A1 Retail May 2015

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A1 Retail
May 2015
1
A Retail
May 2015
4.00
First place for news in your industry
Spring/ Summer Trends

eCommerce
Flooring and Entrance Systems
www.a1retailmagazine.com
Shanghai Spectacle
We explore the RIBA Shanghai Windows exhibition.
ISSUE FIFTY TWO
Amari_Layout 1 5/7/15 4:55 PM Page 1
Amari Plastics leads the

way in 2015 for high quality,
innovative and reliable
supply of print media
Innovation
Reliability
High Quality products
n 2015 Amari Plastics celebrates its 40th

anniversary serving the UK customers with high
quality, branded products. Since 1975 Amari has
become synonymous with the word reliability
always there and always able to deliver the right
product at the right time. Initially this was in the
industrial plastics and sign making markets, however
as the market evolved and digital printing machinery
changed the way sign makers, screen printers etc.
interacted with the end users, Amari has changed to
be the supplier of choice for the digital printing
market.Set up in 2014 the brand Amari Signs, Display
& Graphics was created in recognition of just how far
the business has come and to ensure the customers
understand the vast range of products and services
available from Amari to the digital printing industry.
Not only does Amari cater for its old style customers
with products such as Foam PVC, Aluminium
Composite and acrylic sheets but it also
sells KAPA foam boards, Smart X, MACscreen
self-adhesive vinyl, Staufen PVC sheets, MACstat
self-cling sheets and most surprisingly paper based
products such as Amari Corrugated board and
Falcon board the rigid, honeycomb board
manufactured by Smurfit Hexacomb.
With the very recent demise of market leading print
provider, PaperlinX UK, Amari now stands almost
alone as the only national provider of products from
local centres with local conversion facilities. Serving
from 15 dedicated depots in places as diverse as
Glasgow, Belfast, Plymouth, Norwich and
Southampton, Amari is the only supplier of traditional
print products that is local to the market and able to
offer a full national service.
The 15 dedicated Amari centres are ably supported

by the other brands, owned by Amari Plastics PLC,
that support the Amari Signs, Display & Graphics
identity. Brands such as Graphic Printing Technologies
(GPT) If you need ink for your Mimaki printer or a
new printer or router GPT are well placed to supply
you. Amari Digital Supplies (ADS) the UKs leading
stockist and distributor of MACtac films supportedby a
whole range of other products such as banner, textiles,
papers and polyesters. ADS has the most
knowledgeable and passionate team of people who
can supply all your digital media requirements.
Stephen Webster Plastics (SWP) stock quality thin
gauge plastics such as ViPrint polypropylene sheets,
Staufen PVC and Athlone Plastics Hips and ABS. SWP
offer national, next day deliveries and have a reputation
for being experts in their field. FinallySelf-Adhesive
Supplies (SAS) can provide 3M tapes and also Polylite
polycarbonate films on a next day basis and have one
of the highest quality tape conversion facilities in
the UK.
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Advertorial
Having built a reputation for high quality branded

products and a service level unrivalled by its
competition, due to its network of local centres
carrying stock and conversion facilities, Amari
Plastics is now setting the standards for others to
follow with new product innovation.In 2014 Amari led
the way with the launch of 2 products that will have
great significance over the next few years. First and
foremost was the launch of the ground breaking and
unique 100% recycled cast acrylic range from
Madreperla in Italy, Greencast. Available initially in
clear, opals and colours Greencast has now
become available in the full range of products
manufactured by Madreperla such as LED sheets,
Satinglas double sided frosted sheets and most
importantly Polarlite Greencast clear, a single sided
frosted sheet which is now proving very popular for
reverse printed anti reflectie signage. Greencast
performs, looks and feels exactly the same as a virgin
acrylic sheet. Its usage of water in the manufacturing
process is greatly reduced, it produces less CO2 than
traditional sheets and with the recycled material
being sourced locally in Northern Italy and southern
Germany, has a fantastic carbon foot print. It can also
be recycled over and over again with no reduction in
appearance or performance quality.
Also launched in 2014 was the unique product
KAPAtech. A new product that combines 3A
composites technologies of manufacturing
KAPAboards with their aluminium Composite sheets
such as Dibond. KAPAtech has a polyurethane
foam core, as all traditional KAPA products have, but
with aluminium skins on either side. This makes it an
extremely robust product that has great fire ratings,
impact resistance and insulation properties whilst
being exceptionally lightweight and has a superb

print surface. Already KAPAtech is establishing itself
as a great solution for internal and external signage
due to its lightweight and because it is the first KAPA
product that is suitable for outdoor applications. With
the superb smooth aluminium surfaces of 0.3mm and
0.2mm Dibond it makes for an ideal printing surface
for flatbed UV digital printing machines.
In 2015 Amari Plastics will continue to blaze a trail
of product innovation and differentiation from its
competition, helping keep Amari Plastics successful
in supplying printers and the end users with what
they want on a daily basis.New products such as
Falconboard white the introduction of an all-white
version of the popular honeycomb board range:
Digital Optix a unique coated extruded acrylic for
the digital printing market which is taking the USA
print industry by storm as it massively reduces
wastage due to ink splatter and static: Kroma Board
a white centred, pulp based display board that suits
the traditional need for a display board but also can
meet the needs of the environmental market as it is
available up to 3.5mm thick and can be used as a
replacement for Foam PVC and aluminium composite
on internal applications; Recycled ViPrint
polypropylene sheets that can be used for print
applications and finally ViPrint rolls that can be
printed on solvent based digital printing machines.
Amari Plastics has set the standard in product
quality for 40 years with the support of its high
quality, brand orientated suppliers. Amari sets the
standards in the market for quality of service and
product knowledge and aims to continue this for the
next 40 years.Why not try Amari Plastics and see
how your business can reap the benefis.
www.amariplastics.com
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12 SPRING/SUMMER TRENDS
intu deliver their Spring/Summer fashion campaign
in style. We find out more
18 eCOMMERCE
With so much competition online what are retailers
doing to make their eCommerce sites stand out from
the crowd? How do retailers drive traffic to websites
and then crucially convert visitors in to shoppers?
24 ENTRANCES AND FLOORING

What makes good entrances and flooring; aesthetics,
durability, functionality or all of these things combined?
30 Q&A UST GLOBAL

We chat to Jonathan Vardon, Global Head of retail at
UST Global.
32 MANAGING FRAUD
Jackie Barwell, Director of Product Management at ACI
Worldwide talks to A1 Retail about how real time
monitoring is more crucial than ever before.
36 MAY DESIGN SERIES
46 PROJECTS
Keeping you up to date with the lastest in industry
news, A1 brings you eight amazing retail projects.
76 HOTEL
Our Editor Cally stayed for one night at the
beautiful Waldorf Hilton Hotel in Londons
Covent Garden.
82 OPINION
Mark Fanthorpe, Founder and Managing Director
of Umbrella Design talks to A1 Retail Magazine.
CONTENTS
44 WEBSITE ARTICLE
Stuart Fuller, Director of Commercial Operations and
Communications at NetNames talks to A1 Retail about
how important websites are for Retailers.
1
A
MAY 2015
NDBA finalist Daniel Lau - Kai chair
With a new focus for 2015, May Design Series is

Curated for Business in response to extensive research
into the needs of retail, residential, commercial and
hospitality design communities. Returning to ExCeL
London for the third consecutive year, the show runs
from 17th19th May and promises to be the biggest yet
with 500 of the best International and British brands
presenting an array of products for every interior space
across five sectors: Furniture, Kitchens and Bathrooms,
Lighting, Decor and DX, the pavillion showcasing ideas
in the making to provide a glimpse of the future.
May 2015
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Features Writer
Ruth Hales
ruth@a1mediamagazines.com
Graphic Design
Carley Bocking
carley@a1mediamagazines.com
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Advertising Sales
Devon Underhill
07834 556391
devon@a1mediamagazines.com
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Editor/Director
Cally Law
07834 355704
cally@a1mediamagazines.com
A Sh
RIB
Co
Sara Crosby
07828 608162
sara@a1mediamagazines.com
elcome to the May 2015 issue of A1 Retail Magazine.
Administration
Tory Cook
tory@a1mediamagazines.com
This issue we take a look at the Spring/Summer 2015 intu fashion campaign.
Find out more from page 12.
Managing Director
Terry Ware
07734 682545
terry@a1mediamagazines.com
We also catch up with Jonathan Vardon from UST Global. After visiting the RBTE in
previous years and exhibiting for the first time in 2015, we find out his thoughts on all
things UST! On the subject of retail technology, we have a fantastic article from Jackie
Barwell, Director of Product Management at ACI Worldwide this issue focusing on
managing fraud in the age of eCommerce. In addition to all of this, Stuart Fuller, Director
of Commercial Operations at NetNames talks to us about how websites need to act as
shop fronts for brands.
Subscriptions
subscriptions@a1mediamagazines.com
Accounts
accounts@a1mediamagazines.com
Last but by no means least, May Design Series takes place this month at Londons
ExCeL from 17th19th May 2015. We will also be visiting the show, so if you want to
meet up please do pop me an email I love to find out about new and exciting additions
to the Retail industry.
General enquiries
enquiries@a1mediamagazines.com
Printed by Buxton Press Limited
A1 Retail Magazine is published 11 times a year by

Award Winning 4 U MEDIA LIMITED T/A A1 MEDIA.
Cally Law
Editor/Director
Tel: 01787 222251 Fax: 01787 224395

Address: 4 U MEDIA LIMITED T/A A1 MEDIA, A1
Retail Magazine, Unit 4, Fox and Pheasant Centre,
White Colne, Colchester, Essex, CO6 2PS.
No part of A1 Retail Magazine may be reproduced,
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magazine are not necessarily those of 4 U MEDIA
LIMITED.
During printing, images may be subject to up to a
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Copyright 4 U MEDIA LIMITED T/A A1 MEDIA

2015. All rights reserved.
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May 2015
A1
News and Business
APPOINTMENTS
VoucherCodes.
co.uk has
appointed
Sverine
Philardeau as
Vice President
of Retail and
Brand
Solutions.
Sponsored by
Roland DG is pleased to
announce Brett Newman has
been appointed to the role of
Managing Director of Roland
DG, UK and Ireland.
NEWS & BUSINESS
Borderfree has announced that

Jonathan Kapplow has joined the
company as Chief Marketing Officer.
May 2015
Alastair Stewart joins ShopperTrak

as Director of Sales for EMEA.
FIRST UK STAND-ALONE STORE

The commercial property and real estate services advisor, CBRE, is
advising on the opening of Royal Selangors first UK stand-alone store on
Kings Road, London.
The opening of Royal Selangors first UK store at such a high profile
location demonstrates their ambition to expand into the UK market,
coinciding with the 130th anniversary of the brand. The 1,317 square foot
store on Kings Road will be open for business by early May, selling items
such as pewter corporate gifts, wine accessories, christening gifts
and tableware.
FOOTFALL UP
The first quarter of 2015 has
shown shoppers to be in a
more buoyant mood with
footfall across UK shopping
centres rising for two
consecutive months. Footfall in
February increased 2.0% on
January and Marchs figures
were up 0.9% on February with
shopping centres in the North
West showing the greatest
increase at 6.8%.
Edward Cooke, Director of
Policy and Public Affairs,
British Council of Shopping
Centres (BCSC) commented It
is a positive story for shopping
centres with footfall up for the
past two months of this year,
reflecting a growing confidence
amongst consumers. For the
first time since the start of the
recession, we are seeing
consumers enjoying larger
shopping budgets with wage
inflation finally outstripping
price inflation. It is also
encouraging to see strong
footfall growth across regional
shopping centres with
shopping centres in the North
West leading and the East
Midlands, North East and
Yorkshire and The Humber
regions all showing healthy
footfall increases
in March.
SCANSOURCE
UNIVERSITY
ScanSource Communications has
announced that it will extend its
training offerings in Europe through
its ScanSource University
programme. ScanSource University
is part of the distributors ongoing
efforts to support reseller partners
with personal and comprehensive
training. These training
programmes will be open to all
reseller partners, irrespective of
their business location in Europe.
Please send your industry news to

cally@a1mediamagazines.com
NEWS & BUSINESS
The new Westgate brand has been launched

this month.
The Westgate Oxford Alliance, a joint venture between
Land Securities and The Crown Estate, confirms that it
will proceed with work on its 440 million Westgate
Oxford development, with preparatory works having
begun and construction starting imminently. This
follows more than four years of preparation, extensive
public consultation and the approval of a reserved
matters application by Oxford City Council. It also
coincides with several leasing commitments from
leading national and international retailers.
The new 800,000 square foot. (74,300 square metre)
retail and leisure scheme in the heart of Oxford city
centre is due for completion in Autumn 2017. The
highly anticipated shopping centre development will
see the existing Westgate in the west end of Oxford
transformed to include over 100 new stores, 25
restaurants and cafes, a boutique cinema, roof top
terrace dining and a wealth of new public spaces.
With Oxford already topping the wish list of cities in
which retailers want to secure space (PROMIS), todays
announcement will be welcomed as a rare opportunity
for retailers and leisure operators to reach a broad
audience in a truly historic setting.
They join an impressive and growing number of best of
British and international brands that have already
demonstrated confidence in the development with
confirmed leasing commitments including a 140,000
square foot John Lewis department store, Next and
Primark, alongside Michael Kors and boutique cinema
chain Curzon Cinemas. The development is now
28 per cent pre-let.
Sponsored by
WESTGATE OXFORD
BRAND RELEASED
May 2015
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A1
Diary
MAY 2015 NOVEMBER 2015
SHOW GUIDE
DATES FOR YOUR DIARY
A1
Magazine | Website | App
Retail
A1
10 May 2015
MAY 2015
May Design Series
17-19 May 2015
ExCeL, London
Organised by UBM
www.maydesignseries.com
NEC Solutions Showcase 2015

20-21 May 2015
Vinopolis, London
NEC Display Solutions has announced that the 2015 NEC Solutions Showcase is to take place at
Vinopolis London, on Wednesday 20th and Thursday 21st May. Enjoying exponential growth and
now in its 7th year, its DNA has remained steadfast; the NEC Solutions Showcase provides a unique
platform for innovation, presenting best in class technology solutions within multiple vertical
sectors, to demonstrate real-life scenarios to both educate and inspire.
Visitors to Showcase will be able to make a direct comparison between different display technologies
with Projection, Large Format Display and LED technology side by side, enabling a technology
shoot-out to evaluate the best solution to an application. With Ultra High resolutions defining a new
era in visual experience, only NEC Display Solutions brings 4K UHD to desktops, large format
displays and large venue projectors.
Its location is intrinsic to the event, and the superb Victorian vaulted space at Vinopolis dictates an
experience of its own. NEC invites visitors to partake in a Vinopolis Wine Tasting Experience, allowing
them to discover a World of wine at their own pace.
www.nec-display-solutions.com
A1
JUNE 2015
PayExpo 2015
9-10 June 2015
ExCeL, London
Held in London, the fintech capital of Europe, the event is at the heart of this booming
payments ecosystem.
It brings together more than 2,000 senior executives from banks, mobile networks, retailers, ecommerce, government, transport and leisure with payments specialists and fintech innovators to
share future trends, emerging technologies, case studies and regulatory updates.
Five conferences - The Future of Payments Summit, Mobile Money Europe, Merchant Payments,
Prepaid Gifting & Loyalty and the new Payments Security & Authentication - as well as two new
workshops covering Cryptocurrency and Payments and more than 50 exhibitors make this the most
comprehensive payments event in the European market.
www.payexpo.com
A1
NOVEMBER 2015
Strategies in Light - co-located with LuxLive
17-19 November 2015
ExCel, London
Together these must attend events attract professionals from over
52 countries, encapsulating the entire industry supply chain, from
chip manufacturing, through the design community, to the end user.
Meet the leading lights in the industry on the busy exhibition floor.
Hear from experts in our dual track conference sessions, free talks
and debates. Experience the latest technology from component level
to sophisticated control systems. No other European LED lighting
conference offers such a wide range of activities.
www.sileeurope.com
www.luxlive.co.uk
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A1
Spring/Summer Trends
Trend
Setter
intu deliver their

Spring/Summer fashion
campaign in style. We
find out more
ntu Properties Plc has entrusted the

delivery of their Spring/Summer
2015 fashion campaign, Let Your
True Colours Shine to Manchester
based retail event specialists,
Maynineteen. The team organised fun
fashion themed activities and exciting
fashion shows for all the family across
eight intu shopping centres
throughout March.
Offering something for everyone this
inclusive campaign kicks off Spring
2015 with stylish fashion
performances taking place at the
following intu centres; intu Trafford
Centre, intu Merry Hill, intu Derby, intu
Watford, intu Milton Keynes and both
intu shopping centres in Nottingham
(intu Broadmarsh and intu Victoria
Centre). Written and choreographed by
London based creative, Glenn Ball who
has worked with famous names such
as; such Kylie Minogue, Jennifer Lopez
and Mariah Carey, the hot new
seasonal trends will be showcased on
a variety of creative stage set ups that
challenge the traditional catwalk. intu
Potteries, one of intus smaller centres,
wont miss out on the action either as it
hosts Maynineteens trademark
fashion game, Hook-A-Handbag which
There is a fun digital element to the

campaign too, with intu centres inviting
shoppers to interact online sharing images
via social media, and giving them access
to Instagram printers installed on-site
to print out pictures to take home.
12
May 2015
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gives a fabulous fashion twist to the

fairground favourite, Hook-A-Duck.
There is a fun digital element to the
campaign too, with intu centres inviting
shoppers to interact online sharing
images via social media, and giving
them access to Instagram printers
installed on-site to print out pictures
to take home.
Maynineteen Director, Katie
Coombes explained Were thrilled
to be working across so many intu
centres this year. intu is a great client
to work with because they recognise
that its not just all about the shopping;
creating a feel-good experience for
their customers is of equal
importance so theyre committed to
delivering exciting, engaging and
creative events!
Maynineteen
+ 44 (0)161 848 7878
www.maynineteen.co.uk
May 2015
13
A1
Spring/Summer Trends
What do
they think?
Jason Traves, Head of Creative,

Lucky Fox
"This Spring/Summer season were
seeing graphic print foliage and
naturalistic plants clashed against a
backdrop of stark industrial elements.
This juxtaposition of nature verses
industrial is a new take on the
Californian west coast feel that we saw
in late 2014, which continues to filter
through into windows and in-store VM
this year. Take our recent window
design for the launch of the new
Spring/Summer Next collection, which
combines fifties-inspired furniture and
vintage surf boards, set against a
backdrop of Californian-inspired
imagery and succulent plants.
I think the use of interactive
technology is a hugely important
element of the retail experience right
now. Take the womens brand, Finery
which launched in London with a
week-long pop-up showroom
displaying their launch collection.
From the street, the windows featured
motion sensor screens and visitors
could swipe through an interactive look
book and obtain discount codes to their
website for early exclusives.
Pop-up showrooms also tap into the
emerging trend for bespoke - which is
driven by the growing number of
consumers looking for something
different from their high street stores.
Just recently we saw British shoe brand,
Grenson create a pop-up in Selfridges
where customers could customise and
personalise their shoes, as well as learn
more about the design process. The
opportunities for these bespoke
in-store pop-ups are endless and it will
be interesting to see how other retailers
follow suit with this trend over the
coming seasons."
www.luckyfox.uk.com
14
May 2015
Adam Tregaskis. Head of Retail,

The Market Creative
We are always on the lookout for the
latest happenings in retail innovation.
A recent Inspiration Tour took us to key
shopping districts in Manchester
where we found an emerging trend
thats getting shoppers buzzing. Weve
named this Tribe-ification as its all
about nurturing a tribe of people for
your brand. Cycle brands are
particularly great at this, but Rapha are
the masters. Ultimately this is a
clothing retailer, but its Cycle Club caf
appeals to the most hard core road
cyclists. As well as serving food and
drink, the environment is all about two
wheels with road bikes acting as art
and lycra encased in table tops. You
can watch live racing or catch
We speak to
some industry
professionals to find out
what they think the
Spring/Summer trends
for 2015 will be.
specialist film screenings and book

launches there, making it an inviting
place to hang-out if thats what
youre into.
Its this niche appeal that makes
Tribe-ification so effective. This is the
opposite of mass-market or even
category specific, Rapha arent just
going after hobby or weekend cyclists,
theyre after those who cover serious
distance, who live and breathe road
cycling. Its about knowing your
audience inside and out and catering
to their quirks and whims, treating
them like friends and creating a captive
environment in which they love to be.
Retailers going down this route need
to consider the lifestyle of their
shoppers, what they enjoy and buy
outside your category, the experiences
they want, and deliver it all in a neat
package on the High Street. Take
inspiration from Lululemons yoga
studios or Nike runners club. Effective
Tribe-ification is the successful
marriage of customer insight and
understanding their motivations with
the strengths of your brand, creating a
die-hard set of advocates.
www.themarketcreative.com
What do you think?

Tweet us at @A1RetailMag
Mike Houghton, Marketing Director,
CJ Retail Solutions
The recent publicity around the
extension of the tobacco display ban
to convenience stores has put the
spotlight on display compliance once
again. While the focus has been on
legislative compliance in this instance,
the work that went into preparing for
the display ban serves as a reminder
that compliance does not simply
happen on its own.
Research suggests that 75 per cent
of shoppers who pick a product up will
go on to buy it, so successful retailers
will focus on ensuring their retail
displays are of consistently exceptional
quality - quite simply, if your product is
broken, faulty or not even there then it
cant be picked up. Retailers are now
also more mindful of the negative
impact that non-compliance can have

on customer loyalty as well as
impulse sales.
This will have a huge impact on the
standard of retail displays we see in
stores over the coming months.
With 21 per cent of all sales in the
UK now taking place online, retailers
will be channelling time and resources
into ensuring that their bricks and
mortar stores meet the ever growing
expectations shoppers have
concerning retail technology. With so
many options available, including
holographic displays, RFID and
Bluetooth I-Beacons, the key will be
ensuring that the technology used has
synergy with the retailers core
customer and enhances their shopping
experience in a meaningful way.
www.cjretailsolutions.co.uk
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A1
eCommerce
eXcellent
eCommerce
With so much competition online what are retailers

doing to make their eCommerce websites stand out from
the crowd? How do retailers drive traffic to websites
and then crucially convert visitors in to shoppers?
e all know that the

traditional high street is in
decline and more and more
shoppers are taking to their
laptops, tablets and mobiles to
complete those all-important
transactions, and with offerings such
as click and collect and one hour
delivery slots it couldnt be easier,
could it? With a saturated
marketplace, consumers know that if
the product they want is not available
when they want it, at a competitive
price, with good delivery options,
another retailer, just a click away, will.
This is a problem for many online
retailers who find their websites are
just not offering what consumers want
and as a result their abandon cart rate
is too high. But what makes a good site
and how do retailers unravel the
endless data their website can offer
them and turn it in to some insightful
and useful knowledge about their
target market?
The retailer can use historical data to

reverse engineer the path visitors took
to become buyers.
Pini Yakuel, CEO, Optimove
There first step is to look at historical

data from the site and define shopper
profiles to be assigned to new visitors
based on their behaviour while
browsing. This enables the retailer to
create target driven campaigns to
convert visitors in to buyers.
18 May 2015
Pini Yakuel, CEO, from Optimove

comments Once these personas are
identified, the retailer can use
historical data to reverse engineer the
path visitors took to become buyers.
Perhaps the Value Seeker converted
after being presented with a 2-for-1
discount, while the Early Adopter
converted after receiving an offer for
the latest product in its category. The
Impulse Shopper is likely to convert
with an offer for free shipping, etc.
The next step is to assign a specific
persona to each new visitor. But here
again, we run into the problem of not
having enough data on new visitors.
And once again, historical data of

previous customers can reveal the
answers. Our first big clues are the
referral source that they came from
and the first few click paths that they
pursued. For instance, Value Seekers
might come from an ad offering a
ABOVE AND RIGHT:

eCommerce Graphics courtesy of Optimove.
Charles Nicholls, SVP Strategy,

Marketing Products, hybris
discount and go directly to the

shopping cart page, while the Early
Adopter might come from a tech or
fashion blog and check out the New
Arrivals page. The Impulse Shopper
might come from a search engine
referral only to bounce quickly and
return a short while later.
Another use of analysing data is
creating a site that focuses its business
around the customer and offers a more
personalised shopping experience. By
doing this these retailers can ensure
that consumers are constantly
engaged with the site and more
likely to value brand loyalty.
Charles Nicholls, SVP
Strategy, Marketing Products
at hybris comments
Fundamentally in order to
personalise, we need to
understand the person. And
that means getting down and
dirty with data specifically a real
time understanding of the context
that is driving any customer interaction
at that moment in time. Context data
changes continually, with every browse,
t
tha sed
s
e
i
Sit ptim and
o
le
are mobi vices l
l
e
for blet d r for a
ta cate ers.
l
m
wil onsu
c
review read or item clicked on. It is only

when a retailer can, for example, blend
their real time browsing data with
historical transactional data last item
bought, last e-newsletter opened and
use it to inform an interaction with a
customer in real time that true
personalisation can be achieved.
This isnt a fictional retail nirvana;
the technology exists today. Not only do
retailers who adopt this technology
enjoy campaign performance two or
three times higher than
non-contextualised efforts, they also
deepen their bond with the customer
and increase the lifetime value of
that relationship.
But it isnt all about the data. Many
shoppers want to enjoy an experience
when shopping this is a trend we are
now seeing in both bricks and mortar
stores but also online. Sites that offer
consumers a place that inspires and
excites are more likely to see returning
shoppers who just want to keep up to
date with the latest trends.
May 2015
19
eCommerce
Simon Peers, Sales and Marketing

Director, Hangar Seven
A1
Simon Peers, Sales and Marketing

Director at Hangar Seven comments
Shoppers are increasingly looking for
more than just a place to purchase
product. They want to be informed,
inspired and entertained. Brands that
provide a great online experience are
being rewarded with greater shopper
engagement, loyalty and ultimately,
sales. But, this now means retailers are
having to look at producing content in
quantity and more importantly, greater
quality. Great imagery and video
content are key factors in improving the
shopper experience and lead to longer
dwell times, greater propensity to share
and better rankings in natural search
all of which increase a retailers chance
of winning the click and the sale.
Of course a big part of capturing
consumers attention is to offer them
the convenience of shopping whenever
and wherever they want to. This
includes creating a seamless shopping
experience across many platforms
including mobile, APP and tablet as
many consumers are now shopping
on the move.
Jim Herbert, Managing Partner at
DigitasLBi Commerce explains At
home, theyre using a variety of means
to browse the Internet at the shopping
research phase desktop and laptop
PCs, tablets, smartphones and smart
TVs - and will search for the same
information across all devices.
But mobile increasingly dominates
20 May 2015
the shopping horizon. According to

research we recently carried out into
retail purchases, 42 per cent of
consumers turn to their smartphone
while 39 per cent will use a tablet.
Whats more, mobile is increasingly key
in the consumer purchase path; 88 per
cent of smartphone users use their
mobile before purchasing in store,
while a further 72 per cent confirm
theyve used their smartphone when
shopping in store.
Driving traffic from bricks and mortar
stores and vice versa will see increased
engagement and loyalty from the
shopper and the retailers doing this
seem to be the ones coming out on
top. Jon Buss, Managing Director at
Criteo said In a saturated online
marketplace, retailers need to ensure
they continue to innovate and keep
atop of the last industry trends. Having
the ability to understand a consumers
thought process and purchasing
journey is imperative. The latest
advancements in cross-device
marketing technology ensure that
retailers are going to keep their
offerings relevant to every individual
shopper. In order to turn visitors into
shoppers you first need to first target
the correct people. This is where the
war is being won.
ABOVE:
Website design that will inform, excite and
inspire. Image courtesy of Hangar Seven.
A1
eCommerce
Benjamin Hosack, Co-Founder and

Director, Foregenix
Foregenix are offering a unique, free-of-charge 2-hour

PCI DSS consultancy service on best practice around
PCI, compliance or data security. Organisations
wishing to use their two hour consultancy session
may apply via the Foregenix website.
Security is also another big issue.

If consumers trust is broken by loss of
data or worse, card details the retailer
has very little chance of regaining
this trust.
Benjamin Hosack, Co-Founder and
Director at Foregenix commented
Establishing an understanding of
security within your business is an
essential step to ensuring successful
PCI compliance. There are increasing
numbers of businesses falling victim to
attacks in the eCommerce, hospitality
and Mail Order Telephone Order
(MOTO) spaces. It is imperative for the
viability of businesses of all sizes to
ensure their data and systems are
secure and that they are PCI compliant.
Cybercrime has been estimated to cost
the global economy in excess of $400
billion each year, according to a recent
McAfee report. Being a victim of a
cyber-attack can be potentially fatal to
thousands of businesses each year.
For this reason, protecting data has
never been more crucial and our team
of compliance experts are the leading
voices in the industry that can help
business safeguard their payment data
and keep safe against the hackers.
www.foregenix.com
eCommerce is no longer just about

offering your product range online,
retailers now have a whole host of
things to consider including experience,
consumer behaviour, targeted
campaigns, multi platforms, data,
content and even security. The
technology is now so advanced that the
scope of creativity retailers have is
amazing and I personally cant wait to
for more emerging trends in the world
of eCommerce to make my online
shopping experience even
more diverse. A1
Contact
Optimove
+44 (0)20 3608 1270
www.optimove.com
hybris
+44 (0)203 6088 011
www.hybris.com
Hangar Seven
0845 625 5747
www.hangarseven.co.uk
DigitasLBi Commerce
+44 (0)207 063 6465
www.digitaslbi.com/uk/
Criteo
+44 (0)203 389 0000
www.criteo.com
Foregenix
0845 309 6232
www.foregenix.com
22 May 2015
A1_R_MAY_018_023 (v8)_CL_Layout 1 5/6/15 11:54 AM Page 23
May 2015 23
A1
Entrances and Flooring
A1 look at what makes

a good entrance and
flooring system; aesthetics,
durability, functionality or
all of these things
combined?
hen shoppers enter a store,

they may not notice the
individual items such as
the entrance and flooring
systems but they will notice the overall
appearance of the area and will be put
off if the space is dirty and unkempt.
So when it comes to the entrance
and flooring of a store, retailers need to
feel confident they are specifying the
best material for the job. Products need
to be durable, easy to clean and fit for
purpose. This may seem obvious but
specify the wrong products on the floor
or entrance system and retailers will
pay the price further down the line,
with constant use and wear and tear, if
the product is not up to standard, extra
costs in cleaning and repairing will
be incurred.
Entrance systems can also go a long
way in keeping the store safe and
non-hazardous to consumers. Chris
Sutton, Retail Account Manager at
Construction Specialties
comments, According to the HSE
(Health and Safety Executive), as
much as half of all health and
safety related accidents in retail
environments are caused by slips
and trips. Many of these incidents
happen in entrance areas, with
both moisture and dry particulates
First
Impressions
Count
creating a slip hazard on smooth
floor finishes.
A well-designed entrance matting
system will provide an effective
defence against dirt and moisture,
not only reducing accidents, but
also lowering cleaning and
maintenance costs.
Getting the right kind of entrance
matting is important and size is also an
issue too, he goes
on to say
Statistics also
show that 85 per
cent of dirt and
grime that get into
a building is
carried in on the
soles of shoes,
24 May 2015
buggies and wheelchairs. Once in the

building, it is costly to remove, putting
unwelcome strain on budgets. Good
design is based on installing matting
that is able to absorb high levels of
detritus, as well as contain it. Also
there needs to be enough matting in
place: Whilst BS 7953:1999
recommends a minimum of 2.1 metre
of entrance matting, most experts
agree that in busy entrances six metre
is the optimum walk-off length to be
effective. In addition, where movement
of heavy trolleys or crates
is expected, durable matting able
to withstand high rolling loads
is required.
There are many different types of
entrance matting and it is up to the
retailer to decide which is

best suited to each store,
however modular matting
is increasingly popular as it is easy to
lay and each tile can be replaced
individually, keeping down costs when
accidental damage or wear and tear
is incurred.
Products such as Forbos Coral
Classic Tiles offer maximum moisture
absorption and effective dirt removal,
yet can also significantly reduce
installation time and wastage on site,
which in turn delivers exceptional cost
need to be as robust as the main

entrance system. This is due to the fact
it wont have to endure such heavy
traffic for prolonged periods of time or
receive as much dirt and detritus.
Developed for use in busy Retail and
Commercial areas, Expona Control by
Polyflor is the first flooring product to
combine the design benefits of a
Luxury Vinyl Tile (LVT) with the
sustainable wet slip
resistance of an HSE
compliant safety floor.
Typical applications
Flooring
needs to be easy
to clean to keep
the store looking
clean and tidy.
FAR LEFT:
Expona Control in
smoked limestone
from Polyflor.
LEFT:
Entrance System in
Accessorize, image
courtesy of
Construction
Specialties.
BOTTOM
MIDDLE:
Entrance System,
image courtesy of
Forbo Flooring.
Statistics also show that 85 per cent of

dirt and grime that get into a building is
carried in on the soles of shoes, buggies
and wheelchairs.
Chris Sutton, Retail Account Manager, Construction Specialties
savings. Reducing installation time is

also particularly relevant when
downtime or retail stores opening times
are an issue.
Whats more if the entrance flooring
system is accidently damaged at any
time, the client will easily be able to lift
the spoiled tile and replace it with a
new one - without having to replace the
entire system.
Moving further in to a store, flooring
still needs to retain certain
characteristics such as durability and
ease of cleaning but flooring does not
of Expona Control include bar and

restaurant areas, supermarkets and
department stores, and any entrances
which are susceptible to becoming wet
on a rainy day as rainwater can be
quickly and easily brought inside
on footwear, umbrellas,
clothing and push
chairs. Expona Control
is the perfect solution
for these high slip risk
areas as it offers both a
high design flooring
solution and
sustainable wet
slip resistance
to keep both
customers and
staff safe.
BOTTOM LEFT
AND RIGHT AND
TOP MIDDLE:
Aspecta Erme
flooring range in
Tarnish, Hexi
and Piermont.
May 2015
25
A1_R_MAY_024_027_CL_Layout 1 5/12/15 11:00 AM Page 26
A1
Entrances and Flooring
The slip resistance is sustainable for

the guaranteed life of the product due
to its achievement of 36+ in the
pendulum wet test and 20 microns of
surface roughness. The enhanced wear
layer creates a rougher, harder friction
surface to bite into the sole of
footwear, resulting in the necessary
durability and underfoot safety required
of the flooring.
Flooring can also be used within a
store to guide consumers around the
space and to zone items in to groups.
The Aspecta Erme range was launched
this Spring and can be used to
contribute to the overall brand of the
store and also help with signposting
and marketing.
The full range comprises of five main
categories including, Tarnish, Hexi,
Careen, Fracas And Piermont, all which
come in a range of colours and
finishes. Tarnish comes in six
colourways and comprises of a steel
patina of smoky undertones with
contrasting corrosive figures. Hexi
comes in three colourways in a closely
related range of neutral. This unusual,

geometric pattern will coordinate with
most contemporary environments.
Careen comes in four colourways and
offers a contrast to smooth, shiny
surfaces such as metal and glass.
Fracas come in five colourways and
features a montage of colourful
BELOW:
Aspecta Erme range
in Tarnish, Hexi and Piermont.
TOP LEFT:
Expona Control from Polyflor.
triangles, this design forms a textural

solid that is perfect for high activity
spaces. Piermont comes in six
colourways and boasts a unique
layered finish by combining a
pearlescent effect, abstract design and

wood embossing texture.
Steve Perry of Grant Westfield,
Aspectas UK distributor, commented
This range is receiving a fantastic
reception. We anticipate that the
collection will convert new customers
to LVT, for example, those who would
typically opt for the real thing if
specifying stone and wood flooring, but
are won over by the striking colours,
shapes and textures of these abstracts.
These products not only look fantastic
in their own right but also when
combined with neutrals to add
character, style and energy.
BOTTOM LEFT:
Aspecta Erme flooring range in
Tarnish.
Flooring may be the area that most

consumers may overlook when
entering a store but get it right and it
will give consumers a lasting
impression that the store is well kept.
It will also save retailers money
in the long run with durability and
ease of maintenance being of
imperative importance. A1
Construction Specialties
+44 (0)1296 652800
www.c-sgroup.co.uk
Forbo Flooring
+44 (0)1773 744 121
www.forbo.com/flooring
Polyflor
+44 (0)161 767 1111
www.polyflor.com
Aspecta
+44 (0)88 1662500
www.aspectaflooring.co.uk
26 May 2015
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A1
Q&A UST Global
Q&A
UST
Global
We chat to Jonathan Vardon, Global Head of retail at UST Global.
lease tell our readers more

about UST Global and how it
can help retailers.
UST Global is a global IT
services organisation based in
California, with 15,000+ associates and
offices in all key global locations. UST
Global operates across all industry
verticals in over 25 countries but majors
in Retail, Healthcare, Banking and
Financial Services and Telecomms and
has delivery centres in India, The
Philippines, Mexico, China, Singapore,
extensive partnership ecosystem of

retail partners to provide the very best
skills across most retail packages and
emerging technologies.
UST Global is built on a strong
foundation of values and prides itself
on its motto of fewer CLIENTS, more
ATTENTION. What this means is that
rather than targeting the number of
customers we work with, we focus
instead on building deeper
relationships with each of our
customers, that are built on value,
customers, this way of working is clearly

benefiting them.
Our services, which span all elements
of the customer needs, including plan,
build, verify, run and think are
underpinned by our leading edge
solutions and services in digital. Our
Edge services of cloud, mobile, social,
analytics, cyber security and our Design
for Happiness methodology enables us
to bring the very best capabilities and
thought leadership to our customers.
We leverage our innovation ecosystem
Within retail, UST Global works with 12 of the top 20 global retailers,
two of the top three mega retailers and six of the leading UK retailers.
We support retailers in the US, Europe, APAC, Latin America
and India.
Jonathan Vardon, Global Head of Retail, UST Global
Malaysia, Spain, Germany and USA.

Within retail, UST Global works with
12 of the top 20 global retailers, two of
the top three mega retailers and six of
the leading UK retailers. With over 4,000
technically and retail domain qualified
professionals we support retail
customers in the US, Europe, APAC,
Latin America and India, leveraging an
30 May 2015
partnership and a long term approach.

We consistently talk about commitment
beyond the contract where we work
based on the spirit of the engagement
and partnership rather than the letter of
the contract. This approach has
consistently won us high praise from
our customers, and with 95% of our
revenue coming from our existing
of venture capitalists, globally

acclaimed design universities,
partnerships, innovation labs and
acquisitions to provide our customers
and their customers with solutions that
are designed for their happiness, and
therefore drive brand loyalty.
ABOVE:
Jonathan Vardon,
Global Head of
retail at
UST Global.
What has been your biggest challenge

to date and how did you overcome it?
The biggest challenge has been moving
from the client side of retail and
Banking to the supplier side. Having
previously held a senior role in HBOS,
Lloyds Banking Group, been the CIO of
Boots UK and CIO for Digital and
Operations at The Cooperative Group,
the transition wasnt easy. I was
accustomed to owning and solving big
problems from end-to-end. Now being
on the other side, its much more about
providing that assistance and
consultation at the outset and then
ensuring the very best team are put in
place to support the needs of our
customers. However, having
experienced the capability and culture
of UST Global during my time at Boots,
the transition was made much easier.
You recently exhibited at the RBTE
2015 - was this your first time at the
show? How did you find it?
It was my first time as a supplier
presenting, but I have attended as a
client in the past. My perspective was
certainly different this time! My
mind-set was all about starting to give
visibility to the IT services best kept
secretUST Global. Ive been with UST
for a year now and Im delighted to see
that other clients perspectives of their
approach, partnership and expertise is
the same as mine was when I was
at Boots.
The show is a great opportunity to
gain insight into what other clients are
doing, the new innovations coming to
market and a good chance to network
with others in the industry, especially at
the bar!
i n g will
t
c
te
e
rs
Pro ebsit sume n
r w con whe
u
o
y your ind line
m
n
e
giv ce of our o .
pea ing y vices
us ser
Retail Technology is a fast moving,

ever changing sector - what do you
think has been the biggest change
over the last five years?
I think the biggest change is going on
now. The convergence of social, mobile,
analytics, cloud, security,
personalisation, internet of things and
cognitive enhancements is shifting the
market as we speak. Data is a major
driver of disruption and is growing at an
alarming speed. We are seeing new
innovations and new business models
emerging from these disruptive
technologies and services.
Organisations that will succeed in the
future will look to leverage this data and
technologies to provide value adding
insight and be able to translate this
insight into action that benefits their
customers beyond that which we would
have thought possible only a year ago.
Alongside this we will see some of
the most advanced cyber security
capabilities coming into the market
place. The exciting part for me is that
UST Global is investing heavily in these
areas and have built an innovation and
security ecosystem that I would argue is
one of the best in the market.
What are your plans over the next
12 months?
Firstly ensure that our existing
customers are continuing to experience
the great level of service and continued
innovation that they have been
accustomed to. Secondly, growing our
client base gradually and globally,
ensuring all of our new customers
experience the same. Lastly, continuing
to showcase the digital edge services
that UST Global offers and bringing
more of the innovation both digital
and cognitive, to the market. A1
UST Global
+44 (0)207 487 4818
www.ust-global.com
May 2015 31
A1
Managing Fraud
Managing
Fraud
in the Age of eCommerce
Jackie Barwell, Director of

Product Management at
ACI Worldwide talks to A1
Retail about how real time
monitoring is more crucial
than ever before.
here is no doubt that

eCommerce is one of the fastest
growing global payments
markets today. Global
eCommerce sales are expected to grow
17 per cent annually to over $2 trillion
in 2016.* Considering this represents
currently less than 10 per cent of the
overall retail market, one begins to
understand that the growth potential
is huge.
However, research also suggests that
for those venturing into the
eCommerce space, fraud prevention is
one of the biggest concerns. Card Not
Present fraud (CNP fraud) continues to
rise as the widespread adoption of
EMV** has made fraudsters move from
Any strategies that are too strict will

turn your eCommerce site into a
no-go area, not just for fraudsters
but for your customers as well!
Jackie Barwell, Director of Product Management, ACI Worldwide
32 May 2015
the more traditional channels of card

theft and domestic counterfeiting to
CNP fraud and cross-border counterfeit
fraud. As the US - as one of the last big
retail markets - moves to EMV in the
next few years, the opportunity for
A1
Managing Fraud
cross border counterfeit fraud will

disappear. Experts already predict
another sharp increase in
CNP fraud.
Managing fraud risks will be
crucial but is it all about stopping
fraud? If this was the case,
eCommerce could potentially be
the safest channel. Merchants
could simply decline any
transaction which looks risky
forcing customers into the store.
However, such an approach
wouldnt encourage confident use
of the huge eCommerce market.
Any strategies that are too strict
will turn your eCommerce site into
a no-go area, not just for
fraudsters but for your customers
as well!
So what does a modern and
efficient fraud strategy look like?
Simply monitoring fraud at the
time of the transaction is no
longer sufficient
in isolation.
Monitoring not just in real time but

all the time is vital to maintaining a
successful eCommerce business, as
this can demonstratively add value
by safely opening up revenue
opportunities that would
otherwise prove too risky.
Our Red Shield fraud solution
not only monitors in real time, but
also allows for continuous review
across all orders using our Business
Intelligence capability. This enables
early identification of new fraud
trends or behaviours, allowing
fraud strategies to be proactively
updated as-you-go, rather than
waiting for the end of the
traditional fraud maturity period to
make those adjustments. A modern
fraud strategy is also one that
enables differing approaches for
each of your sales channels, and
takes into account multiple data
points within each transaction. The
more you can segment your fraud
management in line with your
business strategies, the more
accurate you will be. A1
Our Red Shield fraud solution

not only monitors in real
time, but also allows for
continuous review across all
orders using our Business
Intelligence capability.
Jackie Barwell, Director of Product Management,

ACI Worldwide
*Source: Wall Street Research 2014

**EMV is a joint effort initially
conceived by Europay, MasterCard
and Visa to ensure the security and
global interoperability of chip-based
payment cards.
ACI Worldwide
+44 (0)1923 816393
www.aciworldwide.com
34 May 2015
A1
May Design Series Preview
May Design
Series 2015
With a new focus for 2015, May Design Series is Curated for Business in response to
extensive research into the needs of Retail, Residential, Commercial and Hospitality
Design communities. Returning to ExCeL London for the third consecutive year, the
show runs from 17th19th May and promises to be the biggest yet with 500 of the best International
and British brands presenting an array of products for every interior space across five sectors:
Furniture, Kitchens and Bathrooms, Lighting, Decor and DX, the areas showcasing ideas in the making
to provide a glimpse of the future.
erfectly positioned to present
shop-ready collections at the
finale of the European show
cycle, May Design Series will
include companies from over 25
countries. The exhibition will hold
must-see features for buyers and
specifiers looking for the latest trends.
Award-winning writer Katie Treggiden,
Author of Confessions of a Design Geek
and Founder of Fiera Magazine, has
trawled fairs in Stockholm, Frankfurt
and Copenhagen to curate a
selection of products showcasing
the very newest talent on the
design scene.
An entrance tunnel to the lighting
area will be fuelled by Disco Disco, an
illuminated sound-responsive
installation made by creative
entrepreneurs Alex Asseily and
Goodwin Hartshorn is a show exclusive
Haberdashery (stand L232).
NDBA finalist Daniel Lau - Kai chair
Kate Noakes sideboard
36
May 2015
With vibrant, vintage style lights

inspired by tattoo artistry, first-time
exhibitor Tatt Light (stand AL2) is
bound to make a splash.
In the Dcor area, Rug Maker (stand
D39) will be celebrating 150 years of
Lewis Carrolls Alices Adventures in
Wonderland. Granted an exclusive
license to reproduce John Tenniels
artwork from the British Librarys
original collections, the company will be
presenting two distinctive rug designs:
The White Rabbit, and Alice Drink Me
both hand-woven in Nepal.
Favouring simple lines, hot colours,
and clever details, Portuguese furniture
brand Two.Six (stand C155) is an
exciting new exhibitor that can only be
seen at the May Design Series. The
sophisticated studio designs and crafts
a range of contemporary and stylish
Shopkit_Layout 1 5/1/15 10:42 AM Page 1
A1
furniture such as its Swithy Stool, a

smooth, hand-crafted timber sculpture
that can be used as a side table or a
stool topped with highly durable burel,
a traditional Portuguese wool fabric.
A new networking opportunity this year
is the complimentary Conference and
Seminar programme with a range of
content aimed at retail buyers.
Featuring different high profile keynote
speakers each day, sessions will
address the big issues affecting the
interiors supply chain from client to end
user, and investigate how interior
design and technology can help the
high street adapt to the changing face
of retail and the advance of online
shopping. Next generation furniture
and retail technology trends will be
revealed along with design and delivery
strategies for pop-up shops. Fit-out
matters will be explored, including how
to ensure design intent is truly
delivered onsite and how to leverage
the efficiencies offered by BIM.
May Design Series will also be home
to a number of exclusive features
themed around design and
commerciality. On show will be the
work of 30 finalists across six
categories in the New Design Britain
Awards: Interior Design, Architecture,
Furniture, Fabrics, Surfaces and
Accessories, with the winners revealed
live on Monday 18th May at 4 pm.
Since its inception 12 years ago, the
competition has been a springboard for
the winners careers, some of whom
have become leading talents in the
design industry; past alumni like Daniel
Schofield and Cristiana Ionescu have
had their work stocked in Heals,
made.com and Habitat.
In line with this years emphasis on
design that makes business sense,
entrants have been judged not only
May Design Series will include

companies from over 25 countries.
The exhibition will hold
must-see features for buyers and
specifiers looking for the latest trends.
NDBA finalist Camilla Lee Lambert Organic iPhone Amplifier
Two.Six - Swithy Stool
38
May 2015
May 2015 39
A1
upon aesthetics, functionality, and

product development, but also the
commercial viability of their concepts.
Liam Butler, ACHICA Brand Director and
Accessories category Judge,
commented The final five finalists in
the Accessories category demonstrated
a strong industry and commercial
awareness and presented five products
that could easily sit within a retail
assortment. Finalists include Camilla
Lee Lambert for her Organic iPhone
Amplifiers and Daniel Lau with his
Kai chairs.
24 of the UK's top Designer Makers
will showcase bespoke product designs
ready to buy or commission, including
British Designer Kate Noakes who has
developed a process of revitalising
existing furniture by replacing the
veneer with sheet metal and gesso.
Beautiful textiles from the most
luxurious to multipurpose materials
can be discovered at the Fabric
Pavilion, and brand new for 2015 is a
partnership with CEDIA (the Custom

Electronic Design and Installation
Association) to create a brand new
audio visual and home automation
area, with names including Savant
Europe, Habitech, Control 4, Crestron
and Face to Face Digital. A1
May Design Series
www.maydesignseries.com
L
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E
o
t
ir
ing the th e
n
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h
u
Ret on for year, t
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Lon ecutiv s from d
n
s
n
con ow ru May a e
h
sh 19th
be t
o
h
t
17t mises yet.
pro iggest
b
Rugmaker - Alice
Tatt Light -Anchor,

photographer Joseph O'Brien
Registration for the show is now open to

claim your complimentary pass and see
the full list of exhibitors visit
www.maydesignseries.com and keep-up with
the latest news on Twitter @maydesignseries
via #MayDesign and on the May Design
Series app.
40
May 2015
MJLighting_MAY15_FP (v8)_Layout 1 5/6/15 10:10 AM Page 1
another one...
+44 1829 741 702
sales@mjlighting.com
@mjlighting
A1_R_MAY_044_045 (V8)_CL_Layout 1 5/7/15 12:49 PM Page 44
A1
NetNames Article
Websites need
to act as shop
fronts for
brands
Stuart Fuller, Director of Commercial Operations and
Communications at NetNames talks to A1 Retail about
how important websites are for retailers.
ithout a doubt, a brands

online presence is a vital
part of its sales and
marketing strategy.
Websites are rapidly becoming the
shop front for many brands, as the
eCommerce market continues to boom
44 May 2015
and consumers shopping habits extend

to new areas like mobile and social
shopping. Retailers must therefore
adapt to ensure they provide a
multichannel shopping experience that
includes an engaging web presence
that complements their
bricks-and-mortar offering.
The convergence of these two worlds
can already be seen with so called
showrooming, whereby
consumers visit physical
stores to browse
products before going
online to check
pricing and get
the best bargain,
either with the
store using a
voucher code,
discount
or going
elsewhere.
In th
of eCo is age
brand mmerce,
use th s need to
e
page a ir landing
Showrooming highlights
Front s a Store
the need for eCommerce
to en
platforms to mirror the
c
o
nsum gage
deals and products available
ers.
in bricks-and-mortar stores and
vice-versa, so that they can offer
consumers a comprehensive and
consistent shopping experience across
all channels.
However, while online platforms offer
retailers many opportunities, brands
also need to be aware of the risks
associated with digital platforms. For
example, Walmart, the US supermarket,
offered to match select online prices of
Playstation 4 consoles, but its cashiers
were quickly presented with Amazon
listings showing $400 consoles being
offered for $100 or less, revealing a
surprising amount of counterfeit
products available online. Cases like this
not only demonstrate how online
counterfeits can have a negative impact
on a retailers revenue, but also how
ABOVE:
Stuart Fuller,
Director of
Commercial
Operations and
Communications at
NetNames.
A1_R_MAY_044_045 (V8)_CL_Layout 1 5/6/15 9:41 PM Page 45
they can be
detrimental to brand reputation.
Brands must therefore ensure they
are protected from threats like these by
monitoring for any online
infringements and taking action where
necessary to protect their intellectual
property. Whats more, retailers need to
educate their customers on what to
look out for when shopping online to
make sure they dont get conned by
seemingly attractive offers.
from falling into the hands of

online fraudsters.
Despite these threats, the new
domain name endings also offer
opportunities for retailers to use web
addresses to their advantage and
refresh their customer-facing digital
strategies. For example, brands will
have the opportunity to buy dotShop,
dotSale and dotOnline as well as their
own dotBRAND website endings,
allowing them to own a specific slice of
internet and consumers shopping

habits, it has never been more
important for retailers to understand
these developments and have a
strategy in place. In order to thrive in
the internet age, retailers must ensure
that all of their sales channels are
aligned and protected from fraudulent
threats using all tools available,
including new domain names. A1
The launch of thousands of new generic Top Level Domains (gTLDs)

has meant that brands are now faced with even more threats, as the
opportunities for domain name hijacking, cybersquatting, traffic
diversion and counterfeiting have all grown as a result.
Stuart Fuller, Director of Commercial Operations and Communications, NetNames
The launch of thousands of new

generic Top Level Domains (gTLDs) has
meant that brands are now faced with
even more threats, as the opportunities
for domain name hijacking,
cybersquatting, traffic diversion and
counterfeiting have all grown as a
result. A defensive domain name
strategy is therefore essential for any
brands that want to protect their
reputation and keep their customers
the internet names like dotChanel,

dotGucci and dotHermes have already
been registered. Companies using their
own dotBRAND domain name will
increasingly be seen as safe harbours
by consumers, as only a legitimate
brand can apply for its dotBRAND
domain name. Retailers that take this
approach will therefore be able to
increase customer trust online.
As a result of the changes to the
NetNames
0870 458 9401
www.netnames.com
May 2015
45
A1
Out and About
1
A1
Portview Fit-Out
Pilots Bar & Kitchen
Heathrow Airport,
London
Pilots
Portview serves up a treat at new Heathrow eatery.
ortview Fit-Out has completed a

12 week interior refit at
Heathrow Airports latest
addition to its range of pre-flight
dining options airside in Terminal 5.
Upmarket caterer Rhubarb opened
Pilots Bar and Kitchen, a new 145
cover restaurant whose design is
inspired by the golden era of
1950s travel.
Covering an area of 4000 sq ft, the
interior has been designed by 01
creative. The nostalgic feel is
emphasised by a vintage palette and
aeronautical design features, including
an over-sized jet engine air intake
adding interest to the ceiling. The
theme continues with glass
hangar-style doors and club chairs
upholstered in baseball glove leather.
Antique searchlight fittings, chrome,
stainless steel and period graphics all
reinforce the ambience. Seating
options include bar stools, poseur
tables, lounge seats and traditional
banquettes. Other design highlights
include a full size Dakota aircraft mural
and a stainless steel open pass from
the kitchen, adding to a sense
of theatre.
Portview Contracts Director Sean

McEvoy explains: The attention to
detail required to bring this design
concept to life was incredible. The retro
styling married to contemporary quality
and innovation is distinctive in a setting
such as Heathrow. The unique scheme
allowed our teams to showcase their
skills to the full.
Andy Thornton supplied luxurious bar
furniture for this installation. A1
The attention
to detail
required to
bring this design concept
to life was incredible.
The retro styling
married to
contemporary quality
and innovation is
distinctive in a setting
such as Heathrow. The
unique scheme allowed
our teams to showcase
their skills to the full.
Sean McEvoy, Contracts Director,

Portview Fit-Out
Portview Fit-Out
+44 (0)2890 644765
www.portview.co.uk
Andy Thornton
+44 (0)1422 376000
www.andythornton.com
o1 creative
+44 (0)207 100 1178
www.o1creative.com
46
May 2015
A1
Out and About
Can I
help you?
2
A1
Tensator Group
Mondelez
International
Belgium
hoppers in Belgium will be

introduced to Mondelez
Internationals latest products
by a group of five state-of-theart Tensator Virtual Assistants, at
Carrefour, Cora and Makro stores.
The Virtual Assistants will be installed
in supermarkets and independent
stores across the country to promote
the food manufacturers new product
lines, including the Cte dOr, Milka
and LU confectionery ranges.
The consumer-facing Ultra models,
with a compact 50cm by 50cm
footprint, will stay in each location for
two weeks before continuing on their
tour of retailers, allowing customers
to find out more about Mondelz
International products.
Tensator Virtual Assistant

brings Mondelez
International sweetness
to new Belgian markets.
the Belgian market, Mondelz

International has a strong tradition of
seeking out innovative
ways of communicating with
customers. The Virtual Assistant has
real stopping power in-store and we
see it as way of creating an event that
delivers real sales results.
Tensator Group CEO Ben Gale
explained We are excited to see
Tensator Virtual Assistants in more
The Virtual Assistant Ultra has proved to be a

great asset to our marketing as it takes up a
relatively small area of valuable shop floor space.
Thanks to its dimensions and weight, and the fact that the
device is on wheels, it can easily be transported in a small
van by one merchandiser.
Frank Hoeckx, In-store Activation Expert, Mondelz International
The Tensator Virtual Assistant is a

next generation digital signage solution
that uses cutting edge technology to
project the image of a real person that
can deliver a variety of messages. With
the ability to capture shoppers
attention more effectively than
signage, it can bring messages to
life and create interest in new
product lines.
Frank Hoeckx, In-store Activation
Expert at Mondelz International said
The Virtual Assistant Ultra has proved
to be a great asset to our marketing as
it takes up a relatively small area of
valuable shop floor space. Thanks to
its dimensions and weight, and the fact
that the device is on wheels, it can
easily be transported in a small van by
one merchandiser. This made it budget
friendly and easy to roll out for us. In
48
May 2015
FMCG settings.
The public is very familiar with them in
airports, but bringing these
applications into the European retail
sector adds a new dimension to sales
possibilities and customer
engagement. Technology continues
to play a vital role in retail spaces
and beyond.
Consumers have become
de-sensitised to traditional marketing
methods, so it is important to us to
ensure that brands can interact as
much as possible with their customers
in-store. We look forward to seeing
further results from the models
that Mondelz International have
taken on. A1
A1
Tensator Group
+44 (0)1908 684600
www.tensatorgroup.com

"! !

May 2015 49
A1
Out and About
3
A1
Sheridan&Co
Roots and Bulbs
London
Roots
and Bulbs
Retail design agency put together visual
merchandising strategy to reflect brands natural
health image.
heridan&Co has revealed its

latest work in designing and
creating merchandising
solutions and visual touchpoints
for Roots and Bulbs which is an
independent chain of cold-pressed
juice bars.
Roots&Bulbs sought to add important
finishing touches to its interior design
across all of its outlets, reflective of the
brands passion for flavoursome, fresh
and honest ingredients.
Sheridan&Co put together a simple
visual merchandising strategy based on
the aesthetics of the brand and its
store design by K Studio Architects.
Reclaimed rustic wood, exposed brick
work, distressed furniture set against a
muted, neutral background is offset by
accents of vibrant green delivered by
the multiple planters on display,
alluding to an air of stripped-back
honest design very much in keeping
with brands ethos.
Complementing this theme,
Sheridan&Co created a number of core
touchpoints including:
A giant Roots&Bulbs juice
bottle with green, planted
ingredients inside.
Black chalkboards stationed
throughout the outlets were used
not only for writing on the days
specials and mainstay favourites
but for also expressing the
brands philosophy.
A set of striking illustrations for each
ingredient used within its
cold-pressed juices which,
combined together, created a visual
diagram of the menu to help clarify
the different combinations available.
Solid copper bottles were designed
and introduced to sit at the back
of the fridge rails, to let customers
know that if their favourite juice is
not there, it is simply being pressed
fresh in the kitchen.
Decorative grass was laid inside the
fridges where the cold-pressed
juices are stored and displayed,
underscoring the brands
celebration of nature.
50
May 2015
To help improve shopper navigation

and aid consumer flow in the stores,
window vinyls and urban neon signage
were designed. In addition to this,
Sheridan&Co created a branded trolley
cladded in wood and stainless steel in
line with the outlets stripped back and
rustic interior design, for use in
promotional events and servicing
corporate offices in
the City. A1
Black chalkboards stationed

throughout the outlets were
used not only for writing
on the days specials
and mainstay favourites
but for also expressing the
brands philosophy.
Sheridan&Co
+44 (0)207 486 7499
www.sheridanandco.com
A1
Out and About
4
A1
proportion>london
Alexander McQueen
Savage Beauty
Exhibition
Alexander McQueen:
Savage Beauty
proportion>london supply bespoke mannequins for
Alexander Mcqueen: Savage Beauty exhibition.
V&A, London
image Victoria and Albert Museum, London

he Alexander McQueen: Savage

Beauty exhibition opened this
Spring at the V&A in London.
Superbly put together, the V&A
showcase fascinates and enthralls us
with McQueens visual storytelling,
delivering high drama and emotional
charge through often explored themes,
such as his Scottish heritage, the
natural world and gothic. From his
1992 MA graduate show pieces to his
unfinished A/W 2010 collection,
McQueen dared to push boundaries,
stimulating controversy through his
innovative design, inspired thought and
sheer unadulterated talent. Having
worked with the McQueen design team
for several years, proportion>london
gained a clear understanding of the
brands identity, often brainstorming
presentation concepts with their VM
team. It was an honour when the
mannequin manufacturers received a
call from the V&A, briefing them to
52
May 2015
produce a series of bespoke

mannequins to be used in a number of
rooms within the exhibition layout.
proportion>london were already
familiar with the show, having supplied
mannequins to the original Savage
Beauty exhibition, at New Yorks
prestigious Metropolitan Museum of
Art in 2011.
Echoing McQueens unconventional
style, proportion>london created
mannequins and bustforms using raw
materials (including papier-mache and
natural wood). Injecting the bustform
shapes with sentiment, the
accomplished upholsters at
proportion>london distressed fabrics to
a pre-loved and melancholy state,
harmonising with the McQueen
aesthetic. Deconstructing THEORY;
their offbeat, edgy female fashion
mannequin collection; (which
incidentally was inspired by east
Londons quirky fashion scene), the
proportion>london development team
made alterations to the mannequins
body shape with precision and skill; to
allow each outfit to hang flawlessly.
Over the years proportion>london

has developed a solid relationship with
the V&As conservators, working closely
on many and varied commissions,
building an understanding of each
others knowledge in their respective
areas of expertise.
This exhibition is fundamental
to understanding and celebrating
McQueens extraordinary brand of
creativity, and in reminding us how
many other homegrown talents London
has produced. Housing many of
McQueens iconic runway pieces, along
with an amplified cabinet of curiosity, a
beguiling 3D vision of Kate Moss that
even the most jaded of fashion
enthusiasts could not be overwhelmed
by the experience. We cannot wait to
see it. A1
proportion>london
+44 (0)207 251 6943
www.proportionlondon.com
A1
Out and About
5
A1
Fruttare
FormRoom
Fruttare
Sao Paulo, Brazil
FormRoom were asked to help design a pilot Fruttare pop-up store

in Brazil, developing a concept which could be rolled out worldwide.
nspired by the vibrant colours and

flavours, the pop-up store is
located perfectly on the corner of
Vila Madalena, often described as
the coolest neighbourhood in Sao
Paulo, Brazil.
The space focuses on a natural
canvas look which is achieved through
natural wood flooring, white furniture
and living green walls. The store was
then injected with splashes of vibrant
colour in the forms of a graffiti murals,
made by local artists, and fruity
accessories. Striking lemon and lime
lights hanging above the back-lit bar,
displaying fruit slices set in resin, and
various seating areas give a sense of
freshness throughout.
The aim of this custom lighting
scheme was to continue a vibrant feel
throughout the space, whilst
highlighting sculptural aspects that

encourage customer engagement. The
heavily lit feature wall is covered in an
explosion of Fruttare ice-cream sticks
that establishes a strong focal point for
customers and encouraging an
interactive experience through tactile
surfaces. This is continued to the
exterior setting where customers
lounge in hanging chairs, surrounded
by grass walls adorned with light
fixtures of the Fruttare logo.
The experience is personal and
catered to each individual so that they
can choose their own ingredients for
their Granitas. Formroom wanted to
continue this bespoke element so that
the customers left feeling part of the
54
May 2015
The space focuses on a natural canvas look which is

achieved through natural wood flooring, white
furniture and living green walls.
Fruttare community. Inside the space is
the show-stopping ribbon wall where
each customer can take a
personalized ribbon as a memento
of their experience. A1
FormRoom
+44 (0)207 3998664
www.formroom.com
Stannah_Layout 1 2/2/15 3:53 PM Page 1
A1
River
Island
Out and About
6
A1
Dalziel and Pow
River Island
Birmingham
Dalziel and Pow help bring the River Island store at Birminghams Bullring shopping centre to life.
ustomers at the River Island

store in Birminghams Bullring
enter into an 8m high atrium
space where a collection of
mannequins stand on a central,
circular stage. Instead of straight
lines, the design emphasises angles
and proportions: segments of wall and
huge panels slice through the space,
with layered, large-scale photographic
panels and mirrors leaning against
the walls.
I am incredibly proud of the look and feel

of the new flagship store and the way that
the store design has elevated the shopping
experience here. River Island is such a
distinctive brand with a stylish, fun and
confident attitude and you can see this
everywhere you look.
Ben Lewis, CEO, River Island
Use of materials juxtaposes urban

and luxury - poured resin and ply
alongside real marble and glass.
Adding a touch of trompe loeil, digitally
printed wallpapers also replicate the
marble and concrete surfaces.
Inspired by fashion show catwalks, the
fitting rooms are fantastic and feel far
more integrated in the main store.
There is also a brand new Style Studio
for VIP personal shopping and
styling advice.
The two-floor site sits next door to the
old River Island store and is double its
56
May 2015
size. The Womens department runs

fluidly into Kids, which follows the
same design theme, as the Mens
department on the mezzanine level.
Ben Lewis, CEO of River Island said I
am incredibly proud of the look and
feel of the new flagship store and the
way that the store design has elevated
the shopping experience here. River
Island is such a distinctive brand with a
stylish, fun and confident attitude and
you can see this everywhere you look. I
have received excellent feedback from
our colleagues in-store and customers,
so I am looking forward to
spending more time here myself.
With a history of working
together for 25 years
continuously, River Island once
again returned to Dalziel and Pow
to collaborate on this fresh,
dynamic new flagship store.
Dalziel and Pow was responsible
for creating the first colonial
looking River Island stores in
1988 when they changed
overnight from Chelsea Girl. A1
Dalziel and Pow
+44 (0)20 7837 7117
www.dalziel-pow.com
A1
Out and About
7
A1
Augustus Martin
and Tag Worldwide
Tesco
Nationwide
Tesco
Easter
Campaign
Augustus Martin and Tag Worldwide assisted
Tesco to put together an integrated campaign
that really engaged consumers with both in-store
POS and the new Tesco Discover App.
he concept was designing

eye catching POS around the
premise of an Easter egg hunt
in-store. The floor decal and
POS enabled people to scan the QR
code for a unique Easter experience
on mobile devices. Once customers
searched the store, scanning the
relevant POS using the app, they
receive the code to claim
discounts against Easter Eggs. The
campaign included:
The Tesco Easter campaign was

ambitious in both the scale of the POS
in-store, but also connecting it with a
mobile device. It was also unique in
that it engaged Tesco customers, in
particular families, with much needed
discounts during an expensive holiday
weekend. Both parents (who possess
the mobile device) and children (end
consumer) would share the experience
and get enjoyment from the Easter
egg Hunt.
The campaign not only encouraged
purchase of products in store, but also
got customers to hunt around
increasing dwell time and cross selling.
The activity was aimed at young
children aged four to 10 increasing
excitement and elevating the Tesco
experience in the shoppers eyes. Not
only has it increased the downloads of
the Tesco Discover App, but stores
were fully immersed in the experience
with Easter themed POS directing the
shopper to the campaign. A1
Hanging boards at entrance

In aisle hanging header board
with movement
Banner dividers
Shelf talkers
Standees
Floor Decal
Tesco Discover App
The campaign launched on 16th
March with plenty of time to get the
maximum exposure and consumer
engagement in the run up to Easter. It
enabled word of mouth to spread with
the target demographic of young
families, creating a larger awareness of
the campaign.
Augustus Martin
+44 (0)20 7537 4200
www.augustusmartin.com
The Tesco Easter campaign

was ambitious in both the
scale of the POS in-store,
but also connecting it with
a mobile device.
58
May 2015
A1
Out and About
8
A1
RIBA London
Shanghai Windows
Xintiandi, Shanghai
he Royal Institute of British

Architects (RIBA) London has
opened its 2015 RIBA
Shanghai Windows exhibition
of installations by its members. Now in
its third year, RIBAs Shanghai Windows
pairs RIBA Chartered Architects with
local and international retailers to
create original and thought provoking
temporary architectural installations
around the citys flourishing Xintiandi
shopping and entertainment district.
The cross-over art exhibition is a
partnership between RIBA London,
Shanghai Xintiandi and the Culture and
Education Section of the British
Consulate-General.
The lifestyle and entertainment
businesses twinned with architects are:
Draisci Studio with Barcodes - have
designed faceted blocks that smile
and seem to come alive with
eyewear on.
CTHM and Atelier I-N-D-J with the
support of BuroHappold Engineering
and the lighting department at
WSP. with Fountain - created an
ethereal river of light that seemingly
floats, flows and falls from the
upper windows of a restaurant.
Mobile Studio with Giftique - design
draws upon the meteorological
qualities of the season and will
coincide with the launch of a new
green tea.
Squire and Partners with Maria
Luisa distorted hand crafted
marble sculptures have been
inspired by the artistic process of
creation and decay.
Opensystems with NN - have
designed DICE, a sculptural
installation which resembles
primitive crystalline formations and
marks the entrance of the store.
Urban Systems with PH7 installation references material
systems in nature and is
fabricated using low-cost and
3D-printing technologies, using a
bio-degradable plastic made from
renewable resources.
60
May 2015
Shanghai Windows
Stunning architectural installations by RIBA adorn Shanghai
Windows in new exhibition.
Arup Associates with Pizza Express

create an outdoor installation that
celebrates the art of pizza making motion of stretching the pizza dough
for Pizza Express's 50th Anniversary.
Amin Taha Architects with Rubis Spa
- flood the spa podium lobby to
chest height, capturing the blue
mountain lakes of Switzerland
where Rubis SPA was born.
RCKa with Tayohoa created a
cathedral like entrance to the busy
homeware store, redesigning the
space with an optical illusion using
the brands own knitted
vinyl products.
Also launched, and running

throughout the Xintiandi district, the
Through the Shop Window
photography exhibition uses some of
the RIBA Collections rich archive to tell
the story of the evolution of British
shopping trends over the
last century.
RIBA Shanghai Windows is open now
at Xintiandi, Shanghai and runs until
31st May 2015. A1
RIBA
+44 (0)207 580 5533
www.architecture.com/ribalondon
A1
Day in the life...
Day in the Life...
Morplan
We walk a day in the life of Kerry Wilson,

Creative Manager at Morplan.
8:40 Arrive at work late (again). With

three kids and two cats, leaving the
house is always chaotic and I am NOT a
morning person! Luckily my team are
far better organised so work is
underway and a cup of tea is waiting
bliss! I check my emails - today I have
two copy calls for magazine adverts, a
long list of products that need updating
with our new low cost phone number
and three product change forms. With
over 5,000 products, keeping
everything up-to-date is a constant
process - suppliers make changes (or
we have to change suppliers), items
become obsolete and occasional new
products become available. One of my
jobs is to ensure imagery and text is
accurate and available to anyone that
needs it.
Ive been out for a few days (on press
pass) so theres a lot to catch up on.
Today is a big deal for my team. The
2015 main catalogue is due to arrive
and its always exciting to get your
hands on the finished article. This
week is all about getting the 600 new
products online and providing our three
stores with the publicity material theyll
need to promote the catalogue and the
new items. Posters, stickers, shelf-edge
strips and banners all need to be
designed, printed and packed up
for mailing. I have a team of five to
make everything happen.
Jayne buys the print and paper for all
our publicity material. She also
organises the photography we try and
take as many of our own pictures as
possible to ensure our material looks
unique. Weve just launched our first
product video too all about how to
build our Knock-Flat Rails and with
more in the pipeline shes got a lot
to do.
Kim looks after our mailing data and
liaises with our proof readers
everything we publish is proof read
62
May 2015
Today is a big
deal for my team.
The 2015 main
catalogue is due to arrive
and its always exciting to
get your hands on the
finished article.
This week is all

about getting the
600 new products
online and providing our
three stores with the
publicity material theyll
need to promote the
catalogue and the new items.
twice and any changes have to be

double-checked and communicated to
the designers. Our May Special Offers
catalogue goes to print tonight so
theres a lot to check through. Each
page must then be converted to a PDF
file, uploaded to the printers website
and then checked again to make sure
nothing peculiar has happened during
the transfer. Its all hands on deck to
meet the deadlines.
Simon spends his days studying sales
figures to decide which products we
should feature in our monthly
catalogues and which products can go
on offer. As soon as May has gone to
print, well need to start on the June
issue, so he needs to have the
catalogue plan approved and ready to
be actioned by the end of this week.
Mini catalogues are generally designed
by Alex and me although, with the main
catalogue taking up so much of my
time recently, hes been left to his own
devices. Alex also manages the image
library for the website and produces
most of the store POS. His colleague
Luke handles the web design working
alongside the eCommerce Manager
and his team. We all sit in the same
office so the boundaries between
teams are quite fuzzy with everyone
getting involved.
10:05 The catalogues arrive hoorah!
The race is now on to see who reports
a mistake first changes are
requested and suggested constantly
but everyone loves a typo! The first job
is to go through it myself and start to
get a feel for what has worked and
what hasnt. Armed with sticky notes I
go through each spread and flag
anything that looks like it needs
improving or updating. Its impossible
to do everything each year so I have to
prioritise bestselling ranges and try and
update a few other sections each time.
10:30 One of our team has brought in
a bag of yum yums so time for more tea
and deep fried goodness. Advert copy
next I have a shiny new catalogue to
promote magazines all seem to come
in slightly different sizes so once a
design has been agreed it needs to be
made to fit every format. I usually
design a block of ads and then
alternate which one I feature.
Next I wade through my in-tray - mainly
magazines and invoices for catalogue
production, advertising and web
services. Im responsible for the
marketing budget so I need to monitor
how much each catalogue has cost to
produce and ensure we arent over
spending in any particular area.
12:30 Time for my cup-a-soup. I rarely
take a lunch break but try and zone out
while Im eating by playing silly

Facebook games.
1:00 Range Review meeting this
week its mannequins. The senior and
middle management team get together
with the Product Manager to spend a
(usually heated) couple of hours
looking at the sales of each item and
discussing improvements that could be
made to the products, the catalogues
or the website. Emotions often run high
in these sessions (especially if the Jaffa
Cakes run out) as the staff here are
passionate about their ranges. Its
impossible to do everything asked for in
the catalogue space, time and
budget constraints have to be juggled
according to product value.
3:30 Escaped from the meeting with a
long list of things to do and a craving
for carbs. And paracetemol. The
Product Manager wants inspirational
photography but its very difficult to get
hold of suitable clothing. In recent
years weve kept our figures naked and
added style with special backgrounds
but we cant do that again next year so
the challenge is on.
Next job to do is our Charity price list.
Morplan gives discounts to registered
charities on key products and the list
needs to be updated in line with the
new catalogue. Its a bit of a chore but
invaluable for the recipients.
5:00 Time to go home. Or it would be if
we werent still checking pages on the
printers website. The system always
seems to slow down at the last minute
leaving everyone anxious that
deadlines will be met. Luckily the
printer we work with is very flexible!
5:45 Finished at last. Time to go
home. Must remember to get petrol.
And the kids A1
Morplan
0330 44 55 666
www.morplan.com
May 2015
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A1_R_MAY_PRODUCTS (V8)_Layout 1 5/7/15 4:01 PM Page 66
A1
Spotlights
To advertise in this section please contact Sara Crosby on 01787 222251 or email
Doro Tape UK Ltd

+44 (0)1858 431642
"We can now supply our

customers with yet more
exciting possibilities in the
window film
decoration market.
www.dorotape.co.uk
Window decoration films have become a part of our daily lives.

Whether it be intricate designs on caf windows to covering
large areas of office partitions, window decoration films provide
James Carpenter, MD at
both privacy and style to any business. To add to their already
Doro Tape.
extensive portfolio, Doro Tape UK Ltd, are delighted to introduce a
brand new Illustra range of patterned window decoration film, each
with its own design guaranteed to bring individuality and style to
any establishment.
We can now supply our customers with yet more exciting possibilities in the
window film decoration market Says James Carpenter, MD at Doro Tape.
Manufactured by ASLAN in Germany these films come in three attractive styles; Polka,
Linen and Snow. Suitable for long term exterior applications, they offer excellent scratch
resistance; have a dry apply adhesive for ease of application; and as an added bonus are
printable with Solvent, Eco-solvent, latex and UV inks. Contact the Doro Team for further
information and samples.
James Latham
+44 (0)116 257 3415
www.lathamtimber.co.uk
For more information

on Lathams full range
of surface materials: phone
0116 257 3415, e-mail
marketing@lathams.co.uk
or visit
www.lathamtimber.co.uk
PREMIUM SURFACE TECHNOLOGY NOW AVAILABLE AT LATHAMS

The innovative and highly textured range of premium decors - XyloCleaf - which offers a
variety of wood grains, linens and other unique materials - is now available through James
Latham. Unlike anything else on the UK market, XyloCleaf is a highly original and exclusive
range of decors which are strong, durable and highly scratch and chemical resistant,
meaning that as well as looking great, it will stand up to the toughest of challenges when
used in high traffic areas, making it perfect for high end commercial and retail
specifications. Paul Morson, James Lathams Group Product Champion for Melamine
said,XyloCleaf represents a new generation of panel product and one which offers
extraordinary potential, delivering a complete solution of innovative products to suit all
interior decorative tastes, trends and applications. I have no doubt at all that it will become
a big success for us.
Polyflor
+44 (0)161 767 1111
www.polyflor.com
Were always
working to demanding
time scales so products like
this that help us work
more efficiently are
invaluable to us.
Polyflors SimpLay loose lay vinyl floor tiles helped add the
finishing touches to a refurbished Vodafone store in Birmingham
Martin Rowe,
city centre recently. Suitable for retail and commercial
Project Manager
environments, SimpLay tiles and planks have been developed for
at Audas.
loose lay installation without the use of adhesive, so they can be fitted
quickly with minimal downtime required. The SimpLay floor tiles were
installed by flooring contractors AFB Flooring Solutions of Lancashire, for retail and
commercial fit out specialists Audas Project Management who are refurbishing a number
of Vodafone stores across the UK. The SimpLay collection of loose lay tiles features eight
authentic wood planks designs, six natural stone tile effects and two weave pattern tiles.
The Rich Walnut 2504 shade chosen for this Vodafone store perfectly complements the
brands signature red and white colour scheme.
With a 5mm gauge and 0.7mm wear layer, SimpLay loose lay tiles include a unique,
non-skid honeycomb backing layer to ensure that the tiles stay in position and glass fibre
reinforcement layer to enhance dimensional stability. Quick to install over many different
types of floorcovering, individual SimpLay tiles can easily be replaced, relocated and
reused, making them ideal for creating temporary installations and exhibition spaces.
66
May 2015
Compact_MAY15_FP_Layout 1 4/29/15 12:28 PM Page 1
A1
Products Pick N Mix
To advertise in this section please contact Sara Crosby on T: 01787 222251 or sara@a1mediamagazines.com
Araldite
+44 (0)1606 738 806
www.go-araldite.com
Timbmet
+44 (0)1865 862 223
www.timbmet.co.uk
Timbmet, one of the UKs leading distributors of timber and timber related products, has been
appointed exclusive UK distributor for the GreenPanel range from Finsa.
GreenPanel, an ultralight structural board, consists of two thin MDF faces and an interior also
made of thin MDF Fibranor, arranged in an innovative grid-like pattern. The result is maximum
resistance with minimum weight.
Specially developed for applications requiring the demanding combination of broad thicknesses,
low weight, high stability and high resistance, it can be easily adapted to suit the most demanding
projects. Suggested applications range from home furniture, worktops, table tops, ceilings, wall
panels and partitions, to caravans, boats, thick flooring, stands for fairs, shopfittings and interior
decoration.
Sharing Timbmets commitment to environmental protection, GreenPanel uses less raw material
than traditional thicker boards without compromising technical specification and performance.
For extra convenience, it allows the use of standard fittings, and can be edged, without edge
support, up to 60mm thickness using the same machinery often used for other boards derived
from wood; Finsa recommends ABS or PVC in 2mm thickness.
Araldite epoxy adhesives have established

a reputation over decades for strength and
effectiveness. In the glue market
consumers talk about Araldite in the same
way they use the terms biro and hoover.
The current Araldite range has been
increased to include one-part adhesives,
super glue and fillers but it is still the
classic two-part resin and hardener
formulation that defines Araldites market
position.
The iconic product may go back a long way
but even a cursory glance at the packaging
shows how much the brand has developed
its proposition. Nowhere is this clearer
than in the packaging.
Finaspan
+44 (0)1708 866 177
www.decor-melamine.co.uk / www.finaspan.be
Finaspan's product Waves, was chosen for the interior design of the
Courthouse in Lige, Belgium. Waves boards were placed in the common areas,
the lawyers cloakroom, and the courtrooms. Waves Oak Steam was selected by
the client for its contemporary appearance, subtle grey colouring and ease of
application. This same product has been selected by TP Bennett for the interior
fitting of the Deutsche Bank, Dublin in 2014.
Waves is a range of four Oak and a single Walnut pattern of veneered MDF
panels colourwashed and then pre finished with a five coat UV lacquer system
to give real durability to the surface. The MDF core is moisture resistant giving
that added security and confidence in areas where any accidental spillage
might damage furniture.
ONELAN
+44 (0)1491 411400
www.onelan.com
ONELAN is delighted to announce the launch of its range of Integrated Player Displays.
These all-in-one form factor products are suitable for installation in tight spaces. They are
perfect for creating an impact with shelf edge and point of information applications, for
example in retail, corporate, small business and public sector markets.
With multi-touch as an option, the displays can easily be implemented as a kiosk, and
can also be integrated with bespoke wayfinding applications.
The slim all in one player displays are available in a range of screen sizes from 7-15.6.
ONELANs Integrated Player Displays are compatible with ONELANs CMS and can also
be used in combination with ONELANs Net Top Box (NTB) range in a mixed
network environment.
68
May 2015
Walter Logan_Layout 1 05/10/2011 14:26 Page 1
A1
Products Pick N Mix
Pulsar
+44 (0)1223 403 500

www.pulsarlight.com
Hacel
+44 (0)191 280 9911
www.hacel.co.uk
As part of their innovative LED range, the ultra slim Wallwasher LED designed and manufactured
in the UK by Hacel offers exceptional energy efficiency and longevity. The unique design of this
product showcases inconspicuous, streamlined illumination. With a sleek, sculpted design and a
grid recessing depth of only 31mm, the LED Wallwasher exudes harmonious, uniform lighting
intrinsic with wall display illumination.
Pulsar launched their new Luxeos at Prolight

+ Sound in Frankfurt. It uses the very latest
LEDs and optics to produce a true 10,000
lumens with DMX and RDM control. The
Luxeos is the lightest luminaire in its class
with an RGBW, single colour or customer
specified light engine. Uniquely, it is
available in different variants for the
Architectural, Architainment and
Entertainment markets with each version
including the key features most valued by
customers. As with all Pulsars products,
they offer it in any RAL colour to
complement any project or installation. The
Luxeos has been beautifully designed and
built to deliver a full spectrum of perfectly
mixed colour to any architectural faade or
entertainment environment without the
luminaire itself being a visual distraction.
JS Air Curtains
+44 (0)1903 858656
www.jsaircurtains.com
JS Air Curtains is launching the Finesse, a discreet and high-performance

recessed air curtain suitable for a range of environments from banks and
boutiques to shopping centres and airports.
Air curtains seal an entrance with an invisible barrier of air, preventing
cold air entering in the winter and air conditioning escaping in the
summer, whilst the door is open. Internal temperatures are maintained
and a buildings energy costs are reduced.
The Finesse delivers an air flow up to 6,100m3/h enabling it to seal
doorways up to 3.5m high and, with its easy to install compact design,
fits neatly into a suspended ceiling system. The aesthetic Finesse is
available in white RAL 9010 as standard but any RAL colour on request.
The air curtain can be operated with a wireless controller or connected to
a BMS. It can also be fitted with a time switch, a door switch or an indoor
temperature sensor.
Armourcoat
+44 (0)1732 467994
www.armourcoat.com
Armourcoat in Las Vegas have secured another important vendor contract for ArmourFX with
Sleep Inn brand hotels, part of Choice Hotels International (CHI). CHI is one of the largest and
most successful lodging companies in the world, with more than 6,300 hotels, representing more
than 500,000 rooms, in more than 35 countries and territories. The Sleep Inn brand hotels total
over 400 properties (existing or under development) in the USA, with nearly 31,000 rooms.
Following the successful design collaboration in 2013 with another CHI brand (with 1,700
welcome wall panels for Comfort Inn and Comfort Suites to date), ArmourFX has been appointed
to create a media panel for wall-mounted televisions in Sleep Inn guest bedrooms. The ArmourFX
Sleep Inn guest room media panel will be presented at the CHI Convention in Las Vegas
(Mandalay Bay Resort, 12-14th May).
70
May 2015
Are you looking for a modern alternative to traditional slatwall?
Benefits of Slatform:
Looks great
Strong
Light
Versatile
Magnetic (temporary signage)
Huge choice of colours
Cheaper than aluminium systems
You specify:
The pitch (vertical spacing)
The number of slats
The panel size
Perforated or plain sheet metal
The colour (powder coated)
Slatform made exclusively by Lemarc Display Systems

www.slatform.com
sales@slatform.com
tel: 01638 714909
Request a free
sample pack
A1
Products Pick N Mix
Thorn
+44 (0)1388 420 042

www.thornlighting.co.uk/FORL
Omnetis
ForceLED is ideally suited for applications

with demanding requirements
08454 706 056

www.omnetis.com
Brand delivery specialist Omnetis utilise a range of shopper technology solutions, including
e-paper, to activate brand communication in-store. E-paper (Electronic
Paper Displays) use electronic ink technology to display animated message, with a viewing angle
of almost 180 degrees, high resolution & vivid colours. The displays are capable of delivering
greater visibility and impact to engage shoppers leading to sales uplift. Thin, light and low
energy consuming, the battery-powered displays mount easily on products, shelves and
checkouts. E-paper has a strong and proven track record, across Europe and North America with
leading brands now using the technology.
Omnetis bring clarity and informed decision-making to the world of choice in retail marketing,
ensuring initiatives are driven by a focus on maximising the effectiveness of brand delivery,
regardless of channel or POS platform.
Thorn has launched ForceLED, a tough,

waterproof and compact LED luminaire with
the option to integrate controls. IP66-rated,
ForceLED is dust and moisture proof,
making it ideal for tougher applications,
including indoor car parks, warehouses, dry
and cold storage, production areas and
workshops. The product is equipped with a
unique prismatic diffuser which optimizes
the light distribution from the LED light
source. ForceLED comes with the option of
integrating a presence detector with
wireless master and slave function.
MJ Lighting
+44 (0)1829 741 702
www.mjlighting.com
As an addition to their ever growing range of linears, MJ Lighting has introduced three of
their LightLine specifically for the display cabinet market. They use their neat mounting
rod system so all wiring is out of sight and as always can be supplied to exact length &
height. It can link with their new Click system so installation is as plug and play as possible
(which is why they are an installers favourite too). Like their LightLine range there are
many spec. options, which will allow you to hit all retail requirements covering colour
temperature (2700-6500k), light output (260 lm/m 2200 lm/m) and CRI. They are
available in black, white or anodised aluminium as standard, but they can manufacture to
any RAL number for even the most specific of display requirements. Oh, and controls?
Have you seen their other work? Theyve got that covered, too.
Soraa
+44 (0)1992 535 053
www.soraa.com
Soraa, the world leader in GaN on GaN LED technology, has announced a new 4 degree AR111
LED lamp; the first of its kind. Equipped with Soraas VP3 technology and outstanding peak
intensity, the lamp and its 8, 9, 25, 36, 50, and 60 degree counterparts are perfect for retail
applications. The companys AR111 lamps are highly compatible with a broad range of enclosed,
non-ventilated, indoor and outdoor fixtures. Additionally, Soraa's 4, 8 and 9 degree lamps work
with its award-winning magnetic accessory SNAP System. With a simple magnetic accessory
attachment, beam shapes can be altered and colourtemperature can be modified, allowing
endless design and display possibilities.
72 May 2015
A1
Products Pick N Mix
Walter Logan
+44 (0)208 446 0161

www.walterlogan.co.uk
AMI Consulting
+44 (0)20 7868 1778
www.amiconsultion.co.uk
Design & Technology in Estate Agents Shops. What makes Foxtons Estate Agents unique?
Was it when in 2001 myself and Chris decided to look for what was not on the high street and we
were the first to create a living billboard, with no facia and a pure glass shop fronts, moving
plasma screens selling properties, or the fact that constant lighting and screen development from
slim fluorescent battens, fibre optics to LEDS and slim LCDs have transformed the Brand
architecture, along with iconic furniture. There is also the symbolism and culture perhaps evoked
by the very British symbol the mini parked outside the branches. Whatever you feel about the
design and service then and now of Foxtons the original design has formed a blue print for the
design of estate agents worldwide, we now have some exciting new designs in this sector, and
without a client of vision and monies only certain levels of creativity can be reached. Jon Hunt is
and was inspirational client.
How do we make Marsh & Parsons Estate Agents unique after Foxtons? Besides the man running
the company Peter Rollings. Being different and innovative is key, the concept had to be totally
modern yet classic with a twist, reflecting our cultural favourites like iphones as giant touch
screens on the wall, soft and welcoming materials. Great simple design transforms every bodies
lives and sophisticated technology enhances it. Developing that strategy is our passion.
Our Swivel joints manufactured by Meinzer

Swivel Joints GmbH are well know to be
the best quality swivel joints available to
lighting manufacturers who prize quality
and regularity above the cheapness of
other swivel joint manufactures. Types
available are raw brass swivel joints, silver
swivel joints, chrome swivel joints, black
swivel joints plus many more.
Zipper Cable Management jacketing offer
an easy to use cable management system,
place the cables onto the flat tubing wrap
the tubing round the cable and zip it up!
Artillus Ways2Display
+44 (0)333 123 0345
www.artillus.com
20mm deep, Diamond LED light boxes can be produced any size up to 2500 x
1500mm with a 25mm snap front for quick poster changes. Our standard sizes
are A4 up to A0. Custom LED boxes can be made with a choice of silver, white or
black frames. 8mm deep Garnet LED light panels are also available. LED offer
low running costs and the ultimate in brightness.
Plan 2 Install
+44 (0)161 941 2239
www.plan2install.co.uk
Were at the tip of your finger

Your investment in display stands is wasted unless they are well positioned, assembled
correctly and fully compliant.
So, when planning your next project, call Plan 2 for a different perspective on installation
anywhere in the UK.
From the installation of a single display stand to
a rollout to support a major product launch, Plan 2 Install will not be beaten on service
or price.
74
May 2015
Mushroom Advert_NOV_FULL PAGE_Layout 1 11/10/14 9:15 AM Page 1
Mushroom Lighting Technology & MLT

supply lighting solutions to the retail,
conference, events and theatre
industries
Mushroom has worked on a huge range of
projects, from custom building the fibre-optic
display case lighting for Disraelis coronation
gown, to supplying and installing the 2014
Christmas lighting scheme at Debenhams
flagship Oxford Street store in the heart of
Londons West End.
+44 (0)1604 790900

info@mushroomlighting.com
www.mushroomlighting.com
A1_R_MAY_076_Layout 1 5/6/15 3:57 PM Page 76
A1
Where to Stay
The Waldorf
Hilton
My husband and I stayed

for a night at the
beautiful Waldorf Hilton
Hotel in Londons
Covent Garden.
ocated in the heart of Covent

Garden, The Waldorf Hilton
Hotel is the perfect hotel for
a weekend in London. The
entrance to the hotel is grand. We
pulled up and a concierge took our
bags and our car straight away,
taking away the worry of trying to
park the car and walk round with
our luggage!
The reception area is very inviting
and is filled with attentive staff who
are ready to help you check in
quickly and efficiently.
We stayed in one of their guest
rooms, which was more spacious
than I had imagined with a large,
modern bathroom. Minimal and

elegant, the room felt like a home
from home.
There are a great selection of bars
and restaurants at the Waldorf
Hilton, from the Homage restaurant
that has a classic but internationally
inspired menu to Good Godfreys
Bar and Lounge which is a
sophisticated and contemporary
bar. Plus, if you have had a busy
day, you can choose to dine in the
comfort of your own room thanks
to the Waldorfs room service
menu perfect!
As we had so much planned
during the course of our stay we
didnt have time to enjoy the leisure

facilities at the Waldorf Hilton which
includes the on-site LA Fitness Club,
a swimming pool, sauna and steam
room (and of course gym facilities!).
We had a fantastic time at the
Waldorf Hilton and I cant wait to
stay there again. A1
Written by Cally Law
The Waldorf Hilton
+44 (0)207 836 2400
www.waldorfhilton.co.uk
IMAGES: (c) 2015 Hilton

Hotels & Resorts
A1
76
May 2015
A1_R_MAY_078-081_Layout 1 5/6/15 3:19 PM Page 78
A1
On the web
To advertise in this section please contact Sara Crosby on T: 01787 222251 or email sara@a1mediamagazines.com
Acrylic Displays
Shop Display Systems Ltd
www.sds.uk.com
Adhesive Hang Tabs
Sheridan and Co
www.sheridanandco.com
Designers and Manufacturers of

Retail Displays
HiImpact
www.hiimpactproducts.com
Alan Nuttall Ltd

www.nuttalls.co.uk
Associations
Concept Data Display Ltd

www.conceptdata.com
SDEA
www.shopdisplay.org
Badges
Badgemaster
www.badgemaster.co.uk
Heartbeat
www.heartbeatuk.com
Microslat International Ltd
www.microslat.com
Fire Retardancy Textile Finishers

Essex Flame Proofing
www.essexflameproofing.co.uk
Flooring
COBA Europe Ltd
www.cobaeurope.com
Flooring fast curing resin systems

Degafloor Ltd
www.degafloor.com
Fragrance and aroma diffusers

Aromatise
www.aromatise.co.uk
Furniture and Fixings
Balloons, Bunting, Banners

BLoony Ltd
www.bloony.com
Vision On
www.visionon.net
Shopkit
www.shopkit.com
Bespoke Shopfitting Manufacturers
Designers, Manufacturers and

Installers of Retail Interiors
High Pressure Laminates
Retail Furniture Ltd

www.retailfurniture.net
CDS
www.cdsgroup.uk.com
Industry Bodies
Bespoke Shopfittings
Alan Nuttall Ltd
www.nuttalls.co.uk
HEC Showman Ltd
www.hecshowman.co.uk
Brochure Holders
Brochure Holders International Ltd
www.brochureholders.com
Carpets - Bespoke Printed

Fusion Carpets
www.fusioncarpets.com
Christmas Displays
Graham Sweet Studios
www.grahamsweet.com
Communication
CallSystem
www.callsystem.com
Design Agency
Lucky Fox
www.luckyfox.uk.com
Design Consultancies
The Attic Room Design Limited
www.theatticroom.co.uk
Design Consultancies
Design4retail
www.design4retail.co.uk
Mad About Design Ltd
www.themadpeople.com
78
May 2015
Deralam
www.deralam.co.uk
Display Lighting
Display Lighting Ltd
www.displaylighting.com
Display Materials
bbrown
www.bbrown.co.uk
Display Projects
British Retail Consortium

www.brc.org.uk
POPAI
www.popai.co.uk
Retail Trust
www.retailtrust.org.uk
GD Projects
www.gdprojects.eu
SDEA
www.shopdisplay.org
Display Solutions
Instore Interiors
NEC UK Limited
www.necdisplays.co.uk
Global Display
www.globaldisplay.co
Display Systems
Instore Maintenance
bbrown
www.bbrown.co.uk
Gem 2 Support
www.gem2support.co.uk
Display Systems and Digital Signage
Inground Uplighters
Fairfield Displays and Lighting

www.fairfielddisplays.co.uk
Light Projects
www.lightprojects.co.uk
Entrance Barrier Matting
Interior Fit-out Contractor
COBA Europe Ltd

www.cobaeurope.com
Nason Foster
www.nasonfoster.co.uk
E-payments
The Bridgford Group

www.bridgford.co.uk
Intelligent payments
www.intelligentpayments.co.uk
Escalators
Stannah Lifts
www.stannah.com
Laminates
Abet
www.Abetuk.com
To advertise in this section please contact Sara Crosby on T: 01787 222251 or email sara@a1mediamagazines.com
on the web
A1_R_MAY_078-081_Layout 1 5/6/15 3:19 PM Page 79
Laminates Cont...
POP Installations
Shopfitters
Deralam
www.Deralam.co.uk
CJ Retail Solutions
www.cjretailsolutions.co.uk
Alan Nuttall Ltd

www.nuttalls.co.uk
EGGER (UK) LTD

www.egger.co.uk
Gem 2 Support
International Displays
www.internationaldisplays.co.uk
Large Format Graphics
Plan 2 Install
www.plan2install.co.uk
WB Ellend
www.retailinnovations.co.uk
POP/POS
Shopfittings
Stylo
www.stylographics.co.uk
Lighting
Shopkit
www.shopkit.com
Light Panels
Artillus Illuminating Solutions Ltd
www.artillus.com
Linoleum for furniture making &

Shop Fitting
Floormart Ltd
www.linoonline.co.uk
Loyalty Systems
DED Limited
www.ded.co.uk
Mannequins, Busts and Forms

Morplan
www.morplan.com
Mannequin Renovations & Wig Makers

Arty Wigs Display
www.artywigsdisplay.com
Manufacturers of shopfittings and

shopfitting equipment
Dragon Display Systems Ltd
www.dragondisplay.co.uk
Merchandising
Gem 2 Support
Merchandise Display Furniture

MDF Displays
www.mdfdisplays.co.uk
Mobile Retail Software

VeriFone Globalbay
www.globalbay.co.uk
POP Installations
AdInstall
www.adinstall.co.uk
Amari Plastics
www.amariplastics.com
Arnold Plastics
www.arnoldplastics.com
Morplan
www.morplan.com
Promo Plastics
www.promoplastics.net
Signage
POS and Display installation

solutions
Ad Install
www.adinstall.co.uk
POS Hardware
Bull Signs (International) Limited

www.bullsigns.com
Shopkit
www.shopkit.com
Size markers for hanging

garments
DED Limited
www.ded.co.uk
Marc Bric
www.marcbric.com
PR and Marketing
Slatwall System
Vast Publicity Limited

www.vastpublicity.com
Printers
Epson
www.epson.co.uk
Retail Display
The Shopfitting Shop Limited
www.theshopfittingshop.co.uk
Retail Display Manufacturer

Apple Display and Shopfitting Ltd
www.appledisplay.co.uk
Microslat International Ltd

www.microslat.com
Turntables
Movetech UK
www.movetechuk.com/display
Vinyl Matting
Plastic Extruders
www.plastex.co.uk
Visual Display Training
Made You Look

www.madeyoulookmadeyoustare.co.uk
Strata Panels UK
www.stratapanels.co.uk
Visual Merchandising
Retail,Hospitality & Display

Lighting
Proportion>london
www.proportionlondon.com
Compact Lighting
www.compactlighting.co.uk
Retail Lighting
Morplan
www.morplan.com
Rubber Sheeting
COBA Europe Ltd
www.cobaeurope.com
Heartbeat
www.heartbeatuk.com
Minki Balinki
www.minkibalinki.com
Wood and Panel Machinery

SCM Group (UK) Ltd
www.scmgroupuk.com
May 2015
79
A1_R_APR_078-081_Layout 1 5/6/15 2:08 PM Page 80
A1
Directories
BALLOONS & BUNTING
Making advertising balloons easy to use! Balloon

printers supplying all accessories for POS decorations
including helium gas. Also flags, banners, bunting,
sashes and staff clothing.
B-LOONY Ltd
tel. 01494 774376
e-mail: sales@b-loony.co.uk
web: www.b-loony.com
Sunnyside Road, Chesham, Bucks HP5 2AR

To advertise in this section please contact Sara Crosby on T: 01787 222251

or email sara@a1mediamagazines.com
DESIGNERS & MANUFACTURERS

OF POINT OF SALE PRODUCTS
25 years plus! We have the experience and expertise in

the design & manufacture of point of sale and retail
equipment. From standard off the shelf products such
as ticket rails, promotional barkers, dump bins & leaflet
holders to BESPOKE ACRYLIC, PVC, JOINERY &
METAL FABRICATION SERVICES. Our goal is to offer a
One Stop Shop for all your retail POS requirements.
Tel: 0113 265 0093 Email: sales@concept-data.com
www.concept-data.com
Concept House, Victoria Industrial Estate, Victoria Road
Seacroft, Leeds LS14 2LA

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BESPOKE SHOPFITTING MANUFACTURERS

We are a large, established,

joinery manufacturing
business offering shop
fitters and retailers the opportunity to purchase high
quality, joinery and bespoke shopfitting solutions
within a vast product range, supplied in a professional,
cost efficient manner. Retail Furniture Ltd. is also able
to offer polyurethane edging, which is manufactured in
house. Please contact us for full details.
Retail Furniture
Tel: 01952 587277 Fax: 01952 587667
sales@retailfurniture.net www.retailfurniture.net
Unit E, Halesfield 13, Telford, Shropshire, TF7 4PL
)('&'%$#"! #'(!""'!#$"
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DESIGN CONSULTANCY
DISPLAY EQUIPMENT
$#""!
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!!
!!
!! !#!
!!#
""!
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Mad About Design creativity requires a

bit of MADness The MAD people are
nice people. A unique blend of people who draw stuff,
people who make stuff and people who do stuff, to
make people like you happy :-) Why not join the many
happy people out in the big wide world and ask the
MAD people to draw, make and do stuff for you! From
design to delivery, MAD can help with all your
retailing needs.
Mad About Design Ltd
T: +44 (0)20 3598 3138
Email: whos@themadpeople.com
www.themadpeople.com
Innovative display systems from

a single poster display to a
sophisticated shelving and digital
signage solution. Complete package from initial design
to installation. Over 30 years experience working with
major retail chains. Cable & Rods Systems, Poster
Holders, Light Boxes, Rotating Displays, Digital
Signage and Freestanding Display Stands.
Fairfield Displays & Lighting Ltd
Tel: 01252 757 541 www.fairfielddisplays.co.uk
Showrooms: Fleet, Hampshire & Shrewsbury, Shropshire
Mad About Design Ltd, 36 Soho Square, London W1D 3QY
127 Albert Street, Fleet, Hants, GU51 3SN
DESIGN SERVICES
DISPLAYS
WINDOW & INTERIOR
Dalziel and Pow is a London-based design agency

with over 30 years experience creating unique brand
and retail experiences. It offers a full range of design
services, from brand positioning, identity design and
retail design, through to graphic design, photographic
art direction and digital design. Clients include Argos,
Next, John Lewis, The White Company and Primark.
Dalziel and Pow
T: +44 (0)20 7837 7117 www.dalziel-pow.com
5 - 8 Hardwick Street, London EC1R 4RG
80
May 2015
Your shop and window display project managed from

start to finish. Cable Displays, Freestanding Frames,
Poster holders, Rotating Displays, Cube Displays,
Light Panels, POS, Shelving and much more...
All across the UK, Off-the-shelf or bespoke, we have
something to suit everyone!
T: 01743 465531
E: sales@midwestdisplays.co.uk
W: www.midwestdisplays.co.uk
GRAPHIC MATERIALS SUPPLIERS

Doro Tape is a major
supplier of self-adhesive
films to the retail, sign and
graphic sectors. Over the past 25 years Doro has
anticipated the trend from plain coloured vinyl to digital
print media and has a comprehensive range of films
to meet all these requirements. This gradual evolution
has culminated in Doro offering an exciting range of
decorative films used extensively for retail, display
and refurbishment.
Doro Tape UK Ltd.
T: 01858 431 642 F: 01858 466 992
www.dorotape.co.uk
ILLUMINATED DISPLAYS
Manufacturer and distributor of an
extensive range of back lit, edge lit and
front lit light boxes for signage and retail
display using energy efficient LED. Standard A sizes,
custom made light panels and walls. Manufacturer of
Lumiwall and Simplicity flexible face display walls.
Information displays and poster cases. Wall mounted
graphics and free standing displays, Snap Frames and
fixings. National Installation Service.
Artillus Ways2Display
Tel: 0333 123 0345
Email: Sales@artilllus.com www.artillus.com
Brittania House, 29 Station Rd, Kettering, Northamptonshire NN15 7HJ
A1 Retail
To advertise
in this section
please contact
Sara on
01787 222251

*)('&%)$%*#"!
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To advertise in this section please contact Sara Crosby on T: 01787 222251

or email sara@a1mediamagazines.com

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SHOPFITTING EQUIPMENT
Tegometall UK, Manufacturers & suppliers of Europes

leading brand of retail shelving equipment.
Exciting new range of lower cost Optima shelving
products available NOW!
Nextday availability in the UK.
Call for more details.
Tegometall
Tel: 0345 209 37 37 or Email: info@tegometall.co.uk
www.tegometall.co.uk
Tegometall UK Sales Tegometall House,
10 Meadowbank Way, Eastwood NG16 3SB
POSTER DISPLAYS
SHOPFITTING & DISPLAY SCHEMES
arken provide a comprehensive range

of quality poster displays including light
boxes, poster frames, hanging systems and pavement
signs. Products are available off the shelf, can be
customised to specific size or colour or can be
expertly designed to meet your individual brief. All our
products are manufactured to the highest quality at our
factory in the UK. Call today for more details or buy
standard sizes online at www.arken-pop.com.
Shop and Display Equipment Association

T: 01883 348911 E: lawrence@sdea.co.uk
www.shopdisplay.org
24 Croydon Road, Caterham, Surrey CR3 6YR
arken P-O-P International

Tel: +44 (0) 1638 565656 Fax: +44 (0) 1638 662770
Email: info@arken-pop.com
CHECK OUT OUR NEW WEBSITE
At SMITHvc we
offer a bespoke
service for
manufacturing
shop fitting and
the design and build of window schemes. We supply
beautiful fashion mannequins from France and are
winners of several awards from the annual 'VM and
Display Awards Event.
SMITHvc
T: 0777 55 00 964 E: michael@smithvc.com
W: www.smithvc.com
London Office: 34a Ongar Road SW6 1SJ
LEAFLET DISPENSERS
RETAIL DISPLAY SOLUTIONS
STORE INTERIORS
Shop and Display Equipment Association represents

manufacturers and suppliers of shopfittings, display,
PoS, signage and visual merchandising. It offers a wide
range of services to its members and helps retailers
source all their retail display needs.
Premium quality Clear

View Leaflet Holders and
POS solutions from
Brochure Holders International. With an extensive
selection of counter stands, wall displays, outdoor
holders, carousels and more, the Taymar range has a
solution for every business. All UK Manufactured and
available from stock.
BROCHURE HOLDERS INTERNATIONAL LTD
Tel: 01473 229250
Email: sales@brochureholders.co.uk
www.brochureholders.com
Unit 1 Holywells Road, Ipswich, Suffolk, IP3 0DL

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Joalpe has been supplying retail display solutions

throughout Europe for over 20 years providing
Point of Sale Solutions for every application.
Shopping Baskets Slatwall Accessories Hooks
News & Magazine Systems Scanning Rail
Shelf Management Solutions
In-Store Communication Dump Bins
Joalpe International UK Ltd.
Tel: +44 (0)1924 468940 or Email: info@joalpe.co.uk
Unit 5, Flagship Square, Shawcross Business Park,
Shawcross, Dewsbury, West Yorkshire, WF12 7TH
Global Display create retail experiences for global

brands, from concept to manufacture, across retail
design, store interiors, display fixtures, mannequins and
visual merchandising. With offices on five continents
Global Display are ideally placed to manage global
rollout solutions without compromising brand identity.
Global Display
Tel: +44 (0)1582 676350 www.global-display.co
Email: info@global-display.co

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SHOPFITTING & DISPLAY MANUFACTURERS
TURNTABLES
Walker Bros have been

manufacturing metal display
products for over 30 years. Our
standard range of solutions includes: Display Hooks,
RSBs, Shelf Brackets, Shelving Accessories, Flower
Displays plus our Queuing System. We can also offer a
full bespoke service for when you want something a
little bit different.
From small, lightweight point-of-sale display turntables

for short term use, to larger turntables designed for
durability and reliability over many years, Movetech UK
has a turntable to meet your needs.
Walker Bros (Elland) Ltd

Tel: 01422 310767 or Email: sales@wbelland.com
www.retail-innovations.co.uk
Ainleys Industrial Estate, Huddersfield Road, Elland,
West Yorkshire. HX5 9JP
Movetech UK
Part of the British Turntable Group
Tel: 01204 537680 Email: display@movetechuk.com
www.movetechuk.com
Emblem Street, Bolton BL3 5BW
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May 2015
81
A1_R_MAY_082_CL_Layout 1 5/5/15 10:57 AM Page 82
A1
Viewpoint
The Problem with

Design Briefs
Mark Fanthorpe, Founder

and Managing Director of
Umbrella Design talks to
A1 Retail Magazine.
esign briefs are a bit like the

10 commandments.
They start out as a set of
clear guidelines then lots of
people get involved and they become
over embellished and confused.
Certainly, briefs are written with the
best intentions. Scribes take great care
to communicate what they hope is
crucial information.
Unfortunately, all too often, these
essential elements are lost beneath
layers of descriptive narrative.
Why does this happen? Difficult to
say for sure but I suspect it has
something to do with uncertainty and
security.
At the moment of the briefs writing,
the thing the brand wants is intangible.
Its just ideas and words. The people
who write the brief don't actually know
what that non-existent thing is, so they
over indulge. This is to ensure they
satisfy everyone's needs internally and
in the hope that something will stick.
After all, the brand wants the agency
to go away and come back with ideas.
So it makes sense that the more
information you have, the easier it is for
the agency to interpret.
For me this is problematic for both
brand and agency. Let me explain.
When you remove the layers, every
brief has a few golden nuggets. These
are the triggers. The starting points for
the real conversation between brand
and agency, where you find out what's
really needed.
When an agency relies on a brief to
develop ideas, they are relying on only
part of the story. The margin for error
is huge. I'd like to suggest a different
approach.
The most important thing is to get a
conversation going between brand and
agency, where you can decipher the
golden nuggets of information.
A good designer will listen with their
third ear and read all the signs that
clients give them, both verbal and
82
May 2015
the l
f
o
e
fu
Som uccess ed on
t
ork
st s
mo I've w e we si
cts wher ce of
e
j
o
pr ones
pie n
a
h
are n wit d begi
.
d o w p e r a n ideas
p a ching
t
ske
non-verbal.
Some of the most successful
projects I've worked on are ones where
we sit down with a piece of paper and
begin sketching ideas.
When clients see their ideas come to
life before them, it confirms you
understand their brief and enables
them to offer instant input. We can
then move these initial ideas forward,
confident that we have captured the
essence of what they want.
These early meetings are vital to
gaining trust and understanding from
both sides. This type of collaboration
ensures we're all on the same page
from the get go and set off in the
right direction. A1
I'd like to suggest a different

approach.The most important thing is
to get a conversation going between
brand and agency, where you can
decipher the golden nuggets of
information. A good designer will
listen with their third ear and read all
the signs that clients give them, both
verbal and non-verbal.
Umbrella Design
+44 (0)20 7833 4032
www.umbrelladesign.co.uk
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First place for news in your industry

Spring/ Summer Trends

ISSUE FIFTY TWO

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Amari Plastics leads the

High Quality products

n 2015 Amari Plastics celebrates its 40th

The 15 dedicated Amari centres are ably supported

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Having built a reputation for high quality branded

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NDBA finalist Daniel Lau - Kai chair

With a new focus for 2015, May Design Series is

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esy of D raisci Studio wit

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News and Business

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The new Westgate brand has been launched

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MAY 2015 NOVEMBER 2015

DATES FOR YOUR DIARY

Magazine | Website | App

NEC Solutions Showcase 2015

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intu deliver their

ntu Properties Plc has entrusted the

There is a fun digital element to the

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gives a fabulous fashion twist to the

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Jason Traves, Head of Creative,

Adam Tregaskis. Head of Retail,

specialist film screenings and book

What do you think?

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With so much competition online what are retailers

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The retailer can use historical data to

There first step is to look at historical