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Culture Documents
INTRODUCTION
1.1 Nature Of The Project:
CRM can be considered as a way or strategy use to study more about clients wants and
behaviours in order to manage and develop stronger relationships in an organized way with them.
(Globus, H&R Johnson (India) TBK, Food world and Wellbeing & Glow), land development,
program plan, petrochemicals and hostels.
1.4ACHIEVEMENTS
The organization is a pleased beneficiary of National Tourism Award in 2001-2002, given by the
Department of Tourism, Government of India.
The Government of India has likewise perceived Outlook Traveller Getaways as the Best Travel
Publication in the year 2002-2003.
1.5 COMPONENTS
1. Contact an Account Management:
Necessary information is captured from imminent clients. CRM framework stores information in
like manner client campaign administration. By dissecting client and business esteem database.
The database integrates customer account information and presents it in desirable format to the
organization. The information is utilized for deals, promoting, administrations and other
applications.
2. Sales:
SCRM also provide the history of customer account so that the sales call can be scheduled
accordingly.
3. Marketing and fulfillment:
CRM helps the experts in item promoting, target advertising, relationship showcasing and fight
organization. By dissecting customer and business regard of direct advertising be assessed. CRM
furthermore helps in customer support, conduct expectation, channel progression,
personalization.
4. Customer Service and support:
CRM framework furnishes administration delegates with satisfactory access to customer
database. It also serves to make, dispense and direct the administration asks for by clients.
5. Retention and loyalty programs:
The essential goal of CRM is to improve and upgrade client preservation and commitment. CRM
systems are moreover important in choosing most steadfast and gainful clients and prize
2. REVIEW OF LITERATURE
that successfully represent CRM will the flagships in client reliability and long run
gainfulness. On the further needle, rich practice is identified with common
administrations, essentially in bright of the fact that they don't understand that CRM
needs companywide, crossuseful, customermotivated business procedure re
engineering. Despite the fact that a major part of CRM is innovation, seeing CRM as a
skillonly plan is accountable to fall flat. Dealing with a productive CRM usage needs a
matched and flattened way to deal with novelty
3. RESEARCH METHODOLOGY
The study procedure describes what the action of research is, how to continue, how to quantity
progress, and what establishes success. It provides us an improvement of prosperity of social
knowledge, tools of the skill to carry out study, tools to look at gears in life accurately; develops
a critical and scientific boldness, controlled thinking to observe accurately (scientific inference
and inductive intelligent); skills of research particularly in the age of knowledge.
The taster dimensions was taken into thought was 100.These forecasts were casually selected
from the sample zone and were requested to seal questionnaire.
3.3SAMPLING TECHNIQUES
At first, a work in progress was prepared remembering the goal of the exploration. A trial study
was done keeping in mind the end goal to know the precision of the Questionnaire. The last
Questionnaire was arrived severely when beyond any doubt essential changes were finished.
Along these lines my examining turned out to be basic and supportive.
There are two approaches of choosing models from the people:
4. DATA ANALYSIS
26
26%
1-3 years
36
36%
3-5 years
27
27%
13
13%
INTERPRETATION: In 2015 finding of the subscriber make us understand that the subscription
of outlook magazine less than 1 year is 26%, between 1-3 years is 36%, between 3-5 is 27% and
more then 5 years is 13%.
Excellent
Good
Satisfactory
Poor
26
42
31
04
25.7%
41.6%
30.7%
4%
INTREPRETATION: From the above results it is meant that the content of the magazine is good
and customers are very satisfy with the content of the magazine.
Daily
Weekly
Monthly
Never
24
44
34
5
24%
44%
34%
5%
INTREPRETATION: From the above analyse 24% customer read daily,44% customer read
weekly, 34% customer read monthly and 5% is least intrested.
Digital Edition
Print Edition
Both
36
45
22
35.6%
44.6%
21.8%
INETERPRETATION: From the above result 35.6% customer attract with digital edition , 44.6%
attract with print edition and 21.8% like the both.
Online
52
Application in magazine
49
51.5
%
48.5
%
INTREPRETATION: With the above survey we find that 51.5% subscribe online and 48.5%
subscribe through application.
Yes
No
63
37
63%
37%
INTERPRETATION: On the bases of this data we are able to analyse 63% population attracted
by gift and 37% are not attracted by gift.
Deliver
Customer
service
Old news
Nothing
29
39
28.7%
38.6%
32
14
31.7%
13.9%
INTERPRETATION: According to this data most of the people are not satisfy with customer
service i.e 38.6% because they dont get after sale service and after that old new i.e 31.7%
Yes
No
64
35
64.6%
35.4%
INTERPRETATION: In year 2015 findings of the outlook make us understand, that the price of
outlook group magazine is easy to pay i.e 64.6%
Timely delivered
Easy access
No storage issue
23
63
19
22.8%
62.4%
18.8%
INTERPRETATION: From the above analyse respondent like to buy magazine online because
62.4% thinks it is easy access, 22.8% think it is delivered on time and 18.8% think no storage
issue.
Outlookweekly
outlook traveller
outloook money
outlook business
outlook hindi
outlook traveller
luxe
25
43
36
31
24
14
24.8%
42.6%
35.6%
30.7%
23.8%
13.9%
INTERPRETATION: From the above analyses we find out that 42.6% respondent prefer outlook
traveller , 35.6% prefer outlook money, 30.7% prefer outlook business, 24.8% prefer outlook
weekly, 23.8% prefer outlook hindi, 13.9% prefer outlook traveller luxe.
Outlook
46
45.5%
India Today
Front line
Other
42
21
13
41.6%
20.8%
12.9%
INTERPRETATION: From the above data we can say that respondents 45.5% are of outlook
41.6% are of india today, 20.8% are of front line and remaining 12.9% are others.
Yes
No
72
29
71.3%
28.7%
INTERPRETATION: From the above we can conclude that 71.3% customer are satisfy with the
current services and 28.7% are not satisfied.
The study advises that the scope for the digital edition of magazines in India at this time
is very less. People are less used to speak the magazines online.
There are so many competitors in the media sector; this response for Outlook is really
appreciative.
Print edition is more eye-catching than digital edition
Almost 80% people said that gift and Discount play important role.
Customer faced many problems like delivery issues, customer services.
Most of the people say it is easy to pay the amount of the magazines.
6.1CONCLUSION
Publicity decisions are vital choices as far as marketing of a creation or facility is market.
Magazine industry is also not free from oppositions, the editors & circulation managers need to
be very alert since the consumer buying designs has become more instable. Consumers are aware
of most of the options existing for them & it is the producers who have to inspire them for the
attainments & change of them in deals.
From the dissimilar investigation achieved and market survey showed, as a part of genuine effort
to express an real plan for Outlook magazines, it has been found out that advertising schemes are
on right path, & it is able to rise their subscription sales. At the same time it was revealed by the
market review that the customers or the possible customers are not satisfied by the quality of
content & attention of magazines which needs to be give a lecture because customer dissatisfaction power cause future damage in sales.
Further, by careful and particular analysis a number of publicity plans has been formulated
offered for planning prospect promotional structures & strategies for outlook. Some of these
strategies are inspired by the existing industry practices & others are new to be implemented.
These plans can be definitely be helpful in refining subscription sales as well as market share
which can make Outlook magazines more cheap & will make a significant influence in Outlooks
trip to become a future leading light in the Indian News Magazine business.
6.2 RECOMMENDATIONS
There should be a system of Daily Sales Report (DSR) to improve efficiency of the sales
executive.
Follow up is very crucial for any call and hence should be done very thoroughly by the
sales executive.
From the marketplace review it was able to classify that the inspiring factors are the gifts,
so company should focus on gifts.
The most important task is that company should give its priority to coverage.
Company should appoint some executives to make strong relationships with customer.
Company should improve its service so its customer should get their magazines timely.
6.3LIMITATIONS
As no person is perfect in this world, in the same way no study can be measured as fully reliable
at one glance. Research effort though is not without limitations, identifying training limitations
and suggesting future research direction, there are a number of uncontrollable factors acting as
limitations in conducting the study. Some of such limitations are as follows:
The Research study is narrowed to multiple areas (Rural as well as urban) of India.
Data collection was not as easy as it looks; during research we have faced many angry
respondents.
People were not helpful and they didnt have free time to attend us.
Some people directly refused to work and some gave biased and dishonest replies.