Module Information Booklet

Taylors University
Undergraduate Business Program
MARCH 2014

BUS2514/BUS60104
Introduction to International Business

CONTENTS
Introduction
Overview

Module
Learning

Resources
Assessments
Resit

Assessments

Circumstances

Extenuating

Assignment

Details

Guidelines Module Calendar

Group Assignment Cover Sheet
Individual Assignment Cover Sheet
Group Report Feedback Form
Individual Reflective Journal Feedback Form

INTRODUCTION
WELCOME
Welcome to Introduction to International Business. In our current dynamic business environment,
majority of businesses are involved in some form of international business (IB), minimally or extensively.
Thus, understanding the global business environment is of important. This course is designed to introduce
you to the practice of IB and attempts to build your knowledge necessary for understanding the challenges a
business will face in competing in the global business economy. Interactive teaching and learning
methods will be utilized to ensure a more holistic approach of the module.

CONTACT

DETAILS
Lecturer/ Tutor
LOO YOKE MEI
Email: yokemei.loo@taylors.edu.my
Contact Number: 03- 5629 5000 ext: 5690
Room: 15, Wing B, Level 9, Block E

Tutor

Dr. NAN JIANG

Email: nan.jiang@taylors.edu.my
Contact No: 03-56295000 ext:5673
Room: 1, Wing B, Level 9, Block E

COURSE OVERVIEW

SUBJECT SYNOPSIS
The course is designed to provide students with an insight into International Business. It covers a practical
framework for understanding the key issues, current relevant principles and concepts to be considered in
doing business abroad. The goal of the course is to help students to understand the basic principles of
international business and their impact on the world's economy. International Business introduces students to
various issues and challenges associated with the formulation and implementation of strategies in
business organizations whose operations stretch across national borders.
Throughout the course, students will be systematically introduced to the complexities and challenges of
leading and managing a global company. Further, the course will provide students with an opportunity to
integrate business decisions with the ethical and social responsibility considerations inherent to playing on a
global field.

SUBJECT OBJECTIVES
1. To provide an appreciation of the theoretical and practical insight of the World Marketplaces
2. To develop the ability to scan and understand the international environment
3. To explore concepts on the management of International Business
4.To enhance decision-making and problem-solving skills in relation to international management problems

LEARNING OUTCOMES
Upon successful completion of this subject, students will be able to:
1.
2.
3.
4.
5.
6.
7.
8.

Describe basic terms, facts, concepts, and theories of international trade.

Explain why firms become MNCs, including how these firms use strategic management.
Appraise the importance of ethical issues to the strategies of MNCs.
Relate the global integration/local responsiveness conflict to various business decisions.
Infer how local and regional events can affect business decisions.
Assess global business opportunities and challenges that global companies face.
Assess the effectiveness of different strategies that global companies can choose.
Assess the usefulness of different organization management approaches to global companies.

PREREQUISITE / ASSUMED KNOWLEDGE

There is no prerequisite for this course.

COURSE DELIVERY
This course is taught through lectures, tutorials and on-line materials. Class contact time consists of two
hours lecture and two hours tutorial each week. Lecture will begin in Week 1 and tutorials will begin in
Week 2.

UNIT VALUE OF COURSE

4 credit hours

TAYLORS GRADUATE CAPABILITIES (TGC)

Upon successful completion of this module, a student should be equipped with the following Taylors graduate
capabilities:
Taylor's Graduate Capabilities - Degree

Discipline Specific Knowledge

1.0

TGC: Discipline Specific Knowledge

1.1
1.2
1.3

Able to put theories into practice.

Understand ethical issues in the context of the field of study.
Understand professional practice within the field of study.

* This TGC is further clarified according to the respective program-specific outcomes.

Cognitive Capabilities
2.0

TGC: Lifelong learning

3.0

2.1 Learn independently

2.2 Locate, extract, synthesise and utilise information effectively.
2.3 Be intellectually engaged
TGC: Thinking and Problem Solving skills
3.1 Think critically and creatively.
3.2 Define and analyse problems to arrive at effective solutions.

Soft Skills
4.0

TGC: Communication Skills

4.1 Communicate appropriately in various settings and modes.

5.0
TGC: Interpersonal Skills
5.1
5.2

Understand team dynamics and mobilise the power of teams.

Understand and assume leadership.

6.0
TGC: Intrapersonal Skills
6.1 Manage oneself and be self-reliant.
6.2 Reflect on ones actions and learning.
6.3 Embody Taylors core values.

7.0

TGC: Citizenship and Global Perspectives

7.1 Be aware of and form opinions from diverse perspectives.
7.2 Understand the value of civic responsibility and community engagement.

TGC: Digital Literacy

8.0
8.1

Effective use of Information and Communications Technology (ICT)

and related technologies.

Learning Outcomes

TGC1

TGC2

TGC3

LO1

Describe basic terms, facts, concepts,

and theories of international trade

LO2

Explain why firms become MNCs,

including how these firms use
strategic management.
Appraise the importance of ethical
issues to the strategies of MNCs.

LO3
LO4

Relate the global integration/local

responsiveness conflict to various
business decisions.

LO5

Infer how local and regional events

can affect business decisions.

LO6

Assess global business opportunities

and challenges that global companies
face

LO7

Assess the effectiveness of different

strategies that global companies can
choose.

LO8

Assess the usefulness of different

organization management approaches
to global companies.

Assessment

TGC4

TGC5

TGC6

TGC7

TGC8

LO1

LO2

LO3

LO4

LO5

LO6

LO7

LO8

Continuous Assessment
i.

Individual Articles Review

ii.

Group Report

Final Exams

X
X

LEARNING RESOURCES

TEXT
Hill, C., Chow, H.W., & Udanyasankar, K. (2012), International Business: An Asian Perspectives, McGraw-Hill.

MAJOR REFERENCES
Listed below are books which are useful text references to support your learning. You are not required to
purchase these books as copies are available in the library for student use.
1. Griffin & Pustay (2010), International Business, 6th. Edition, Pearson
2. Cavusgil, Knight and Riesenberger (2008), International Business: Strategy, Management and the New
Realities, Pearson.
3. Hill (2007), International Business: Competing in the Global Marketplace, 6th. Edition, McGraw-Hill
Higher Education.
4. Kotabe and Helsen (2007), Global Marketing Management, 4th Edition, Wiley
5. Ball, Geringer, Minor, Frantz and McCulloch (2009), International Business, 12th Edition, McGraw Hill
6. The Economist
7. Harvard Business Review
8. Fortune
9, Forbes
ONLINE SUPPORT
Taylors University provides a program website to allow students convenient access to subject resources. For
this subject, the URL is http://blackboard.taylors.edu.my
Materials available include:
Module Information Booklet
Study Guide
Lecture slides Assignment Cover
Sheet Assignment Feedback Form
Feedback
Form
Presentation
Other information on the Module

ASSESSMENT

ASSESSMENT SUMMARY
Form of assessment

Length

Weighting

Assessment 1
Individual Article Review

Assessment 2

1000 words

Final Examination

2.5 hours

Learning
assessed

Outcomes

15%

Week 5
rd
23 April 2014, by
12pm
(Wednesday)

1,5

35%

Week 9
th
29 May 2014, by
12pm (Thursday)

2,6,7,8

50%

Exam Period

1,3,4,5

3000 words

Group Report

Due date

ASSESSMENT DETAILS
Continuous Assessment Components
The continuous assessment components for this module shall comprise of:
Individual Articles Review (15%)
Group Report (35%)

Assessment 1:
Individual Articles Review (15%)
Student is required to reflect on their course of study throughout their first five weeks of study into Introduction to
International Business module. Students are required to produce a review (in essay) of the current international
business movements be it financially, economically, politically or socially, and relate to how
movements/incidents/action affect a business/industry.
To complete this assessment, student is required to identify ONE (1) main reading material (eg.
Journals/articles/newspaper/magazine/etc) as an anchor to the review. This reading material must be related to any
finance, economics, political or social changes/ movement that happens recently and has an impact to current
business world. To produce a complete work, students are required to address questions posted below. Original
cutting of the main news/reading material must be submitted together with the review.
To be able to answer to the questions posted below, students are strongly encouraged to refer to other piece of
reading materials from reliable sources. Although there is no need to submit the secondary materials together with
the finalized review, student is still required to quote and reference all the reading materials. Failure to do so will
result in plagiarism.
rd

This piece of assignment is to be submitted on 23 April 2014 (Wednesday), by 12pm.

Students are expected to write 1000 words of review that would address questions as follow:
1. What are the trend/issues highlighted in the article you have found?
2. What are the drivers/reasons contributing to the formation of the trend/issue?
3. What are the solutions/proposal suggested in response to this issue(s)?
4. How is this issue/change affecting the international business?
5. Which business or industry that was affected the most by these incident/issues?
6. What is the projected outlook of this incident/issue?
Compulsory questions
7. What have I learn from the module so far?
8. What have I found difficult/challenging about what I have learned from the lectures and tutorials so far?
9. If you could be given an opportunity to improve the module delivery, which aspect of the lecture/tutorial would you
like to improve on?
**Kindly consult your respective tutor if you need further guidance.
Submission of Reflective Portfolio
Softcopy of the individual assignment must also be submitted to Turnitin for plagiarism checking. Access to the
depository to where you submit your assignment will be announced later in TiMES. Refer to the Turnitin section for
guidelines on plagiarism.
Students are required to submit their hardcopy individual reflective portfolio into the designated Dropbox (Level 2,
outside TBS Students Academic Division), which will be announced later (TBA). Individual Assignment cover sheet
and reflective portfolio feedback form must be attached together with the hardcopy of the report.

Assessment 2:
Group Report (35%)
After graduation you will be required to apply the knowledge you gained at university and keeping yourself abreast
with developments in your field of expertise. This assignment has been set to develop your ability to do this. The
assignment would require you to apply various aspects of international business, providing you with the hands-on
experience with teamworking and inducing your analytical, cognition and communication skills.
th

The assignment is due on 29 May 2014 (Tuesday), by 12 PM. For details of the assignment and the assignment
guidelines please refer to Group Assignment Guidelines section of this booklet. Please ENSURE that you read the
assignment guidelines which outline all the relevant information in relation to submission such as the format,
naming protocols for the assignment, due date, penalty for late submission and other specific requirements carefully
before working on the assignments.

Assignment Details
You are required to select one of the companies below and conduct an analysis and evaluation on the effectiveness
of marketing strategies employed by the company on range of product pre-determined for every company below.
With the help of appropriate theories/models/concepts/strategies, you are required to generate an environmental
analysis on how the company presented their products to the local market in accordance to the characteristics of
Malaysian market.
Select ONE (1) of the following companies for your assignment. Register the industry with your tutors by Week 2.
Students are NOT allowed to change both the company and the product range that is presented with the choice of
company they have chosen.

Company

Product Range

Johnson & Johnson

P&G
Loreal
Olay
Unilever
Avon
Shiseido
Henkel
Colgate-Palmolive

Baby & Child Care Products

Facial Care
Colour Cosmetics
Facial Care
Hair Care
Colour Cosmetics
Facial Care
Hair Care
Personal Care

GROUP REPORT ASSIGNMENT GUIDELINES

Expectations (in no particular order)
In order to complete this assignment successfully, the following issues need to be considered:
Malaysian market characteristics
Brand portfolio of the company
Company share by sector market share
Market segmentation identified by the company (e.g.. geographically/demographically/ socialculturally/
psychologically)
Targeting and positioning strategy(s) employed by the company in penetrating Malaysia market
Environmental factors (political/economical/sociological/environmental) supporting the employment of
strategy
Opportunities for growth
Challenges and threats from current competitors and future prospects
Conclusion
Instructions
The group assignment is to be prepared on a group basis (FOUR (4) members in a group (MAX)). It is expected the
content of the group assignment will reflect groups thoughts and analysis rather than the work of others. The
selection of the groups members must be from the same tutorial cohort (i.e. same tutorial class). After the formation
of groups, each group leader shall submit the names of the group members to their respective tutors.
Students are required to register the industry of their choice with their respective tutors latest by the end of Week 2.
Allocation is based on first come first serve basis.
The assignment must be completed within a limit of 3,000 words, excluding the cover page, reference, and
appendix (if any). This assignment must be written with 1.5 spacing, font size of 12 and format in Times New
Roman and justified alignment.
The assignment should include the following:
1. Programme Assignment Cover sheet.
2. Assignment Feedback Form
3. Table of content
4. The report
5. Any references used, shall follow Harvard style of referencing
6. Turnitin plagiarism report (Compulsory Kindly refer to referencing and plagiarism section more guidelines)
All pages in the report should be numbered except for the cover page and table of contents. A copy of the
assignment feedback form must be attached immediately after the cover page of the assignment.
Binding instruction
The assignment should be bound using tape binding with two punch holes on the left hand side of the assignment
for easy filing. Please refrain from using plastic cover sheets when binding your assignment.

10

Submission of Assignment
Students are expected to present a paper of professional quality. Prior to submission of the assignment, check to
ensure that at the very least all aspects of the requirements have been addressed, and that there are no spelling
and grammatical errors. Your are also required to submit your completed assignment to turnitin and attach the
plaigarim report with your assignment during submission.
You are to submit a soft copy of your assignment in Word Document format to Turnitin for plaigairm scanning
through Times@Taylors (TIMeS - Taylor's Integrated Moodle e-Learning System), and a hardcopy of your
th
assignment to the designated Dropbox outside the business school TBS Academic Services Division latest by 29
May 2014 (Tuesday), by 12 PM The link for Turnitin will be posted on TiMes, therefore, please constantly check on
your TiMES for the announcement of the link. The details for designated Dropbox (Level 2, outside TBS Students
Academic Division), will be announced later (TBA), via TiMES. Assignments submitted via alternative modes will not
be accepted.
(Only one assignment should be submitted on behalf of the group. Please ensure that the assignment is submitted
together with the assignment cover sheet.)

Referencing and Plagiarism

You need to ensure that you comply with Harvard referencing conventions in preparing this assignment and that
plagiarism is not an issue. You are expected to adhere to high standards of academic integrity and all assignments
submitted in this course may be checked for plagiarism, using text comparison software and other means.
It is your responsibility, if unsure; to make sure you understand plagiarism, so that you do not present any
assessment containing plagiarism. Plagiarism is regarded as a serious issue within the university system with
severe consequences for students who have been found to have plagiarised.
Taylors University treats any acts of dishonesty relating to assessment of University modules very seriously. It is
vital that students acquaint themselves with the Universitys policy on assessment offences. Assessment Offences
is defined here as passing off the work of others as ones own including copying (reproducing or imitating),
cheating, collusion (agreement to deceive, using words or ideas of colleagues or other students and passing them
off as your own), plagiarism and other breaches of assessment or other examination regulations. Cheating,
collusion and plagiarism are the use of unfair means of presenting work for assessment; aiding another student in
the use of unfair means of presenting work for assessment; or preventing or attempting to prevent another student
from being able to be assessed properly. Allegations of and investigations into assessment offences will be dealt
with in accordance with the regulations and procedures in force at Taylors University for the module. Where a
student is found to have committed an assessment offence a decision must be taken either to take no further action
or to impose an appropriate penalty which may include failing the student and determining whether or not the
student will be permitted another assessment attempt.
Subject to any specific requirements of external validating or professional bodies, where a student is found to have
committed an assessment offence a decision must be taken either to take no further action or to impose an
appropriate penalty which may include failing the student and determining whether or not the student will be
permitted another assessment attempt.
Any components of continuous assessments that recorded plaigarism rate that is 25% or more, will be considered
as plaigarism casefor and therefore, is subjecedt to any of the following penalty:

11

a) the mark for the assignment be reduced by 50% - should the plaigarism rate falls in between of 25% to 30%; or
b) the mark awarded for the assignment be reduced to zero;
or

c) the student be deemed to have failed the module, and is not permitted for another assessment attempt for the
module.
Please refer to Taylors Dual Award Programme Guide for details on Assessment Offences.

Late submission of assignment

Assignments submitted within 24 hours after the published deadline will be penalised as below:

a) A mark of more than 50% for the assignment will be reduced to 50%. This reduced mark will be used in the
calculation of the overall module mark;
b) A mark of 50% or less will stand and be used in the calculation of the overall module mark.
Assignments will not be accepted after the 24 hour window and will be recorded as a non- submission. A mark of
ZERO will be awarded. Please see the section on Non Submission of Assignment below for more details.
Extension of Deadline
No extension will granted for the assignment, except in the case of extenuating circumstances. Please refer to the
section on Extenuating Circumstances in this booklet, should you like to request for consideration of extenuating
circumstances.
Students, whose application for extenuating circumstances is accepted, will not receive their marks, when the other
students who submitted on time receive theirs.
Non Submission of Assignment
Students who do not submit their assignment will be deemed to have forfeited their right to a second attempt (resit)
of the module. These students will be required to repeat the module with attendance and undertake all assessments
again (as their third attempt (repeat)).
Note that students are granted only four attempts at a module. If you do not pass the module in the fourth attempt,
you will be excluded from the Dual Award programme.
Feedback and Mark for the Assignment
The mark and feedback on the assignment will be provided on a Feedback Form. The purpose of the feedback is
to help you to assess your ability to apply the knowledge and concepts taught in the module in sufficient depth, as
well as your progress toward meeting the module objectives. The feedback and marks for the assignment will be
given to you within four weeks of your submission of the assignment.

FINAL EXAMINATION (50%)

The aim of the final exam is to test your understanding and ability to apply various international business concepts
under examination conditions. The final exam is a closed-book e x a m . Only hard copy dictionaries are
permitted for use in the exam, provided approval from the relevant authorities are made officially. The
dictionary must not be enhanced or tampered with in any way. Electronic dictionaries and mobile phones are

12

not permitted. The use of dictionary during examination must be done with the prior approval from the
Examination Unit.
Final Examination Format
There are 2 sections in the final examination component.
Section A consists of a series structural questions that would total up to 50 marks of the overall 100 marks of
the examination component. Students are required to answer ALL the questions given in this section.
Section B requires students to answer TWO (2) out of three essay questions given in the question booklet.
Each question carries 25 marks each.

The final examination will be based on materials covered during class lectures, tutorials and discussions.
There will be examination revisions from time to time and also at the end of the semester that are useful in
preparing for the examination. Further information about the examination will be provided by the lecturer later.
The exam shall comprise of analytical, application and structured questions.
All students are granted only four attempts at a module. However, if you do not attend the final
examination, without approval, it will be deemed that you have forfeited your right to a second attempt
(resit). In which case, you will be required to repeat the module and undertake all assessments again (as the
third attempt (repeat)). If you do not pass the module in the fourth attempt, you will be excluded from the Dual
Award programme.
Please refer to the section on Extenuating Circumstances, should you like to request for consideration on the
grounds of extenuating circumstances.
REQUIREMENT FOR PASSING MODULE
To pass this module, you are required to achieve:
at least 40% for continuous assessments component; AND
at least 40% for final exam; AND
an overall of at least 50

RESIT ASSESSMENTS
OPPORTUNITY TO ATTEMPT RESIT ASSESSMENTS
If you have achieved:

an overall module mark of less than 50%, or

a mark below 40% in either the continuous assessment component or the final examination component,

it would mean you have not passed module. In which case, you could be offered a resit attempt for one of the
component or for both components, depending on your final results.
To qualify for a resit opportunity, a student must:
not have exhausted four assessment attempts in this module, AND
have submitted his/her assessments on time, AND
have attended the assessments .

13

However, note that your right to resit could be forfeited if you have committed any assessment offences, did not
submit a piece of assessed work on time or failed to attend an assessment.
The mark for a resit component is capped at 50%.

RESIT CONTINUOUS ASSESSMENT

The resit assessment for the continuous assessment component shall be in the form of an assignment, with a
weighting of 50% of the overall module resit assessments.
The case study for the resit assignment and the assignment guidelines shall be made available on the module
webpage in TIMeS after the release of the final results.

RESIT EXAMINATION
The resit exam is a closed-book exam. Only non-programmable calculators and hard copy dictionaries are
permitted for use in the exam. The dictionary must not be enhanced or tampered with in any way. Electronic
dictionaries and mobile phones are not permitted. The resit examination shall comprise of calculations, application
and structured questions. The resit examination shall form 50% of the overall module resit assessments.

EXTENUATING CIRCUMSTANCES
Extenuating circumstances are circumstances which are unforeseen, unexpected, significantly disruptive and
beyond a students control. The circumstances must relate to a specific piece of assessment or examination rather
than being problems of a kind that affect a year as a whole or parts of it.
A student who is of the opinion that:

his or her performance in an examination or in other assessed work has been adversely affected by an
extenuating circumstance(s), or
his or her ability to attend an examination has been adversely affected by an extenuating circumstance(s).

could submit an Extenuating Circumstances Form to the Examinations Centre at Taylors University. The form must
be accompanied by supporting documentary evidence.
Acceptance of extenuating circumstances shall be evaluated on a case to case basis by an Extenuating
Circumstances Panel. The decision of the Panel shall be deemed as final.
Circumstances that are unlikely to be accepted as extenuating circumstances include the following:

personal illness or disability for which special arrangements are already in place.
colds or know conditions such as hay fever.
normal examination stress or anxiety experienced during revision or the assessment period (unless
corroborated by medical evidence as a chronic condition and undergoing treatment).
non serious domestic or personal disruptions (eg moving house, change of job, holidays, weddings, normal job
pressure, failed travel arrangements, financial difficulties, oversleeping).
study related circumstances (equipment failure including computing/printer difficulties (unless they occur in the
examination itself), failure to have taken back up copies for work stolen or corrupted, bunching of
deadlines/examinations, missing books, poor time management, misreading the examination timetable, taking
the wrong examination).

14

(Note: The above list is not exhaustive).

MODULE CALENDAR MARCH 2014

Week

Date

24
March

28
March

Lecture Topic

Tutorial Assessment/
Key Dates

The Worlds Marketplace

No
Tutorial

L1: Overview of IB & The Global

Marketplace
(
Hill,
Udayasankar, Chap.1)

31 April

4 April

7 April

14 April

&

L2: Legal, Political, & Technology in

IB( Hill,
Chap.2)

Chow

Chow

&

Udayasankar,

11
April

L3: Role of Culture & Ethics in IB

18
April

The International Environment

Group
registration
deadline

( Hill, Chow & Udayasankar, Chap.3 &

4)

L4: International Trade & Investment

( Hill, Chow & Udayasankar, Chap.5)

21 April

25
April

L5:Trade Policies & International

Cooperation
( Hill, Chow
Udayasankar, Chap.6 & 8)

&

Individual
Articles
Review
submission
23th
April
2014,
(Wednesday),
by 12pm.

28 April

2 May

Managing International Business

L6: International Strategic
Management ( Hill,
Udayasankar, Chap.12)

5 May

9 May

L7:

Strategies

For

Chow

Analysing

&

&
15

Entering Foreign Markets

( Hill, Chow & Udayasankar, Chap.14
& 15)

12 May

16
May

L8: Strategic Alliances ( Hill, Chow &

Udayasankar, Chap.14)

30
May

Managing International Business

Semester Break
19 May to 23 May

26 May

Operations
L9: International Marketing ( Hill,
Chow & Udayasankar, Chap.17)

10

2 June

6 June

Group
Assignment
Submission
27th May 2014
(Tuesday), by
12pm

L10: International Operations

Management
( Hill, Chow & Udayasankar, Chap.16)

11

9 June

13
June

L11: International Human Resource

Management and Labour Relations
( Hill, Chow & Udayasankar, Chap.18)

12

16
June

20
June

L12:International Monetary System &

Balance Of Payment
( Hill, Chow & Udayasankar, Chap.10)

13

23
June

27
June

L13: Foreign Exchange &

International Financial Markets
( Hill, Chow & Udayasankar, Chap.9 &
11)

16

14

30
June

4 July

L14: International Financial

Management
( Hill, Chow & Udayasankar, Chap.20)

7 July

19 July Examination Week

17

List of students (State full name & tutorial group in block capital)

1. . ..
2.

Dual Award Programme

- Group Assignment Cover Sheet

3.
4.
5.

Please complete the form (in capital letters) and attach it securely to the front of your assignment before submitting your assignment.

Student ID: .

Student ID: .

Student ID: .

Student ID: .

Student ID: .

Name of module: Name of tutor:

Module code:

Assignment title: ..

Due date & time: .

We have read and understood the TU Dual Award Regulations on cheating, plagiarism and collusion. We declare that this piece
of work is our own and does not contain any unacknowledged work from any other sources.
We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We
understand this will involve the University or its contractor copying our work and storing it on a database to be used in future to
test work submitted by others.
Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority
as a signed statement.
Signed:

Signed:

Signed:

Signed:

Signed:

Signed:

Date:

18

State full name & tutorial group in block

capital

Dual Award Programme

- Individual Assignment Cover Sheet

Please complete the form (in capital letters) and attach it securely to the front of your assignment before
submitting your assignment.

Student ID: ....

Name of module tutor: ....................................
Name of module: ..
Module code:

Assignment title:
Due date & time:
I have read and understood the TU Dual Award Regulations on cheating, plagiarism and collusion. I
declare that this piece of work is my own and does not contain any unacknowledged work from any other
sources.
I authorise the University to test any work submitted by me, using text comparison software, for instances
of plagiarism. I understand this will involve the University or its contractor copying my work and storing it
on a database to be used in future to test work submitted by others.
Note: The attachment of this statement on any electronically submitted assignments will be deemed to
have the same authority as a signed statement.

Signed:

Date:

19

DUAL AWARD PROGRAMME GROUP ASSIGNMENT

FEEDBACK FORM

Mark*

/100
*This mark is provisional and is subject to moderation and approval by the examining board
A. A feedback needs to be included with each assignment. Please complete all details in block capital clearly.
StudentID:

Student ID:

Student ID:

Student ID:

Student ID:
Title of Your Award:
Module Name and Code :
Name of Tutor:
Assignment Title:

Marks allocated
Introduction
Brief introduction of company &
country

10 marks

Strategic management

75 marks

Marks awarded

Market analysis of Malaysia

(20 marks)

Explanation of the selection

of marketing strategy(s) with
regards to the companys
product operational
capabilities and market
environment.
(35 marks)
Effectiveness of the
marketing strategy employed
and opportunities &
challenges for growth
(20 marks)
20

Conclusion

5 marks

Structure and Styles

Presentation
Ability to relate
Logical flow
Language
Depth of analysis

10 marks

Any additional comments (if there is any):

Assessed by:

Date:

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Mark*

DUAL AWARD PROGRAMME INDIVIDUAL ARTICLES

REVIEW FEEDBACK FORM

/15
*This mark is provisional and is
subject to moderation and approval
by the examining board

A. A feedback needs to be included with each assignment. Please complete all details in block capital clearly.
Student ID:
Title of Your Award:
Module Name and Code :
Name of Tutor:
Assignment Title:
B. This section will be completed by the tutor assessing your assignment:
Areas that are commendable:

Areas that needed improvements:

Assessed by:

Date:

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