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A Presidents Perspective:

Using Analytics to Drive Performance


Management

EDUCAUSE Annual Conference


O ctob er 2 0 1 5

Ja v i er Mi ya r es, Pr esi d en t, UMUC


Da r r en Ca ta l a n o, Vi ce Pr esi d en t A n a l yti cs, UMUC

Agenda

UMUC Overview

Drivers of Change

Performance Management

Lessons from the Presidents Office

Office of Analytics

Analytics Process and Approach

Looking Forward

About UMUC

Pioneer in adult and distance education since 1947

One of 11 accredited, degree-granting institutions in the University


System of Maryland

Focus on the unique educational and professional development


needs of adult students

More than 85,000 students enrolled worldwide

Drivers of Change

Increasing focus on
student success

Decreasing revenue
from historically
reliable sources

Performance
Funding

Evolving higher
education business
and delivery models

Completion Agenda
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What is Performance Management?


A practice focused on defining, measuring, analyzing and reporting on performance
metrics to improve collaboration and drive management decision making.

Define
Plan
Action
Execute
Insight
People
Process
Tools

Measure

Benefits
Goal Alignment
Internal reporting
partnership
Decision Agility

Lessons from the Presidents Office


Invest in a Solution
Organize for Performance
Empower Leaders to Use Data
Embrace Transparency
Highlight Success

Invest in a Solution

Invest in Analytics

Organize for Performance Management

Empower Leaders to Use Data

In God we trust.
All others bring data.
-W. E. Deming

Embrace Transparency

Embrace Transparency

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Success Stories
Institutional Efficiency - Increased new student enrollment in
Fall 2014 by 20% while reducing recruitment expenses by 20%
due to better targeting and smart spending.

Student Success - We have increased our undergraduate


successful course completion rate by 7 percentage points and our
student persistence rate by 4 percentage points over the last 4
years.

Policy Changes - Data has informed significant policy changes


ranging from the length of our courses to our course registration
procedures.

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Office of Analytics
Mission

The Office of Analytics partners with key university stakeholders to


evaluate performance metrics, analyze trends and monitor progress
toward strategic and operational goals.

Staff

Subject Areas

Office of
Analytics

Data Analysis

Business
Intelligence

Data
Engineering

Executive

Academic Programs

Faculty

Marketing

Enrollment Management

Retention

Financials

Service Center
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Analytics Service Catalog


Metrics Dashboards

Operational Reporting

Variance Analysis

New Student

Predictive Applications

Forecast Modeling

Returning Student

Total

Spring 2013

Spring 2014

% Change

Spring 2013

Spring 2014

% Change

Spring 2013

In State

UGRD-IS

570

548

-3.86%

5,651

5,159

-8.71%

6221

Spring 2014 Variance


6221

Military

UGRD-MIL

290

308

6.21%

4,070

4,627

13.69%

4360

4360

575

13.19%

In State

GRAD-IS

266

294

10.53%

3,054

2,650

-13.23%

3320

3320

-376

-11.33%

Out of State

UGRD-OS

283

266

-6.01%

2,391

1,954

-18.28%

2674

2674

-454

-16.98%

Out of State

GRAD-OS

171

168

-1.75%

1,580

1,254

-20.63%

1751

1751

-329

-18.79%

Cybersecurity

CSIA

101

115

13.86%

1,074

1,089

1.40%

1175

1175

29

2.47%

MBA-All

MBA-ALL

128

96

-25.00%

781

691

-11.52%

909

909

-122

-13.42%

Military

GRAD-MIL

93

102

9.68%

709

655

-7.62%

802

802

-45

-5.61%

Doctor of Management

DMGT

73

69

-5.48%

77

77

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Data Analytics

DATA

17

24

41

0.00%

Executive Programs

EXEC

10

900.00%

900.00%

1906

1918

0.63%

19384

18182

-6.20%

21290

20100

-1190

-5.59%

-514

% Change
-8.26%

-5.19%

Ad Hoc Reporting

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Process

Student Attributes

Course Registrations

Academic Performance

Other Sources

Connect
Data is gathered from
source systems and
replicated into the a high
performance computing
cluster.

Model
Data is normalized and
modeled in a central
repository

Visualize
Data is presented in a
series of intuitive and
interactive dashboards

Discover
A analyst is assigned to
each functional area to
interpret the data and
identify key trends

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Approach

Demonstrate The Art of Possible to the university

Make complex data simple

Build a data infrastructure not reports

Combine data and derive variables for interesting analyses

Engage in Skunkworks projects and focus on proactive analysis

Provide visually engaging tool sets that foster data exploration

Retire legacy reporting over time and not with a big bang

Build the brand!

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On the Horizon

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THANK YOU!

Ja v i er Mi ya r es, Pr esi d en t, UMUC


Da r r en Ca ta l a n o, Vi ce Pr esi d en t A n a l yti cs, UMUC