Project Report on SEO friendly

site creation
/ effective
Authored by:
Gaurav Moorjanicontent
writing / strategies for traffic
generation / affiliation
Submitted to: Buyelectric.com

Sr.No

Index

Known search engines & their statistics

Strategy to generate effective SEO

Importance of content writing in SEO

Traffic generation on site & its commonly used strategy

Affiliation marketing

Organic & Paid seo

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What Is SEO?
SEO stands for search engine optimization. It is the process of getting traffic from the free,
organic, editorial or natural search results on search engines.
All major search engines such as Google Bing and Yahoo have primary search results, where web
pages and other content such as videos or local listings are shown and ranked based on what the
search engine considers most relevant to users
How do Search Engine Operate?
Search engines have two major functions: crawling and building an index, and providing search
users with a ranked list of the websites they've determined are the most relevant.
Imagine the World Wide Web as a network of stops in a big city subway system.
Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The
search engines need a way to crawl the entire city and find all the stops along the way, so they use
the best path availablelinks.
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Crawling and Indexing

Crawling and indexing the billions of documents, pages, files, news, videos, and media on the World
Wide Web.
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Providing Answers

Providing answers to user queries, most frequently through lists of relevant pages that they've
retrieved and ranked for relevancy.
The link structure of the web serves to bind all of the pages together.
Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many
billions of interconnected documents on the web.
Once the engines find these pages, they decipher the code from them and store selected pieces in
massive databases, to be recalled later when needed for a search query. To accomplish the
monumental task of holding billions of pages that can be accessed in a fraction of a second, the search
engine companies have constructed datacentres all over the world.
These monstrous storage facilities hold thousands of machines processing large quantities of
information very quickly. When a person performs a search at any of the major engines, they demand
results instantaneously; even a one- or two-second delay can cause dissatisfaction, so the engines
work hard to provide answers as fast as possible.

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Search engines are answer machines. When a person performs an online search, the search engine
scours its corpus of billions of documents and does two things: first, it returns only those results that
are relevant or useful to the searcher's query; second, it ranks those results according to the popularity
of the websites serving the information. It is both relevance and popularity that the process of SEO
is meant to influence.
How do search engines determine relevance and popularity?
To a search engine, relevance means more than finding a page with the right words. In the early days
of the web, search engines didnt go much further than this simplistic step, and search results were of
limited value. Over the years, smart engineers have devised better ways to match results to searchers
queries. Today, hundreds of factors influence relevance, and well discuss the most important of these
in this guide.
Search engines typically assume that the more popular a site, page, or document, the more valuable
the information it contains must be. This assumption has proven fairly successful in terms of user
satisfaction with search results.
Popularity and relevance arent determined manually. Instead, the engines employ mathematical
equations (algorithms) to sort the wheat from the chaff (relevance), and then to rank the wheat in
order of quality (popularity).
Known search engines & their statistics
Here are the top 15 Most Popular Search Engines which are continually updated average of each
website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quant
cast."*#*" Denotes an estimate for sites with limited data.
Google
1,100,000,000 - Estimated Unique Monthly Visitors | 1 - Compete Rank | 1 - Quantcast Rank | 1 Alexa Rank |
Bing
350,000,000 - Estimated Unique Monthly Visitors | 5 - Compete Rank | 19 - Quantcast Rank | 22 Alexa Rank |
Yahoo! Search
300,000,000 - Estimated Unique Monthly Visitors | - Compete Rank | *28*- Quantcast Rank | NA Alexa Rank |
Ask
245,000,000 - Estimated Unique Monthly Visitors | 14 - Compete Rank | 31 - Quantcast Rank | 31 Alexa Rank |
Aol Search
125,000,000 - Estimated Unique Monthly Visitors | *250* - Compete Rank |*240* - Quantcast Rank
| NA - Alexa Rank |

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Wow
100,000,000 - Estimated Unique Monthly Visitors | 20 - Compete Rank | *26*- Quantcast Rank | 767 Alexa Rank |
Web Crawler
65,000,000 - Estimated Unique Monthly Visitors | 100 - Compete Rank | 759 - Quantcast Rank | 674 Alexa Rank |
My Web Search
60,000,000 - Estimated Unique Monthly Visitors | *105* - Compete Rank |1,124 - Quantcast Rank
| 405 - Alexa Rank |
Infospace
24,000,000 - Estimated Unique Monthly Visitors | *66* - Compete Rank |*500* - Quantcast Rank
| 2,110 - Alexa Rank |
Info
13,500,000 - Estimated Unique Monthly Visitors | 378 - Compete Rank |877 - Quantcast Rank
| 1,938 - Alexa Rank |
Duck Duck Go
13,000,000 - Estimated Unique Monthly Visitors | 2,323 - Compete Rank |3,479 - Quantcast Rank
| 658 - Alexa Rank |
Blekko
12,500,000 - Estimated Unique Monthly Visitors | 862 - Compete Rank |1,461 - Quantcast Rank
| 4,518 - Alexa Rank |
Contentko
11,000,000 - Estimated Unique Monthly Visitors | *200* - Compete Rank |*2,500* - Quantcast Rank
| 4,505 - Alexa Rank |
Dogpile
10,500,000 - Estimated Unique Monthly Visitors | 2,734 - Compete Rank |1,446 - Quantcast Rank
| 3,084 - Alexa Rank |
Alhea
7,500,000 - Estimated Unique Monthly Visitors | 451 - Compete Rank |*1,225* - Quantcast Rank
| 11,225 - Alexa Rank |

Developing an Effective SEO Strategy

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1. Optimize for mobile search

In a recent study, Global Web Index took a sampling of 170,000 adults in 32 markets around the
globe. The results show that 80 percent of adults now have a smartphone; the average time spent on a
mobile device was 1.85 hours a day (over a half hour increase from 2012).
As mentioned in SEO PowerSuites recent guide to mobile-friendly sites, for Google, nearly 50
percent of all traffic is mobile. Your mobile site, now more than ever, needs to be equal in presence,
content and search ability as your desktop site. Plus, having a mobile-friendly site boosts your ranking
slightly from the get-go before diving deep into updates.
2. Focus on a variety of keywords
SEO has evolved over the years to consider more than just singular keywords. Take the yesteryear
approach to applicable words and add in the users intent behind the search. Ranking the appropriate
keywords can be the deal breaker for top of search placement.
So, how do you know what verbiage will actually work? You likely have your mainstays but there
may be powerful keyword phrases you are missing out on. Knowing the actual prospective data can
help position keywords from the beginning while removing much of the guesswork.
Cue up a tool such as Rank Tracker and the feature Suggest Keywords to can cut down on hours
of work by easily aggregating information from 17 keyword suggestion platforms. Because each
keyword you choose requires a significant amount of effort page updates, content creation, text
anchoring invest time and money in what matters.
3. Dont ignore social media
Search your company on a variety of browsers in a variety of locations. Note if your active social
media pages Facebook, Pinterest, and Twitter come up. Maintaining and growing a social media
presence can envelope the main page nicely in rank.
Optimally, your webpage would pull up first, but following should be social media channels
emblazoned with up-to-date content and an engaged community. Then, if the user does not click to
your webpage first, at least they are greeted with the essence of your brand; it is here they are invited
into your brand which is a invaluable positioning technique

4. Long tail SEO still matters

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Consider why people search for anything online. Who are your customers and what do they want with
your product?
Say you are in the electrical business, searches for POLYCABC C TV CABLESIZE3+1COPPER
CUNDUCTOR UNARMOURD 90 MTR. COIL may be a term lesser in overall search volume but
greater in sales for your product if you can rank high through strategic SEO with this phrasing. At that
point the client knows what they want (and are likely willing to pay for it).
Youll still want to strive for the short golden keywords, such as POLYCAB C TV CABLE, but
knowing how your customers interact with the product can increase sales volume with proper
targeting.
Unique long tail searches comprise the majority of the worlds searches, so pay attention to what
you can optimize on this end.
5. Pair up with PR
One tactic that has not shifted in the wide world of SEO is inbound links back to your site. This aids
in creating the golden twins of referral traffic and increase SEO.
To acquire these priceless links from top quality sources you need to be bold. Actively pitch your
products and services to journalists who write about your industry. Keep it simple and explain the
value of why people need to know about your brand.
Run searches with adverbs such as best of and top 10 to see if your competitors are listed. If you
believe your business can offer true value to these journalists or their readers then formulate a pitch to
try to get traffic back to your site.
Dont just ask for links, earn them. Produce valuable content related to your industry with keywords
used appropriately and tagged efficiently on your webpage to establish the brand as an expert in the
field.

Importance of content writing in SEO

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I have illustrated this topic with the use of images to show why content is important in SEO

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Traffic Generation and Strategies used

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Traffic is the most important task if you are running a online business, without traffic you will not
convert your leads into sales.
Note: - Don't expect that you will get millions of hits in couple of days, this process is slow but
effective, and after some handwork you will definitely get good number of visitors on your website.
1. Optimize your site for search engines.
Search engine is the basic way from where you can drive a lot of traffic for free, always remember if
you follow Google algorithm Panda, Penguin and hummingbird then your website can easily come
into top 10 search results. You need to do your homework properly by optimising your website with
proper keywords for targeted audience. Make your website responsive, the latest google update ranks
your website higher if it is responsive.
2. Frequently update the contents of your site.
Always remember Content is the King in terms of driving traffic, if your website is not updated with
new posts and new products then you will loose on your users and less users means less conversions
and bad search ranking.
3. Take advantage of social networking sites.
Social media has evolved in the recent times and in some case it has beaten SEO, if you are popular
on social networks like Facebook and twitter then you can easily drive tons of traffic on your website
by sharing and tagging your content. To grow fans on your Facebook takes time but it is worth the
handwork.
4. Get links with other sites in your niche.
Getting traffic to your website from some other website just because you have your site is linked is a
great thing, you can generate tons of traffic by link building or we call it backlinks, you can even
increase your search engine ranking by that.
5.

Use any chance to promote your site for free.

You should never miss out on free promotion and it is always welcome so you should never neglect it,
there are different ways to promote your website for free, and you can post free ads on classified
websites, submission to directories and generate good traffic.
6. Create a free product or service.
People appreciate free things and if you develop something is free of cost and useful to users then you
can't unlimited traffic if your product becomes famous, you can even use coupon codes to offer
discount to users, it can also create impact.
7.

Use offline promotion.

Offline promotion has been forgotten by most of the people but let me make it very clear that offline
marketing can create a huge impact on your website. Some of the way to promote website offline are
printing your link on your business card, your logo on vehicles, hoardings and leaflets all over the
city, don't miss out radio and newspaper ads, it creates a huge impact.
Affiliation Marketing Program for Buyelectric.com
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What is the affiliate program?

The Buyelectric affiliate program will be a great way for one to earn commissions by placing product
banners or links on your website to refer users to the Buyelectric.com website. One can earn up to a
certain amount every time a user clicks on the banner/link and makes a purchase on our site.
How does it work?
Refer visitors from your website to buyelectric.co using a host of professionally designed tools. You
earn money whenever visitors follow links from your website, to buyelectric.com, and make
purchase(s). With the range of options that the Affiliate program arms you with, you will find multiple
avenues to link up your website with www.buyelectric.com. Add rich customised content to spruce up
and add value to your website. The low-risk, high-reward environment for both parties makes for an
offer that you cannot let go of.
What are the different banners/links one can use?
a. Banners can be created for individual products across all categories. Easy to generate, and
customizable over a wide range of colours and dimensions, our banners are the simplest way to link to
Buyelectric, and add compelling content to ones website.
-

Search for any individual product across any category

Customize according to your requirements
Highlight the code in the text box, and copy
Paste the code in your website

b. Links can be created for any product listed on Buyelectric.com. Similar to banners, links too can be
generated and customised according to ones needs.
-

Search for any product across any category

Change link text if required
Highlight the code in the text box, and copy
Paste the code in your website

c. Buttons are similar to links, and may be used to connect individual products from buyelectric.com
to ones website.
-

Search for any product across any category

Select choice of button from the options listed
Highlight the code in the text box, and copy
Paste the code in your website

d. One may also use the Search Bar to browse through flipkart.com products right from your website.
-

Highlight and copy the code given in the text box

Paste the code in your website to get the flipkart.com search tool

Organic Seo

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Organic search engine optimization (organic SEO) refers to the methods used to obtain a high
placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given
search engine. Methods such as boosting keywords, back linking and writing high-quality content can
all improve a sites page rank. Black hat SEO methods, such as the use of keyword stuffing and link
farming, can also boost organic SEO.
Sites using organic SEO in the truest sense will be much like organisms, meaning they will grow,
expand and adapt over time in response to readers' desires.
Organic SEO can be achieved by:

Optimizing the Web page with relevant content

Spreading links pointing to the content

Incorporating meta tags and other types of tag attributes

Organic SEO methods mainly rely on the relevancy of the content they offer. Some of the benefits of
organic SEO include:

Generates more clicks as the organically optimized sites offer relevant content related to the
keywords searched

Again, due to the content relevancy, the search engine results will last longer.

Builds greater trust among the users

Very cost-effective when compared to paid listings

5 Ways to Use Paid Search & SEO Together

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Paid search and SEO work in different ways to get visitors to your website. Paid search can yield
almost immediate results, but can be expensive. Conversely, SEO is relatively cost free, but
optimization efforts can take a long time to impact organic rankings. Both are important online
marketing elements to, but can take different priorities depending on your goals and time.
In the past, these tactics have been managed separately, but now, more businesses are seeing the value
of a unified approach. Back in 2011, Google shifted the industry in this direction when they started
limiting organic search query information in an effort to increase privacy. With that change, it became
even more important to combine and leverage paid search and organic efforts into one. Since paid
search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at
through a similar lens. Here are 5 ways your business can start integrating the two right now.
1. Keyword Research/Expansion
Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your
site. If those keywords/queries arent already present in your paid search campaign, add them in and
try them out. Use your Adwords tools to determine if the traffic volume is worth the cost. On the flip
side, take your highest converting paid terms and try to prioritize the ones you have a chance to rank
organically. Start with the top converting and high quality score terms. Odds are, those keywords are
very relevant to your business and may have a good chance at converting organically as well.
2. Paid Links + Organic Links = Clicks
Studies have shown that users have a higher propensity to click on your paid link if they see your
organic link listed, as well the other way around. This may seem counter-intuitive, but the truth of the
matter is that unless your organic ranking is within the top 3 positions, its a lot harder to come by
clicks. If youre not on the first page of the rankings, its even less likely you`ll get the traffic you`re
looking for. A 2012 Google study says just that. As Brightedge put it the study focused on the
interactions between organic search results and paid ads found that even for sites claiming a No. 1
organic ranking, paid ads provided 50 percent incremental clicks (meaning, half of the top-ranking
site`s visits would not have happened without the presence of paid ads). Basically, if
you arent running paid search in tandem with your top organic links you could be leaving clicks
on the table.
3. Leverage Compelling Copy
Take your best performing ads in terms of click thru rate and conversion rate and try applying those
headlines and ad copy into your Meta descriptions and title tags. Additionally, you can take copy
from top performing organic pages and see how they work within paid ads.
4. Get Content Ideas
For SEO purposes, content really is king. Before developing content around certain keywords,
topics, etc., try testing it with paid search first. Chances are that if it converts well in paid search it has
a good chance of working for SEO too. If it doesn`t work on the paid side, it might not be worth
investing too much of your time. With SEO, things take time to make an impact so paid search is a
good way test ideas without spending a lot of time waiting for results.

5. Identify Competitors
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Pay per Click reports can identify new competitors that you may have not even thought of as
competitors. By looking at an insight report for keywords, you can see how you stack up against
competitors searching for particular keywords.
These 5 ways can help improve both your paid search and SEO efforts and get insights about what
works For small and large businesses alike, being able to save time and focus on the things that can
make the most impact quickly is essential.

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