Dabur

Company Overview
Dabur India Limited is Indias largest Ayurvedic medicine manufacturer and a leading
Indian consumer goods company with interests in Hair Care, Oral Care, Health
Care, Skin Care, Home Care and Foods. The Health Care range brings for you a wide
selection of Ayurvedic and natural products that offer complete care for varying
individual needs. The Personal Care range covers categories like Hair Care, Skin
Care and Baby Care. The Food range includes various energy drinks. Home Care
products help keep the home clean and healthy and include room fresheners, cleaners
etc. The Health Care section of Dabur has been working for over 125 years. Dabur has
mastered the art of producing Ayurvedic preparations, blending traditional
knowledge of drug manufacturing with scientific update.

Total employee strength: 3000

Corporate Office : Kaushambi, Ghaziabad, Uttar Pradesh, India

Plants : 10

Warehouse: 6 major warehouses and 47 C & F (Carry & Forwarding) Agents

Management Team

Chairman Anand Burman

Vice Chairman Amit Burman
CEO, Director Sales & Marketing Sunil Duggal

Business Overview

Dabur is oriented towards Ayurvedic or Herbal treatment:

Health care
1) Health Supplements
Dabur Chyawanprash
Sugar-free Dabur ChyawanPrakash
Chocolate-flavoured granular Dabur Chyawanprash Junior
Dabur Glucose
Dabur Honey
2) Digestives
Hajmola
Hajmola candy
Pudin Hara
Pudin Hara-Lemon fizz
Nature Care Isabgol
3) OTC - Health Care
Active Antacid

 Dabur Honitus Cough Syrup

Dabur Honitus Lozenges
Dabur Shilajit Gold
DaburActive Blood Purifier
Dabur Shankha Pushpi
Dabur Badam Oil
Dabur Lal Tail
Dabur Janma Ghuti
Dabur Gripe Water
Dabur Balm Strong
Dabur Balm Strong Action
Personal care
1) Hair Care
Oil
Dabur Amla
Dabur Amla Flower Magic
Vatika Enriched Coconut Hair Oil
Vatika Enriched Almond Hair Oil
Shampoo
Vatika Smooth & Shine Shampoo
Vatika Black Shine Shampoo
Vatika Anti Dandruff Shampoo
2) Oral Care
Dabur Red Toothpaste
Dabur Babool Toothpaste
Dabur Meswak Toothpaste
Promise Toothpaste
Lal Dant Manjan
Babool Mint Fresh Gel
3) Skin Care
Dabur Fem Range
Fem Fairness Creme Bleach
Fem Gold Creme Bleach
Fem Herbal Bleach
Fem Oxy Bleach
Saka Bleach for Men
Hair Removing Cream
Liquid Hand Wash
Dabur Gulabri Range

 Gulabri Rose Water

Gulabri Face Freshener
Gulabri Moisturising Cream
Gulabri Moisturising Lotion
Dabur Uveda Range
Complete Fairness Cream
Face Mask
2 in 1 Moisturiser
Moisturising Face wash
Clarifying Face wash
Age Renew Cream
Sun Block Cream
Foods
1) Real
Orange Juice
Grape Juice
Tomato Juice
Mixed Fruit Juice
Pineapple Juice
Mango Nectar
Apple Nectar
Peach Nectar
Pomegranate Nectar
Litchi Nectar
Guava Nectar
2) Active
Multi Fruit
Orange Juice
Apple Juice
Orange Carrot Juice
Mixed Fruit Beetroot Carrot
Orange Citrus Punch
Mixed Fruit Cucumber Spinach
3) Burrst
Mixed Fruit
Orange Bytez
Crispy Apple
Mango Mania

4) Hommade
Tomato Paste
Ginger Garlic Paste
Tamarind Paste
Garlic Paste
Coconut Milk
5) Lemoneez
6) Capsico
Home Care
Odomos Mosquito Repellent Cream
Odonil Air Fresheners
Sani Fresh Shine Surface Cleaner
Odopic Dish washer
Consumer Health - Ethical
1) General Health
Stresscom
2) Lung Support
Broncorid
Madhuvaani
3) Digestive Support
Trifgol
4) Cardiac Support
Lipistat
5) Joint Support
Rheumatil Gel
Rheumatil Tab
Rheumatil Oil
6) Uterine Support
Mensta
Professional Channel
OxyLife Facial
Fem Gold Facial

 Fem Pearl Facial

Fem Body Bleach

Marketing Campaign
1) Dabur Chyawanprash http://www.youtube.com/watch?v=7qarwLYNmLo

Segment: All age sections particularly children

Target: Family

Position: two spoons a day keeps you away from diseases

Herbal and protective ingredients

Healthy and tasty

2) Dabur Lal Tail http://www.youtube.com/watch?v=5gS8APhbtYk

Segment: Family

Target: New Borns

Position: Massage oil for quick growth of babies

Appeals to mothers more

Quick growth of babies

3) Dabur Amla http://www.youtube.com/watch?v=Fqw230OXjpA

Segment: Urban female consumers

Target: Young girls

Position: Beautiful hair helps you to be confident

Enhances hair growth

Increases shine

Makes hair more strong

4) Dabur Gulabari Rose Water http://www.youtube.com/watch?v=vyGqGTPRSqk

Segment: Urban Female Consumer

Target: Young girls

Position: Makes your skin feel fresh, smooth and glowing

Multiple usage : Face pack, face wash, toner and moisturiser

Makes skin rosy

Fragrance

Look good and attract women

5) Dabur Real Juice http://www.youtube.com/watch?v=S6B6bfb1FZY

Segment: Urban consumer

Target: Educated and upwardly mobile

Position: Real juices with no artificially added ingredient

Multilayer packaging keeps the juices fresh

Health drink

6) Odomos Mosquito Repellant Cream http://www.youtube.com/watch?

v=p5tnA5V0BII&feature=related

Segment: All class of consumers particularly urban

Target: Middle class

Position: Targeted towards the middle class who have problems with mosquito
coils

Highly effective

Tested for babies

Only mosquito repellent cream endorsed by the National Integrated Medical

Association (NIMA)

Competitors
HUL, Colgate, Godrej Consumer, Godrej India, Marico, Emami, Gillete India and P&G.
Financials
SNO
1
2
3
4
5
6
7
8

METRIC
Sales
Turnover
Total Income
Operating
Profit
Gross Profit
Net Profit
Dividend
EPS
Equity

VALUE
3798.05
3825.55
659.92

463.24
130
2.66
7.48

Mar12 figures in Rs.cr

Awards/Recognitions
1) Dabur ranked third in list of Asia's Best Investor Relations Companies by B
Institutional Investor 2012.
2) New Delhi, Jun 6, 2012: Dabur India has been awarded the Aaj Tak Care

Award for its environment initiatives. The award was presented by Finance
Minister Pranab Mukherjee to Dabur India Ltd, former Director, Pradip Burman
at the first-ever Aaj Tak Care Awards ceremony held in Delhi.
3) Jun 5, 2012: Dabur India Ltd has also been ranked amongst the Top three
Green Business Leaders in the FMCG industry. The ranking was part of the
Financial Express-EVI Green Business Survey 2011-12 released on June 5, 2012.
4) Dabur India Ltd ranked amongst the Top 3 Green Business Leaders in the
FMCG industry.

Recent News/Events
1) Mumbai, Jan 7, 2012: India's largest hair oil brand Dabur Amla Hair Oil
hosted the first-ever Dabur Asli Amla Star Ki Khoj a unique contest to identify
the girl with the best hair across India. The winner of this contest in each city
round will be featured in an advertising campaign along with Bollywood
celebrity and Dabur Amla Hair Oil Brand Ambassador Rani Mukherjee.
2) Hyderabad, December 24, 2011: Dabur Gulabari, the country's leading rosebased beauty brand, organized the grand finale for the South Zone edition of its
mega model hunt Dabur Gulabari Miss Rose Glow 2011 in Hyderabad. After
four grueling rounds at the grand finale, Nancy Gupta from Hyderabad was
adjudged the winner and walked away with a cash prize of Rs 50,000 and a oneyear modeling contract.
3) New Delhi, 29 June 2012: Miss India World 2012 Vanya Mishra Seeks Your
Secret Dabur Gulabari Beauty Tips To Win Miss World Crown. The Rose-based
beauty products brand from the House of Dabur announced the launch of a
mega nation-wide campaign Vanya Mishra Ko Banao Miss World to gather
support and luck for Indias prettiest face.
Career and Desired Qualities
1) Sourcing talent:
As one of the world's most widely recognized Ayurvedic consumer brands and
one of India's best employers, Dabur attracts the country's best talent at various levels
in the organization, through campus and lateral recruitment.
2) Training & development
People are the most important asset of Dabur. Dabur adds value through result
driven training, and it encourages and rewards excellence.
3) Grooming talent
At Dabur, talent is groomed keeping in mind the competencies they need to
possess, be it leadership or functional. It believes in creating a harmonious and value
based work environment that encourages team spirit, as also rewarding individual
initiative.
4) Recruitment process
Recruitment follows a well defined 4-step process comprising: the application
shortlist, preliminary assessment, the final interview and a medical evaluation.

5) Rewarding talent
Results and excellence are well rewarded at Dabur. Individual initiative is most
welcomed and is rewarded too.
Young Managers Development Programme (YMDP) - Overview
YMDP is a two-pronged approach in recruiting dynamic professionals lateral
recruitments and the Management Trainee/ Engineer.
Trainee recruitments at entry level:
The Management Trainee/ Engineer Trainee Programme has been a focus area to
induct young and vibrant professionals at the entry level. With every passing year, up
gradations are made to it to make the learning experience more enriching and
rigorous with a greater focus on functional and conceptual inputs and an objective
learning evaluation system. This program is aimed at getting fresh students from
premier B-Schools and providing them with structured inputs, which prepare them to
take the plunge into the corporate world.
YMDP offers Management Trainee specialization in: Sales & Marketing, Supply
Chain and Human Resources
To develop the competencies in a trainee to independently manage a sales system and
field force by developing a sound understanding of:
1. Sales and marketing fundamentals of Dabur
2. Objectives and tasks of sales and marketing functions
3. Roles of the sales managers and field force
4. Role of the marketing organization
5. Channels of distribution, structure and dealing with the trade of different SBU
6. Nature and organization of resources and how they can be optimized
7. Field force management
8. Linkages between the sales and marketing functions and other functions.
9. Practical application of marketing mix fundamentals
COMPETENCIES

Sales planning and management

Field Force management
Cost Control
Brand Implementation
Consumer and Trade Promotions Development
Advertising
Marketing Research

This 52 weeks training programme consists of orientation, conceptual overview, sales

training, presentations, sales project, on job training followed by evaluation and
reviewing of process by Review Committee.
Others

Dabur has been undertaking a host of energy conservation measures.

Successful implementation of various energy conservation projects have
resulted in a 13.8% reduction in the Companys energy bill in the 2008-09
fiscal alone. What was noteworthy was the fact that this reduction has come
despite an 8-9% volume increase in manufacturing, and an average 11.7%
increase in cost of key input fuels.
Dabur's overseas revenue today accounts for over 30% of the total turnover.
Sustainable Development Society (SUNDESH) is sworn to the mission of
ensuring overall socio-economic development of the rural & urban poor on a
sustainable basis, through different participatory and need-based initiatives. It
aims to reach out to the weaker and more vulnerable sections -- such as women
and children, illiterate and unemployed of the society.

Sources:
http://money.rediff.com
http://www.indianretailer.com
http://www.dabur.com
http://www.moneycontrol.com