Professional Documents
Culture Documents
Hong Kong Disneyland is the first theme park inside the Hong Kong Disneyland Resort. It is the
second amusement park in Hong Kong, only after Ocean Park. The Disneyland park is owned and
managed by the Hong Kong International Theme Parks, an incorporated company jointly owned by
The Walt Disney Company and the Government of Hong Kong.
Hong Kong Disneyland, the fifth Disneyland in the world, is located on reclaimed land in Penny's
Bay, Lantau Island. After years of negotiations and construction, the park finally opened to visitors
on September 12, 2005. A total of 5.6 million visitors are expected in the first year of operation.
The park consists of four themed lands similar to those found in the other Disneyland parks around
the world. They are Main Street, U.S.A., Adventureland, Fantasyland and Tomorrowland.
Adventureland in Hong Kong Disneyland is the biggest one among all the Disneyland parks.
Although the park is the smallest Disneyland in the world, three new attractions have already
opened on 13 July 2006, they are Autopia, Stitch Encounter, and UFO Cool Zone. Two new
attractions are scheduled to be opened in summer 2007. In addition, the classic Disney attraction,
it's a small world, will open in early 2008. The park will continue to expand by adding more new
attractions in the future. After completing the expansion in the Disneyland park, the park will be
able to handle 10 million visitors annually.
The theme park uses both English and Chinese (mainly in Traditional for text, both in Traditional
and Simplified for Guide Maps, Cantonese and Mandarin in verbal) in its communication.
Questions
1. Does Walt Disney Company (WDC) appear to have a strong organizational culture? How would
you characterize the culture of WDC? (Robbins et al.:2002,p.58-61)
2. Discuss the ways that organizational cultures of WDC are created and transmitted. (ibid, p.6163)
Essential Readings/Reference:
Stephen P. Robbins, Organizational Behavior. 7th ed. Prentice Hall:USA. 1996 p.699-700.