markets. Little World Gifts is positioned to maximise
returns through creating a new market for digital goods on mobile
starting with the iPhone platform with deep web and social network
(Facebook) integration. The opportunity builds on the exciting
landscape of the booming (yet still early and undeveloped) mobile
smartphone space, and the potentially enormous (and also early)
digital goods space. With extremely low overheads and high
margins, the company is set to turn over £2m in year 1, 50% of
which is profit. With a valuation of £2m (Year 1 profit x2), Little World Gifts is seeking £150,000 Angel investment
ahead of launch in exchange for 10% equity in the business. This is an opportunity to get involved early in a
dynamic business at the very leading edge of both the digital goods, and the iPhone / mobile 2.0 sectors.
A: No.
Developer
License
$$ $
How (on earth) do I
get a license?
Common Solutions:
1. 2.
The Average Licensing Model
(Simplified Version of how it was, is and always has been)
• Go back to
• Developer looks at
roadmap and realises he
needs another license
This game delivered on brand value, I am not saying that this is a bad game.
execution and commercial success. But it IS a poor use of a brand.
Not very compelling.
Show me the money...
It’s in your pocket...
Catchy phrase inspired by Jonathan MacDonald
David Ogilvy
BRANDS...
Why?
1,500,000,000
Number of Internet users
1,700,000,000
Number of credit cards
2,250,000,000
Number of tooth brushes in use
4,600,000,000
Number of mobile phone subscriptions
The Nature of Mobile: It’s a 1st!
BUT
+ No Fine Print
YOU!
Engagement!
• Games & apps are perfect for this!
- Interaction.
- Less intrusion.
- Brand takes centre stage: shine!
- Love it, recommend it.
74% of all purchases are made because of
recommendations by friends!
Bain Consulting
Old World vs New World: It works now.
176x208 J2ME games Current-generation iPhone games
X
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Brands’ and Users’ Perspective:
Shine, not tech talk.
vs
Damn’ it! This all smells of
iPhone!
Where’s Android?
(c) gapingvoid
It’s here: Well, it COULD be here (if the Open
Handset Alliance executes well).
Let’s ask again:
A: Yes.
This is why:
123,296,966,069,999,387,456
t
Android’s Weapon
Vendors
The Equation:
Brands want users.
+ Users want good stuff (and don’t care if it
is open/closed, widget/app, this/that... as
long as it works)
+ Brands want big numbers.
+ Android has (OK: will have) big numbers.
+ Android can deliver kool-aid.
BTW: Winner means that the user wins! The rest (incl. $$$) comes then almost on its own...
Image & Video Credits
http://www.explodingdog.com/drawing/ihavenoidea.jpg
http://1.bp.blogspot.com/_Vr8Xl0cbUZA/SVJzaekjMQI/AAAAAAAAFWU/gvOyNNzcdis/s400/Image+%3D+clueless+is+no+excuse.jpg
http://www.mtco.com/~rkblack/Open-Door_0032a.jpg
http://filmgordon.files.wordpress.com/2009/03/conneryaston.jpg
http://www.gapingvoidgallery.com/images/talkedjgif002.jpg
http://www.iphoneincanada.ca/wp-content/uploads/2008/07/carling_ipint.png
http://www.mobileshop.com/blog/wp-content/uploads/2008/10/ipint-virtual-beer-under-fire.bmp
http://farm4.static.flickr.com/3250/3074199062_f434be862a_o.jpg
http://miraloqueveo.files.wordpress.com/2008/09/david-ogilvy.jpg
http://www.nationalserviceexpress.com/mogulus-user-uploads.s3.amazonaws.com/B6A8222A-4B39-2BD5-CF85-179823589EF8.jpg
http://gapingvoidgallery.com
http://nexus404.com/Blog/2009/10/23/2010-volkswagen-gti-presented-in-iphone-game-play-firement-real-racing-and-win-a-2010-vw-
gti-exclusively-on-the-iphone/
http://www.toptenreviews.com/i/rev/misc/articles/old_blog/blog_963_1.jpg
http://www.iphonic.tv/assets_c/2009/07/barclaycard-waterslide-extreme-1-thumb-430x285-92255.png
http://www.oneighturbo.com/wp-content/uploads/2009/09/01-oneighturbo-sciroccoR-iphone-091509.jpg
http://media.photobucket.com/image/papa%20roach/crazyOAgirlFERlife/Papa_Roach.png
http://www.youtube.com/watch?v=dPYM-XTqcec
http://markhirschfeld.files.wordpress.com/2009/08/open-door1.jpg
http://www.freeverse.com/assets/games/9003/screenshots/456/174114905.jpg
http://www.firemint.com/realracing/screenshots.html
http://i264.photobucket.com/albums/ii187/botvinya/worker_mechanic.jpg
Thank you!
@vhirsch
vhirsch@bluebeck.co.uk
http://bluebeck.co.uk
http://vhirsch.com/blog