What is social media?

In essence, social media defines an array of Internet sites that enable people
from all over the world to interact. This can be through discussion, photos, video
and audio.
Facebook is the leading social networking site, with more than 1.2 billion global
active users every month. The site's popularity is followed closely by MySpace,
Twitter, LinkedIn and Bebo.
On average, Americans spend 7.6 hours using social networking sites, such as
Facebook, every month.
The latest statistics show that around 42% of online adults use multiple social
networking sites. Perhaps not surprisingly, the majority of social media users are
under the age of 30, although the number of older users is on the rise. Around
45% of Internet users aged 65 or older now use Facebook, increasing from 35% in
2012.
On average, Americans spent 7.6 hours a month using social media, with the
majority of individuals accessing social networking sites through cell phones.

But what attracts us to social media?

In the late 1980s, the first commercial dial-up Internet service provider (ISP) was
launched in the US. Internet technology has certainly advanced in the past 25
years, so much so that the words "dial-up" make most people cringe.
Of course, one of the main attractions for connecting to the Internet was, and still
is, the ability to better connect with the world around us. For example, the
Internet allowed us to send emails as an alternative to the timely process of
sending letters through the mail. Social media has built on this premise.
This is Facebook's mission statement:
"Facebook's mission is to give people the power to share and make the world
more open and connected. People use Facebook to stay connected with friends
and family, to discover what's going on in the world, and to share and express
what matters to them."
This sums up what the majority of social networking sites endeavor to achieve,
and there is no doubt that the general public has succumbed to the world of
social media, perhaps a little too much.

Social media addiction

Recent statistics show that 63% of American Facebook users log on to the site
daily, while 40% of users log on multiple times a day.
We all have our own reasons for using social media. Some of us like to browse at
other people's status updates and photos, while others use the sites as a way to
vent their emotions. But according to Dr. Shannon M. Rauch, of Benedictine
University at Mesa, AZ, one of the main reasons we use social media is for selfdistraction and boredom relief.
"Therefore, social media is delivering a reinforcement every time a person logs
on," she says.
"For those who post status updates, the reinforcements keep coming in the form
of supportive comments and 'likes.' And of course we know that behaviors that
are consistently reinforced will be repeated, so it becomes hard for a person who
has developed this habit to simply stop."
This behavior can lead to Facebook addiction. In fact, such behavior is so
common that researchers have created a psychological scale to measure
Facebook addiction - the Berge Facebook Addiction Scale (BFAS).
The scale, developed by Dr. Cecile Andraessen and colleagues at the University
of Bergen in Norway, uses six criteria to measure Facebook addiction. These
include statements, such as "you spend a lot of time thinking about Facebook and
planning how to use it" and "you use Facebook to forget about personal
problems." The researchers say that scoring "often" or "very often" on four of the
six criteria indicates Facebook addiction.
What is interesting is that the researchers found that people who are more
anxious and socially insecure are more likely to use the social networking site.
Last year, Medical News Today reported on a study that provided a potential
explanation for addiction to Facebook "fame."
The research team, led by Dar Meshi of the Freie Universitt in Germany, found
that individuals who gained positive feedback about themselves on Facebook
showed stronger activity in the nucleus accumbens of the brain - a region
associated with "reward" processing. This stronger activity correlated with
greater Facebook use.
From these studies, it appears that many users who are addicted to Facebook use
the site as a way of gaining attention and boosting their self-esteem. But can this
behavior have negative effects on mental health and well-being?

On the next page we look at the negative impacts of social media and whether
Facebook could be used to improve mental health and well-being,

The negative impacts of social media

In 2012, Anxiety UK conducted a survey on social media use and its effects on
emotions.
The survey found that 53% of participants said social media sites had changed
their behavior, while 51% of these said the change had been negative.
unhappy girl using computer
Many people using social networking sites make comparisons with others, which
can lead to negative emotions.
Those who said their lives had been worsened by using social media also
reported feeling less confident when they compared their achievements against
their friends.
"This problem has definitely gained recent attention," says Dr. Rauch. "We know
that many people on social media sites often present idealized versions of their
lives, leading others to make upward social comparisons, which can lead to
negative emotions."
Furthermore, the survey revealed that two thirds of participants reported
difficulty relaxing and sleeping after they used the sites, while 55% said they felt
"worried or uncomfortable" when they were unable to log onto their social media
accounts.
In a more recent study, conducted by Dr. Rauch and colleagues, the team found
that social interaction on social media sites, specifically Facebook, may have a
negative impact on face-to-face encounters for individuals who already have high
levels of anxiety.
Another concern regarding social media use is cyber bullying. As stated earlier in
this feature, the majority of social networking users are under the age of 30, and
most of these are adolescents.
According to Enough is Enough (EIE) - an organization that aims to make Internet
use safer for children and families - 95% of teenagers who use social media have
witnessed forms of cyberbullying on social networking sites and 33% have been
victims of cyber bullying.

But Dr. Rauch believes it is not purely the use of social media that is getting out
of control, but our need to be electronically connected at all times.
I would encourage any parent to explore ways to encourage or even mandate
'off' time, not just away from social media sites, but away from the devices. That
is probably good advice for all of us."
Could Facebook be used to improve mental health and well-being?
Although many studies point to the negative impacts of social media on mental
health and well-being, some researchers say they could have the opposite effect.
Social networking sites could be a useful tool in identifying individuals with
mental health issues.
Last year, Medical News Today reported on a study from researchers at the
University of Missouri, which claimed that Facebook activity may be an indicator
of a person's psychological health.

Girl with mobile phone

Some studies have suggested that social media use may even improve mental
health and well-being.
The team found that people who shared fewer pictures on the site communicated
less frequently, had a longer profile and fewer Facebook friends, and were more
likely to experience social anhedonia - the inability to encounter happiness from
activities that are normally enjoyable, such as talking to friends.
Another study, from the University of California San Diego (UCSD), suggests that
using social media may even spread happiness. The research team, led by James
Fowler of the School of Medicine at UCSD, found that happy status updates
encourage other users to post happy status updates themselves.
"Our study suggests that people are not just choosing other people like
themselves to associate with but actually causing their friends' emotional
expressions to change," says Fowler.
"We have enough power in this data set to show that emotional expressions
spread online and also that positive expressions spread more than negative."
In fact, the researchers believe that this viral spread of happiness is so strong
that if magnified, it could trigger an "epidemic of well-being."
"If an emotional change in one person spreads and causes a change in many,
then we may be dramatically underestimating the effectiveness of efforts to
improve mental and physical health."
Overall, it appears that the exact effects of social media on our mental health
and well-being remain to be seen. But one thing is certain; our use of social
networking sites is unlikely to fade anytime soon.