A

PROJECT REPORT
ON
Study of Marketing Strategy of Corrugated Boxes
WITH SPECIAL REFERENCE TO
Ankur Packaging Industry, Sangli.
Submitted to
Bharati Vidyapeeth Deemed University,
Institute of Management and Rural Development Administration, Sangli
FOR THE FULFILLMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

(M.B.A.)
Submitted by
Mr. Ranveer Sahebsingh Dhillon
UNDER THE GUIDANCE OF
Prof. C.R.Suryawanshi

THROUGH THE DIRECTOR

Bharati Vidyapeeth Deemed University,
Institute of Management and Rural Development Administration, Sangli
2015-16

CERTIFICATE
This to certify that Mr. Ranveer Sahebsingh Dhillon has completed
his project work on topic entitled Study of Marketing Strategy of Corrugated
Boxes with special reference to Ankur Packaging Industry, Sangli. Under
guidance in partial fulfillment of Master Business Administration degree of the
Bharati Vidyapeeth Deemed University, Pune.
To the best of my knowledge and belief, this project work is the original work, which
has not been submitted to the toBharati Vidyapeeth Deemed University, Institute of
Management and Rural Development Administration, Sanglipreviously.

Place :Guide

Signature

Date :C.R.Suryawanshi

Prof.

of

DECLARATION
I undersigned Mr. Ranveer Sahebsingh Dhillon hereby declare that
the project work entitled Study of Marketing Strategy of Corrugated Boxes with
special reference to Ankur Packaging Industry, Sangli. Written and submitted
byme under the guidance of Prof. C.R.Suryawanshiis my original work. I assure that
the contents in the same have not been copied from any other project report submitted
to Bharati Vidyapeeth Deemed University,
Institute of Management and Rural Development Administration, Sanglipreviously. I
understand that any such copying is liable to the punished in way the university
authorities may deemed this.

Place: Dhillon
Date

:-

Mr. Ranveer S.

ACKNOWLEDGEMENT
I am thankful to Hon. Director, Dr.Om Prakash Gupta and the administrative staff of
Bharati Vidyapeeth Deemed University, Institute of Management and Rural
Development Administration, Sangli,
I take this opportunity to express my earnest thanks to my project Guide Prof.
C.R.Suryawanshi for his valuable guidance, support and encouragement.
It is my pleasant duty to express my sincere and grateful thanks to the Dy. Manager
(Personal) Mr. RohitR. Irale of Ankur Packaging Industry,Sangli.
A small work of thanks to my parents who has helped and inspired me for completing
this entire course and the project. A small word of thanks also to all those who have
helped me directly or indirectly in the completion of this project work.

Thank you, very much

Date:
Place:
Mr. Ranveer Sahebsingh Dhillon

INDEX
Chapter
No.

Title
Research Design
Introduction of The Study
Importance of The Study
Objectives of The Study
Scope of The study
Limitation Of The Study
Research Methodology

Company Profile
Company Profile
Motto of Company
Achievements
Product
Clients
Infrastructure
Organization Structure

Page
No.

1-3

4-9

Theoretical Framework of the

Study
3

Introduction
Meaning and Significance of Marketing
Business to Business (B2B)
Functions of Packaging
Different Packaging Categories

10-17

Data Analysis and Interpretation

18-32

Findings, Suggestion &

Conclusion

33-35

Bibliography

Appendix

36
37-40