Mission Statement:

To be a trusted gifting company

that makes personalized gift
buying quick and simple.

Entreprenuers
Brooke Rea
Elizabeth Vue
Jodi Green
Eric Wynn

Introduction
The Gift Box
Online gift retailer with an array of customizable and
personal gift baskets for those on the go in todays fast
paced world.
How We Operate
Items are selected by the customer from products
offered on our website from select vendors.
The designers at The Gift Box can customize a basket
according to the person or occasion after a short
questionnaire is completed.
Preview Technology
Ability to preview the gift, BEFORE YOU BUY IT!

What We Offer
Holidays

Birthdays

Just Because

The Problem
Time Shortage
With a widespread shortage of time consumers
have a need for personalized custom made gifts
from birthday, to holidays, to just because.
Average working professional is working 72 hours a
week
Only left 3 hours a day to do everything else
(chores, grocery store, family time, etc.)
We will target the working professional who is short
on time to provide personalized not generic gift
options.
Source: Deal, 2013; "Welcome to the 72-Hour Work Week." Harvard Business Review Case Studies

The Solution
Busy professionals need better alternatives to the
mass produced gift ideas such as flowers or gift
cards.
Give consumers the power to create a
personalized solution, using our The Gift Box
platform to take the hard works out of gift giving.
The freedom to be unique and thoughtful without
the high gift cost and valuable research time.

Company Status/
Customer Validation
Personalized gifts are in demand
Worth around 3.3 billion dollars annually in the US
Gift Basket Industry
40% of the total market
Future outlook
Staying competitive
Following market trends

Analysis of Competitors

Market Segmentation
Geographic

Demographic

Behavioral

Psychographic

Any location,
online based

To any
customer base
that are limited
in time

Customers who
want valued,
customized gifts
for recipients

Customers who
prefer to buy
customized
gifts

Customers: Can
be broad but
mainly towards
ages 25 to 55
Gender: Male/
Female
Occupation: All
professionals

Rate of usage:
Anytime,
available 24/ 7,
365 days a year
Benefits: Easy to
use and choose
Readiness to
purchase: Likely
due to
customized gifts

Lifestyles: Fast
paced
Attitudes: Caring
and wants
something
unique

Start: Domestic
plan
Locally
Main cities
Any city
with
delivery
drop offs
Branch out:
Internationally
Main cities
Any city
with
delivery
drop offs

The Market
Market Survey
7

Number of votes

6
5

6
5

4
3

2
1

0
Spouse

Best Friend

Co-worker

Customers

Survey takers consisted of:

3 C-Level Executives
4 Directors
3 Regional Sales Directors
6 Managers

Employee

The Market
(Continued)

Benefits
Gifts for everyone
Provide a much needed service
Demand all year around
Challenges

Upcoming competitors
Having the right resource

Competitors
Flower Delivery

Gourmet Gift Baskets

Online Gift Site

Competitors Comparison Matrix

Online Flower
Delivery Shops

Online Gourmet Gift

Baskets

Online Personalized
Gift Shops

Our Online
Shop

Examples

FTD.com
Proflowers.com

GourmetGiftBaskets.com

Gifttree.com
MarkandSpencer.com

The Gift Box

Types of
Products

Flowers, Plants,
Sweets, Food
Basket, Stuffed
Animals &
Personalized Gifts

Food & non-food gift

baskets for all occasions,
Baked Goods

Flower, Gifts, Food

& Wine for different
genders, age and
occasions

Perishable and
non-perishables

Allows
Customizations

No

Very Limited
(Same Day Gift Baskets)

Limited
(engravings/embroidering)

Yes!

Prices

$30-$350

$20-$250

$25-$1700

$25+

Business Model Canvas

Key Suppliers
Kellis Gifts
Supplies for
Gift Baskets
Paper Mart
Local
Hobby/Craft
Store

Key Activities
Creativity and
originality of
the
arrangements
Website
Mobile App
Creative staff
able to create
beauty

Key Resources
Wide Variety
of supplies
Talented staff

Cost Structure

Cost of materials and supplies

Marketing cost
Website
Fixed/Variable Cost

Value
Proposition

Customer
Relationships

Weve got you

covered with
great gift ideas.

High quality, unique

gift arrangements
that exceeds
expectations

A convenient
one stop shop
for customized
gifts for anyone
and everyone
on your gift list.

Reliable and on
time delivery

Customer
Segments
Business
Professional
Generation X
age 38-50
Generation Y
age 20-37

Channels
B2C direct to
customer from
website

Revenue Streams
33% - 50% Markup on materials and supplies
$10.00 flat fee for each basket

Spa Basket

Pricing Structure
Item

Price

Retail Cost

Hand Massager

$0.82

$1.23

Sisal Sponge

$0.47

$0.71

Loofah

$0.65

$0.98

Sponge

$0.65

$0.98

Sisal Belt

$0.83

$1.25

Bath Slipper

$1.45

$2.18

Hair Brush

$0.68

$1.02

Foot File

$0.52

$0.78

Bathing Brush

$0.60

$0.90

Basket

$2.45

$3.68

Paper Filler

$0.10

$0.15

Bow

$0.16

$0.24

(50% markup)

Total Cost of Supplies

$14.07

Arrangement Fee

$10.00

Total Cost to Customer

(not including shipping)

$24.07

Revenue
Spa Basket
Total Paid by
Customer

$24.07

Cost of Supplies

-$9.38

Total Revenue

$14.69

Marketing Plan
Marketing Position
A one stop shop for customized gifts for anyone and
everyone on your list.

Marketing Strategy
Have the website developed and running to our
specifications.
Use social media sites like Facebook and Twitter to help
get the word out starting in the beginning of summer.
Make sure we are first on industry related google
searches (SEO).
Hit the pavement to market face to face with different
white collar professional offices and different
networking associations in the DFW area starting in
September so that they have us in mind when the
holiday season starts and they need gifts.

Pricing Strategy
Pricing Strategy

Pricing Starting at $25 and up

33% - 50% Markup on materials and supplies
$10.00 flat fee for each basket

Sales Forecast
Revenue Projection
Year 1
500 units = $25K
Year 2
1500 units = $75K
Year 3
3000 units = $150K

Financial Projections
Projection model based on average revenue per
unit of $24.07, with a fixed cost of $9.38. This
present a pre-tax margin of $14.69 per unit to the
business operating income.
Operating revenue growth goal is a 4X multiples
for the first 3 years.
The first milestone will be EOY 2 with a net
operating cash flow of $75k, this will provide the
capital restructuring opportunity for cheaper
financing cost and additional growth capital
injection.

Capital Structure
Debt 42k

GP Equity 8k

LP Equity 10k

17%

Round 1
funding goal
of 60k

Partnership
Structure at a
glance

13%

Capital Funding Strategy for

70%

Funding Memorandum
Initial capital requirement of $60k for development
of online business infrastructure and marketing/sales.
Capital structure will be 70% of 60k (42k) bank
variable loan with >2 year duration at minimum
interest. The rest of 18k will come from equity
investors. (each business partner will make the initial
contribution of 2k each, adding up to 8k total equity
investment from GPs (General Partners).
The remaining 10k will be offered at 1k per unit
equity shares with cash flow option after year 2 for
any additional LP (Limited Partners). LPs are also
offered the option to exit after year 3 at FMV (Fair
Market Value) to selling his/her shares to other LPs,
GPs and new prospects.

Timeline

Year 1 Year 2 Year 3

Q1

Q1

Q1

Market trend product

selection
Logistics

Online expansion
Vendor partnerships

Advertising

Q2

Q2

Q2

Product Purchases
Create online website

Trend product update

City expansions

Q3

Q4

Q3

Web and business

launch

Positive cash flow

Trend product update

Payback investors
Earn Expected Revenue

Management Team/ Advisors

Brooke Rea
Currently involved in: Tax
Experience in different fields will
contribute to all other areas
needed in the business.

Interests
Interests in home dcor, cooking
and craft items will be a great
contribution as it will relate to
products that we will market.

Jodi Green
Currently involved in: Sales/
Marketing
Experience in field will allow her to
market our business with vendors
and customers.

Interests
Interest in health will also help
generate great ideas for general
market of the same interest.

Eric Wynn
Currently involved in: Professional
investment services, financial
market, direct participation
program and private equity
Interests
Interest in guitar, piano, and
traveling around the world.

Elizabeth Vue
Currently involved in: Accounting
Experience in different fields will
contribute to all other areas
needed in the business.

Interests
Interest in technology and children
will be a great contribution in that
general markets.

Summary
Our Vision
Opportunities
Challenges

Thank you!

Questions?