ALCOHOLIC DRINKS

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1. SABMiller Plc : PESTEL, Porter's 5 forces and SWOT analysis.

(Indian Perspective)

This project examines SABMiller Plc, India's largest alcoholic drinks

company and the influences that the environment in which it operates have
upon the firm's objectives. A PESTEL analysis is used in order to reveal the
aforementioned environment, while a Porter's 5 forces analysis sheds light
upon overall the alcoholic business. In terms of understanding the company's
major strengths and weaknesses this paper provides a SWOT analysis,
through which useful assumptions are made about the opportunities as well
as the threats SABMiller Plc should pay attention, in order to stay on top.

KEYWORDS: SABMiller Plc, PESTEL, 5 Forces, SWOT, alcohol, drinks

business.

Type: Project Pages: 70

About the Author: MahaSagar Publications Year: 2010 (to be

released)

Delivery Time: 3 days from date of Placing Order

www.mahasagarpublications.com

2. Red Bull and Indian energy drinks market

The project focuses on the relative profitability of the energy drinks sector as
compared to the traditional non alcoholic beverage sector in the Indian
industry. A case study of Red Bull is presented highlighting the company’s
advantages and disadvantages with regard to their competitors in the
market. Red Bull’s strong manufacturing units, distribution and sales
networks are discussed predicting that their energy drinks would allow the
company to diversify their current portfolio.
 KEYWORDS: Energy drinks, India, Red Bull, non alcoholic beverage,

Type: Project Pages: 50

About the Author: MahaSagar Publications Year: 2010 (to be

released)

Delivery Time: 3 days from date of Placing Order

www.mahasagarpublications.com

3. Marketing White Mischief vodka in India

The project offers a marketing plan for White Mischief in India providing
information on the Indian spirit industry and alcoholic drinks market. PEST,
Porters 5 Forces Model, marketing mix, product and competitor analyses are
performed, White Mischief’s perception in the Indian vodka market is
identified. Marketing objectives and strategies are formulated, resource
allocations are outlined. Forecasts and recommendations are offered.

KEYWORDS: marketing, White Mischief, vodka, India

Type: Project Pages: 50

About the Author: MahaSagar Publications Year: 2010 (to be

released)

Delivery Time: 3 days from date of Placing Order

www.mahasagarpublications.com

4. Alcoholic Drinks Industry in India

This report presents a profile of the Alcoholic Drinks industry in India. It

contains executive summary of the industry; Market overview; Market value;
Market segmentation; Competitive landscape; Leading companies in the
industry; Market forecasts; PEST, Porters 5 Forces Model Demographics and
Key Trends and Developments.

KEYWORDS: Alcoholic Drinks, Industry Report, India

Type: Project Pages: 50

About the Author: MahaSagar Publications Year: 2010 (to be

released)

Delivery Time: 3 days from date of Placing Order

www.mahasagarpublications.com

5. Beer Industry in India

This report presents a profile of the Beer industry in India. It contains

executive summary of the industry; Market overview; Market value; Market
segmentation; Competitive landscape; Leading companies in the industry;
Market forecasts; PEST, Porters 5 Forces Model, Demographics and Key
Trends and Developments.

KEYWORDS: Beer, Industry Overview, India

Type: Project Pages: 50

About the Author: MahaSagar Publications Year: 2010 (to be

released)

Delivery Time: 3 days from date of Placing Order

www.mahasagarpublications.com

6. Wine Industry in India

This report presents a profile of the Wine industry in India. It contains

executive summary of the industry; Market overview; Market value; Market
segmentation; Competitive landscape; Leading companies in the industry;
Market forecasts; PEST, Porters 5 Forces Model, Demographics and Key
Trends and Developments.

KEYWORDS: Wine, Industry Overview, India

Type: Project Pages: 50

About the Author: MahaSagar Publications Year: 2010 (to be

released)

Delivery Time: 3 days from date of Placing Order

www.mahasagarpublications.com

7. RTDs/High-Strength Premixes Industry in India

This report presents a profile of the RTDs/High Strength Premixes industry in

India. It contains executive summary of the industry; Market overview;
Market value; Market segmentation; Competitive landscape; Leading
companies in the industry; Market forecasts; PEST, Porters 5 Forces Model,
Demographics and Key Trends and Developments.

KEYWORDS: RTDs/High-Strength Premixes, Industry Overview, India

Type: Project Pages: 50

About the Author: MahaSagar Publications Year: 2010 (to be

released)

Delivery Time: 3 days from date of Placing Order

www.mahasagarpublications.com

8. Spirits Industry in India

This report presents a profile of the Spirits industry in India. It contains

executive summary of the industry; Market overview; Market value; Market
segmentation; Competitive landscape; Leading companies in the industry;
Market forecasts; PEST, Porters 5 Forces Model, Demographics and Key
Trends and Developments.

KEYWORDS: Spirits, Industry Overview, India

Type: Project Pages: 50

About the Author: MahaSagar Publications Year: 2010 (to be
released)

Delivery Time: 3 days from date of Placing Order

www.mahasagarpublications.com

9. SABMiller-SWOT ANALYSIS

This paper presents company profile, key facts and SWOT Analysis of
SABMiller Plc.

Type: SWOT ANALYSIS Pages : 10

About the Author: MahaSagar Publications Year: 2010 (to be

released)

Delivery Time: 3 days from date of Placing Order

www.mahasagarpublications.com

10. Transformation of the Indian beer market in the light of

international tendencies

This project report focuses on the Indian Beer Market. This report contains five
chapters: Introduction, Literature Review, Research Methodology, Data Analysis,
Recommendations and Conclusions. It also includes a list of references and a well
designed questionnaire.

Type: Project Pages : 70

About the Author: MahaSagar Publications Year: 2010 (to be

released)

Delivery Time: 3 days from date of Placing Order

www.mahasagarpublications.com

11. The Beer industry in India in context of Consumer Buying

Behavior
This report contains five chapters: Introduction, Literature Review, Research
Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.

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12. Marketing of Beer Brands in Mumbai

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also
includes a list of references and a well designed questionnaire.

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13. CHILLER SHARE & MERCHANDISING STUDY OF BEER INDUSTRY: A

Case Study on UNITED BREWERIES LTD.

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.

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14. Sales Promotion Efforts of SABMiller India Ltd

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.

www.mahasagarpublications.com
15. PRODUCT & BRAND MANAGEMENT OF ALCOHOL INDUSTRY
(INDIA)

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.

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16. Marketing Strategy of Kingfisher

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.

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17. Porters Five Forces Model: A Study on Beer Industry in India

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.

www.mahasagarpublications.com

18. Marketing Mix Analysis and Brand Extensions: A Study on

Kingfisher and Foster Beer

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.

www.mahasagarpublications.com
19. The Beer industry in India in context of Consumer Buying
Behavior

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.

www.mahasagarpublications.com

20. Market Size of the Beer Market : A Case Study on Mohan Meakin
Ltd

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.

www.mahasagarpublications.com

21. Binge Drinking on Mumbai’s Campus Colleges

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.

www.mahasagarpublications.com

22. ALCOHOL PROMOTION AND THE MARKETING INDUSTRY: Trends

and Tactics

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.
www.mahasagarpublications.com

23. Strategic Analysis of United Spirits Ltd

This report contains five chapters: Introduction, Literature Review, Research

Methodology, Data Analysis, Recommendations and Conclusions. It also includes a
list of references and a well designed questionnaire.

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