PROMOTING THE RE-OPENING OF

KUM PUN THAI RESTAURANT

The survey for previous customers on Kum Pun Thai
Facebook page

Promoting the re-opening of Kum Pun Thai Restaurant.

This survey is being conducted by Siritip Trisuthi (Manow) studying a Bachelor of Applied
Management in Sales and Marketing, from Christchurch Polytechnic Institute of Technology
(CPIT), on behalf of Kum Pun Thai restaurant (73 Victoria St., Christchurch central.) as part of
promoting the restaurant reopening after the earthquake. Should you have any queries
about this survey please contact my academic supervisor at CPIT (Paula Arbouw,
paula.arbouw@cpit.ac.nz). Your responses will be kept confidential and your anonymity will
be preserved. Your participation in this survey is completely voluntary and you may refuse to
answer any question and stop the survey at any time. You agree that at the time you
participated in this survey you were over eighteen years old.
*$ amounts in this survey refer to New Zealand dollars (NZD).

1. Have you been to Kum Pun Thai restaurant before? (Please tick one)
Yes
No

2. Who do you typically dine with when you are eating out? (Please tick one)
Partner
Partner & child(ren)
Other family & close friends
Colleagues or workmates
Business clients
Other (please specify) ________________________________________________

3. How often do you go out for dinner? (Please tick one)

1-2 times a month
Once a week
2 3 times a week
More than 3 times a week
Never

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4. How often do you get take-away food for dinner? (Please tick one)
1-2 times a month
Once a week
2 3 times a week
More than 3 times a week
Never

5. If dining in, how much do you think is reasonable to spend for dinner (food only) per
person at a Thai restaurant? (Please tick one)
< $10
$10 - $20
$20 - $30
$30 - $40
More than $40

6. If having Thai take-away food for dinner, how much do you think is reasonable to
spend (food only) per person? (Please tick one)
< $10
$10 - $20
$20 - $30
$30 - $40
More than $40

7. How much do you think is reasonable to spend for lunch (only food) per person at
Thai restaurant? (Please tick one)
< $10
$10 - $15
$15 - $20

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 $20 - $25
More than $25

8. Which of the following communication channels do you use daily? (Please tick all
that apply)
Radio
Television
Magazine (please specify) _____________________________________________
Newspaper
Facebook
Twitter
Instagram or other photo sharing site
Blogs
Internet News
Internet over all (Website, Email)
Other (please specify) ________________________________________________

9. How much time do you spend on social media (e.g. Facebook, Twitter, and
Instagram) everyday? (Please tick one)
Less than 1 hour
1 2 hours
3 4 hours
More than 4 hours
Never

10. When going to go out for lunch/dinner, how do you decide where to go? (Please tick
all that apply)
Use my memory of previous dining experiences
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 Use my memory to recall advertisements

Ask friends/family/colleagues for recommendations
Entertainment book
Look for restaurants in the newspaper
Look for restaurant on the Internet
(please specify website) _________________________________________________
Other (please specify) ________________________________________________

11. How did you first come to know of Kum Pun Thai restaurant? (Please tick one)
Local newspaper
The Avenue magazine
Family, friends, colleagues
Entertainment book
GrabOne
Other (please specify) ________________________________________________
I cannot remember

12. Prior to Kum Puns closure for the earthquake renovation, what did you like and
made you return to the restaurant? (Please tick all that apply)
The food
The service
The portion sizes
The price
The atmosphere/restaurant environment
Location
Other (please specify) ________________________________________________

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Kum Pun Thai restaurant is reopening in November 2015, and would like your opinion on a
few promotional activities they considering.
13. Please rate the following promotional options based on how likely each option
would encourage you to visit Kum Pun Thai restaurant once reopened?

Loyalty program (for

every $50 spend you
receive 1 stamp, collect
5 stamps and get a free
entre)
Lunch special (Every
main on the menu for
$12)
A competition on Kum
Puns Facebook page (Be
to win a $100 restaurant
voucher)
A grand opening (All
mains are half price for
both lunch and dinner
for 2 days)
Food samples 1 (In front
of the restaurant to
encourage visitors)
Food samples 2 (While
dining to test the new
menu)
Promotional campaign
(Where the customer
pick their discount out
of the hat, customer
could get a free meal or
a % discount)
Promotional discount
code on Facebook

Very likely

Likely

Not likely

Not likely at all

Dont Know

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Discount coupon (Give

away 15% discount
coupon)
Birthday special (Free
drink or free desert)

14. What other promotional activities would encourage you to visit Kum Pun Thai
restaurant? (Please specify)

15. Gender (Please tick one)

Male
Female

16. What age group do you fit in? (Please tick one)
Under 18
18 24
25 29
30 34
35 39
40 44
45 49
50 54
55 59
60+

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17. Which of the following categories best describes your employment status? (Please
tick one)
Employed full-time
Employed part-time
Not employed, looking for work
Not employed, NOT looking for work (Beneficiary, disabled, other)
Housemaker (full-time parent)
Self-employed
Retired
Student

18. If applicable, what is your occupation?

19. Do you have any further comments or suggestion for the managers of Kum Pun Thai
Restaurant?

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