I-274, Alpha-2, sector,Pin-201301

SANJAY DHAL Greater Noida, (NCR), Utter Pradesh

PH – (+919555015324, +919861008008
Email -
24th JUNE, 1981

STRATEGIC SALES, BD & MARKETING MANAGEMENT PROFESSIONAL

Sales • Sales Management • Marketing • Regional & Zonal Sales Force Leadership – Business Development •
General Admin • Strategic Business Management • Product & Brand Management • Key Account Management

Multidimensional, highly motivated and accomplished sales and marketing management Professional with
a proven ability to drive business growth through aggressive sales initiatives that produce revenue
growth, market share, and new-market penetration. Tactical thinker with the ability to design and
implement sales, marketing, and business action plans to support corporate objectives. Managed #2
fortune 500 Companies. MBA + EMBA with Over 8 Years of Extensive Experience in Leading and
Making Sales and Business Development.
Development. Managing the Zone Sales (East), Marketing & Operations with
MORDERN Channel Distribution by Virgin Deployments Throughout with Modern Selling’s and Key
Accounts Management, Presently with # 1 Consumer Lighting Manufacturer in INDIA, Halonix
Limited ,Kolkata,
,Kolkata, as Manager Sales Marketing, East Zone for Consumer Lighting & Luminaries,
Luminaries,
Previously Worked with Industry Pioneers as # 1 Lighting Player Philips Electronics & Henkel Spic
India.
 ## Launch new business, develop new markets, establish market presence, and capitalize on niche
markets.
 ## Identify, establish, and manage strategic Planning to leverage marketing deeds, Significant long-
term business opportunities.
 ## Focus on progression from vision and strategy to implementation, problem solving, and follow-
through.

AREA’S OF DOMAIN EXPERTISE

• Strategic Business
Planning
• Sales Management
• Distribution & Supply
Chain
• Promotional Campaigns
• Competition Analysis
• General management
• Budgeting
• New Business
Development
• Team Building -
Leadership
• Channel/Institutional Sales •
• Channel Management
(DLT/DIST)
• Revenue generation
• Merchandising
• Marketing and promotions
• Vide Market Analysis
• Primary &
secondary
New ProductSales
Launch
• New Channel
• Creation Training
Manpower
• Stock control /
• Forecastingprofits
Maximizing

PROFESSIONAL ACHEIVEMENTS
MANAGER SALES/MARKETING/ADMIN
FEB@2008 – Present
HALONIX LIMITED-
No.1 Manufacturer of Consumer Lightings & Luminaries in India --------- @Industry-:
FMCG/FMCD - 2 Years Exp
www.halonix.co.in KOLKATA (EAST ZONE)- Bihar-Jharkhand-Orissa

Associated with all the Basic Policy deployment, Sales Infrastructure Canvassing, Marketing Media
Mode selection with maximum Awareness, Designed logistic plan, Quality assigning and after sales
services, Associated the core team do Draw MIS formats and its tracking, Associated with complete
Infrastructure Set-up, Being among the first team to join over National Marketing Team for the
company, Later Assigned to the Eastern Zone where then created all the systems laid the manpower
network solely, Presently concerned with Branch Sales and Marketing operations of the Eastern
Region Sates are WB, Bihar/Jhar, Orissa, North East sates, prior to Responsible for All the Manpower
and Channel Installments Area wise/Territory Wise/State Wise/Branch Wise .Concerned with the
Regional General Management.
• SELF CREATOR OF BRANCHES PHYSICAL STRUCTURE AND RECRUITMENT OF SALES & MARKETING.
• INTERVIEWED AND RECRUITED MORE THAN 50+ MANPOWER ACROSS INDIA IN SALES/MARKETING/OPPS.
• DOES SELLING WITH TEAM AS IN HARDCORE FMCG RETAILING/ INDUSTRIAL/ PROJECT & INNS METHODS.
• APPOINTED ALL NEW DEALERS/ DISTRIBUTORS/ SUPER STOCKISTS ACROSS THE REGION IS 287 NOS.
• RESPONSIBLE FOR INNSTALESTION OF STATE PHISYCAL STUCTURES, OFFICES, C&F, SELF DEPOTS
• MAKING COMPANY FAMOUS BY ORGANISING EVENTS/GAMES/CONTESTS/SHOWS/EXEBITSIONS
• HAS GENERATED THE SALES TO 300 MILLIONS WITH IN A YEAR WHICH SATARTED FROM ZERO (0).
• IMPLEMENTED SELF TARINING MODULES FOR NEW PRODUCTS AND EXISTING THROUGH OUT INDIA.
• KEY MEMBER OF TOP MANAGEMENT FOR TAKING CRUCIAL DESISIONS IN COMAPNY ADVANCEMENTS.
 • ARISE, IMMPLEMENT AND EXECUATIONS OF PLANS, REVEIW ALL THE PROJECTS DOWN THE LANE.
• MADE COMANY FAIMOUS BY ORGANISING CONTESTS, EVENTS, SHOWS, GAMES AND EXHIBITIONS.
• PLOTED CHANNEL MEMBERS, DLRS, DISTRIBUTORS AND REGIONAL MANPOWERS MEETINGS & SEMINARS.
• CHANNEL MANAGEMENT EXPERT; B2B, B2C, DIRECT, DISTRIBUTOR, SALES AGENT SELLING SYSTEMS.

PHILIPS ELECTRONICS INDIA LIMITED

NO.1 Seller of Consumer Lightings & Luminaries in India & World ---------- @Industry -:
FMCG /FMCD - 2 Years Exp
Asst. MANGER
JAN@2006--JAN 2008
www.philips.com BIHAR / JHARKHNAD / ORISSA

Leading Consumer Electronics seller of the world, joined hare as Asst. Manager of Bihar-Jharkhand in
Lighting Trade Channel Division, Looking after 42 Nos of DLR/DST/S.SKIST with 4 Nos. of Sales
Officers and 9 LAS with management of 2 State Depots Under the belt, Focus on progression from
vision and strategy to implementation, problem solving, and follow-through. Launch new business,
develop new markets, establish market presence, and capitalize on niche markets, Later in Oct
2007 Promoted to Orissa.
Orissa. Developed interactive customer and sales-support CD-ROM and
traditional collateral material.
• BEST ACHEIVER OF MAXIMUM NEW CHANNEL CONVERSION OF THE REGION IN THE YEAR OF 2006/2007.
• SELF INSTIGATOR & IMPLIMENTOR OF MICRO AND MACRO LEVEL OF TRADE CHANNEL NETWORK SYSTEM.
• 117% SALES YTD ACHIEVER OF THE YEAR 2006/2007 IS ONE OF THE BEST FIGURES OF THE YEAR IN INDIA.
• ACOMPLOISHED SIGNIFICANT CHANNEL BIFURCATIONS SYSTEM OVER BIHAR/JHARKHAND & ORISSA.

HENKEL INDIA LIMITED

Leading Sellers of (FMCG) in India & World Prime -------- @Industry -: Fast Moving
Consumer Goods (FMCG) + 4 Years Exp
Sr. SALES EXECUTIVE (NEW DEHLI) FEB@2001--
SEP2004

LEADING FMCG PLAYER IN WORLD, JOINED HERE AS SALES EXECUTIVE IN CONSUMER GOODS DIVISION, IN 2003 APRIL
ASSINGNED WITH SALES COORDINATOR OF NCR REGION WITH 4 ISR/3 JNR. EXECUTIVES UNDER ME. LATER IN SEP 2004 I
WAS DEPUT AS MKTING EXECUTIVE TO THE NEWLY LAUNCHED SUPER-WIZ ADHESIVES AND SUFACTANTS DIV. WITH 11
SALES EXECUTIVES UNDER ME FOR NCR REGION WITH DIRECT MARKET RETAILING SYSTEM OF COMANY.
• BEST SALES TEAM LEADER OF THE YEAR 2004/2005, ENSURED MORE THAN 90% PRODUCT PALACEMENT.
• ACHIEVED HEIGHEST NUMBER OF RETAIL UNITS OF THE YEAR 2004/2005 WITH APREHENTIONS TO TEAM.
• MADE SALES COLABORATION WITH LOCAL FMCG PLAYERS IN ORISSA FOR SALES IN SAME NETWORK.
• Direct connect with 1250 Retailers and 150 Major Wholesalers on my Territory. Direct handling of Eleven Distributors.
• TEAM PLAYER AND FACILITATOR WITH PROVEN ABILITY TO WORK COOPERATIVELY AND LEAD PRODUCTIVE TEAM EFFORTS.

PROFESSIONAL QUALIFICATIONS / CREDENTIALS DEVELOPMENTS

Executives Degree EMBA (CRM / Marketing) IIBM

RIMS (Sambalpur
Masters Degree MBA (Full Time Marketing/Finance)
University)

RMC (Sambalpur
Bachelors Degree B.Com (Commerce)
University)

SEMINARS/ PRESENTATIONS
• Indian Capital Market at National Convocation of Indian Business Institutions, Bhubaneswar 2007
• Small Scale Industries and its Marketing Systems, at RIMS, Rourkela.2007
• “Nav Bharat” a Start of Lighting over Rural areas, at Kathmandu , NEPAL 2007
• “Channel Marketing and Channel Sales Communications”, GOA 2008
• “Best practices marketing training complimenting Modern Dynamics”, Bangkok 2008
• “International Approach for selling products in Global Recession” Bangalore 2009

PROJECTS HANDELLED
PHILIPS INDIA LIMITED: Market Activation Plan for the launch and diffusion of T5 & CFL’S.
HENKEL SPIC: Marketing & Branding Plan for Super Wiz Adhesives and Stationeries.

COMPUTER SKILLS
• Languages / Packages : C, C++, Java, Oracle.SAP
• Word Processing : MS-Office, Tally 9.2, Bussywin
• Spreadsheet : MS-Excel

ADDITIONAL EXPERIENCES PURSUITS / DELIVERANCE / BUSINESS MENTORING

@2007 -@2008 With “ORION

“ORION Group and Jobs Accrade” Accrade” Providing Management Inputs and
Trainings,
@2009 Till Date with “RookstarGroup
“RookstarGroup” ” UK as Freelance Business Mentor across Eastern Region.
@2008 -@2009 Joined “NIS Academy” a Premium Training and Mentoring in over Sales & Marketing.
@2008/2009 has Delivered several Seminars, Held Workshops over Marketing Excellence, Trends
across prime Business Schools like XIMB,XLRI,RIMS,IBAT,RCM,BPUT,PIET,ITER,UTKAL UNIVERSITY, and
Etc.
Delivering customizes solutions for Top management, Middle management and Supervisory level in
the areas of Sales & Marketing Management, Personal Effectiveness, Physical Infrastructure Setup,
Business Setups and Sales Maximization & Customer Retention in the field for several organisations
over FMCG / FMCD / Telecom / Retail....
Languages: English, Hindi, Oriya and Bengali, Telgu.
Interests and Pastimes: Net Surfing, Personnel’s Networking, Social Inputs & News Updating.
Social Networks -: Ecademy , Linkedlin, Facebook, SalesGurus, International Marketing Mentors, Sales Levels, Consultants of Go
IIT , Education Net, SalesMentors.
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REFERENCES: Available upon request++++