Professional Documents
Culture Documents
ON
D E C LAR AT I O N
I, the undersigned, hereby declare that the Project Report entitled THE IMPACT OF
DISTRIBUTION & SUPPLY FOCUS WITH E&D OUTLETS
OUTLETS written
and submitted by me to
(Name)
Date:
GAURAV RAI
ACKNOWLEDGEMENT
We think if any of us honestly reflects on who we are, how we got here, what
we think we might do well, and so forth, we discover a debt to others that spans
written history. The work of HOD and all the faculties members of the
Department OF Business Administration, University of Lucknow to take
interest and guide me for this research report. We believe it's appropriate to
acknowledge all of these unknown persons; but it is also necessary to
acknowledge those people we know have directly shaped our lives and our
work.
I am also thankful to MS. RAM SINGH, (STL, HINDUSTAN COCACOLA
VARANASI), and Ms. KAVITA YADAV (MD) and his all team Coca Cola,
Varanasi, who helped me during this training period.
At last, I would like to thank My God, My Parents and my friends for all the
support and blessings that was required for completion of this project.
Gaurav Rai
Master Of Business Administration
(2013-15)
TABLE OF CONTENTS
3
Executive summary
Preface
Objective of the project
Chapter 1: Introduction
1.1Hindustan Coca Cola Pvt. Ltd
1.2 Soft Drink Market in India
1.3 Products of Coca Cola
1.3 Significance of the Study
Chapter 2: Review of the Literature
2.1Review of researchers
2.2 Some important Literature Reviews
Chapter 3: Research Methods and Procedures
3.1 Purpose of the Study
3.2 Research Design
3.3 Research Questions
3.4 Data Collection
3.5 Instruments used
3.6 Procedures
3.7 Limitations
Chapter 4: Data Analysis and Findings
4.1Review of Methodology
4.2 Results of Research Questions
4.3 Summary of the Findings
Chapter 5: Suggestions & Conclusions
5.1 Suggestions
5.2 conclusions
Bibliography
Annexure
EXECUTIVE SUMMARY
As I have chosen the title THE IMPACT OF DISTRIBUTION &
SUPPLY FOCUS WITH E&D OUTLETS
OUTLETS
PREFACE
A project is a scientific and systematic study of real issues on a problem with the
application of management concept and skills. The study can deal with small or big
issues in any division of an organization. It can be case study where a problem has
been dealt with, through the process of management. The essential equipment of a
project is that, it should contain scientific collection of data, analysis and
interpretation of data leading to valid conclusion.
Summer Training is an essential part in MBA curriculum. It enables the student to
share the real experience in industry. My summer training has placed in
HINDUSTAN COCO COLA, VARANASI for the period of Eight weeks in
VARANASI, U.P.
The topic of my project was THE IMPACT OF DISTRIBUTION
PRIMARY
To have a brief study of different COKE Products in E&D outlets, about its
availability and its position in the market in comparison of other soft drinks in
the market.
SECONDARY
Understanding of the company and its products.
A detailed analysis of competitors products
Understanding of the different channel of distribution.
To know the competitors market share, strategies and their price plans
and do a comparative analysis of the same.
To determine the awareness level of retailers and customers about all
COCA COLA products and their satisfaction level on the usage of the
same.
A complete overview of the market in VARANASI region on the sale and
performance of COCO COLA and competitors products.
To identify the loopholes of COCO COLA which are to be strengthened.
Chapter-1
10
1929 The Howdy Company debuted its new drink "Bib-Label Lithiated Lemon-Lime Sodas"
later called "7 up". Invented by Charles Leiper Grigg.
1934 Applied color labels first used on soft drink bottles, the coloring was baked on the face
of the bottle.
1952 The first diet soft drink sold called the "No-Cal Beverage" a gingerale sold by Kirsch.
1957 The first aluminum cans used.
1959 The first diet cola sold.
1965 Soft drinks in cans dispensed from vending machines.
1966 The American Bottlers of Carbonated Beverages renamed The National Soft Drink
Association.
1970 Plastic bottles are used for soft drinks.
1973 The PET (Polyethylene Terephthalate) bottle created.
1974 The stay-on tab invented. Introduced by the Falls City Brewing Company of Louisville,
KY.
1979 Mello Yello soft drink is introduced by the Coca Cola Company as competition against
Mountain Dew.
1981 The "talking" vending machine invented.
11
Caffeine has special kind of taste makes the taste of soft drink a royal one. Caffeine was
added to soft drink from its introduction to a commercial market but now caffeine free soft
drinks are also available. Its quality is than compared with same amount of coffee.
7. Carbon Dioxide:
Carbon Dioxide is a colorless & smell less gas, which is added to cold drink to get bubble &
it also help in keeping drink strong & fresh.
8. Colour:
Along with taste of soft drink is also of very important, the company tries to maintain both
taste & colour of the soft drink every where in the world.
9. Sugar:
Sugar syrup is added to the drink at around 75 degree C0 to the pure drinking water,
this is to make soft drink taste sweet. Even artificial sweetness is also used.
14
Brands
Rs. (Crore)
Thums Up
1740
Coke
1350
Limca
1030
Fanta
600
Kinley
540
Sprite
400
Maaza
350
7 UP
250
Mirinda
210
Pepsi
127
Brands
Rs. (Crore)
Thums Up
1740
Coke
1350
Limca
1030
Fanta
600
Kinley
540
Sprite
400
Maaza
350
7 UP
250
Mirinda
210
Pepsi
127
16
Year
1989
1968
1990
2070
1991
2195
1992
2490
1993
2800
1994
3000
1995
3240
1996
4000
1997
4450
1998
4920
1999
5670
2000
6480
2001
7000
17
The consumption diagram graph of soft drink has never, decrease. If once, it has
increased. It is increasing at 24 25% per year.
Even in India the market is constantly growing in 1993, the people of
India consume only 0.7 lt/head, while in 1995 it increased from 0.7 to 0.93
lt/head, in 1997 it was 1.14 lt/head & in 2001 it was 1.62 lt/head.
18
Pepsi
41
49
Coca Cola
57
48
Other Brands
19
INDUSTRY PROFILE
received a boost by government led initiatives in the 2003 budget such as the
setting up of excise free zones in various parts of the country that witnessed
firms moving away from outsourcing to manufacturing by investing in the
zones.
Though the absolute profit made on FMCG products is relatively small, they
generally sell in large numbers and so the cumulative profit on such products
can be large. Unlike some industries, such as automobiles, computers, and
airlines, FMCG does not suffer from mass layoffs every time the economy
starts to dip. A person may put off buying a car but he will not put off having
his dinner. Unlike other economy sectors, FMCG share float in a steady manner
irrespective of global market dip, because they generally satisfy rather
fundamental, as opposed to luxurious needs. The FMCG sector, which is
growing at the rate of 9% is the fourth largest sector in the Indian Economy
and is worth Rs.93000 cr. The main contributor, making up 32% of the sector, is
the South Indian region. It is predicted that in the year 2010, the FMCG sector
will be worth Rs.143000 cr. The sector being one of the biggest sectors of the
Indian Economy provides up to 4 million jobs. (Source: HCCBPL, Monthly
Circular)
22
In India, beverages form an important part of the lives of people. It is an industry, in which
the players constantly innovate, in order to come up with better products to gain more
consumers and satisfy the existing consumers.
The beverage industry is vast and there various ways of segmenting it, so as to cater the right
product to the right person. The different ways of segmenting it are as follows:
If the behavioral patterns of consumers in India are closely noticed, it could be observed
that consumers perceive beverages in two different ways i.e. beverages are a luxury and that
beverages have to be consumed occasionally. These two perceptions are the biggest
challenges faced by the beverage industry.
In order to leverage the beverage industry, it is important to address this issue so as to
encourage regular consumption as well as and to make the industry more affordable. Four
strong strategic elements to increase consumption of the products of the beverage industry in
India are:
The quality and the consistency of beverages needs to be enhanced so that consumers
are satisfied and they enjoy consuming beverages.
The credibility and trust needs to be built so that there is a very strong and safe
feeling that the consumers have while consuming the beverages.
Consumer education is a must to bring out benefits of beverage consumption whether
in terms of health, taste, relaxation, stimulation, refreshment, well-being or prestige
23
COMPANY PROFILE
24
COMPANY PROFILE
MISSION:
WORK SMART:
26
HISTORY OF COCA-COLA
Dr. John S. Pemberton (inventor of
Coca-Cola):
It was a prohibition law, enacted in Atlanta in
1886, that persuaded physician and chemist Dr.
John Stith Pemberton to rename and rewrite the
formula for his popular nerve tonic, stimulant
Dr. John S. Pemberton
27
and headache remedy, "Pemberton's French Wine Coca," sold at that time by
most, if not all, of the city's druggists.
So when the new Coca-Cola debuted later that year--still possessing "the
valuable tonic and nerve stimulant properties of the coca plant and cola nuts,"
yet sweetened with sugar instead of wine--Pemberton advertised it not only as a
"delicious, exhilarating, refreshing and invigorating" soda-fountain beverage
but also as the ideal "temperance drink."
The prototype Coca-Cola recipe was formulated at the Eagle Drug and
Chemical Company, a drugstore in Columbus, Georgia by John Pemberton,
originally as a coca wine called Pemberton's French Wine Coca. He may have
been inspired by the formidable success of Vin Mariani, a European coca wine.
In 1886, when Atlanta and Fulton County passed prohibition legislation,
Pemberton responded by developing Coca-Cola, essentially a non-alcoholic
version of French Wine Coca. The first sales were at Jacob's Pharmacy in
Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for
five cents a glass at soda fountains, which were popular in the United States at
the time due to the belief that carbonated water was good for the
health.Pemberton claimed Coca-Cola cured many diseases including morphine
addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the
28
first advertisement for the beverage on May 29 of the same year in the Atlanta
Journal.
By 1888, three versions of Coca-Cola sold by three separate businesses
were on the market. Asa Griggs Candler acquired a stake in Pemberton's
company in 1887 and incorporated it as the Coca Cola Company in 1888. The
same year, while suffering from an ongoing addiction to morphine, Pemberton
sold the rights a second time to four more businessmen: J.C. Mayfield, A.O.
Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's
alcoholic son Charley Pemberton began selling his own version of the product.
John Pemberton declared that the name "Coca-Cola" belonged to Charley, but
the other two manufacturers could continue to use the formula. So, in the
summer of 1888, Candler sold his beverage under the names Yum Yum and
Koke. After both failed to catch on, Candler set out to establish a legal claim to
Coca-Cola in late 1888, in order
to force his two competitors out of the business. Candler purchased exclusive
rights to the formula from John Pemberton, Margaret Dozier and Woolfolk
Walker. However, in 1914, Dozier came forward to claim her signature on the
bill of sale had been forged, and subsequent analysis has indicated John
Pemberton's signature was most likely a forgery as well. In 1892 Candler
incorporated a second company, The Coca-Cola Company (the current
29
corporation), and in 1910 Candler had the earliest records of the company
burned, further obscuring its legal origins. By the time of its 50th anniversary,
the drink had reached the status of a national icon in the USA. In 1935, it was
certified kosher by Rabbi Tobias Geffen, after the company made minor
changes in the sourcing of some ingredients.
Coca-Cola was sold in bottles for the first time on March 12, 1894. The first
outdoor wall advertisement was painted in the same year as well in Cartersville,
Georgia. Cans of Coke first appeared in 1955. The first bottling of Coca-Cola
occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.
Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn
bottles, very different from the much later hobble-skirt design that is now so
familiar. Asa Candler was tentative about bottling the drink, but two
entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph
B. Whitehead, proposed the idea and were so persuasive that Candler signed a
contract giving them control of the procedure for only one dollar. Candler never
collected his dollar, but in 1899 Chattanooga became the site of the first CocaCola bottling company. The loosely termed contract proved to be problematic
for the company for decades to come. Legal matters were not helped by the
decision of the bottlers to subcontract to other companies, effectively becoming
parent bottlers. Coke concentrate, or Coke syrup, was and is sold separately at
30
SUMMARY
Founded in 1886 in Atlanta, Coca-Cola Company is the world's leading
manufacturer, marketer and distributor of nonalcoholic beverage concentrates
and syrups, used to produce more than 230 beverage brands. It is also the
world's most inclusive brand and company.
It has already ventured regionally out of Atlanta to other states of United
States since the late 19th century and its signature contour bottle was first
manufactured in the early 20th century to distinguish themselves and assuring
the genuine Coca-Cola. Though the company grew rapidly and roared into
some European countries during the 1900s, its presence worldwide grew swiftly
only after World War II. Year after year, the company has been discovering new
foreign markets to bring higher profits.
Around The World:
32
The Coca-Cola Company has long been a worldwide business. Our first soda
fountain sales to Canada and Mexico were recorded in 1897. Our first
international bottler -- in Panama -- was established in 1906. We entered China
in 1927 and our 100th country -- Sierra Leone -- in 1957.
Today, The Coca-Cola Company is the largest beverage company with the
most extensive distribution system in the world. But we are so much more. Our
vision spans across five areas:
People:
The Coca-Cola Company, including the bottling entities we own, employs
approximately 55,000 people. More than 44,000 of those employees work for
the Company outside of the United States.
We are the largest private-sector employer across all of Africa. And in the
country of South Africa, for every one job created by the Coca-Cola system, 16
jobs are created in the informal retail sector.
Planet:
Working with our Brazilian partners, the Company has launched a program to
reduce greenhouse gas emissions by using alternative fuels. Our bottling partner
in Sao Paulo has a fleet of approximately 140 trucks running on 5 percent
biodiesel (made form castor beans and soybeans).
The Coca-Cola Scholars Foundation has awarded more than $26 million in
higher-education scholarships to 3,250 students in the United States since its
33
Revenue:
According to the 2010 Annual Report, the company sells beverage products in
more than 212 countries. The report further states that of the more than 50
billion beverage servings of all types consumed worldwide every day,
beverages bearing the trademarks owned by or licensed to Coca-Cola account
for approximately 1.3 billion. Of these, beverages bearing the trademark "CocaCola" or "Coke" accounted for approximately 55% of the Company's total
gallon sales.
34
Also according to the 2005 Annual Report, Coca-Cola had gallon sales
distributed as follows:
27% in the United States
27% in Mexico, Brazil, Japan and China
46% in spread throughout the world
36
GLOBAL POSITION OF
COCA- COLA
37
will take control of the bottler's North America operations, giving the company
control over 90% of the total North America volume. In return, Coca-Cola
Enterprises will take over Coke's bottling operations in Norway and Sweden,
becoming a European-focused producer and distributor.
In March 2010, Coca-Cola Company entered into discussions to buy the
Russian juice company, OAO Nidan Juices. The company is 75% owned by a
private equity firm in London and 25% by its Russian founders and controls
14.5% of the Russian juice market. If successful, the purchase would add to
Coca-Cola's 20.5% market share, passing Pepsi's 30% market share. The
Russian juice market is estimated to be $3.2 billion dollars, and estimates of
Nidan's purchase price are between $560-$620 million.
In April 2010, Coca-Cola Company purchased a majority share of
Innocent, the British fruit smoothie maker. Last year the company bought an
18% share of the company for more than $45 million, and recent purchases of
additional shares increased Coke's stake to 58%.
In June 2010, Coca-Cola Company agreed to pay Dr Pepper Snapple
Group (DPS) $715 million for the continued right to sell their products
following the company's acquisition of CocaCola Enterprises (CCE). The deal
covers the next 20 years with an option to renew for an additional 20 years.
39
COCA-COLA COMPANY
Coca Cola Company is one of the United States based company founded
in the year 1886. It is one of the world's leading manufacturer, marketer and
distributor of cola types products. The industrial type of the company comes
under the Beverages. The company's headquarter is situated at Atlanta. It has its
worldwide operation in more than 200 countries of the world. The international
operation of Coca Cola generates 70 % revenue.
The company for the year 2002 was regarded as the company having
highest Brand value. The brand value was measured at 69,637,000,000 in terms
of $. Presently the company has more than 400 brands over the world.
The company employs approximately 55,000 peoples over the world. The
net income of the company as of the year ended on December 31, 2005 reached
at $ 4,872 millions.
Presently E. Neville Isdell is the Chairman, Board of Directors and the
Chief Executive Officer of the Company.
g
40
Type
Public
Founded
Headquarters
Area served
Worldwide
Key people
Industry
Beverage
Products
Coca-Cola,Water, Non-alcoholic-beverage,
Revenue
Total assets
Total equity
Employees
139,600 (2010)
Website
http://www.thecoca-colacompany.com/
Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200
countries or territories and serves 1.5 billion servings each day.
The company operates a franchised distribution system dating back to
1889 where TCCC only produces syrup concentrate which is then sold to
various bottlers throughout the world who hold an exclusive territory.
ADVERTISING
Advertising has played an important role in the success of products since
first newspaper add in 1886, which read Coca-Cola Delicious! Refreshing!
Exhilarating! Invigorating! The company uses adver4tising to trigger desire as
often and in as many ways as possible.
Through out the years, slogans or coca-cola have been memorable .Here
are some highlights:
2014-Get refreshed with Coca-Cola
2000-10-Coca-Cola Enjoy
42
1993-Always Coca-Cola
1990- Cant Beat the Real Thing
1989-Cant Beat the Feeling
1986-Red,White and You
1976-Coke Adds Life
1971-Id Like to Buy the World a Coke
1969-Its the Real Thing
1963-Things Go Better With Coke
1959-Be really refreshed
1944-Global High Sign
1942-Its the Real Thing
1936-Its the Refreshing thing to do
1929-The Pause That Refreshes.
BRAND AMBASSADORS
Coca-Cola had signed on various celebrities including movie stars and
cricket players such as Shahrukh Khan, Hritik Roshan, Amir Khan, Akshay
Kumar, Aishwerya Rai, Vivek Oberai, Rani Mukherjee, Bipasha Basu, Riya
Sen, Shalman khan, Deepika padukod, Saurav Ganguly, Virendar Sehwag,
southern celebrities like Vijay in the past and today its brand ambassadors.
43
Maaza was launched in 1976. It is a drink which offered the same real
taste of fruit juices and was available throughout the year. In 1993, Maaza was
acquired by Coca-Cola India and it currently dominates the fruit drink
market.Over the years, brand Maaza has become synonymous with Mango.
This has been the result of such successful campaigns like "Taaza Mango,
44
Maaza Mango" and "Botal mein Aam, Maaza hain Naam". Consumers regard
Maaza as wholesome, natural, fun drink which delivers the real experience of
fruit.
The current advertising of Maaza positions it as an enabler of fun
friendship moments between moms and kids as moms trust the brand and the
kids love its taste. The campaign builds on the existing equity of the brand and
delivers a relevant emotional benefit to the moms rightly captured in the tagline
"Yaari Dosti Taaza Maaza"
Maaza: 200 ml and 250 ml Returnable Glass Bottle; 500+100 ml free and 1litre PET
bottles and the newly introduced 400 ml Tetra Pack
46
Chapter-3
47
RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY
The purpose of the research methodology is to describe the research
procedure. This includes over all research design and the data collective
method. This selection is important because it is hard to discuss methodology
without using technical terms yet, most of the readers for the report will not
understand the technical languages.
The investigator collects the request information personally through
questionnaire and personal interviews. The investigator is solely responsible for
collective of data this method; his training, skill & knowledge play an important
role on the quality of primary data.
48
The research approached the dealer and outlet owner individually for data
collection. Interviewed the dealer and outlet owner for collecting the
information. Questions were explained so as to avoid ambiguity. They were
found co- operative.
The data used for this study are both primary and secondary data. The
source of primary data is the field where the researcher has been conducted and
the data has been collected from the employees dealer and outlet owner of
COCA COLA.
PRIMARY DATA:
The primary data are those that are collected through questionnaire and
direct personal interview. The questionnaire was framed in such a manner to
obtain correct information, graded suitably for the study.
50
SECONDARY DATA:
The secondary data has been collected through company website and magazines
of company and dealer transaction summary report. Secondary data about the
company profile and collecting information of the industrial consulting side.
2. RESEARCH INSTRUMENT:
4. SAMPLING PROCEDURE:-
51
Due to time and resource constraint the sample size has been taken as the
combine group of dealer and outlet owner (10+50=60). In consultation with the
company guide and the project guide.
7. TOOLS FOR DATA ANALYSIS:-
The chi- square test among the several tests of significance developed by
statisticians. Chi- square symbolically written, as 2 is a statistical measure used
in the contest of sampling analysis for comparing variance to theoretical values.
As a non- parametric test, it can be used to determine whether
categorical data shows dependency or the two classification are independent. It
can also be used to make comparisons between theoretical population and
actual data when categories are used. The formula used to computing chisquare test is:
Observed value Expected Value
2 =
Expected Value
SAMPLE DETAILS
Population Size
Sample Size
Sampling Technique
: Convenience sampling
Areas Covered
bhojubir.)
Time Frame
: 5 Weeks
53
For the ease of data collection and its accurate analysis the sample size
was limited to 60 and the eligible respondents were approached for data
collection. The sample was randomly selected from the area of Varanasi to
have a diversified view of the research analysis.
The time frame for the research was five weeks and every possible effort was
made to obtain accurate and appropriate information.
Collection of Data
PRIMARY:
Market survey of dealer and outlet owner
Observation,
Field Observation
Questionnaire,
Discussion,
54
SECONDARY:
Coco- cola portal,
Internet,
Pamphlets
55
Secondary data is data collected by someone other than the user. Common
sources secondary data for social science include censuses, surveys,
organizational records and data collected through qualitative methodologies or
qualitative research. Primary data, by contrast, are collected by the investigator
conducting the research.
Secondary data analysis saves time that would otherwise be spent collecting
data and, particularly in the case of quantitative data, provides larger and
higher-quality databases than would be unfeasible for any individual researcher
to collect on their own. In addition to that, analysts of social and economic
change consider secondary data essential, since it is impossible to conduct a
new survey that can adequately capture past change and/or developments.
SWOT Analysis
56
Strength:
Availability
Weakness:
No
Quality
replacement
Different
policy
sizes
Less
awareness
Affordability
about
new
Threats:
Coverage
Regular
visit
launching
to
customer
Largest
distribution
network
57
of
Reduc
ed expenses
Grievance
handling
image
competitor
customer
Brand
of weak areas.
Acceptability
Brand image
Opportunity:
of
Chapter-4
58
Data analysis
&
Interpretation
59
% of Responses
Price
Quality & Standard
Variety of Products
Availability of products
15
40
20
25
INTERPRETATION
40% say that they like coke products due to quality & standard, 20% due to
variety and 25% like because of its availability.
Options
Response
Yes
No
45
55
INTERPRETATION
55% say that they dont have any problem of communication gap whereas 45%
believe this.
61
%Response
80-100%
60-80%
50-60%
Less than 50%
40
35
20
5
INTERPRETATION
The above chart shows that 40% retailers are satisfied with the distribution
process of coke upto 90% almost. while 35% are satisfied upto 70%.
62
Response
Highly satisfied
Satisfied
Not satisfied
60
30
10
INTERPRETATION
The above chart shows that 30% retailers are highly satisfied with the
distribution of sparkling products of coca cola.
Consumers?
Options
% Response
RGB
Can
PET
Others
60
10
15
5
60%
15%
RGB
Can
PET
Others
20%
INTERPRETATION
The above chart shows that 60% retailers use RGB as a focus pack in E&D
outlets, 15% they use PET.
Options
% Response
Coca-Cola
Pepsico
55
45
INTERPRETATION
55% Retailers say that they like coca cola promotional tools while 45% like
Pepsico promotional tools.
%Response
65
Yes
No
72
28
INTERPRETATION
The above chart shows that 72% retailers are highly satisfied with the returning
process of products of coca cola. 28% not satisfied.
66
Chapter-5
Conclusion
67
&
Suggestions
CONCLUSION
From the above we can conclude that the market share of coco cola is
more than pepsi .
There are some places where our services could not satisfy the owner
and the decrease in sales has to bear by the company.
Major schemes promotion made by the company like to buy one crate
owner gets a advantage of 2+3 bottles could make a increase in sales
which acquires a good market share .
Communication gap should be met out in order to sort out the grievances
of retailers.
Suggestions
Company should make strategy for utilizing its older shine board. Because it
is already having a deep impact in peoples mind.
The distribution vehicle should be over oiled at time to time, it will help to
the centered to reaching their product within their committed time and it also
save the precious time which we can utilize any where
69
Coca-cola trucks which contain all the products should be reached in marked
before its rival Pepsi.
As I found during my summer training the truck drivers have their major role
in selling of the product so here I want to suggest that their should an efficient
policies which can motivate these peoples to sale more & being with the
company for long time.
Company should provide new banners with celebrities in the market & try to
advertise more near by schools and colleges.
The company should try to advertisements of new schemes in all the regional
language news papers.
70
The information obtained from secondary data may not reflect the
actual market position.
71
Despite these limitations every possible effort was made to get a representative
result. Utmost care was taken to minimize the errors. So the researcher believes
that the study can be implemented with great degree of dependency.
BIBLIOGRAPHY
Chapter-6
73
ANNEXURE
Questionnaire For The Retailer
Hello Sir/Maam, I am a trainee from COCA-COLA. I am conducting a market
research for the topic THE IMPACT OF DISTRIBUTION & SUPPLY
FOCUS WITH E&D OUTLETS.
OUTLETS I would be thankful, if you could spare
your precious time to tick your response at the appropriate space provided in the
questionnaire.
Thank you.
Outlet Name
Name of Retailer
Address
Contact No
(a)
(b)
(c)
price
Quality & Standard
Variety of Products
74
(d)
Availability of products
------------------------------------------------------------------------
(a)
(b)
yes
No
(a)
(b)
(c)
(d)
80-100%
60-80%
50-60%
Less than 50%
(a)
(b)
(c)
Highly satisfied
Satisfied
Not satisfied
75
Q-6 Which Soft drink company offers good Schemes for you?
(a)
(b)
gfgf
Coca-Cola
Pepsico
(a)
(b)
(c)
(d)
RGB
Can
PET
Others
(a)
(b)
Coca-Cola
Pepsico
(a)
(b)
Coca-Cola
Pepsico
(a)
Yes
(b) No
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