INTRODUCTION TO NESTLE

NESTL's relationship with India dates back to 1912, when it began trading as The NESTL
Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished
products in the Indian market.
After India's independence in 1947, the economic policies of the Indian Government emphasised
the need for local production. NESTL responded to India's aspirations by forming a company in
India and set up its first factory in 1961 at Moga, Punjab, where the Government wanted
NESTL to develop the milk economy. Progress in Moga required the introduction of NESTL's
Agricultural Services to educate, advise and help the farmer in a variety of aspects. From
increasing the milk yield of their cows through improved dairy farming methods, to irrigation,
scientific crop management practices and helping with the procurement of bank loans.
NESTL set up milk collection centres that would not only ensure prompt collection and pay fair
prices, but also instil amongst the community, a confidence in the dairy business. Progress
involved the creation of prosperity on an on-going and sustainable basis that has resulted in not
just the transformation of Moga into a prosperous and vibrant milk district today, but a thriving
hub of industrial activity, as well.
NESTL has been a partner in India's growth for over nine decades now and has built a very
special relationship of trust and commitment with the people of India. The Company's activities
in India have facilitated direct and indirect employment and provides livelihood to about one
million people including farmers, suppliers of packaging materials, services and other goods.
The Company continuously focuses its efforts to better understand the changing lifestyles of
India and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellness
through its product offerings. The culture of innovation and renovation within the Company and
access to the NESTL Group's proprietary technology/Brands expertise and the extensive
centralized Research and Development facilities gives it a distinct advantage in these efforts. It
helps the Company to create value that can be sustained over the long term by offering
consumers a wide variety of high quality, safe food products at affordable prices.
NESTL India manufactures products of truly international quality under internationally famous
brand names such as NESCAF, MAGGI, MILKYBAR, KIT KAT, BAR-ONE, MILKMAID
and NESTEA and in recent years the Company has also introduced products of daily
consumption and use such as NESTL Milk, NESTL SLIM Milk, NESTL Dahi and NESTL
Jeera Raita.
NESTL India is a responsible organisation and facilitates initiatives that help to improve the
quality of life in the communities where it operates.

COMPANY PROFILE
Nestl India is a subsidiary of Nestle S.A. of Switzerland. With seven factories and a large
number of co-packers, Nestl India is a vibrant Company that provides consumers in India with
products of global standards and is committed to long-term sustainable growth and shareholder
satisfaction.
The Company insists on honesty, integrity and fairness in all aspects of its business and expects
the same in its relationships. This has earned it the trust and respect of every strata of society that
it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and
amongst the 'Top Wealth Creators of India'.

HISTORY

Nestl was founded in 1867 on the shores of Lake Geneva in Vevey, Switzerland and its first
product was Farine Lacte Nestl, an infant cereal specially formulated by Henri Nestl to

provide and improve infant nutrition. From its first historic merger with the Anglo-Swiss
Condensed Milk Company in 1905, Nestl has grown to become the worlds largest and most
diversified food Company, and is about twice the size of its nearest competitor in the food and
beverages
sector.
Nestls trademark of birds in a nest, derived from Henri Nestls personal coat of arms, evokes
the values upon which he founded his Company. Namely, the values of security, maternity and
affection, nature and nourishment, family and tradition. Today, it is not only the central element
of Nestls corporate identity but serves to define the Companys products, responsibilities,
business practices, ethics and goals.
In 2004, Nestl had around 247,000 employees worldwide, operated 500 factories in approx. 100
countries and offered over 8,000 products to millions of consumers universally. The Companys
transparent business practices, pioneering environment policy and respect for the fundamental
values of different cultures have earned it an enviable place in the countries it operates in.
Nestls activities contribute to and nurture the sustainable economic development of people,
communities and nations.
Nestls relationship with India dates back to 1912, when it began trading as The Nestl AngloSwiss Condensed Milk Company (Export) Limited, importing and selling finished products in
the Indian market.
After Indias independence in 1947, the economic policies of the Indian Government emphazised
the need for local production. Nestl responded to Indias aspirations by forming a company in
India and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestl
to develop the milk economy. Progress in Moga required the introduction of Nestls Agricultural
Services to educate, advise and help the farmer in a variety of aspects. From increasing the milk
yield of their cows through improved dairy farming methods, to irrigation, scientific crop
management practices and helping with the procurement of bank loans. Nestl set up milk
collection centres that would not only ensure prompt collection and pay fair prices, but also instil
amongst the community, a confidence in the dairy business. Progress involved the creation of
prosperity on an on-going and sustainable basis that has resulted in not just the transformation of
Moga into a prosperous and vibrant milk district today, but a thriving hub of industrial activity,
as well. For more on Nestl Agricultural Services.

OPERATIONS
Nestl has been a partner in India's growth for over nine decades now and has built a very special
relationship of trust and commitment with the people of India. The Company's activities in India
have facilitated direct and indirect employment and provides livelihood to about one million
people including farmers, suppliers of packaging materials, services and other goods.
The Company continuously focuses its efforts to better understand the changing
lifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition,

Health and Wellness through its product offerings. The culture of innovation and
renovation within the Company and access to the Nestl Group's proprietary
technology/Brands expertise and the extensive centralized Research and Development
facilities gives it a distinct advantage in these efforts. It helps the Company to create
value that can be sustained over the long term by offering consumers a wide variety of
high quality, safe food products at affordable prices.
Nestl India manufactures products of truly international quality under internationally famous
brand names such as NESCAF, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE,
MILKMAID and NESTEA and in recent years the Company has also introduced products of
daily consumption and use such as NESTL Milk, NESTL SLIM Milk, NESTL Fresh 'n'
Natural Dahi and NESTL Jeera Raita. Nestl India is a responsible organization and
facilitates initiatives that help to improve the quality of life in the communities where it
operates.

PRESENCE IN INDIA
Beginning with its first investment in Moga in 1961, Nestls regular and substantial investments
established that it was here to stay. In 1967, Nestl set up its next factory at Choladi (Tamil
Nadu) as a pilot plant to process the tea grown in the area into soluble tea. The Nanjangud
factory (Karnataka), became operational in 1989, the Samalkha factory (Haryana), in 1993 and in
1995 and 1997, Nestl commissioned two factories in Goa at Ponda and Bicholim respectively.
Nestl India has commissioned in 2006 its 7th factory at Pant Nagar in Uttarakhand.
Nestle marketing stratagy
1. 1. Nestle Marketing strategy in india and forign
2. 2. Nestle was founded in 1867 in Geneva, Switzerland by Henri Nestle.
Nestles first product was "Farine Lactee Nestle", an infant cereal. In 1905,
Nestle acquired theHenri o nestle Anglo-Swiss Condensed Milk Company.
Nestles relationship with India started in 1912. It began trading as The Nestl
Anglo- Swiss Condensed Milk Company (After Indias independence in 1947,
the economic policies of the Indian Government emphasised the need for
local production. Nestl responded to Indias aspirations by forming a
company in India and set up its first factory in 1961 at Moga, Punjab.
3. 3. Nestl Indias first production facility, set up in 1961 atMoga (Punjab), was
followed soon after by its secondplant, set up at Choladi (Tamil Nadu), in
1967.Consequently, Nestl India set up factories inNanjangud (Karnataka), in
1989, and Samalkha(Haryana), in 1993. This was succeeded by
thecommissioning of two more factories - at Ponda andBicholim, Goa, in 1995
and 1997 respectively. Theseventh factory was set up at
Pantnagar,Uttarakhand, in 2006.The 8th Factory was set up at Tahliwal,
HimachalPradesh, in 2012.

4. 4. About NestleNestl India is a subsidiary of Nestl . Switzerland. With seven

factories and a large number of co- packers, Nestl India is a vibrant
Company that provides consumers in India with products of global standards
and is committed to long-term sustainable growth and shareholder
satisfaction. The Company insists on honesty, integrity and fairness in all
aspects of its business and expects the same in its relationships. This has
earned it the trust and respect of every strata of society that it comes in
contact with and is acknowledged amongst Indias Most Respected Companies
and amongst the Top Wealth Creators of India.
5. 5. PRODUCTS OF NESTLE Milk Products & Nutrition From shelf-stable solution
to chilled dairy. Prepared Dishes & Cooking Aids Preparing well balanced
meals is a snap with Nestl. Beverages Drink to an active life with Nestl
Beverages. Chocolates & Confectionery Delighting the senses with a range
of tastes and textures.
6. 6. Milk Products & Nutrition NESTL EVERYDAY Dairy Whitener NESTL
EVERYDAY Ghee NESTL Milk NESTL Slim Milk NESTL NESVITA PROHEART MILK NESTL Fresh n Natural Dahi NESTL Fresh n Natural Slim
Dahi NESTL Jeera Raita NESTL NESVITA Dahi NESTL MILKMAID Fruit
yoghurt NESTL MILKMAID NESTL NIDO NESTL Dahi
7. 7. Prepared Dishes & CookingAidsMAGGI 2-MINUTE NoodlesMAGGI Vegetable
Atta Noodles MAGGI CUPPA MANIA MAGGI Healthy Soups MAGGI Masala-aeMagic MAGGI Sauces MAGGI Pichkoo MAGGI Pizza Mazza MAGGI MAGIC Cubes
MAGGI Bhuna Masala MAGGI Coconut Milk Powder MAGGI Pazzta MAGGI
Sanjeevni Cup Soup
8. 8. Beverages NESCAF CLASSIC NESCAF SUNRISE Premium NESCAF
SUNRISE Special NESCAF CAPPUCCINO NESTEA ICED TEA WITH GREEN
TEA NESTEA ICED TEA NESTEA Instant Hot Tea Mixes
9. 9. Chocolates & Confectionery NESTL KIT KAT NESTL KIT KAT CHUNKY
NESTL MUNCH NESTL MUNCH POP CHOC NESTL MILKYBAR NESTL
MILKYBAR CHOO NESTL BAR-ONE NESTL Milk Chocolate POLO NESTL
Eclairs NESTL MILKYBAR Eclairs NESTL MILKYBAR Crispy Wafer
10.10. Headquarters in Gurgaon
11.11. The company is acknowledged as one of the leadingcompanies in the
FMCG sector with Top rated wealth creatorsof India It is progressively
evolving intofood,beverage,nutriton,health, wellness and touching lives
ofpeople. Nestle India has strong brands like Maggi, Nescafe,
Cerelac,Lactogen, kit Kat polo, Milo and Polo. It has set up caf nescafe and
coffee corners in minimetros. Nestle is leveraging the vast consumer base
in India. There has been continuous focus on values.

12.12. Helps reinforce the message and the recognition of the brand The little
stroke above the letter E suddenlyThe words NESTLE Ns stroke covers
makes the word cafcombines with the sense all the rest of the be seen as
oneof fun and warmth of a letters to create separate wordCAF unity White
on a contrast Letter style is strong and bold background color which can be
representing the strength of its quality slightly altered to suit the Also implies
sophistication of its taste packaging of any product through the use of Serif
font.
13.13. Care
14.14. Tag line Argentina:Change the day start within Germany: Give
yourself a break United state: The smart choice India:good food good
life
15.15. strategy Nescafe employs a think globally ,act locally strategy nescafe
coffee is marketed as global brand even through advertisement messages
and product formulation very to suit cultural . Nestle uses the most suitable
language for advertising in different countries .
16.16. Nestl is the biggest food company in the world, with a market
capitalisation of roughly 191 billion Swiss francs, which is more than 200
billion U.S. dollars. In 2011, consolidated sales were 107.6 billion and net
profit was 10.43 billion
17.17. SWOT Analysis of Nestle Strength :- BRAND IMAGE Marketing
strategies established by the company are innovative and lure customers.
Financial, marketing and sales strategies are formulated by gauging the
Periodic research carried out to judge market trends.
18.18. Weaknesses :- The target market of Nestle MilkPak is upper middle
and high class because lower middle and poor class cannot afford to buy UHT
milk due to its premium price. It is a main weakness of MilkPak that there
are different companies of milk but the name of nestle MilkPak is always
stand in the last because of low advertising and marketing.
19.19. Opportunities :- To expand the cold dairy products range, Nestl fruit
yogurt is the latest addition to this group. The cold dairy market offers many
opportunities for the company which can capitalize these products by
banking on its superior quality milk. The coffee brand also offers many
opportunities for the company to expand by tuning the taste of the masses
towards coffee. Credit policy can be adopted to increase sales
20.20. Threats :- Price fluctuations due to rupee devaluation as raw material
are imported. The uncertainty of economic conditions poses a great threat as
the major funds invested in the country come from outside India. The
present economic crisis in the world, led to the withdrawal of foreign

management from the company and the investment has come to a halt.
Effect of Seasonalitys upon sales.