Following audiences

wherever they are

Yulia Petrossian Boyle
Senior Vice President,
International Media

strengthening the societys mission

Virtuous cycle reaching 730+ million worldwide each month

Experiences

Kids

Magazine

National
Geographic

Travel

Partners

Science

Exploration

National
Geographic

Society

Digital

Books
Consumer
Products
2

Audience,
resources & reach

Content, talent &

discoveries

Education

Museum

Nat Geo becomes

arguably News Corps
most innovating digital
publishing asset.
Emily Bell, The Guardian

ingredients of success

supreme content
multi-platform distribution
4

reach
5

our reach
Domestic, International,
and Digital Editions

National Geographic
Channel
Nat Geo WILD

NationalGeographic.com
Custom Microsites
E-Newsletters

Digital Media
Apps
Gaming

Television

19 Million Images
Custom Photography

Image
Sales

Mobile
Education

Social
Media
Facebook
Twitter
YouTube

Magazines

Media

Curriculum
Contests
GeoBee

Expeditions
Nat Geo Adventures
Family Travel
Private Jet Trips

Assets

Maps

Books

Definitive Cartography
Custom Mapping
Atlases

Photography
Nonfiction Childrens
Books

Store

worldwide
impact
730 million people per
month through all our
media platforms

Films
Events
National Geographic LIVE!
Photo Exhibits
Custom Events
Aspen Environment Forum

Features
IMAX Films
Documentaries

our reach
KEY
ESTONIA
LATVIA
LITHUANIA
NORWAY
SWEDEN

BELGIUM
DENMARK
FINLAND
FRANCE
GERMANY
ITALY
IRELAND
NETHERLANDS
PORTUGAL
SPAIN
SWITZERLAND
UNITED KINGDOM

CANADA

reaches over

500 million
households

171countries
in 45 languages
in

DOMINICAN REPUBLIC
GRAND CAYMAN
MEXICO /LATIN
AMERICA

BRAZIL

NG MAGAZINE
NG TRAVELER
NG KIDS
BOOKS
INTERNATIONAL
LICENSING

CROATIA
CZECH REPUBLIC
HUNGARY
POLAND
ROMANIA
SERBIA
SLOVAKIA
SLOVENIA
BULGARIA
GREECE
UKRAINE
AZERBAIJAN
GEORGIA
IRAN
ISRAEL
TURKEY
UNITED ARAB EMERATES
EGYPT
SOUTH AFRICA

MAPS
INTERNATIONAL HOME
ENTERTAINMENT
TRAVELING EXHIBITS
NG LIVE & SPEAKERS BUREAU
SCIENCE & EXPLORATION
PROGRAMS
RUSSIA

CHINA
INDIA
INDONESIA
JAPAN
KOREA
MONGOLIA
SINGAPORE
TAIWAN
THAILAND
VIETNAM
AUSTRALIA
NEW ZEALAND

consistent global growth

60+ MILLION
local language fans
per month
75 monthly editions
in 40 languages

In 80 countries

1995
8

2000

2005

2010

2015

consistent global growth

NGM English

5.5 MILLION
circulation

Today, one in four

readers experience
National Geographic
Magazine in a language
other than English.

NGM Local Language

Over 2
MILLION
circulation

consistent global growth

in addition, NG
has 55 branded
international
magazine and
news sites in
35 languages, with
a total digital reach
of over 11M uniques
each month

2011
10

2012

27 MILLION

and growing

UNIQUES

+25%
in

3 years
2013

2014

social media reach

38 million fans
10 million followers
1.7 billion views
34 million followers
11

why we
captivate so
many?

12

why we
captivate so
many?

13

storytelling philosophy
14

where our content comes from

Explorers | Innovators | Photographers | Filmmakers

Storytellers | Scientists | Adventurers | Dreamers
15

5 principles of journalism
1.

16

Make a

difference

2.

Do what
others cant

3.

Be part of the

conversation

4.

Act urgently

5.

Know who

you are

what goes into creating our content

1.

17

Real Time

2.

Frequency

3.

Personalities

4.

Local

5.

Visual

pioneering new media frontier

National Geographics incredible brand equity and premier content
makes brands look to us when launching new products

Instagram

18

Facebook

Twitter

Snapchat

apple news

social media platforms

19

Instagram
NG Instagram page

20

ng.com

social media platforms

21

facebook
NG Facebook page

Facebook we tell real world stories to

guide the audience to
nationalgeographic.com for more.
22

ng.com

social media platforms

23

Twitter
NG Twitter Account

On Twitter its all about initiating

discussion through timely, high-impact
tweetable moments.
24

ng.com

social media platforms

25

apple news

26

social media platforms

27

Snapchat

28

engagement and monetization

29

1. your shot
what is your shot? !

30

custom assignment!

2. digital nomad

31

3. instagram contest
Custom Instagram contest with
Visit Emirates
Entrants submitted their photos directly
on Instagram with a dedicated
#ViewfromAboveContest hashtag
(8 weeks)
Key metrics

! 13,588 total entries one of most

successful NG Instagram contest
! Clients (@emirates Instagram)
account grew its own following
by 66,000+ followers in just 2 months
32

4. membership portal
TIER 2: PAID

TIER 1: FREE

Supporting Members

Community Members
[Includes 3.2MM verified users]

[Includes 3.9MM NGM subscribers]

COMMUNITY BENEFITS
! Commenting
! Your Shot
! Inside Nat Geo newsletter (2/mo.)
! Whats New at YS newsletter (2/mo.)
! Daily contests
! Select exclusive content

COMMUNITY BENEFITS
! Commenting
! Your Shot
! Inside Nat Geo newsletter (2/mo.)
! Whats New at YS newsletter (2/mo.)
! Daily contests
! Select exclusive content

DISCOUNT BENEFITS
! Discount at NG Store + Art Store
! Discount at NG events/exhibits
! Discount for GEICO car insurance
! Digital membership card

free

to paid

DISCOUNT BENEFITS
! Discount at NG Store + Art Store
! Discount at NG events/exhibits
! Discount for GEICO car insurance
! Digital membership card
CONTENT BENEFITS
! NGM subscription (print + digital)
! NGM archive
! 12 digital special issues
! Exclusive newsletter from editors
! Early access to NG Live video
! A new film every week

33

FUTURE PRIORITIES
! Add new product bundles:
Travel
Photography
Family

More

tiers

! Integrate other purchasers:

Store
Expeditions
Books
Philanthropy
Events
Licensing

5. channel programming

34

6. nat geo play

Spain
35

Turkey

7. nat geo ONE

36

in conclusion
37

the

human
story

38

the

human
story

39

OUT of EDEN WALK

a journey through time

we believe in the power!

of science, exploration,!
and storytelling to!
change the world!