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Colegio de San Juan de Letran

COLLEGE OF BUSINESS ADMINISTRATION AND


ACCOUNTANCY

WATSONS - RETAIL PLAN OUTLINE


Baculao, Christine Ivy E.
Caluag, Maricon Mae S.
Esguerra, Jason Q.
MK4A - Retail
CHAPTER 7 MERCHANDISING DESIGN AND DISPLAY
Watsons your personal store offers many different products ranging from beauty, wellness,
to health. By catering these kinds pf products customers could have a variety of choice
wherein they could choose what they could buy. Watsons categorize each of their product
into different racks like for example bath, beauty, hair, foot and nail, men's zone, body
products and by having this customers could easily see what they are looking for. Watsons
have two counters inside their store which are for the personal product and one for the
pharmaceutical products. They have also pharmaceutical products wherein they offer
branded and generic type of medicines.

Watsons pharmacy, the products in this section are displayed well and properly
from vitamins to antibiotics. In this section the Watsons personnel are the one who
look and get for the needs of each customers then after that customers can already
pay.

Colegio de San Juan de Letran


COLLEGE OF BUSINESS ADMINISTRATION AND
ACCOUNTANCY

Colegio de San Juan de Letran


COLLEGE OF BUSINESS ADMINISTRATION AND
ACCOUNTANCY

Colegio de San Juan de Letran


COLLEGE OF BUSINESS ADMINISTRATION AND
ACCOUNTANCY

Colegio de San Juan de Letran


COLLEGE OF BUSINESS ADMINISTRATION AND
ACCOUNTANCY

Colegio de San Juan de Letran


COLLEGE OF BUSINESS ADMINISTRATION AND
ACCOUNTANCY

Colegio de San Juan de Letran


COLLEGE OF BUSINESS ADMINISTRATION AND
ACCOUNTANCY

Colegio de San Juan de Letran


COLLEGE OF BUSINESS ADMINISTRATION AND
ACCOUNTANCY

Colegio de San Juan de Letran


COLLEGE OF BUSINESS ADMINISTRATION AND
ACCOUNTANCY

Watsons also use posters to merchandise their products and they also used
crowners standees etc.

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CHAPTER 8: PRODUCT LINE AND PRODUCT CATEGORY


Watsons has a lot of product categories they offer such as Personal care, Health and
Fitness, Skin Care, Cosmetics and Fragrances.
Personal Care

Oral Care - toothpaste, mouth wash and Dental floss, tooth brush

Paper Goods and Cottons Facial Tissue, Bathroom Tissue, Cotton balls

Sanitary Protection Sanitary napkins and Feminine Wash

Hair Care Shampoo, Conditioner, Hair spray, Hair cuticle, Hair Gel, hair color, hair
treatment

Bath Deo Deodorant, Talcs.

Baby Care Baby shampoo, baby lotion, Baby oil, Baby powder

Mens Grooming Blades, Body spray, Mens Shampoo

Electric Care Hair Iron, Hair Blower

Health and Fitness

Dietary Fat loss Pills, skin pills

Home Care Wheel chair, walking stick, walking aids

Medical Equipment Digital Thermometer, BPM Arm, BPM Wrist

Family Planning Lubricant Jelly, Condom

Medicated Foot Foot Patches

Medicated Hair - Hair Energizing shampoo and tonic

Medicated Skin Physiogel lotion

Vitamins Gluthatione, fersulfate, Multivitamins plus Iron, Vitamin B complex,


Lutein, Vitamin C, Collagen Drink, Vitamin E, Ascorbic Acid

Non-Medical Plaster, gauze, bandage

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OTC Loperamide, Ibuprofen, Paracetamol, Loratadine, Ambroxol

Skin Care

Hand | Body | Depilatories Body soap, hand soap, whitening lotion, moisturizing
lotion Wipes, hand sanitizers, alcohols, soothing lotion, foot mask, Sun protect
lotion, Leg Wax, Body Wax, underarm wax, face wax, Hand Cream, body scrubs

Facial Care face Gel, Whitening cream, facial toner, facial cleanser, blackheads
and whiteheads mask, facial sun block, oil control lotion, BB Cream, face scrubs

Cosmetics and Fragrances


Nails Polish, Cuticle remover, Acetone, Nipper, Pushers, nail cutter
Cosmetics Foundation, Mascarra, Eyeliner, Lipstick, Lip Balm, Lip Liner, Brow
Pencil, Concealer, lip tint, eye shadow, face powder, Eyebrow Blade, Lashes
extension, lashes cutter, Blush on
Fragrances Oil Perfume, Sprays

PERSONAL CARE
Paper
Goods
and
Cotton

Watsons
Cleene
Joy

Sanitary
Protection

Modess
Carefree
Whisper
Lactacyd
Priva

Hair Care

HAIRFIX
Toni & Guy
Chromastix
Dove
Golden
Fabulouz
Hair Treats
Hoyu
LOreal
Lucido-L
Max Factor
Mondes
Palty
Pantene
Tresemme
Vitress
Watsons
Wen by Chaz
D.
Bigen

Oral Care

Watsons
Astring-O-Sol
Colgate
Himalaya
Herbals
Hello Kitty
Listerine
OraCare
Oral B
Sensodyne
Steripod

Bath Deo

Watsons
A Bonne
Nivea
Rexona
Dove
Johnsons
&
Johnsosns
Kensington
Ablution

Baby
Care

Watsons
Johnsons
&
Johnsons

Mens Grooming

Addidas
Axe
Dove Men
Clear Men
Gatsby
Gillette
Head &
Shoulders
Lab Works
Rexona Men
Vaseline Men
Watsons Men

Ele
C

Wa
Ph

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The following tables show the Watsons Product line with particular brands that they offer.

HEALTH AND FITNESS


Dietary

Cosmo
Skin
Xenical

Home
Care

ATQOL
Sureai
d

Medical
Equipment

Omron

Family
Plannin
g
Trust
Premier
Max
Frenzy
Durex

Medicated
Foot

Chi

Medicated
Hair

NAlocare

Medicated
Skin

Vitamins

Non
Medical

Physiogel

Belo
Fine
Gloire
IVI
Myra-E
Watsons

Watsons

SKIN CARE
Hand| Body | Depilatories
Watsons
Beyond Care
Amira
Avenine
Banana Boat
Belo
Bench Body
Bioderma
Celeteque
Cetaphil
Clean & Clear
Dermplus
Glutamax
Glam
Gluta C
Hawaiian Tropic
Johnsons & Johnsons
Kojie San
LOreal
MET Thatione
Marionnaud

Facial Care
Belo
Bioderma
Celeteque
Clean & Clear
LOreal
Naruko
Neutrogena
Olay
Ponds
Pure Derm
Safeguard
Saforelle
Sulfur
Watsons

B
W

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Marvel
Naruko
Neutrogena
Nivea
Olay
Ponds
Pure Derm
Safe Sea
Safeguard
Saforelle
Silka
Skin Protec
Sulfur
Sunplay
Ultra
Vaseline
Watsons
COSMETICS AND FRAGRANCES
Nail Polish

Flormar
Watsons
Chic
Bobbies
Caronia
Revlon

Cosmetics
Marionnaud Brushes
Max Factor
BYS
BiYu
Bifesta
Careline
Chic
Clean
Deborah
Essence
Flomar
Flormar
Gosh
IN2IT
LOreal
LA Girl
Majolica Majorca
Make Up Factory
Max Factor
Maybelline
Mosbeau
Nichido
NYX
Revlon
Shiseido

Fragrances

Calvin Klein
Burberry
Bvlgari
Clear
Estee Lauder
Fendi
Ferrari
Givenchy
Hugo Boss
James Bond
Juicy Couture
Justin Bieber
Lacoste
Lady Gaga
Lanvin
Lolita Lempicka
Mont Blanc
Ralph Lauren
Salvatore Ferragamo
Scuderia Ferrari

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CHAPTER 9
CURRENT TARGET MARKET

TARGET MARKET INDICATORS


Geographic

TARGET MARKET OF WATSONS


The target market of Watsons is the shoppers of
SM Malls from Luzon, NCR, Visayas and Mindanao
areas

Financial Capacity

The spending pattern of the target market in


purchasing products of Watsons starts from Php
50.00 100.00

Age

The targeted age range of Watsons is from 18 40


which if college students, young professionals and
working moms

Gender

Both male and female can purchase the products


offered by Watsons

Usage Rate

The usage rate of the products offered is from


every day, once a week and twice a week