Fernanda Vieira Williams

6501 Conroy Windermere Rd. Apt. 207

Orlando FL, 32835
(407) 765-1129
Fernandavgea@gmail.com

Education
University of Central Florida
Bachelor of Arts in Advertising/Public Relations
Minor: Writing and Rhetoric, Dean's list

May 2014

Experience
staySky Resort Management
Orlando, FL
Social Media Administrator
February
2015 Present
Create all social media content strategy and copy to complement existing marketing efforts

and increase ROI

Write three SEO-optimized blog posts per week to increase website traffic and brand

recognition
Run advertising campaigns, promotions and giveaways to increase social media following and

engagement
Monitor and manage all social media platforms through Hootsuite and Revinate
Proactively connect with bloggers and influencers to coordinate sponsored events and

activities
Produce weekly reports measuring conversion, warm metrics and ROI
Collect and maintain a database of editorial calendars for trade magazines and relevant

media outlets to help determine relevancy when pitching editorials and feature articles
Deliver brand messaging in a creative and entertaining manner

Edelman
Orlando, FL
Post-Graduate Public Relations Intern
September 2014
December 2014
Conducted local and national media outreach and researched award and tradeshow

opportunities
Wrote original content for Consulate Healthcare, Syniverse Technologies and Chick-fil-A

Peach Bowl
Worked with a myriad of clients in various industries including digital, corporate, legal and

health
Wrote pitch letters and press releases observing AP Style and wrote blog posts and client-

facing notes.
Researched and created media lists using Cision and created weekly social media reports
using Radian6

Prestige Food Trucks

Orlando, FL
Marketing & Media Specialist
September 2014
Wrote press releases and proactively sought media opportunities

May 2014

Developed and managed all social media channels, including Facebook, Twitter, Instagram
and more
Increased number of followers on Facebook by more than 200 percent in three months

Orlando Utilities Commission

Orlando, FL
Marketing, Communications & Community Relations Intern
January
2014 April 2014
Wrote and reviewed articles, press releases, newsletters and posts for OUCs websites and
publications
Assisted the social media team in content production and monitoring
Produced monthly reports tracking OUCs social media activities and interactions
Uproar PR
Orlando, FL
Public Relations Intern
January
2014 April 2014
Created social media calendars for a variety of clients such as Flossolution and First
Green Bank
Wrote two bylines that were accepted to be published
Managed and updated media lists using Cision
Aptitudes
Computer Skills:
Word, PowerPoint, Excel, Outlook, Radian6, Imovie, Cision, Hootsuite, Sprout Social and
Revinate
Soft Skills:

Excellent written, verbal and relationship building skills

Ability to think creatively and provide innovative ideas and solutions

Languages:

Fluent in Portuguese and conversational in Spanish

Freelance Work
Wrote a six-page editorial for Destinations Travel Magazine that was published in the June, 2014
edition.