Professional Documents
Culture Documents
Table of Contents
List of Tables ............................................................................................................................... Page
1.0 Introduction .................................................................................................................................. 3
2.0 Company Profile of Aamra Company Limited .............................................................................. 4
3.0 Product Line - SBUs of Aamra Company Limited ....................................................................... 5
3.1 Textile & Apparels .................................................................................................................. 6
3.1.1
................................................................................................................... 6
3.1.2
Embroideries ............................................................................................... 7
3.1.3
Fashion (cepz) ............................................................................................. 7
3.2 Information Technology........................................................................................................... 8
3.2.1
...................................................................................................................... 9
3.2.2
....................................................................................................................... 9
3.2.3
.................................................................................................................. 10
3.2.4
................................................................................................................... 10
3.2.5
................................................................................................................ 11
3.3 Outsourcing and Professional Development ........................................................................... 11
3.3.1
.................................................................................................................. 12
3.3.2
............................................................................................................... 12
4.0 Organogram of Aamra Company Limited ................................................................................... 13
5.0 Human Resource Department of Aamra Company Limited ......................................................... 14
6.0 Recruitment ................................................................................................................................ 14
6.1 Aamra Networks Limited ....................................................................................................... 14
6.2 Aamra Technologies Limited ................................................................................................. 14
6.3 Aamra Resources Limited ...................................................................................................... 14
7.0 Selection..................................................................................................................................... 15
7.1 Aamra Networks Limited ....................................................................................................... 15
7.2 Aamra Technologies Limited ................................................................................................. 15
7.3 Aamra Resources Limited ...................................................................................................... 15
8.0 Training...................................................................................................................................... 16
8.1 Aamra Networks Limited ....................................................................................................... 16
8.2 Aamra Technologies Limited ................................................................................................. 16
8.3 Aamra Resources Limited ...................................................................................................... 16
9.0 Performance Evolution ............................................................................................................... 16
9.1 Aamra Networks Limited ....................................................................................................... 16
9.2 Aamra Technologies Limited ................................................................................................. 16
9.3 Aamra Resources Limited ...................................................................................................... 17
10.0 Leave Policy ............................................................................................................................. 17
10.1 Casual Leave ....................................................................................................................... 17
10.2 Sick Leave ........................................................................................................................... 17
10.3 Annual / Earn Leave ............................................................................................................ 18
10.4 Maternity Leave ................................................................................................................... 18
List of Tables
Page
Table 1: Leave Policy of Aamra Company Limited ....................................................................... 17
List of Figure
Page
Figure 1: SBUs of Aamra Company Limited ................................................................................... 5
Figure 2: Organogram of Aamra Company Limited ...................................................................... 13
1.0 Introduction
The term HRM means the process of managing people in organizations in a structured
and thorough manner. This covers the fields of staffing (hiring people), retention of people,
pay and perks setting and management, performance management, change management and
taking care of exits from the company to round off the activities.
Human resources management involves several processes. These processes can be
performed in an HR department. The HR departments responsibilities have gradually
become broader and more strategic since the days when business people began including
personnel departments in their organization charts. In the earliest firm, personnel first took
over hiring and firing from supervisors ran the payroll department and administered benefit
plans. As technology in areas like testing and interviewing began to emerge, the personnel
department began to play an expanded role in employee selection, training and promotion.
HRM is a board concept of personnel management (PM) and human resource
development (HRD) is a part of HRM. HRM has four objectives namely - 1) societal, 2)
organizational, 3) functional and 4) Personal.
Two issues arise when one talks about the organizations of HR function 1) status of
the HR department in the overall setup and 2) composition of the department itself. Both
depend upon the scale of operations and attitude of top management towards HRM.
Outsourcing will have negative impact on HR department.
An organization must have set policies, definite procedures and well-definite
procedures and well defined principles relating to its personnel. These contributed to the
effectiveness, continuity and stability of the organization. Even since its inception in the 4 th
century BC, the HRM functions have gone a long way and have assumed a professional
status today.
Aamra
Resources
Limited
Aamra
Embroideries
Limited
Aamra
Fashions
Limited
Aamra
Management
Solutions
Limited
Aamra
Technologies
Limited
Aamra
Holdings
Limited
Aamra
Fitness
Limited
Aamra
Networks
Limited
Aamra
Outsourcing
Limited
Aamra
Solutions
Limited
Aamra
Infotainment
Limited
3.1.1
Aamra Resources Limited was founded in 1987, and since then it become a flagship
of total aamra group of companies. "Aamra Resources" participated in numerous
development and ongoing projects in both the public and private sectors. "Aamra Resources"
are one of the leading Indenting houses in Bangladesh and play an important role in the field
of apparel and textiles sector. With a corporate philosophy of customer-oriented service and
an uncompromising attitude to sell high quality specialized products and technology and
services, "Aamra Resources" has become a market leader in this sector. Moreover, Aamra
Resources holds the patents, distribution and marketing rights of a number of world
renowned high technology driven products and they are dedicated to the highest quality and
personalized service and integrity. They measure their success based on each customers
satisfaction with service quality, timeliness and overall value of their work.
3.1.2
Embroideries
Nature of Business:
Manufacturing & Exporting Embroidery, Ornamentation, CAD/CAM and other
Ancillary Services for the Garment Industry.
Background:
This ongoing project envisages establishment of an Embroidery Factory on 2.06
Bighas of land, at Ashulia, and will represent a consolidation of production skills and
experience we have developed over the past 20 years. As the pioneers of computerized
Embroidery and CAD/CAM in Garments Sector in Bangladesh, we have professional &
experienced team, developed over the past 2 decades, to put in to the set up of this new
consolidated project. This will have highly computerized machinery for Embroidery,
Punching, Laser Cutting and Embossing, Computer Aided Design and Manufacturing (CAD
& CAM). This project will produce product and services for all hi-tech needs of every RMG
industries under full compliance of internationally accepted norms and regulations. And this
project is also having nominated supplier of worlds renowned brands like Tommy Hilfiger,
Nike, Gap, H & M, Marks & Spencer, etc. The tentative construction will start from 1st week
of May 2005 Machineries have already been selected and finalized, including the prices and
all other terms etc.
3.1.3
Fashion (cepz)
Nature of Business:
Manufacturing & Exporting Embroidery, Ornamentation, CAD/CAM and other
Ancillary Services for the Garments Industry.
Background:
Keeping in mind the trend in international Business scenario, the Group felt a strong
need for having a state-of-the-art production facility to support RMG Industries in
Bangladesh. With a view to that, we have setup such a project named aamra fashions (cepz)
limited established in 2004 at Chittagong Export Processing Zone. Our total land area is 2613
Sq. Meter of which 926. 15 is Building Area. As the pioneers of Computerized Embroidery
and CAD/CAM in Garments Sector in Bangladesh, we have put our professional &
experienced team, developed over the past 20 years, into the set up of this new EPZ factory.
Now we are working with 20 prestigious factories in CEPZ. We have eight Embroidery
Machines (20 Head, 9 Color, Barudan), One Laser Engraving machine, which is the latest
"magic" technology in Bangladesh Garments Sector, as well as state-of-the-art CAD/CAM
Systems. Furthermore, This Project has highly computerized machinery for Embroidery,
Punching, Laser Cutting and Embossing, Computer Aided Design and Manufacturing (CAD
& CAM). This project is producing products and services for all hi-tech needs of every RMG
industry under full compliance of internationally accepted norms and regulations. At the
same moment, this project is also a nominated supplier of worlds renowned brands like
Tommy Hilfiger, Nike, Gap, H & M. Marks & Spencer, etc.
and manpower intensive activities to improve the client's cost structure, competitive
efficiency, price-performance and bottom line results.
Presently aamra has five separate business units contributing to the ICT sector and
they are
3.2.1
Aamra technology Limited is the flagship of Aamra Companies in the IT Industry in
Bangladesh. Established in 1987, ATL provides high-tech and customized solutions to
address a broad range of Business IT needs. As a complete service solutions company, they
address all aspects of a product/project development lifecycle, ranging from preliminary
analysis and design to programming, hardware and software specification, project
implementation, and training. Their team members have extensive experience in the financial
Industry, manufacturing, and internet based application services.
3.2.2
Aamra Networks Limited (formerly Global Online Services Ltd.) over the last decade
has consistently provided its customers with the state-of-the-art IT communication solutions.
Their clients have been able to rely on their ability to provide stable and consistent
connectivity solutions. Using the state of the art backbone & infrastructure, they have ensured
that their clients have had minimal worry when it comes to dependability of their IT
Communication. That in turn has ensured them an enviable list of blue-chip customers. When
Internet and related value added services are critical input to business, Corporate Bangladesh
has but only one obvious choice is aamra.
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3.2.3
Aamra Infotainment Limited is a one-stop web service and high-end tech solution
company. It provides creative and quality web designing, hosting and event management
services to a host of corporate and other clients assessing their personalized company needs
and requirements. Aamra Infotainment Limited also provides content services for its
corporate clients and through its popular portal bangladeshinfo.com which portrays and
presents a positive Bangladesh to the world audience.
3.2.4
Aamra Solutions Limited primarily focuses on mission critical solution development
and support in the financial services sector. Their portfolio covers a broad range of products
that are tailored for specific customer needs and are ready for rapid deployment. ASL is
currently partnered with Cisco Systems Inc. as registered developer producing world class
software on Cisco routing and telecommunications platforms. For key management solution,
Key man - their enterprise grade key management system takes advantage of industry
standard hardware assisted security/encryption platform (HSM) from Thales and delivers
strong security and accountability for encryption key management for ATM and POS
terminal deployment. On the other hand, POSBridge is ASL's premiere product on Cisco
Application Extension Platform. It provides network transparent interoperability between
wide range of ISO8583 capable terminal and host ends. It takes advantage of Cisco hardware
with unmatched performance and scaling capability and delivers highly customizable
message translation solution to keep our legacy solution operating without the hassle of
costly migration. Their expertise also enables us to build proprietary extensions on top
ISO8583 standard with help of POSBridge to add value to our applications. In addition, ASL
is venturing into ATM client development in order to closely match local customer demand
and their unique deployment needs. Their ATM video surveillance solution, Vigilens,
provides ATM transaction logging for a wide range of ATM software platforms including
Diebold Agilest. It is tightly integrated with ATM client platform thus providing accurate and
easily retrievable auditing information for prompt fraud and vandalism detection. Moreover,
ASL brings us the cutting edge in smartcard operation by adding value to our credit/debit
card solution with customized advanced features built into the chip and POS terminals. Their
expertise in this field enables them to perform deep customization and calibration that are
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impossible without local market knowledge. Furthermore, ASL also developed an issue
tracking system to improve customer service management and performance evaluation. With
online and mobile/SMS capability of the system, both customers and service providers get up
to the minute information service issues, resulting in transparency and accountability.
3.2.5
Aamra Outsourcing Limited is one of the leading Business Process Outsourcing
(BPO) solution providers in Bangladesh. Aamra Outsourcing Limited, a subsidiary of aamra
group of companies, was founded in 2005 and has since been successfully in operation to
help corporate houses become more business efficient. From the very beginning, their focus
has been to provide BPO services to customers who are interested in reducing business
operational costs while enhancing company revenue. Their main activities include IT and
BPO and IT based Value Added Services. They bring together people, processes and
technologies to enable more effective and dynamic use of information technology and
communication. They empower businesses with value-based innovative solutions and
services by offering their expertise in what they do best that allows us to focus on what we do
best of our core business.
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3.3.1
Aamra group are pleased to introduce Aamra Fitness Limited a World class Fitness
Centre in Chittagong. Their Fitness Centre is equipped with State-of-the-Art equipments from
- TECHNOGYM and other world renowned manufacturers.
3.3.2
Aamra Management Solutions (AMS) is the flagship of aamra companies in the
industry of personnel training and lifestyle management. Established in 2008, AMS offers a
variety of Training (IT Professional and Business Skill) to empower people both individual
and corporate market. They have an excellent team with extensively experienced personnel
who have a good track record of solution based support to different organization in
Telecommunication, ISP, Financial Organizations, NGOs, and Large, Medium & Small
corporate.
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Managing Director
Group Chief
Financial Officer
Group Chief
Strategy Officer
Group General
Manager
Group Financial
Controller
Chief Operating
Officer
Group Human
Resource
Chief Operating
Officer
Assistant General
Manager
General
Manager
General
Manager
Senior Manager
Assistant General
Manager
Deputy General
Manager
Deputy Manager
Senior Manager
Assistant General
Manager
Assistant
Manager
Manager
Manager
Senior Executive
Deputy Manager
Deputy Manager
Executive
Assistant
Manager
Senior Executive
Senior Executive
Executive
Aamra Networks
Limited
Executive
Aamra Resources
Limited
Aamra Technologies
Limited
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6.0 Recruitment
6.1 Aamra Networks Limited
Currently, Aamra Networks Limited is recruiting the employee from three sources,
internal, job fair and online (bdjobs.com). Online (bdjobs.com) recruitment is the main source
to hire employees. In case of bdjobs.com, it occurs from the each department when each
department finds out the need of vacancy. Then each department sends their request to Chief
Operating Officer (COO) for approval and after approving, COO sends it to the Human
Resource Department (HRD) to make an announcement for the vacancy. After that, HRD
advertising that to the bdjobs.com web portal.
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7.0 Selection
7.1 Aamra Networks Limited
After collection of CV, all CV are sending to the Human Resource Department
(HRD) to initially screening them and making a short list. After short list, HRD send it to the
department head where department head again short out and then send it to the HRD. Then
they prepared the excel sheet for listing and call for interview. Each and every candidate who
finally got the post has to face three interviews. First two are taken by the department head
and final interview is taken by the top level management. All the interviews have been taken
orally.
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8.0 Training
8.1 Aamra Networks Limited
Each department head are arranged training for their employee group and dont
arrange any training program for individual. In this case, the whole training process is
authorized by the department head.
17
finally, they meet each other and discuss about their opinion to evolutes the performance.
Aamra Technology Limited is arranging the performance assessment once in a year.
Casual
Sick
Annual/Earn
Maternity
Paternity
Compensatory
Pilgrimage
Leave
Leave
Leave
Leave
Leave
Leave
Leave
3 days
14 days
N/A
N/A
N/A
N/A
N/A
Compensating
After
Confirmation
3 days
14 days
21 days
16 weeks
1 week
Holiday
30 days
Attendance
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then on that case the organization decides the rate and period of remuneration. Moreover at
incurable cases, nothing left for the organization except discharging that valued employee.
19
Aamra Resources Limited but on the other side Aamra Technologies Limited deduct one day
salary for the same case.
12.0 Benefits
After selection, an employee can enjoy lot of benefit from the HRD of Aamra
Company Limited such as sitting arrangement, financial benefit for buying mobile set (from
entry level), Sim card, laptop, E-mail account, monthly assembly and birthday celebration. In
case of birthday celebration, Aamra Networks Limited celebrates their employees birthday
party at last Sunday of every month. But on the other hand, Aamra Technology Limited gifts
a birthday card and flower on employees birth day in the morning. AGM to COO, Aamra
Company Limited is also providing the transportation benefit such as car, fuel and driver.
Moreover in Aamra Resource Limited, if anyone has bikes then that employee get fuel 25
liters / month. In addition, Aamra Company Limited is given about 440 taka in every month
to their all employee as a lunch allowance. Moreover, they are providing four types of Health
insurance policy and they are
13.0 Attendance
In Aamra Company Limited, attendance is maintained by HRD through the electric
attendance machine. The standard entering time for their employee is 9:00- 9:15 am. In
Aamra Networks Limited, each and every employee has got 320 minutes to cover the late in a
month. On the other hand in Aamra Technologies Limited and Aamra Resources Limited, as
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if any employee attends on time in a month, then he / she get 200tk bonus as Attendance
bonus. After 11 A.M. if any employee attend in the office, it will be consider as an absent.
14.0 Negotiation
Aamra Company Limited always welcomes and follows the openness thought for the
negotiation. Since they believe that, a good negotiation can not only increase the satisfaction
level among their employee but it can build good relationship and increase the productivity
into the organization. In several ways, Aamra Company Limited completes negotiation with
their employee. For an example, if any employee is facing any type of financial problem then
they can talk with their line manager or supervisor for gating the loan facility. Again in
critical situation such as strike or in emergency time they can take casual leave after talking
with their line manager. Moreover when the performance evolutions are occurring, an
employee can talk with their supervisor to find out which their fault was and how they can
improve that.
aamra will be the IT sponsor for FIFA World Cup Trophy 2014 coming to
Bangladesh
aamra participates in Job Fairs at AIUB and Asian University for Women
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They do not follow BLC 2006 (Bangladesh Labor Court) for their leave
policy.
Aamra Company Limited does not give provident fund to their entire
employee.
They do not follow the proper training assessment and post evaluation after
training.
18.0 Recommendation
They should reform their leave policy and follow the BLC 2006.
They need to training assessment which will be help them to find out actually
which type of training and for whom it is necessary. Moreover after the
training, Aamra Company Limited should track the post evaluation to measure
the effectiveness of the training.
They should use exit interview form repeatedly so for that it will be so
cooperative for the HRD to find out main reason of quite of their employee.
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19.0 Conclusion
To conclude, we can perceive that nowadays Aamra Company Limited not only play
a great role to modernization of Bangladesh by providing technology driven solutions to their
clients in various market segments but also make their organization as a superior and satisfied
both of their client and employee by their HRM excellence. The human resource department
of Aamra Company Limited is concerned with the notions of people enabling, people
development and a focus on making the employment relationship fulfilling for both of their
management and employees. When we talks about the performance of HR for any
organization then we mainly need to focus on the status of the HR department in the overall
set-up and the composition of the department itself and in this case we can see that they
provide significant economic benefit to Aamra Company Limited by their brilliance. Aamra
Company Limited should give proper concentrate on the problems that we identified
specifically centralized HR, provident fund and gratuity for their employees, proper
recruitment process, proper training and post evaluation after training and exit interview for
their further development.
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20.0 References
http://www.managementstudyguide.com/human-resource-management.htm
https://www.aamra.com.bd/
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21.0 Appendix