2010
WEEK 2 - 3 - 4
MEI LING IN THE USA
go, go, go!
We are here for four weeks now and
time flies as we are having fun. Every day
we have exciting lectures given by
exceptional teachers. The best part is
that most teachers stay for lunch or
dinner, which gives us the chance to ask
questions related to our personal
business ideas and interest. Bill Aulet
(MIT) gave us a lecture on
entrepreneurial -or target customer-
marketing. The knowledge on Intellectual
Property Law by two specialized lawyers
LECTURE AT THE LAB
FREE
was new and very useful to all of us,
having little juridical backgrounds.. Noam
Wasserman (Harvard Business School)
emphasized the importance of different
motivations of entrepreneurs. Do I want
to be a King (or queen), and keep total
control over my company? Or am I Rich
focused, maximizing the profitability of
my company in return for some control?
Ted Zoller (University of North
Carolina) is ‘our entrepreneurial father’,
and helps us fostering our personal
WALKING TO THE FOUNDATION
LEFT: BILL AULET GIVING
LECTURE ON ENTREPRENEURIAL
MARKETING. ABOVE: ME AT HOME
business ideas. Furthermore, we
networked (American style!) at an
entrepreneurial event in Kansas City,
where important investors and
entrepreneurs were present. It is
amazing how many doors the Kauffman
Foundation opens to us. Another
development is the origination of
multiple business ideas amongst the
group. Weekends are spent well too, see
pics on the next page. So, we are getting
ready to catch every opportunity!
PITCHING
WEEKENDS

COOK & EAT TOGETHER.

GO DANCING AT THE BAR.

RUNNING IN THE PARK.

WATCH A BREAK DANCE EVENT.

AND OFF COURSE, READ THE BOOKS AND

ARTICLES....
 IP S TRATE G Y

USE AN INTEGRATED INTELLECTUAL PROPERTY STRATEGY AS A

COMPETITION TOOL. THE STRATEGY SHOULD BE IN LINE WITH
YOUR BUSINESS MODEL AND PLAN. THINK ABOUT COMBINATIONS
OF PATENTS, TRADEMARKS, COPYRIGHTS, TRADE SECRETS.

WHEN NEEDED, HIRE AN IP EXPERT (EXPENSIVE!), BUT AS AN

ENTREPRENEUR YOU SHOULD ALWAYS HAVE BASIC
UNDERSTANDING OF THE TERMS YOURSELF.

C AREER TIPS FOR

ENTREPRENEURS

- THINK BIG AND GLOBAL. EVEN BIGGER AND MORE GLOBAL.

- EXPERIMENT (TAKE MANY JOBS/INTERNSHIPS).

- FIND PERSONAL MENTORS. ENTREPRENEURSHIP CAN BE A

SUPER LONELY JOB.

- THERE IS NO EXCUSE. THE INTERNET OFFERS ALL

POSSIBILITIES TO START YOUR OWN SMALL COMPANY. NOW!

MORE ENTREPRENEURIAL STUFF

NEVER BE AFRAID TO CATCH OPPORTUNITY. BE URGENT,

PREPARED AND OPEN.

TAKE YOUR MONEY WISELY.

CASH IS KING. IT IS THE FLOWING BLOOD OF THE COMPANY.

ENTREPRENEURIAL CONSIDERATIONS: RELATIONSHIPS (FRIENDS

VERSUS PROFESSIONAL RELATIONS), ROLES (TOP DOWN VERSUS
BOTTOM UP LIKE CO-CEO'S), REWARDS (EQUITY SPLIT)
 S E E YO U N E X T T I M E
WHAT’S NEXT ?
1. FEBRUARY 7, SUPER BOWL
PARTY AT WENDY ’S, OUR
PROGRAM DIRECTOR.
2. FEBRUARY 13, BYE BYE KANSAS
CIT Y, HELLO BOSTON! LECTURES
AT MIT AND HARVARD.
3. FEBRUARY 23, TRIP TO SAN
FRANCISCO. VISIT STANFORD
UNIVERSIT Y, SILICON VALLEY
AND GOOGLE.
TO
4. MARCH 4, BACK TO BOSTON
DO MY INTERNSHIP WITH
ERNST & YOUNG VENTURE
CAPITALIST ADVISORY GROUP.
I’LL WORK IN THE HIGHEST
BUILDING OF BOSTON!
TIPS
1. WEBSITE: WWW.TED.COM
RIVETING TALKS BY
REMARKABLE PEOPLE, FREE TO
THE WORLD
2. BOOK: START-UP NATION, THE
STORY OF ISRAEL’S
ECONOMICAL MIRACLE BY DAN
SENOR AND SAUL SINGER.
3. WEBSITE: WWW.NOTCOT.ORG.
ART&DESIGN.
4. BOOK: COMPOSING A LIFE BY
MARY CATHERINE BATESON
(FOR WOMEN WITH COMPLEX
LIVES)