A

PROJECT REPORT
ON
Study of Marketing Strategy of Corrugated Boxes
WITH SPECIAL REFERENCE TO
Ankur Packaging Industry, Sangli.
SUBMITTED TO
BHARATI UNIVERCITY, PUNE.
FOR THE FULFILLMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

(M.B.A.)
SUBMITTED BY
Mr. RanveerS. Dhillon
UNDER THE GUIDANCE OF

Prof. Suryawanshi
THROUGH

THE PRINCIPAL
BHARTI VIDHYAPEETHINSTITUTE OF MANAGEMENT
STUDIES , SANGLI.
2015-16

CERTIFICATE

This to certify that Mr. Ranveer S. Dhillon has

completed his project work on topic entitled Study of
Marketing Strategy of Corrugated Boxes with special
reference to Ankur Packaging Industry, Sangli.
Under guidance in partial fulfillment of Master Business
Administration degree of the Bharti Vidhyapeeth,
Pune.
To the best of my knowledge and belief, this project
work is the original work, which has not been submitted to
the Bharati University previously.

Place :Guide

Signature

Date :Suryawanshi

Prof.

of

DECLARATION
I
declare

undersignedMr.Ranveer

that

the

project

work

S.

Dhillonhereby

entitled

Study

Marketing Strategy of Corrugated Boxesof

special

reference

to

Ankur

Packaging

of
with

Industry,

Sangli. Written and submitted by me under the guidance

of Prof. Suryawanshi is my original work. I assure that
the contents in the same have not been copied from any
other

project

report

submitted

to

theBharti

Vidhyapeethpreviousaly.
I understand that any such copying is liable to
the punished in way the university authorities may
deemed this.

Place: Dhillon
Date

:-

Mr. Ranveer S.

ACKNOWLEDGEMENT
I am thankful to Hon. Principal Dr. Gupta and the
administrative staff of Bharti Vidyapeth, Sangli.
I take this opportunity to express my earnest thanks
to my project Guide Prof. Suryawanshi for his valuable
guidance, support and encouragement.
It is my pleasant duty to express my sincere and
grateful thanks to the Dy. Manager ( Personal)Mr. RohitR.
Irale of Ankur Packaging Industry,Sangli.
A small work of thanks to my parents who has helped
and inspired me for completing this entire course and the
project. A small word of thanks also to all those who have
helped me directly or indirectly in the completion of this
project work.
Thank you, very much

Date:
Place:
Mr. Ranveer S. Dhillon

INDEX
Chapter
No.

Title
Research Design
Introduction of The Study
Importance of The Study
Objectives of The Study
Scope of The study
Limitation Of The Study
Research Methodology

Company Profile
Company Profile
Motto of Company
Achievements
Product
Clients
Infrastructure
Organization Structure

Page
No.

1-3

4-9

Theoretical Framework of the

Study
3

Introduction
Meaning and Significance of Marketing
Business to Business (B2B)
Functions of Packaging
Different Packaging Categories

10-17

Data Analysis and Interpretation

18-32

Findings, Suggestion &

Conclusion

33-35

Bibliography

Appendix

36
37-40