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Enterprises using or planning to use SAP applications and databases are beginning to
visualizeand, in many cases, to actualizethe dramatic ways in which Big Data analytics
can have a positive impact on business operations. Organizations are leveraging new
insights, pulled together from a wide range of disparate sources, to more accurately
understand customer behavior and engage them in real time to maximize profitability.
Heres a real-world example: The University of Kentucky is using a Big Data solution
incorporating an in-memory database to significantly improve retention and graduation
rates, potentially saving the university millions of dollars. The solution extracts data from
seven of the universitys systems and analyzes the information in memory.
The speed of the in-memory solution has been an eye-opener. The first time you query
a 45-million-row table, join it with five other sources, and get a response back in less than
a second, as a data geek, you kind of giggle a bit, says Stephen Burr, advanced analytics
lead at the university.
Dell developed the system in collaboration with Intel and built it on the SAP HANA inmemory database appliance. The solution provides the university with the ability to quickly
identify at-risk students; tailor courses to match the unique needs of students; improve
retention and graduation rates; and enable students to be more successful through
personalized guidance.
The cycle time between question and answer has moved from weeks to seconds with
the help of the Dell SAP HANA solution, says Vince Kellen, senior vice provost, academic
planning, analytics and technologies. Burr adds: Every 1% increase in student retention we
predict leads to an additional million dollars in revenue.
IDC Predicts 2012 Will Be The Year of Mobile and Cloud Wars as IT Vendors Vie For Leadership While the Industry Redefines Itself,
IDC, Dec. 1, 2011
2
Big data: The next frontier for innovation, competition and productivity, McKinsey & Co., May 2011
3
Big Data or Too Much Information? Smithsonian, May 7, 2012
4
Extracting Value from Chaos, IDC, June 2011
5
Big Data For Marketing: Targeting Success, Aberdeen Group, January 2013
6
Ibid, Footnote #2
1
just starting out with SAP. In addition, organizations with aging legacy Unix environments
can easily and cost-efficiently transition to modern, x86 environmentswith no impact
on applications availability or performancethrough solutions such as Dell ZeroIMPACT
Migration Services for SAP.
The following are some of the key advantages of an x86 environment:
Lower total cost of ownership: An open x86-based infrastructure and open source
operating system such as Linux will result in reduced capital investment in hardware
compared with legacy Unix environments, and will enable significant additional
savings for systems maintenance, software licensing, staffing and energy usage. By
utilizing integrated solutions from Dell and Intel, organizations can maximize their
savings. An integrated solution comprising high-performance servers and software
with a market-leading database can reduce total cost of ownership by 50% or more
for SAP Business Suite customers.
Better performance: Price is clearly a major part of the equation, but so is
performance. Linux systems built on the x86 architecture now outperform Unix when
it comes to mission-critical applications.7 That is one of the reasons why analysts
project that 65% of applications that were running on proprietary versions of Unix
in 2012 will have migrated to x86 by 2017.8 The gap between x86 performance and
Unix performance is becoming more pronounced in favor of the x86 environment
as Intel continues to innovate. For instance, the Xeon Processor E7 product families
offer breakthroughs in memory, performance and reliability, which will be described in
more detail below.
Availability of SAP HANA: The SAP HANA in-memory database is the linchpin of
SAPs strategy in the Big Data market. The performance gains enabled by in-memory
computing are critical in empowering organizations to analyze Big Data in real time
and create actionable events using that insight. For any SAP customer pondering
deploying the power of real-time, predictive Big Data analytics, SAP HANA will be key:
This means that the customer must build the solution on an x86 platform because
SAP HANA is only available on the x86 platform using Linux.
Support for Hadoop: Another Big Data capability enabled by SAP HANA is the
availability of Hadoop. SAP supports integration with Hadoop in several ways,
including the SAP HANA smart data access capability; SAP IQ native MapReduce API;
SAP Data Services Hadoop connector; and SAP BusinessObjects BI universes. Hadoop
enables organizations to store massive amounts of unstructured data, which, when
used in combination with SAP HANA, can deliver real-time analysis and insight.
case assistance. For SAP HANA, customers can participate in workshops that develop use
case and business case justifications, and can take advantage of services such as proof of
concept, modernization, business intelligence consulting and support.
How Dell and Intel support Big Data in a modern data center environment
Another advantage of the x86 platformparticularly as delivered by Dell and Intelis
the opportunity to build your SAP Big Data solution within an environment that has been
designed to address the needs of todays data centers. What are some of the characteristics
of a modern data center? They include:
A hardware infrastructure that supports the need for increased speed, performance
and capacity.
An infrastructure that is open and standards-based to enable cost efficiencies and
enterprise-wide integration.
A simple-to-scale, simple-to-manage architecture that supports growing business
needs for flexibility and agility.
A data center environment that offers the highest levels of resiliency, reliability
and high availability to maximize the performance of applications, while
eliminating downtime.
The requirements of applications are constantly changing, as organizations embrace
initiatives such as cloud computing, mobility and Big Data. As a result, Dell and Intel are both
committed to expanding the capabilities of their solutions to meet changing requirements
for speed, capacity, agility and manageability.
For example, the Intel Xeon Processor E7 8800/4800/2800 v2 product families set new
standards in a variety of areas that will help to deliver improvements in the performance of
Big Data analytics. Using the latest Intel processors, systems are capable of delivering 6 TB
of RAM in a 4-socket server. These huge amounts of memory can support local processing
capabilities in an in-memory database, such as SAP HANA. In addition to breakthrough
capacity, these new solutions deliver performance improvements that double the throughput
of previous processors, provide up to 50% more cores/threads and deliver up to 25%
more cache.
Its not just the processing speed and power that are critical to the success of Big Data SAP
initiatives. Other solutions from Intel and Dell include: Intel Distribution for Apache Hadoop,
which is the infinite store for Big Data and integration with SAP HANA for real-time analysis;
and Dell Active Infrastructure, which enables organizations to expand their use of Big Data
analytics without having to change architectures. Dell Active Infrastructure supports future
growth because it has been designed to support additional applications as they are released
by SAP.
deliver significant business benefits. The previously mentioned case study on the University of
Kentucky is a prime example.
Another compelling use case is provided by Dell SingleScore for Talent Management, which
combines Big Data analytics, social media and mobility to provide a wide range of actionable
business intelligence that can, among other things, help employers identify, motivate and
retain key employees.
Employee turnover is a challenge for every business. According to one survey, the cost
of replacing an employee making a salary of less than $50,000 amounts to 20% of the
employees annual salary. The cost of replacing an executive is more than 200% of the
executives annual salary.9
The Dell SingleScore Solution uses a variety of technologies, including SAP HANA, Dell
Kitenga for Big Data analysis on Hadoop, and Dell Boomi integration to deliver actionable
insight from information gathered from structured data from business systems and
unstructured data from social media. It provides real-time continuous feedback to
employees, managers and executives on employee satisfaction, customer satisfaction,
worker productivity, training requirements and a variety of other factors.
Conclusion
Big Data is here, its now and its the future. For organizations already taking advantage of the
benefits of SAP applications and databases, Big Data is the next logical step in transforming
data into real-time, actionable insight. Companies moving forward are already achieving
significant competitive advantage.
Putting in place the right foundation for Big Data is critical. Investing in a breakthrough
new solution but building it on a dated, legacy hardware platform doesnt make sense. The
benefits of building SAP Big Data solutions on an x86 platform are clear: Better performance,
lower total cost of ownership, improved agility, simpler scalability and the availability of the
SAP HANA in-memory platform.
Dell and Intel have worked closely together, and with SAP, to provide technology solutions
optimized to deliver industry-leading Big Data solutions on the x86 platform. Integrated
Dell and Intel solutions provide leadership and innovation in price/performance, modular
scalability, simplified migrations, reliability and availability.
If youre ready to put Big Data to use in your SAP environment, here is how to get started:
dell.com/SAP.
How much does it cost companies to lose employees? CBS News, Nov. 21, 2012